Services Marketing People Technology Strategy Ninth Edition

Author : Jochen Wirtz,Christopher Lovelock
Publisher : World Scientific
Page : 683 pages
File Size : 45,6 Mb
Release : 2021-10-15
Category : Business & Economics
ISBN : 9781944659813

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Services Marketing: People, Technology, Strategy (Ninth Edition) by Jochen Wirtz,Christopher Lovelock Pdf

Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media, and case examples.This book takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. It features cases and examples from all over the world and is suitable for students who want to gain a wider managerial view.Supplementary Material Resources:Resources are available to instructors who adopt this textbook for their courses. These include: (1) Instructor's Manual, (2) Case Teaching Notes, (3) PowerPoint deck, and (4) Test Bank. Please contact [email protected] Features:

Author : Jochen Wirtz,Christopher Lovelock
Publisher : World Scientific Publishing Company
Page : 801 pages
File Size : 40,6 Mb
Release : 2016-03-29
Category : Business & Economics
ISBN : 9781944659035

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Services Marketing: People, Technology, Strategy (Eighth Edition) by Jochen Wirtz,Christopher Lovelock Pdf

Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.

Author : Christopher Lovelock,Jochen Wirtz
Publisher : Pearson
Page : 0 pages
File Size : 49,8 Mb
Release : 2014-12-12
Category : Customer services
ISBN : 0134123905

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Services Marketing by Christopher Lovelock,Jochen Wirtz Pdf

For undergraduate and graduate services marketing courses. The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

Author : Christopher H. Lovelock,Jochen Wirtz
Publisher : Unknown
Page : 648 pages
File Size : 44,9 Mb
Release : 2011-12-13
Category : Business & Economics
ISBN : 0273756060

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Services Marketing by Christopher H. Lovelock,Jochen Wirtz Pdf

This comprehensive text provides a managerial overview of services by combining conceptual rigor with practical applications.

Author : Bernardo Nicoletti
Publisher : Springer
Page : 334 pages
File Size : 45,5 Mb
Release : 2017-03-02
Category : Business & Economics
ISBN : 9783319514154

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The Future of FinTech by Bernardo Nicoletti Pdf

This book provides an introduction to the state of the art in financial technology (FinTech) and the current applications of FinTech in digital banking. It is a comprehensive guide to the various technologies, products, processes, and business models integral to the FinTech environment. Covering key definitions and characteristics, models and best practice, as well as presenting relevant case studies related to FinTech and e-Business, this book helps build a theoretical framework for future discussion.

Author : Mary M. Crossan,Joseph N. Fry,J. Peter Killing
Publisher : Prentice Hall
Page : 0 pages
File Size : 42,5 Mb
Release : 2004
Category : Business planning
ISBN : 0131278223

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Strategic Analysis and Action by Mary M. Crossan,Joseph N. Fry,J. Peter Killing Pdf

Designed to complement case analysis in university and professional strategic management courses. This book aims to develop the basic general management skills required to understand a business, sense the opportunities and problems that it faces, deal effectively wth strategic decisions, and set in place the people and operations to implement those decisions. The authors have focused on analytic concepts that contribute to a practical understanding of specific strategic issues; these concepts are linked into a comprehensive framework that helps students learn to set priorities for both analysis and action.

Author : PASCAL. BARKIN BORNET (IAN. WIRTZ, JOCHEN.)
Publisher : Unknown
Page : 431 pages
File Size : 53,9 Mb
Release : 2020
Category : Electronic books
ISBN : 9789811235849

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INTELLIGENT AUTOMATION by PASCAL. BARKIN BORNET (IAN. WIRTZ, JOCHEN.) Pdf

Author : Sanjit Kumar Roy,Dilip S. Mutum,Bang Nguyen
Publisher : Springer
Page : 184 pages
File Size : 45,7 Mb
Release : 2016-09-08
Category : Business & Economics
ISBN : 9783319329703

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Services Marketing Cases in Emerging Markets by Sanjit Kumar Roy,Dilip S. Mutum,Bang Nguyen Pdf

This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. It explores current issues and practices in Asia, across different areas, countries, commercial and non-commercial sectors. This book is important and timely in providing a framework for instructors, researchers, and students to understand the service dynamics occurring in these countries. It serves as an invaluable resource for marketing and business management students requiring insights into the operationalization of services across different geographical areas in Asia. Students will find it interesting to compare and contrast different markets covering important aspects related to services.

