The Lawyer S Guide To Marketing On The Internet

Author : Gregory H. Siskind,Deborah McMurray,Richard P. Klau
Publisher : American Bar Association
Page : 204 pages
File Size : 47,5 Mb
Release : 2007
Category : Business & Economics
ISBN : 1590318765

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The Lawyer's Guide to Marketing on the Internet by Gregory H. Siskind,Deborah McMurray,Richard P. Klau Pdf

In this up-to-date third edition of The Lawyer's Guide to Marketing on the Internet, you'll learn how to make the latest technology work for your practice and increase your firm's visibility. This comprehensive resource provides proven online marketing strategies and guides you on how to effectively and efficiently market your law practice.

Author : Henry J. Chang
Publisher : Scarborough, Ont. : Carswell
Page : 128 pages
File Size : 51,7 Mb
Release : 1998-01-01
Category : Law
ISBN : 0459260146

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The Canadian Lawyer's Guide to Advanced Internet Marketing by Henry J. Chang Pdf

Author : David L. Masters
Publisher : American Bar Association
Page : 196 pages
File Size : 46,5 Mb
Release : 2005
Category : Computers
ISBN : 1590315367

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The Lawyers Guide to Adobe Acrobat by David L. Masters Pdf

Now including information about Acrobat version 7.0 as well as 6.0, thisbook takes lawyers through the processes of working with PDFdocuments, allowing them to communicate like never before. They'lllearn how to create, control, and more securely deliver intelligent, content-rich documents that can be opened by anyone using AdobeReader. More and more court systems require electronic filing, and thisis the definitive guide to the standard for those filing systems

Author : Noah Carmichael
Publisher : Createspace Independent Publishing Platform
Page : 100 pages
File Size : 41,6 Mb
Release : 2017-11
Category : Electronic
ISBN : 1983472107

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A Lawyer's Guide to Marketing by Noah Carmichael Pdf

Although big law firm and small law firm marketing strategies have similarities to other small businesses, there is one thing you must keep in mind. You are NOT like other small or local businesses. The question then becomes, why are you utilizing the same marketing strategies as everyone else? Learn how to develop and improve your law firm marketing efforts to include data and analytics to get more clients and understand what attracts visitors to your law firm. In "A Lawyers Guide to Marketing," you will discover: -How having a client-centered website can significantly improve your (UX) user experience -How to define and develop your law firms content strategy -Why law firms should still use traditional marketing strategies to remain top of mind -How to improve your digital marketing efforts across all channels to lower costs and improve conversion -Why online reputation management matters to your law firms bottom line -How call tracking and conversation analytics can make your law firm more money Book Chapters: Chapter 1: The Client-Centered Website Design Chapter 2: Content Strategy and Development Chapter 3: Traditional Marketing and Building Offline Authority Chapter 4: A Look at Digital Marketing and Your Law Firm Chapter 5: Building Your Online Reputation Chapter 6: Call Tracking and Conversation Analytics Chapter 7: Creating Closed-Loop Analytics to Improve Conversions Also Included are 2 Checklists: - In-house Marketing Questionnaire - Agency Questionnaire

Author : Dennis M. Kennedy,Tom Mighell
Publisher : American Bar Association
Page : 324 pages
File Size : 45,5 Mb
Release : 2008
Category : Business & Economics
ISBN : 1590319796

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The Lawyer's Guide to Collaboration Tools and Technologies by Dennis M. Kennedy,Tom Mighell Pdf

This first-of-its-kind legal guide showcases how to use the latest Web-based and software technologies, such as Web 2.0, Google tools, Microsoft Office, and Acrobat, to work collaboratively and more efficiently on projects with colleagues, clients, co-counsel and even opposing counsel. The book provides a wealth of information useful to lawyers who are just beginning to try collaboration tools, as well as tips and techniques for those lawyers with intermediate and advanced collaboration experience.

Author : Montina Portis
Publisher : Unknown
Page : 86 pages
File Size : 53,7 Mb
Release : 2015-04-25
Category : Electronic
ISBN : 0692433120

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How to Market Your Law Firm Online - Internet Marketing Guide by Montina Portis Pdf

If you're on the first page of Google search results for "things you want to be known for," you win. If you're on page 2, you might as well be on page 200; you lose. This is a brutal competition, and you're up against the same lawyers here as you are in your practice: same competition, different battlefield.In order to be found on the Web, you need to put information there that people will find. That information has to be relevant and useful to your clients, and it needs to be distinctive and representative about your practice. In this guide we will walk you step-by-step through the process of marketing your law firm online by optimizing your website from an SEO perspective and explain:* How the search engines work (PPC vs. map listings vs. organic) and what you need to do to handle each for maximum return.* How to build authority online & how to use an authority building strategy so that your law firm ranks above the competition.* Our search engine optimization strategy for law firms.* The importance of law firm keywords. This single insight is invaluable for you as a lawyer, and more!

