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Srds Hispanic Media Market Source Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Srds Hispanic Media Market Source book. This book definitely worth reading, it is an incredibly well-written.
Author : Anonim
Publisher : Unknown
Page : 478 pages
File Size : 54,5 Mb
Release : 2003
Category : Advertising
ISBN : NWU:35556030342224
Author : Norman A. P. Govoni
Publisher : SAGE
Page : 260 pages
File Size : 55,6 Mb
Release : 2004
Category : Business & Economics
ISBN : 0761927719
With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.
Author : Anonim
Publisher : Unknown
Page : 524 pages
File Size : 48,7 Mb
Release : 2007
Category : Advertising
ISBN : UTEXAS:059173022111134
Author : Felipe Korzenny,Sindy Chapa,Betty Ann Korzenny
Publisher : Routledge
Page : 521 pages
File Size : 45,8 Mb
Release : 2017-06-14
Category : Business & Economics
ISBN : 9781317422297
Hispanic Marketing: The Power of the New Latino Consumer focuses on using cultural insights to connect with Latino consumers. Now in its third edition, the book provides marketers with the skills necessary to perform useful Hispanic market analysis and thus develop effective integrated marketing communication strategies. Brought to you by three leaders in the field of Hispanic Marketing, this third edition now includes: twenty-seven new case studies which emphasize digital marketing applications theories and discussions on recent changes to Hispanic culture and society concepts of social identity, motivation, cognitive learning, acculturation, technology adaptation and the influence of word of mouth in relation to the Hispanic market a brand new companion website for course instructors with PowerPoint slides, videos, testbank questions and assignment examples Replete with marketing strategies that tap into the passion of Hispanic consumers, this book is the perfect companion for anyone specializing in Hispanic marketing who aims to build a meaningful connection between their brand and target markets.
Author : George Sylvie,Jan Wicks, LeBlanc,C. Ann Hollifield,Stephen Lacy,Ardyth Sohn, Broadrick
Publisher : Routledge
Page : 427 pages
File Size : 55,9 Mb
Release : 2009-03-04
Category : Business & Economics
ISBN : 9781135594466
Media Management: A Casebook Approach provides a detailed look at the major areas of responsibility that fall to the managers of media organizations, including leadership, motivation, planning, marketing, and strategic management. It provides media-based cases that promote the development of critical thinking and problem-solving skills. Addressing such topics as diversity, group cultures, progressive discipline, training, and market-driven journalism, this casebook provides real-world scenarios that help students anticipate and prepare for experiences in their future careers. Among the additions to this fourth edition are Increased discussions on groups, vision, change, diversity, and management styles; Additional media-sensitive examples within each section of the text; A new chapter on knowledge management; Ethics integrated into law and leadership discussions; A primer in global markets, technology, and policy; In-depth consideration into the aspects of change; and Increased emphasis on analysis. This edition also includes management scenarios in which one or more participant is a new employee or intern, making the material relevant to students while also preparing them to understand the motivations of their future employers. Developed as a media management text for advanced undergraduates and graduate students, Media Management provides realistic scenarios and invaluable insights on working in the media industries.
Author : Fred E. Hahn
Publisher : John Wiley & Sons
Page : 372 pages
File Size : 46,5 Mb
Release : 2003-04-03
Category : Business & Economics
ISBN : 0471273503
Praise for the Second Edition "Mr. Hahn's background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. His advice is both practical and imaginative, and delivered with wit as well as wisdom." -Andrew McNally III, Chairman of the Board, Rand McNally Create Madison Avenue advertising on a Main Street budget with Do-it-Yourself Advertising & Promotion Now the most complete guide to do-it-yourself advertising includes totally new sections on branding, the Internet, and Yellow Pages advertising. This updated edition of Do-It-Yourself Advertising and Promotion offers the latest information on launching your own homegrown, successful advertising campaigns and new desktop publishing techniques. As an entrepreneur or small business owner, you'll find tried-and-true, low-budget promotional tactics. With every chapter updated and expanded, this new third edition is better-and more comprehensive-than ever. Author Fred E. Hahn and expert contributors show you how to create successful high-impact advertising on a limited budget using practical, time-tested techniques. This friendly and accessible guide explains each method step by step-with concrete advice on planning, scheduling, budgeting, creative issues, and production procedures to help you develop effective: Newspaper and magazine ads * Flyers, brochures, and invitations * Direct mail campaigns * Catalogs * Web sites * E-mail and Internet advertising * Teleservicing * Audiovisual materials * Publicity tools and techniques * And more!
