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Author : Anonim
Publisher : Unknown
Page : 910 pages
File Size : 46,7 Mb
Release : 1995-07
Category : Advertising, Newspaper
ISBN : MINN:31951D02358928Y
Author : John M. Richard
Publisher : Unknown
Page : 66 pages
File Size : 43,7 Mb
Release : 1969
Category : Advertising
ISBN : MINN:319510021150192
Author : Joseph Edwin Chasnoff
Publisher : Nabu Press
Page : 136 pages
File Size : 45,6 Mb
Release : 2013-12
Category : Electronic
ISBN : 1293384011
This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book.
Author : Geo. P. Rowell & Co
Publisher : Unknown
Page : 126 pages
File Size : 44,7 Mb
Release : 1877
Category : Advertising
ISBN : OCLC:84143193
Author : Richard Pollay
Publisher : Greenwood
Page : 346 pages
File Size : 41,5 Mb
Release : 1979-07-26
Category : Business & Economics
ISBN : MINN:31951001093739H
Author : John V. Lund
Publisher : Unknown
Page : 480 pages
File Size : 52,6 Mb
Release : 1947
Category : Advertising
ISBN : MINN:31951000533512I
Author : Anonim
Publisher : Unknown
Page : 1034 pages
File Size : 53,9 Mb
Release : 2003-12
Category : Advertising
ISBN : MINN:31951D02529045X
Author : Anonim
Publisher : Unknown
Page : 12 pages
File Size : 47,7 Mb
Release : 1954
Category : Electronic
ISBN : MINN:31951D03297853J
Author : C. Edwin Baker
Publisher : Princeton University Press
Page : 216 pages
File Size : 46,9 Mb
Release : 2014-07-14
Category : Business & Economics
ISBN : 9781400863556
In this provocative book, C. Edwin Baker argues that print advertising seriously distorts the flow of news by creating a powerfully corrupting incentive: the more newspapers depend financially on advertising, the more they favor the interests of advertisers over those of readers. Advertising induces newspapers to compete for a maximum audience with blandly "objective" information, resulting in reduced differentiation among papers and the eventual collapse of competition among dailies. Originally published in 1994. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.
Author : George Henry Edward Hawkins
Publisher : Unknown
Page : 192 pages
File Size : 48,8 Mb
Release : 1914
Category : Advertising
ISBN : IOWA:31858048823201
Author : Harry Spitzer,F. Richard Schwartz
Publisher : HarperCollins Publishers
Page : 456 pages
File Size : 46,9 Mb
Release : 1982
Category : Business & Economics
ISBN : UOM:39076006662212
Author : Richard Lee Ehler
Publisher : Unknown
Page : 85 pages
File Size : 54,9 Mb
Release : 1992-01-01
Category : Advertising
ISBN : 1879299127
Author : Anonim
Publisher : Unknown
Page : 524 pages
File Size : 41,5 Mb
Release : 2007
Category : Advertising
ISBN : UTEXAS:059173022005035
Author : Joseph Edwin Chasnoff
Publisher : Theclassics.Us
Page : 24 pages
File Size : 52,7 Mb
Release : 2013-09
Category : Electronic
ISBN : 1230359788
This historic book may have numerous typos and missing text. Purchasers can usually download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1913 edition. Excerpt: ... CHAPTER FIVE "NEW BUSINESS" THE OVERLOOKED FIELDS THE advertising salesman comes in contact with but very few businesses which are not regarded as "different" by their proprietors. It is safe to say, however, that any legitimate business can be advertised. There are many kinds of stores, many articles, and many propositions which have never advertised because no one has ever taken the trouble to show the proprietors how publicity could be applied to the peculiar conditions of their business. A merchant's attitude concerning advertising is usually determined by what he did last year. The publisher, as a rule, is trying to equal last year's record instead of making new records. And the publisher's representatives daily pass up opportunities because.certain stores have never advertised. Merchant, publisher, representative--all three are guided by tradition, which is a good thing to learn from but a poor thing to copy. It is time we turned our attention and energy in the direction of creative salesmanship. New BusiNess, the sinew of progress, is, in the newspaper sense, the result of looking at a concern to see how it can profitably use newspaper advertising--whether or not that concern has ever advertised before. There are a few publishers who are putting as much energy in the overlooked fields as they are in the overworked fields of commercial activity; and they are drawing splendid returns on the investment. CASHING IN ON TIMELINESS Every issue of almost every newspaper contains some news feature which adds special value to some particular advertisement, or perhaps to nearly all its advertisements. The issue which contains unusually important news, particularly where the readers are expecting it, has more than ordinary value as an...
Author : Special Libraries Association. New York Chapter
Publisher : Unknown
Page : 108 pages
File Size : 45,5 Mb
Release : 1958
Category : Advertising
ISBN : UIUC:30112063692658