Author : Margaret Grisdela
Publisher : Lulu.com
Page : 162 pages
File Size : 47,6 Mb
Release : 2007
Category : Law
ISBN : 9780979567407

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Courting Your Clients by Margaret Grisdela Pdf

Author : Hollis Hatfield Weishar,James A. Durham
Publisher : Section of Law Practice Management
Page : 272 pages
File Size : 49,8 Mb
Release : 1999
Category : Law
ISBN : STANFORD:36105062047472

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The Complete Guide to Marketing Your Law Practice by Hollis Hatfield Weishar,James A. Durham Pdf

A complete guide to marketing law firm or practice. Contains strategies and insights from the country's top legal marketers.

Author : Sharon D. Nelson,John W. Simek,Michael C. Maschke
Publisher : American Bar Association
Page : 236 pages
File Size : 55,7 Mb
Release : 2009
Category : Law
ISBN : 1604423218

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The 2009 Solo and Small Firm Legal Technology Guide by Sharon D. Nelson,John W. Simek,Michael C. Maschke Pdf

Author : Marc Lauritsen
Publisher : American Bar Association
Page : 248 pages
File Size : 54,7 Mb
Release : 2010
Category : Law offices
ISBN : 1604428260

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The Lawyer's Guide to Working Smarter with Knowledge Tools by Marc Lauritsen Pdf

This ground-breaking guide introduces lawyers and other professionals to a powerful class of software that supports core aspects of legal work. The author discusses how technologies like practice systems, work product retrieval, document assembly, and interactive checklists help people work smarter. If you are looking to work more effectively, this book provides a clear roadmap, with many concrete examples and thought-provoking ideas.

Author : Sharon D. Nelson,John W. Simek,Michael C. Maschke
Publisher : American Bar Association
Page : 176 pages
File Size : 46,5 Mb
Release : 2008
Category : Corporate legal departments
ISBN : 1590319702

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The 2008 Solo and Small Firm Legal Technology Guide by Sharon D. Nelson,John W. Simek,Michael C. Maschke Pdf

Author : Ben M. Schorr
Publisher : American Bar Association
Page : 260 pages
File Size : 54,6 Mb
Release : 2008
Category : Business & Economics
ISBN : 1604421436

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The Lawyer's Guide to Microsoft Outlook 2007 by Ben M. Schorr Pdf

Outlook is the most used application in Microsoft Office, but are you using it to your greatest advantage? The Lawyer's Guide to Microsoft Outlook 2007 is the only guide written specifically for lawyers to help you be more productive, more efficient and more successful. More than just email, Outlook is also a powerful task, contact, and scheduling manager that will improve your practice. From helping you log and track phone calls, meetings, and correspondence to archiving closed case material in one easy-to-store location, this book unlocks the secrets of underappreciated features that you will use every day. Written in plain language by a twenty-year veteran of law office technology and ABA member, you'll find: Tips and tricks to effectively transfer information between all components of the software; The eight new features in Outlook 2007 that lawyers will love; A tour of major product features and how laywers can best use them; Mistakes lawyers should avoid when using Outlook; What to do when you're away from the office.

Author : Carolyn Elefant,Nicole Black
Publisher : American Bar Association
Page : 254 pages
File Size : 44,9 Mb
Release : 2010
Category : Internet in legal services
ISBN : 1604429208

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Social Media for Lawyers by Carolyn Elefant,Nicole Black Pdf

Many lawyers view social media as a passing fad, but lawyers who dismiss social media do so at their peril. This cutting-edge guide shows lawyers how to use a practical, goal-centric approach to social media. By enabling lawyers to identify the social media platforms and tools that fit their practice, lawyers can implement them easily, efficiently, and ethically. Written by two lawyers, this book is designed with both the novice and advanced user in mind.

Author : Catherine Alman MacDonagh,Beth Marie Cuzzone
Publisher : American Bar Association
Page : 66 pages
File Size : 47,6 Mb
Release : 2007
Category : Business & Economics
ISBN : 1590318331

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The Law Firm Associate's Guide to Personal Marketing and Selling Skills by Catherine Alman MacDonagh,Beth Marie Cuzzone Pdf

This is a trainer's manual designed to be used in conjunction with The Law Firm Associate's Guide to Personal Marketing and Selling Skills (sold separately). It will serve as a guide to the person who is charged with leading the training sessions and will explain how to best structure the sessions and use the book. Chapters will provide skill development outlines at each level for marketing and sales training; discussion guidelines for coaches working internally or externally with attorneys and teams; discussion guidelines for firm members working internally with individual attorneys; and discussion guidelines, checklists, and program ideas for the person responsible for professional development.

Author : George C. Cunningham,John C. Montaña
Publisher : American Bar Association
Page : 318 pages
File Size : 51,9 Mb
Release : 2006
Category : Law
ISBN : 1590314506

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The Lawyer's Guide to Records Management and Retention by George C. Cunningham,John C. Montaña Pdf

This book will help any law firm create and maintain an effective and well-organized records management program, including administration and storage of client files and administrative records in all types of media. Firms will learn to implement an efficient information, document, and file retrieval system, thus reducing costs, avoiding ethics violations, and ensuring client satisfaction. In addition, the book covers legal and ethics compliance when it comes to management and retention of both paper and electronic files.