Author : Jeanne W. Ross,Cynthia M. Beath,Martin Mocker
Publisher : MIT Press
Page : 205 pages
File Size : 41,8 Mb
Release : 2021-09-21
Category : Business & Economics
ISBN : 9780262542760

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Designed for Digital by Jeanne W. Ross,Cynthia M. Beath,Martin Mocker Pdf

One of Forbes's Top Ten Technology Books of the Year How to redesign ‘big, old’ companies for digital success—featuring a survey of 300+ business leaders and 30+ global organizations, including Amazon, Uber, LEGO, Toyota North America, Philips, and USAA. Most established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. But few established companies are designed for digital. This book offers an essential guide for retooling organizations for digital success through 5 key building blocks: • Shared Customer Insights • Operational Backbone • Digital Platform • Accountability Framework • External Developer Platform In the digital economy, rapid pace of change in technology capabilities and customer desires means that business strategy must be fluid. As a result, business design has become a critical management responsibility. Effective business design enables a company to quickly pivot in response to new competitive threats and opportunities. Most leaders today, however, rely on organizational structure to implement strategy, unaware that structure inhibits, rather than enables, agility. In companies that are designed for digital, people, processes, data, and technology are synchronized to identify and deliver innovative customer solutions—and redefine strategy. Digital design, not strategy, is what separates winners from losers in the digital economy. Designed for Digital offers practical advice on digital transformation, with examples that include Amazon, BNY Mellon, DBS Bank, LEGO, Philips, Schneider Electric, USAA, and many other global organizations. Drawing on 5 years of research and in-depth case studies, the book is an essential guide for companies that want to disrupt rather than be disrupted in the new digital landscape.

Author : Robert E. Kennedy,Ajay Sharma
Publisher : FT Press
Page : 352 pages
File Size : 53,7 Mb
Release : 2009-01-09
Category : Business & Economics
ISBN : 0137011210

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The Services Shift by Robert E. Kennedy,Ajay Sharma Pdf

Everyone's familiar with manufacturing offshoring by now. But a different phenomenon will soon drive even more powerful changes: the globalization of services. Until now, it's been virtually impossible to get a clear picture of what's going on, where, and why. Where are the jobs going? Which companies benefit -- or could benefit? How, exactly, does services offshoring work? Who makes a good partner? What are the public policy implications? The Services Shift answers all these questions and more, offering powerful insights for managers, policymakers, and citizens alike. Two leading researchers reveal how services offshoring is working in both industries and individual companies, and show how to define and implement realistic services sourcing goals. You'll review the types of players involved in services offshoring, and understand its geographical centers, from China and India to Hungary, Russia, Morocco, Brazil, South Africa, and Mauritius. Drawing on detailed interviews with dozens of participants, the authors review the management skillsets associated with successful services offshoring. Next, they review policy initiatives in both developing and developed countries, and assess U.S. policy initiatives aimed at restricting offshoring. Next, they review policy initiatives in both developing and developed countries, and assess U.S. policy initiatives aimed at restricting offshoring. Finally, the authors preview emerging trends in services globalization.

Author : Gerald C. Kane,Anh Nguyen Phillips,Jonathan R. Copulsky,Garth R. Andrus
Publisher : MIT Press
Page : 281 pages
File Size : 45,9 Mb
Release : 2022-08-23
Category : Business & Economics
ISBN : 9780262545112

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The Technology Fallacy by Gerald C. Kane,Anh Nguyen Phillips,Jonathan R. Copulsky,Garth R. Andrus Pdf