Author : Michael R. Oppenheim,Wendy Diamond Mulcahy
Publisher : Routledge
Page : 374 pages
File Size : 48,6 Mb
Release : 2013-10-31
Category : Business & Economics
ISBN : 9781135185589
Help your patrons create effective marketing research plans with this sourcebook! Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information—highlighting the most important features. This extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites. Marketing Information contains several useful features, including: basic bibliographic descriptions with publisher location, frequency, format, price, and URL contact information for each source listed special text boxes with practical tips, techniques, and short cuts an alphabetical listing of all source titles an index to subjects and sources Unlike some research guides that recommend only esoteric and expensive resources, this book offers a well-balanced mix of the 'readily available' and the costly and/or not widely available, so that researchers who lack immediate access to a large university business research collection still has a core of accessible materials that can be found in a public library or on the Web. This book will help you provide top-notch service to clients such as: marketing instructors in developing assignments and other curricula which incorporate a business information literacy component students whose assignments require library or other research to identify and use key marketing information tools entrepreneurs and self-employed business people writing marketing plans, business plans, loan applications, and feasibility plans marketers who wish to consult and/or incorporate standard secondary sources in their marketing plans or research projects experienced market researchers who need relevant secondary sources as a preliminary step to surveys, questionnaires, and focus groups reference librarians who advise these groups in academic, public, or corporate library settings collection development librarians selecting material for public, academic, and special libraries Marketing Information is a practical tool for marketers and for those studying to be marketers. The authors are seasoned academic business librarians who have helped doctoral candidates, faculty researchers, MBA and undergraduate students, marketing professionals, entrepreneurs, and business managers all find the right information. Now, in this resource, they come together to help you!
Author : Anonim
Publisher : Unknown
Page : 910 pages
File Size : 46,9 Mb
Release : 1995-07
Category : Advertising, Newspaper
ISBN : MINN:31951D02358928Y
Author : City of London College of Economics
Publisher : City of London College of Economics
Page : 1068 pages
File Size : 44,5 Mb
Release : 2024-06-28
Category : Education
ISBN : 8210379456XXX
Overview In this diploma courser you will learn a lot about Advertising. You’ll even be able to open your own advertising agency. Content - Advertising: Mastering the Art of Promotion - Online Advertising: Maximizing the Enormous Reach of the Internet - Using Print Ads: Small Spaces with Big Audiences - Investing in Internet Advertising - Getting Your Ads on Television - Ten Secrets of Writing Memorable Advertising - And much more Duration 9 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.
Author : M. Isabel Valdés
Publisher : Paramount Market Publishing
Page : 380 pages
File Size : 55,8 Mb
Release : 2000
Category : Business & Economics
ISBN : 0967143926
CD-ROM contains: Photographs -- Charts -- Tables -- Television advertisements.
Author : Anonim
Publisher : Unknown
Page : 1126 pages
File Size : 42,6 Mb
Release : 2003
Category : Television advertising
ISBN : MINN:31951D02358982S
Author : Anonim
Publisher : Unknown
Page : 1528 pages
File Size : 41,7 Mb
Release : 2006
Category : Online databases
ISBN : NWU:35556031564347
Author : Anonim
Publisher : Unknown
Page : 1374 pages
File Size : 47,6 Mb
Release : 2006
Category : Advertising
ISBN : NWU:35556031564370
Author : Hal P. Kirkwood
Publisher : Bloomsbury Publishing USA
Page : 365 pages
File Size : 52,9 Mb
Release : 2020-08-24
Category : Language Arts & Disciplines
ISBN : 9798216150237
This new edition of Strauss's guide helps users to find current information for and about businesses of all kinds—both private and public, U.S.-based and international—related to finance, investment, industries, and entrepreneurship. Strauss's Handbook of Business Information is a resource for finding and understanding business information. It contains explanation and instruction on the key facets of business information and provides detailed descriptions of key resources within both broad and specific categories. It can be used as a guide to further understanding the what, how, and why of business information research. The changing arena of business information requires regular updating and awareness. This new edition has been thoroughly updated with three new chapters: Entrepreneurship, Competitive Intelligence, and Corporate Social Responsibility. Other additions of note include subsections on internet and mobile marketing and tax havens and related issues; coverage of new legislation (e.g., Dodd-Frank); and subsections on index funds, investment communities, regulatory bodies and laws, hedge funds, venture capital companies, assessing risks, robo-advisors, and more. The Handbook is for students, faculty, librarians, and information professionals looking to gain a broader and deeper understanding of business information. Anyone needing to gain quick exposure to business information needs and resources for solutions will benefit from the volume as well.
Author : Anonim
Publisher : Unknown
Page : 52 pages
File Size : 43,8 Mb
Release : 1995
Category : American demographics
ISBN : PSU:000024707169
