Running A Creative Company In The Digital Age

Author : Lucy Baxter
Publisher : Oldcastle Books Ltd
Page : 272 pages
File Size : 55,6 Mb
Release : 2017-02-23
Category : Business & Economics
ISBN : 9781843449270

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Running a Creative Company in the Digital Age by Lucy Baxter Pdf

Running a Creative Company in the Digital Age helps you navigate the landscape and learn from seasoned professionals, understanding the mistakes they made so you don't have to make them too! In the modern media industry digital content production is cheaper, more democratic and accessible and it's becoming more attractive - and easier - to do things your own way. So what if you want to set up on your own? This book will guide you through the joys and pitfalls of running your own creative company in today's diverse media climate. This is a nuts and bolts guide to company set up, structure, management and content production for digital platforms, TV, festivals, charities, education, brands and businesses. Full of tips for creating innovative business models and platforms, handling tricky people and situations, funding and networking, these pages are your touchstone for making that bold first move into founder/managing director status. Featuring interviews with industry experts including digital agency and production company CEOs, creative entrepreneurs, crowd funding platforms, investors, film makers, media lawyers and accountants. 'Running a Creative Company in the Digital Age will definitely help you understand how to go about this. It's essential reading for any writers and filmmakers who want to work for themselves or set up their own company' - Writesofluid 'Should be on the reading list of every Media/Arts/Entrepreneurship college course in the country' - Rajesh Thind, founder of Pindu Productions 'This plain-speaking, accessible guide to setting up a creative business demystifies the entire process, and does so from the unique perspective of a creative who has been there, done it and has the scars to prove it' - Nicola Lees, WFTV

Author : Stephen Follows
Publisher : Oldcastle Books Ltd
Page : 163 pages
File Size : 40,8 Mb
Release : 2018-06-28
Category : Performing Arts
ISBN : 9780857301840

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How to Crowdfund Your Film by Stephen Follows Pdf

Crowdfunding is a major source of funding for independent films and over $250 million has been raised for films just on Kickstarter alone. This book will guide you through every stage of planning, creating and running your film crowdfunding campaign.This book is based on extensive data research and interviews which include: Data research on over 50,000 film crowdfunding campaigns Interviews with over 50 filmmakers who have run crowdfunding campaigns Interviews with some of the top people at major crowdfunding platforms and services Praise for Stephen Follows 'Stephen drills down on data to discover truths about the film industry. Totally worth a read' - Ted Hope, Head of Production, Amazon Original Movies 'Stephen's research is brilliant. No-one is doing data-driven analysis of the film industry quite like Stephen Follows. His detailed research and reporting about the film industry is unique and invaluable' - Jonathan Wolf, Head of The American Film Market 'Stephen is one of the most gifted producers I know. His mind operates at an entirely different speed to almost everyone I know, solving problems, offering solutions and innovating new opportunities at breakneck speed' - Chris Jones, author of The Guerrilla Filmmakers Handbook Please note that this is a fixed-format ebook file.

Author : R. Webb
Publisher : Springer
Page : 341 pages
File Size : 40,9 Mb
Release : 2016-09-30
Category : Business & Economics
ISBN : 9781137501226

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Agency by R. Webb Pdf

This book is for young startups and entrepreneurs in the advertising, marketing, and digital services space. It's an A-to-Z guide for young advertising firms, full of advice that ranges from getting funding to how to value the company and sell it to how to hire your first employee.

Author : Kim Goodwin
Publisher : John Wiley & Sons
Page : 770 pages
File Size : 50,8 Mb
Release : 2011-03-25
Category : Computers
ISBN : 9781118079881

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Designing for the Digital Age by Kim Goodwin Pdf

Whether you’re designing consumer electronics, medical devices, enterprise Web apps, or new ways to check out at the supermarket, today’s digitally-enabled products and services provide both great opportunities to deliver compelling user experiences and great risks of driving your customers crazy with complicated, confusing technology. Designing successful products and services in the digital age requires a multi-disciplinary team with expertise in interaction design, visual design, industrial design, and other disciplines. It also takes the ability to come up with the big ideas that make a desirable product or service, as well as the skill and perseverance to execute on the thousand small ideas that get your design into the hands of users. It requires expertise in project management, user research, and consensus-building. This comprehensive, full-color volume addresses all of these and more with detailed how-to information, real-life examples, and exercises. Topics include assembling a design team, planning and conducting user research, analyzing your data and turning it into personas, using scenarios to drive requirements definition and design, collaborating in design meetings, evaluating and iterating your design, and documenting finished design in a way that works for engineers and stakeholders alike.

