Social Media Field Guide

Author : Krista Neher
Publisher : Unknown
Page : 227 pages
File Size : 50,6 Mb
Release : 2010-10-26
Category : Internet marketing
ISBN : 0983028605

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Social Media Field Guide by Krista Neher Pdf

The Social Media Field Guide is a complete guidebook for business owners and marketers to successfully navigate social media for marketing success. Social media is one of the quickest growing areas of marketing, and you can't afford to ignore it any longer. Don't waste your time making mistakes - this book covers social media marketing plan building, strategy and the sites like Facebook, LinkedIn, Twitter, Blogs and Video that will lead you to success. "Krista Neher gets it - and always has! She knows that 'engagement' is more than a cheap slogan, it is a disciplined practice that requires attentive listening, deep consumer understanding, humility, credibility and a keen sense of timing. She also understands the interdependency - nay, co-dependency - of paid, owned and earned media! Read this book...yesterday!" - Pete Blackshaw, author of Satisfied Customers Tell Three Friends, Angry Customers Tell 3000, Ad Age Columnist and EVP, Digital Strategic Services, Nielsen Online "The Social Media Field Guide is an invaluable resource for any business that wants to understand and get real results from social media. Never before have I seen social media explained in such a clear and easy-to-follow fashion - this book is a must-buy!" - Mike Grehan, Global VP Content, SES Conference & Expo./ClickZ/Search Engine Watch "Krista understands that 'Marketing with Meaning' is required for social media and she lays out exactly how businesses can strategically use social media to get results. This book is a must-have for business owners, marketers and ad agencies." - Bob Gilbreath, Chief Marketing Strategist, Bridge Worldwide and author of The Next Evolution of Marketing "The Social Media Field Guide is an outstanding tool for businesses looking to utilize social media to grow their business. It is more than a book, it is an action guide and marketing planning method. Don't waste your time making mistakes. Read this book first." - Bill Martin, author of Wahoo: A Fable About Team Effectiveness, Training Manager at Procter & Gamble Krista Neher is a pioneer in social media marketing, the founder of Boot Camp Digital and a sought-after keynote speaker, consultant and corporate trainer. She is also the Managing Director and curriculum creator for The Institute for Social Media at Cincinnati State and is authoring a textbook on social media. For more on Krista, visit www.bootcampdigital.com and www.kristaneher.com.

Author : Melanie Mathos,Chad Norman
Publisher : John Wiley & Sons
Page : 224 pages
File Size : 43,9 Mb
Release : 2012-02-07
Category : Business & Economics
ISBN : 9781118106242

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101 Social Media Tactics for Nonprofits by Melanie Mathos,Chad Norman Pdf

The ultimate social media field guide for nonprofits—with 101 ways to engage supporters, share your mission, and inspire action using the social web 101 Social Media Tactics for Nonprofits features 101 actionable tactics that nonprofits can start using today, and most of the featured resources are free. Broken down into five key areas, this unique guide explains the steps and tools needed to implement each tactic, and provides many real-life examples of how nonprofits are using the tactics. With this book as your guide, you'll learn how leading nonprofit professionals around the world are leveraging social media to engage constituents, communicate their cause, and deliver on their mission. Presents immediately useful ideas for relevant impact on your organization's social presence so you can engage with supporters in new and inventive ways Features 101 beginner to intermediate-level tactics with real-life examples Offers a workable format to help nonprofits discover new ways of deploying their strategy Includes nonprofit social media influencers from leading nonprofits around the world including National Wildlife Federation, March of Dimes, and The Humane Society Nonprofits know they need to start engaging with supporters through social media channels. This field guide to social media tactics for nonprofits will feature 101 beginner to intermediate-level tactics with real-life examples to help nonprofits discover new ways of deploying their strategy and meeting their social media objectives.

Author : Whitney Phillips,Ryan M. Milner
Publisher : MIT Press
Page : 281 pages
File Size : 52,5 Mb
Release : 2021-03-02
Category : Social Science
ISBN : 9780262539913

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You Are Here by Whitney Phillips,Ryan M. Milner Pdf

How to understand a media environment in crisis, and how to make things better by approaching information ecologically. Our media environment is in crisis. Polarization is rampant. Polluted information floods social media. Even our best efforts to help clean up can backfire, sending toxins roaring across the landscape. In You Are Here, Whitney Phillips and Ryan Milner offer strategies for navigating increasingly treacherous information flows. Using ecological metaphors, they emphasize how our individual me is entwined within a much larger we, and how everyone fits within an ever-shifting network map.

