Author : Anonim
Publisher : Unknown
Page : 574 pages
File Size : 55,6 Mb
Release : 2006
Category : Advertising
ISBN : UTEXAS:059172148875472
Hispanic Media & Market Source
Anonim
Hispanic Media Market Source
Hispanic Media Market Source Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Hispanic Media Market Source book. This book definitely worth reading, it is an incredibly well-written.
SRDS Hispanic Media & Market Source
Anonim
Author : Anonim
Publisher : Unknown
Page : 478 pages
File Size : 47,7 Mb
Release : 2003
Category : Advertising
ISBN : NWU:35556030342224
SRDS Hispanic Media & Market Source by Anonim Pdf
Hispanic Marketing
Felipe Korzenny,Sindy Chapa,Betty Ann Korzenny
Author : Felipe Korzenny,Sindy Chapa,Betty Ann Korzenny
Publisher : Routledge
Page : 521 pages
File Size : 40,9 Mb
Release : 2017-06-14
Category : Business & Economics
ISBN : 9781317422297
Hispanic Marketing by Felipe Korzenny,Sindy Chapa,Betty Ann Korzenny Pdf
Hispanic Marketing: The Power of the New Latino Consumer focuses on using cultural insights to connect with Latino consumers. Now in its third edition, the book provides marketers with the skills necessary to perform useful Hispanic market analysis and thus develop effective integrated marketing communication strategies. Brought to you by three leaders in the field of Hispanic Marketing, this third edition now includes: twenty-seven new case studies which emphasize digital marketing applications theories and discussions on recent changes to Hispanic culture and society concepts of social identity, motivation, cognitive learning, acculturation, technology adaptation and the influence of word of mouth in relation to the Hispanic market a brand new companion website for course instructors with PowerPoint slides, videos, testbank questions and assignment examples Replete with marketing strategies that tap into the passion of Hispanic consumers, this book is the perfect companion for anyone specializing in Hispanic marketing who aims to build a meaningful connection between their brand and target markets.
Marketing Information
Michael R. Oppenheim,Wendy Diamond Mulcahy
Author : Michael R. Oppenheim,Wendy Diamond Mulcahy
Publisher : Routledge
Page : 374 pages
File Size : 49,8 Mb
Release : 2013-10-31
Category : Business & Economics
ISBN : 9781135185589
Marketing Information by Michael R. Oppenheim,Wendy Diamond Mulcahy Pdf
Help your patrons create effective marketing research plans with this sourcebook! Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information—highlighting the most important features. This extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites. Marketing Information contains several useful features, including: basic bibliographic descriptions with publisher location, frequency, format, price, and URL contact information for each source listed special text boxes with practical tips, techniques, and short cuts an alphabetical listing of all source titles an index to subjects and sources Unlike some research guides that recommend only esoteric and expensive resources, this book offers a well-balanced mix of the 'readily available' and the costly and/or not widely available, so that researchers who lack immediate access to a large university business research collection still has a core of accessible materials that can be found in a public library or on the Web. This book will help you provide top-notch service to clients such as: marketing instructors in developing assignments and other curricula which incorporate a business information literacy component students whose assignments require library or other research to identify and use key marketing information tools entrepreneurs and self-employed business people writing marketing plans, business plans, loan applications, and feasibility plans marketers who wish to consult and/or incorporate standard secondary sources in their marketing plans or research projects experienced market researchers who need relevant secondary sources as a preliminary step to surveys, questionnaires, and focus groups reference librarians who advise these groups in academic, public, or corporate library settings collection development librarians selecting material for public, academic, and special libraries Marketing Information is a practical tool for marketers and for those studying to be marketers. The authors are seasoned academic business librarians who have helped doctoral candidates, faculty researchers, MBA and undergraduate students, marketing professionals, entrepreneurs, and business managers all find the right information. Now, in this resource, they come together to help you!
Marketing to American Latinos
M. Isabel Valdés
Author : M. Isabel Valdés
Publisher : Paramount Market Publishing
Page : 380 pages
File Size : 44,9 Mb
Release : 2000
Category : Business & Economics
ISBN : 0967143926
Marketing to American Latinos by M. Isabel Valdés Pdf
CD-ROM contains: Photographs -- Charts -- Tables -- Television advertisements.