Author : Mura, Gianluca
Publisher : IGI Global
Page : 330 pages
File Size : 53,7 Mb
Release : 2015-09-23
Category : Art
ISBN : 9781466686809

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Analyzing Art, Culture, and Design in the Digital Age by Mura, Gianluca Pdf

Technological advancements have influenced many fields of study, and the visual arts are no exception. With the development of new creative software and computer programs, artists and designers are free to create in a digital context, equipped with precision and efficiency. Analyzing Art, Culture, and Design in the Digital Age brings together a collection of chapters on the digital tools and processes impacting the fields of art and design, as well as related cultural experiences in the digital sphere. Including the latest scholarly research on the application of technology to the study, implementation, and culture of creative practice, this publication is an essential reference source for researchers, academicians, and professionals interested in the influence of technology on art, design, and culture. This publication features timely, research-based chapters discussing the connections between art and technology including, but not limited to, virtual art and design, the metaverse, 3D creative design environments, cultural communication, and creative social processes.

Author : Nitin Seth
Publisher : Penguin Random House India Private Limited
Page : 338 pages
File Size : 44,8 Mb
Release : 2021-02-25
Category : Business & Economics
ISBN : 9789353057985

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Winning In The Digital Age by Nitin Seth Pdf

The practical handbook for understanding and winning in the post-COVID digital age and becoming a 21st century leader. For every enterprise and its leaders, the digital age is a roller-coaster ride with more than its fair share of thrills and spills. It presents them with great opportunities to leapfrog and grow. However, success is not easy in the Digital Age. It requires a complete overhaul of the business model and organizational design, and the mind-sets of professionals. Such a large and complex change is not easy to manage, and enterprises often lose their way in their digital transformation attempts. Nitin brings in this book his 25+ years of experience in leadership roles in world-class firms like Mckinsey and Fidelity and Digital natives like Flipkart and Incedo. He presents compelling insights and practical examples and answers key questions on how enterprises can win in the Digital Age: • Why do firms fail at digital transformation? • How are the rules of business changing in the digital age? What disruptive opportunities does digital present in various industries? • How to best leverage the potential of digital technologies like AI and the Cloud? • How do organizational capabilities and culture need to change? • What new skills do leaders and young professionals need to build? Nitin brings clarity to the transformation process, breaking it down into seven building blocks and presenting how best to master them. The book is a practitioner’s guide for people across all age groups - students, young professionals, experienced professionals, senior executives on how they can realize the amazing opportunities the digital age offers them and achieve their true potential at work and in personal life.

Author : Jim Rogers
Publisher : A&C Black
Page : 245 pages
File Size : 40,9 Mb
Release : 2013-05-09
Category : Social Science
ISBN : 9781780931265

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The Death and Life of the Music Industry in the Digital Age by Jim Rogers Pdf

The Death and Life of the Music Industry in the Digital Age challenges the conventional wisdom that the internet is 'killing' the music industry. While technological innovations (primarily in the form of peer-to-peer file-sharing) have evolved to threaten the economic health of major transnational music companies, Rogers illustrates how those same companies have themselves formulated highly innovative response strategies to negate the harmful effects of the internet. In short, it documents how the radical transformative potential of the internet is being suppressed by legal and organisational innovations. Grounded in a social shaping perspective, The Death and Life of the Music Industry in the Digital Age contends that the internet has not altered pre-existing power relations in the music industry where a small handful of very large corporations have long since established an oligopolistic dominance. Furthermore, the book contends that widespread acceptance of the idea that online piracy is rampant, and music largely 'free' actually helps these major music companies in their quest to bolster their power. In doing this, the study serves to deflate much of the transformative hype and digital 'deliria' that has accompanied the internet's evolution as a medium for mass communication.

Author : United States. Congress. Senate. Committee on the Judiciary
Publisher : Unknown
Page : 444 pages
File Size : 55,7 Mb
Release : 1998
Category : Business & Economics
ISBN : PSU:000043002047

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Competition, Innovation, and Public Policy in the Digital Age by United States. Congress. Senate. Committee on the Judiciary Pdf

Author : Mariusz Soltanifar,Mathew Hughes,Lutz Göcke
Publisher : Springer Nature
Page : 339 pages
File Size : 54,9 Mb
Release : 2020-11-13
Category : Business & Economics
ISBN : 9783030539146

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Digital Entrepreneurship by Mariusz Soltanifar,Mathew Hughes,Lutz Göcke Pdf