Author : Ines Mergel,Bill Greeves
Publisher : John Wiley & Sons
Page : 240 pages
File Size : 48,6 Mb
Release : 2012-11-05
Category : Business & Economics
ISBN : 9781118423752

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Social Media in the Public Sector Field Guide by Ines Mergel,Bill Greeves Pdf

Stocked with real-life examples and case studies, this book explores myriad social media tools and provides step-by-step guidance on how to implement them based on mission, goals, and strategy. Written in a jargon-free and accessible style, the book is a go-to resource for anyone in government who wants to put the power of social media to work for their organization. Praise for Social Media in the Public Sector Field Guide "Twitter and Facebook and Blogs, Oh My! In this bewildering new field of social media, Mergel and Greeves expertly provide practical advice for governments to harness the power of these new online services." Bill Schrier, deputy director, Center for Digital Government, eRepublic.com; former CTO (CIO), City of Seattle "This is simply a must-read book for anyone interested in or involved with social media in the public sector. The authors take a refreshing and original approach supported by excellent examples regarding the evolving role social media is playing and can play in government. I cannot think of two better experienced authors to help guide us through the new realities of social media in government." Dr. Alan R. Shark, executive director, Public Technology Institute; assistant professor, Rutgers University School of Public Affairs and Administration "In the local government sector there seem to be three schools of thought regarding social media: I've got a Facebook page let's jump right in!, Not happening on my watch!, and Who cares? This field guide is perfect for any of the above, as it provides practical applications and rationale for why local government needs to connect with people where they are which is on the Internet. Our association of nearly 500 innovative local governments knows that Mergel and Greeves are the perfect authors for this must-have tutorial." Karen Thoreson, president and chief operating officer, Alliance for Innovation "Every day on GovLoop.com, our network of 60,000 government leaders share best practices and ask questions about using social media in government. I've often been asked by members for a good reference to help them get going on their federal, state, or local government social media programs. I never had an answer now I do: This field guide is the go-to resource to ensure your social media programs deliver real mission results. Mergel and Greeves are experts in the field a blend of research and real-world experience to get you to where you need to go." Steve Ressler, founder and president, GovLoop.com

Author : Sarah Jaquette Ray
Publisher : Univ of California Press
Page : 217 pages
File Size : 44,6 Mb
Release : 2020-04-21
Category : Science
ISBN : 9780520974722

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A Field Guide to Climate Anxiety by Sarah Jaquette Ray Pdf

Gen Z's first "existential toolkit" for combating eco-guilt and burnout while advocating for climate justice. A youth movement is reenergizing global environmental activism. The “climate generation”—late millennials and iGen, or Generation Z—is demanding that policy makers and government leaders take immediate action to address the dire outcomes predicted by climate science. Those inheriting our planet’s environmental problems expect to encounter challenges, but they may not have the skills to grapple with the feelings of powerlessness and despair that may arise when they confront this seemingly intractable situation. Drawing on a decade of experience leading and teaching in college environmental studies programs, Sarah Jaquette Ray has created an “existential tool kit” for the climate generation. Combining insights from psychology, sociology, social movements, mindfulness, and the environmental humanities, Ray explains why and how we need to let go of eco-guilt, resist burnout, and cultivate resilience while advocating for climate justice. A Field Guide to Climate Anxiety is the essential guidebook for the climate generation—and perhaps the rest of us—as we confront the greatest environmental threat of our time.

Author : Devora Zack
Publisher : ReadHowYouWant.com
Page : 242 pages
File Size : 45,9 Mb
Release : 2010-12-30
Category : Business & Economics
ISBN : 9781458725479

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Networking for People Who Hate Networking by Devora Zack Pdf

Shows how the networking-averse can succeed by working with the very traits that make them hate traditional networking Written by a proud introvert who is also an enthusiastic networker Includes field-tested tips and techniques for virtually any situation Are you the kind of person who would rather get a root canal than face a group of strangers? Does the phrase working a room make you want to retreat to yours? Does traditional networking advice seem like its in a foreign language? Devora Zack, an avowed introvert and a successful consultant who speaks to thousands of people every year, feels your pain. She found that most networking advice books assume that to succeed you have to become an outgoing, extraverted person. Or at least learn how to fake it. Not at all. There is another way. This book shatters stereotypes about people who dislike networking. Theyre not shy or misanthropic. Rather, they tend to be reflective - they think before they talk. They focus intensely on a few things rather than broadly on a lot of things. And they need time alone to recharge. Because theyve been told networking is all about small talk, big numbers and constant contact, they assume its not for them. But it is! Zack politely examines and then smashes to tiny fragments the dusty old rules of standard networking advice. She shows how the very traits that ordinarily make people networking-averse can be harnessed to forge an approach that is just as effective as more traditional approaches, if not better. And she applies it to all kinds of situations, not just formal networking events. After all, as she says, life is just one big networking opportunity - a notion readers can now embrace. Networking enables you to accomplish the things that are important to you. But you cant adopt a style that goes against who you are - and you dont have to. I have never met a person who did not benefit tremendously from learning how to network - on his or her own terms, Zack writes. You do not succeed by denying your natural temperament; you succeed by working with your strengths.