Dictionary of Marketing Communications
Norman A. P. Govoni
Author : Norman A. P. Govoni
Publisher : SAGE
Page : 260 pages
File Size : 51,9 Mb
Release : 2004
Category : Business & Economics
ISBN : 0761927719
Dictionary of Marketing Communications by Norman A. P. Govoni Pdf
With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.
Hispanic Media & Market Source
Anonim
Author : Anonim
Publisher : Unknown
Page : 530 pages
File Size : 55,8 Mb
Release : 2001
Category : Advertising
ISBN : UTEXAS:059172142777630
Hispanic Media & Market Source by Anonim Pdf
Newspaper Advertising Source
Anonim
Author : Anonim
Publisher : Unknown
Page : 910 pages
File Size : 54,9 Mb
Release : 1995-07
Category : Advertising, Newspaper
ISBN : MINN:31951D02358928Y
Newspaper Advertising Source by Anonim Pdf
Media Management
Jan Wicks LeBlanc,George Sylvie,Jan Wicks, LeBlanc,C. Ann Hollifield,Stephen Lacy,Ardyth Sohn, Broadrick
Author : Jan Wicks LeBlanc,George Sylvie,Jan Wicks, LeBlanc,C. Ann Hollifield,Stephen Lacy,Ardyth Sohn, Broadrick
Publisher : Routledge
Page : 337 pages
File Size : 42,5 Mb
Release : 2014-04-04
Category : Business & Economics
ISBN : 9781135619596
Media Management by Jan Wicks LeBlanc,George Sylvie,Jan Wicks, LeBlanc,C. Ann Hollifield,Stephen Lacy,Ardyth Sohn, Broadrick Pdf
Media Management: A Casebook Approach provides a detailed look at each of the major areas of responsibility that fall to the managers of media organizations, such as leadership, motivation, planning, marketing, and strategic management. Retaining its core content and case study approach, this third edition draws upon the latest organizational and management research to guide students in the development of their managerial skills. It provides media-based cases that give students the opportunity to develop their critical thinking and problem-solving skills. Updates in this edition include: *research and examples to reflect the current state of the industry; *material on convergence, new media, and international aspects, as well as their influences on leadership and planning; *information and research on new media, the Internet, and their future implications for media managers; *technology and online resource sections; and *examples and information on data used by advertisers and media organizations. This textbook also offers new material on the structure of the Internet, new media, and converged and international media organizations. It is intended for advanced undergraduates and graduate students in media management courses.
How to Market a Product for Under $500
Jeffrey Dobkin
Author : Jeffrey Dobkin
Publisher : Danielle Adams Publishing
Page : 419 pages
File Size : 40,6 Mb
Release : 1996
Category : Business & Economics
ISBN : 9780964287921
How to Market a Product for Under $500 by Jeffrey Dobkin Pdf
Money is not the criteria for the successful launch of a new product. Everything you need to know to bring your product to the attention of a national marketplace for under $500 is included in this book.
Radio Advertising Source
Anonim
Author : Anonim
Publisher : Unknown
Page : 784 pages
File Size : 49,6 Mb
Release : 1994-04
Category : Radio advertising
ISBN : CORNELL:31924069649832
Radio Advertising Source by Anonim Pdf
Media Management
George Sylvie,Jan Wicks, LeBlanc,C. Ann Hollifield,Stephen Lacy,Ardyth Sohn, Broadrick
Author : George Sylvie,Jan Wicks, LeBlanc,C. Ann Hollifield,Stephen Lacy,Ardyth Sohn, Broadrick
Publisher : Routledge
Page : 427 pages
File Size : 54,6 Mb
Release : 2009-03-04
Category : Business & Economics
ISBN : 9781135594466
Media Management by George Sylvie,Jan Wicks, LeBlanc,C. Ann Hollifield,Stephen Lacy,Ardyth Sohn, Broadrick Pdf
Media Management: A Casebook Approach provides a detailed look at the major areas of responsibility that fall to the managers of media organizations, including leadership, motivation, planning, marketing, and strategic management. It provides media-based cases that promote the development of critical thinking and problem-solving skills. Addressing such topics as diversity, group cultures, progressive discipline, training, and market-driven journalism, this casebook provides real-world scenarios that help students anticipate and prepare for experiences in their future careers. Among the additions to this fourth edition are Increased discussions on groups, vision, change, diversity, and management styles; Additional media-sensitive examples within each section of the text; A new chapter on knowledge management; Ethics integrated into law and leadership discussions; A primer in global markets, technology, and policy; In-depth consideration into the aspects of change; and Increased emphasis on analysis. This edition also includes management scenarios in which one or more participant is a new employee or intern, making the material relevant to students while also preparing them to understand the motivations of their future employers. Developed as a media management text for advanced undergraduates and graduate students, Media Management provides realistic scenarios and invaluable insights on working in the media industries.