This open access book explores the global challenges and experiences related to digital entrepreneurial activities, using carefully selected examples from leading companies and economies that shape world business today and tomorrow. Digital entrepreneurship and the companies steering it have an enormous global impact; they promise to transform the business world and change the way we communicate with each other. These companies use digitalization and artificial intelligence to enhance the quality of decisions and augment their business and customer operations. This book demonstrates how cloud services are continuing to evolve; how cryptocurrencies are traded in the banking industry; how platforms are created to commercialize business, and how, taken together, these developments provide new opportunities in the digitalized era. Further, it discusses a wide range of digital factors changing the way businesses operate, including artificial intelligence, chatbots, voice search, augmented and virtual reality, as well as cyber threats and data privacy management. “Digitalization mirrors the Industrial Revolution’s impact. This book provides a complement of perspectives on the opportunities emanating from such a deep seated change in our economy. It is a comprehensive collection of thought leadership mapped into a very useful framework. Scholars, digital entrepreneurs and practitioners will benefit from this timely work.” Gina O’Connor, Professor of Innovation Management at Babson College, USA “This book defines and delineates the requirements for companies to enable their businesses to succeed in a post-COVID19 world. This book deftly examines how to accomplish and achieve digital entrepreneurship by leveraging cloud computing, AI, IoT and other critical technologies. This is truly a unique “must-read” book because it goes beyond theory and provides practical examples.” Charlie Isaacs, CTO of Customer Connection at Salesforce.com, USA "This book provides digital entrepreneurs useful guidance identifying, validating and building their venture. The international authors developed new perspectives on digital entrepreneurship that can support to create impact ventures.” Felix Staeritz, CEO FoundersLane, Member of the World Economic Forum Digital Leaders Board and bestselling author of FightBack, Germany

Author : Janette Young
Publisher : Routledge
Page : 190 pages
File Size : 50,6 Mb
Release : 2021-09-30
Category : Business & Economics
ISBN : 9781000417265

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Leadership Resilience in a Digital Age by Janette Young Pdf

The book focusses on the challenges faced in the digital age, and the increasing demands for continuous change in an inter-connected digital world. The book presents stories about how leaders have faced significant challenges and pressure, and how they have used these experiences as catalysts to transform, flourish, and develop personal resilience. The book explores the digital journey, ethical issues, teamwork, styles of leadership, agile, collaboration, trust, culture, psychological safety, self-awareness, vulnerability, conversation, positivity, emotional intelligence, creativity, inner knowing and the dark side of leadership. Drawing on the experiences of leaders in the creative, digital and technology sectors in the UK, and using their voice throughout, has resulted in proposing several internal and external strategic solutions to help the reader become more personally resilient. The book explores the impact of continuous change within a digital age, presenting the facets necessary to become a Digital Sage in an increasingly chaotic world. With a focus on creativity, innovation and mind and body awareness the leader as a Digital Sage arises to encourage resilience in a digital age. The book does not assume prior knowledge of the field of resilience and is ideal for executive education courses, and for leaders and managers seeking personal and professional transformation.

Author : AWAD, ELIAS M.
Publisher : PHI Learning Pvt. Ltd.
Page : 393 pages
File Size : 46,7 Mb
Release : 2024-02-19
Category : Business & Economics
ISBN : 9788119364275

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MANAGING CORPORATE KNOWLEDGE IN THE DIGITAL AGE by AWAD, ELIAS M. Pdf

There is an old saying that people change the world, books pave the way. This timely book is about Corporate Knowledge: how to capture it, how to network it, and how to manage it for competitive advantage. It is an era of digital connectivity where 20 percent of a company's core knowledge can effectively operate 80 percent of the business. The text takes the readers through a logical, process-oriented examination of the topic, striking a balance between the behavioral and the technological aspects of Corporate Knowledge Management in today's digital age. Remembering Dalai Lama when he said “The human mind is like a parachute. It works best when it is open.” A closed mind gathers no intelligence. With an open mind, you will grow richer with this text. • Part one is about the concept of corporate knowledge and the knowledge-centric organization. • Part two covers how to build corporate knowledge management solutions. • Part three examines corporate knowledge sharing and knowledge transfer. • Part four deals with corporate knowledge management portal. • Part five brings up the ethical, legal, and managerial issues in corporate knowledge management. KEY FEATURES • Learning by examples is evident throughout the text • Boxed vignettes throughout each chapter • Illustrations are incorporated where necessary for clearer understanding of the concepts • Relates chapter material to corporate knowledge management or management decision-making • Summary at the end of each chapter brings into focus the essence of the chapter • Glossary of terms included at the end of the text TARGET AUDIENCE • MBA – IT • Management Professionals For Instructor’s Resources, visit https://www.phindia.com/Managing_corporate_knowledge_digital_age_elias

Author : Frank Thun
Publisher : BoD – Books on Demand
Page : 330 pages
File Size : 49,7 Mb
Release : 2019-12-20
Category : Business & Economics
ISBN : 9783749497591

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Liberated Companies by Frank Thun Pdf

Companies need an update. The way we run most companies today is detrimental on so many levels. It is neither well-performing nor allowing technology and humans to flourish. Yet there are progressive organizations that show that through distributing power more evenly, we can make the workplace much better than ever before. This book shows how.