Author : M. R. Islam,Niaz A. Khan,Siti H.A.B. Ah,Haris A. Wahab,Mashitah B. Hamidi
Publisher : Edward Elgar Publishing
Page : 264 pages
File Size : 46,6 Mb
Release : 2021-05-28
Category : Social Science
ISBN : 9781800376328

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Field Guide for Research in Community Settings by M. R. Islam,Niaz A. Khan,Siti H.A.B. Ah,Haris A. Wahab,Mashitah B. Hamidi Pdf

This insightful book offers practical advice to fieldworkers in social research, enabling robust and judicious applications of research methods and techniques in data collection. It also outlines data collection challenges that are commonly faced when working in the field.

Author : Shelagh Larkin
Publisher : SAGE Publications
Page : 258 pages
File Size : 44,9 Mb
Release : 2018-06-25
Category : Social Science
ISBN : 9781506379258

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A Field Guide for Social Workers by Shelagh Larkin Pdf

Integrating theory with practice, A Field Guide for Social Workers: Applying Your Generalist Training helps students understand and overcome the challenges of field education. This comprehensive text provides the necessary tools to develop and demonstrate core competencies set forth by the Council on Social Work Education (CSWE) using author Shelagh Larkin’s generalist field education approach grounded in generalist practice literature. Integrative activities and reflection questions directly apply generalist training to field experience. Students will be equipped to meet the goals of the field and realize their potential as generalist practitioners.

Author : Tony DiTerlizzi,Holly Black
Publisher : Simon & Schuster Books for Young Readers
Page : 0 pages
File Size : 41,8 Mb
Release : 2023-02-21
Category : Juvenile Fiction
ISBN : 1665928654

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The Field Guide by Tony DiTerlizzi,Holly Black Pdf

Celebrate the 20th anniversary of the #1 New York Times bestselling Spiderwick Chronicles and get ready for the series soon to be streaming on Disney+ with this first installment in the adventures of the Grace children featuring an all-new look. After finding a mysterious, handmade field guide in the attic of the ramshackle old mansion they’ve just moved into, Jared; his twin brother, Simon; and their older sister, Mallory, discover that there’s a magical and maybe dangerous world existing parallel to their own—the world of faerie. The Grace children want to share their story, but the faeries will do everything possible to stop them...

Author : Matt Heinz
Publisher : Lulu.com
Page : 151 pages
File Size : 42,9 Mb
Release : 2013-07-08
Category : Electronic
ISBN : 9780615487816

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The Modern Marketer's Field Guide by Matt Heinz Pdf

Author : Hal Koerner
Publisher : VeloPress
Page : 164 pages
File Size : 44,7 Mb
Release : 2014-08-01
Category : Sports & Recreation
ISBN : 9781937716592

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Hal Koerner's Field Guide to Ultrarunning by Hal Koerner Pdf

Ultramarathons don’t leave much room for mistakes. Don’t learn the hard way: get a jump on training for an ultramarathon with Hal Koerner’s Field Guide to Ultrarunning, a comprehensive handbook to running 30 to 100 miles and beyond, written by one of the most experienced and recognized athletes in the sport. Hal Koerner is among America’s best ultrarunners with podium results in more than 90 ultramarathons. In his smart, down-to-earth handbook, Koerner shares hard-earned wisdom, field-tested habits, and insider tips to help you prepare for your ultra. You’ll find guidance on exactly what you need to know to prepare for ultramarathon, including: best gear for ultrarunning fueling and hydration guidelines choosing an ultra trail-running technique first-aid advice beating altitude, storms, and heat race-day game plans crew and pacer tips mental strategies to get you to the finish line The guide offers three detailed training plans to prepare for 50K, 50-mile to 100K, and 100-mile ultramarathons. Start your ultra with confidence and finish it strong with Hal Koerner’s Field Guide to Ultrarunning!