Why an organization's response to digital disruption should focus on people and processes and not necessarily on technology. Digital technologies are disrupting organizations of every size and shape, leaving managers scrambling to find a technology fix that will help their organizations compete. This book offers managers and business leaders a guide for surviving digital disruptions—but it is not a book about technology. It is about the organizational changes required to harness the power of technology. The authors argue that digital disruption is primarily about people and that effective digital transformation involves changes to organizational dynamics and how work gets done. A focus only on selecting and implementing the right digital technologies is not likely to lead to success. The best way to respond to digital disruption is by changing the company culture to be more agile, risk tolerant, and experimental. The authors draw on four years of research, conducted in partnership with MIT Sloan Management Review and Deloitte, surveying more than 16,000 people and conducting interviews with managers at such companies as Walmart, Google, and Salesforce. They introduce the concept of digital maturity—the ability to take advantage of opportunities offered by the new technology—and address the specifics of digital transformation, including cultivating a digital environment, enabling intentional collaboration, and fostering an experimental mindset. Every organization needs to understand its “digital DNA” in order to stop “doing digital” and start “being digital.” Digital disruption won't end anytime soon; the average worker will probably experience numerous waves of disruption during the course of a career. The insights offered by The Technology Fallacy will hold true through them all. A book in the Management on the Cutting Edge series, published in cooperation with MIT Sloan Management Review.

Author : George Edward Belch,Michael A. Belch
Publisher : McGraw-Hill/Irwin
Page : 840 pages
File Size : 41,6 Mb
Release : 1995
Category : Business & Economics
ISBN : 0256136963

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Introduction to Advertising and Promotion by George Edward Belch,Michael A. Belch Pdf

Author : John L. Fortenberry
Publisher : Jones & Bartlett Learning
Page : 337 pages
File Size : 52,6 Mb
Release : 2010
Category : Business & Economics
ISBN : 9780763763275

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Health Care Marketing by John L. Fortenberry Pdf

Written from the perspective of the healthcare marketing professional, Health Care Marketing: Tools and Techniques presents a series of 39 essential marketing tools and demonstrates their application in the health care environment.Ideal for undergraduate and graduate courses in health care marketing or health care strategy, the tools cover a broad spectrum of topics including product development and portfolio analysis; branding and identity management; target marketing; consumer behavior and product promotions; environmental analysis and competitive assessment; marketing management; and marketing strategy and planning.Each chapter focuses on a specific marketing tool and can be read as stand-alone presentation of the topic. Step-by-step guidelines take the reader through techniques that range from time-tested marketing classics to new models that will undoubtedly become classics in time.

Author : Jochen Wirtz
Publisher : Ws Professional
Page : 0 pages
File Size : 42,7 Mb
Release : 2017
Category : Communication in marketing
ISBN : 1944659218

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Service Marketing Communications by Jochen Wirtz Pdf

Preface -- Introduction -- Integrated service marketing communications -- Defining target audience -- Specifying service communication objectives -- Crafting effective service communication messages -- The services marketing communication mix -- Timing decisions of services marketing communication -- Budget decisions and program evaluation -- Ethical and consumer privacy issues in communications -- The role of corporate design -- Integrated marketing communications -- Conclusion -- Summary -- Endnotes

Author : Barry Schwartz
Publisher : Harper Collins
Page : 308 pages
File Size : 43,9 Mb
Release : 2009-10-13
Category : Psychology
ISBN : 9780061748998

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The Paradox of Choice by Barry Schwartz Pdf

Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions—both big and small—have become increasingly complex due to the overwhelming abundance of choice with which we are presented. As Americans, we assume that more choice means better options and greater satisfaction. But beware of excessive choice: choice overload can make you question the decisions you make before you even make them, it can set you up for unrealistically high expectations, and it can make you blame yourself for any and all failures. In the long run, this can lead to decision-making paralysis, anxiety, and perpetual stress. And, in a culture that tells us that there is no excuse for falling short of perfection when your options are limitless, too much choice can lead to clinical depression. In The Paradox of Choice, Barry Schwartz explains at what point choice—the hallmark of individual freedom and self-determination that we so cherish—becomes detrimental to our psychological and emotional well-being. In accessible, engaging, and anecdotal prose, Schwartz shows how the dramatic explosion in choice—from the mundane to the profound challenges of balancing career, family, and individual needs—has paradoxically become a problem instead of a solution. Schwartz also shows how our obsession with choice encourages us to seek that which makes us feel worse. By synthesizing current research in the social sciences, Schwartz makes the counter intuitive case that eliminating choices can greatly reduce the stress, anxiety, and busyness of our lives. He offers eleven practical steps on how to limit choices to a manageable number, have the discipline to focus on those that are important and ignore the rest, and ultimately derive greater satisfaction from the choices you have to make.