Author : William Deresiewicz
Publisher : Henry Holt and Company
Page : 336 pages
File Size : 49,5 Mb
Release : 2020-07-28
Category : Art
ISBN : 9781250125521

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The Death of the Artist by William Deresiewicz Pdf

A deeply researched warning about how the digital economy threatens artists' lives and work—the music, writing, and visual art that sustain our souls and societies—from an award-winning essayist and critic There are two stories you hear about earning a living as an artist in the digital age. One comes from Silicon Valley. There's never been a better time to be an artist, it goes. If you've got a laptop, you've got a recording studio. If you've got an iPhone, you've got a movie camera. And if production is cheap, distribution is free: it's called the Internet. Everyone's an artist; just tap your creativity and put your stuff out there. The other comes from artists themselves. Sure, it goes, you can put your stuff out there, but who's going to pay you for it? Everyone is not an artist. Making art takes years of dedication, and that requires a means of support. If things don't change, a lot of art will cease to be sustainable. So which account is true? Since people are still making a living as artists today, how are they managing to do it? William Deresiewicz, a leading critic of the arts and of contemporary culture, set out to answer those questions. Based on interviews with artists of all kinds, The Death of the Artist argues that we are in the midst of an epochal transformation. If artists were artisans in the Renaissance, bohemians in the nineteenth century, and professionals in the twentieth, a new paradigm is emerging in the digital age, one that is changing our fundamental ideas about the nature of art and the role of the artist in society.

Author : Jan vom Brocke,Theresa Schmiedel
Publisher : Springer
Page : 304 pages
File Size : 44,7 Mb
Release : 2015-02-21
Category : Business & Economics
ISBN : 9783319144306

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BPM - Driving Innovation in a Digital World by Jan vom Brocke,Theresa Schmiedel Pdf

This book shows how business process management (BPM), as a management discipline at the intersection of IT and Business, can help organizations to master digital innovations and transformations. At the same time, it discusses how BPM needs to be further developed to successfully act as a driver for innovation in a digital world. In recent decades, BPM has proven extremely successful in managing both continuous and radical improvements in many sectors and business areas. While the digital age brings tremendous new opportunities, it also brings the specific challenge of correctly positioning and scoping BPM in organizations. This book shows how to leverage BPM to drive business innovation in the digital age. It brings together the views of the world’s leading experts on BPM and also presents a number of practical cases. It addresses mangers as well as academics who share an interest in digital innovation and business process management. The book covers topics such as BPM and big data, BPM and the Internet of Things, and BPM and social media. While these technological and methodological aspects are key to BPM, process experts are also aware that further nontechnical organizational capabilities are required for successful innovation. The ideas presented in this book have helped us a lot while implementing process innovations in our global Logistics Service Center. Joachim Gantner, Director IT Services, Swarovski AG Managing Processes – everyone talks about it, very few really know how to make it work in today’s agile and competitive world. It is good to see so many leading experts taking on the challenge in this book. Cornelius Clauser, Chief Process Officer, SAP SE This book provides worthwhile readings on new developments in advanced process analytics and process modelling including practical applications – food for thought how to succeed in the digital age. Ralf Diekmann, Head of Business Excellence, Hilti AG This book is as an important step towards process innovation systems. I very much like to congratulate the editors and authors for presenting such an impressive scope of ideas for how to address the challenging, but very rewarding marriage of BPM and innovation. Professor Michael Rosemann, Queensland University of Technology

Author : Natalie Canavor
Publisher : SAGE
Page : 321 pages
File Size : 55,6 Mb
Release : 2012
Category : Business & Economics
ISBN : 9781412992503

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Business Writing in the Digital Age by Natalie Canavor Pdf

Business Writing in the Digital Age fills an urgent need to equip business and MBA students to write more effectively in a style that works for today′s business world. Using a readable, highly accessible approach and numerous concrete examples, this book frames writing as a strategic tool to accomplish goals. Readers learn a step-by-step system that tells them what to say, and how to say it in every circumstance. At the same time they learn how to improve their technical skills by applying practical techniques rather than grammatical rules. In today′s business world, success depends on writing. Those who write well are better able to win opportunities, establish their reputation, persuade others to their viewpoint and build relationships. They collaborate, manage and lead more effectively. Writing well also equips businesspeople to function in a global marketplace and reach increasingly diverse audiences. This book builds readers′ confidence and capabilities. No matter what their starting point, they absorb a solid foundation that applies to all writing. They also learn the specifics of crafting messages and documents that range from the traditional, like letters and proposals, to media such as email, blogs, web sites, PowerPoint and social networking. This broad coverage makes the material relevant and compelling. Students also develop tools to keep improving on their own, and to handle new communication channels as they emerge. Business Writing in the Digital Age helps teachers stay current with a changing media landscape. They can use it as a complete guide to writing development, drawing on the practice opportunities and group projects supplied, or assign students to work with some--or all the material--on their own.