Author : Janet Vertesi,David Ribes
Publisher : Princeton University Press
Page : 568 pages
File Size : 45,5 Mb
Release : 2019-05-07
Category : Science
ISBN : 9780691187082

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digitalSTS by Janet Vertesi,David Ribes Pdf

Scholars across the humanities, social sciences, and information sciences are grappling with how best to study virtual environments, use computational tools in their research, and engage audiences with their results. Classic work in science and technology studies (STS) has played a central role in how these fields analyze digital technologies, but many of its key examples do not speak to today’s computational realities. This groundbreaking collection brings together a world-class group of contributors to refresh the canon for contemporary digital scholarship. In twenty-five pioneering and incisive essays, this unique digital field guide offers innovative new approaches to digital scholarship, the design of digital tools and objects, and the deployment of critically grounded technologies for analysis and discovery. Contributors cover a broad range of topics, including software development, hackathons, digitized objects, diversity in the tech sector, and distributed scientific collaborations. They discuss methodological considerations of social networks and data analysis, design projects that can translate STS concepts into durable scientific work, and much more. Featuring a concise introduction by Janet Vertesi and David Ribes and accompanied by an interactive microsite, this book provides new perspectives on digital scholarship that will shape the agenda for tomorrow’s generation of STS researchers and practitioners.

Author : Sarah B. Lange
Publisher : Bloomsbury Publishing USA
Page : 274 pages
File Size : 52,8 Mb
Release : 2017-12-01
Category : Social Science
ISBN : 9781440854606

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The Field Guide to Fundraising for Nonprofits by Sarah B. Lange Pdf

With this book in hand, nonprofits can increase their fundraising potential-and their overall impact-by learning how to ramp up nearly every aspect of their fundraising programs in new and creative ways. Today's competitive and ever-shifting environment demands that nonprofits adopt a new approach to raising money. This book will show them how, in part by changing the way those charged with fundraising think about this all-important task. The book will help nongovernmental organizations plan better, write more powerful grants, craft more compelling appeals and other communications, engage board members and donors-and brag about all the great work they're doing in just the right way. It offers readers a fresh perspective on fundraising, as well as clear, practical strategies to build essential connections using varied tactics, including social media. Equally helpful is an eye-opening discussion about beliefs and attitudes that can stand in the way of fundraising success. Unlike books that focus on a single strategy such as grant writing, board development, or major gifts appeals, this volume is unique in that it details fundraising strategies that generate the highest return on investment. In doing so, the author provides a theoretical framework, creative ideas for taking best practices to the next level, and specific tools that can be applied to reach fundraising goals. By adopting the new framework, enhancing skills, and taking a fresh look at their task, nonprofits can raise the money they need to make a significant difference, regardless of their mission or cause.

Author : Jay Levinson,Jeannie Levinson
Publisher : Entrepreneur Press
Page : 202 pages
File Size : 45,5 Mb
Release : 2013-02-01
Category : Business & Economics
ISBN : 9781599184531

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Guerrilla Marketing Field Guide by Jay Levinson,Jeannie Levinson Pdf

LAUNCH AN ALL-OUT MARKETING ATTACK Build marketing momentum, outsmart your competitors, and win the long-term war for mindshare and sales in 30 maneuvers--all inside, battle-tested, and ready to employ. The Father of Guerrilla Marketing, Jay Conrad Levinson, and Jeannie Levinson, President of Guerrilla Marketing International, deliver a no-nonsense, take-no-prisoners plan to producing immediate marketing results without consuming your cash or wasting your time. From delivering a powerhouse elevator pitch to mastering media, each maneuver is a marketing mission accomplished. BONUS MATERIAL INCLUDED! 200 + Guerrilla Marketing and Social Media Weapons 8 elements to emphasize on your website and 20 questions to ask 12 Most common internet marketing mistakes to avoid Tragic and magic copy writing tips

Author : Lindsay Adler,Rosh Sillars
Publisher : Unknown
Page : 383 pages
File Size : 55,9 Mb
Release : 2010
Category : Social media
ISBN : OCLC:1112595714

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The Linked Photographers' Guide to Online Marketing and Social Media by Lindsay Adler,Rosh Sillars Pdf

"The Linked Photographer's Guide to Online Marketing and Social Networking" is a complete resource for photographers looking to improve their business through social media. This book provides a step-by-step process for getting a photographer's business online, and acts as a reference guide for the variety of online marketing options on the web. This one-of-a-kind guide is the key to making social media work for the photographer to improve their business!