Media Ownership
JayEtta Z. Hecker
Author : JayEtta Z. Hecker
Publisher : DIANE Publishing
Page : 69 pages
File Size : 51,9 Mb
Release : 2008-09
Category : Business & Economics
ISBN : 9781437903713
Media Ownership by JayEtta Z. Hecker Pdf
The media industry plays an important role in educating and entertaining the public. While the media industry provides the public with many national choices, media outlets located in a local market are more likely to provide local programs that meet the needs of residents in the market compared to national outlets. This report reviews: (1) the number and ownership of various media outlets; (2) the level of minority- and women-owned broadcast outlets; (3) the influence of economic, legal and regulatory, and technological factors on the number and ownership of media outlets; and (4) stakeholders¿ opinions on modifying certain media ownership laws and regulations. Includes recommendations. Charts and tables.
The Handbook of Spanish Language Media
Alan Albarran
Author : Alan Albarran
Publisher : Routledge
Page : 336 pages
File Size : 53,5 Mb
Release : 2009-09-10
Category : Business & Economics
ISBN : 9781135854300
The Handbook of Spanish Language Media by Alan Albarran Pdf
With the rise of Spanish language media around the world, no reference work is available that provides an overview of the field or its emerging issues. The Handbook of Spanish Language Media is intended to fill that need. The goal is to establish a Handbook that will become the definitive source for scholars interested in this emerging field of study; not only to provide background knowledge of the various issues and topics relevant to Spanish Language media, but also to establish directions for future research in this rapidly growing area.
Media Management
George Sylvie,Jan Wicks, LeBlanc,C. Ann Hollifield,Stephen Lacy,Ardyth Sohn, Broadrick
Author : George Sylvie,Jan Wicks, LeBlanc,C. Ann Hollifield,Stephen Lacy,Ardyth Sohn, Broadrick
Publisher : Routledge
Page : 371 pages
File Size : 51,6 Mb
Release : 2009-03-04
Category : Business & Economics
ISBN : 9781135594459
Media Management by George Sylvie,Jan Wicks, LeBlanc,C. Ann Hollifield,Stephen Lacy,Ardyth Sohn, Broadrick Pdf
Media Management: A Casebook Approach provides a detailed look at the major areas of responsibility that fall to the managers of media organizations, including leadership, motivation, planning, marketing, and strategic management. It provides media-based cases that promote the development of critical thinking and problem-solving skills. Addressing such topics as diversity, group cultures, progressive discipline, training, and market-driven journalism, this casebook provides real-world scenarios that help students anticipate and prepare for experiences in their future careers. Among the additions to this fourth edition are Increased discussions on groups, vision, change, diversity, and management styles; Additional media-sensitive examples within each section of the text; A new chapter on knowledge management; Ethics integrated into law and leadership discussions; A primer in global markets, technology, and policy; In-depth consideration into the aspects of change; and Increased emphasis on analysis. This edition also includes management scenarios in which one or more participant is a new employee or intern, making the material relevant to students while also preparing them to understand the motivations of their future employers. Developed as a media management text for advanced undergraduates and graduate students, Media Management provides realistic scenarios and invaluable insights on working in the media industries.
