Strategic Innovative Marketing And Tourism In The Covid 19 Era

Author : Androniki Kavoura,Stephen J. Havlovic,Natalya Totskaya
Publisher : Springer Nature
Page : 240 pages
File Size : 41,7 Mb
Release : 2021-03-19
Category : Business & Economics
ISBN : 9783030661540

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Strategic Innovative Marketing and Tourism in the COVID-19 Era by Androniki Kavoura,Stephen J. Havlovic,Natalya Totskaya Pdf

This book presents the latest findings of researchers from around the globe who presented their work at the 9th International Conference on Strategic Innovative Marketing and Tourism in the Covid-19 era. It provides up-to-date information and discusses current trends, issues, and debates, as well as theoretical and practical research, on strategic innovative marketing and tourism and applications from social media. Topics covered include social media in marketing and tourism hospitality, and strategic tools and techniques developed and implemented by some of the world’s leading research labs. In addition, the book brings together work from academia and industry.

Author : Androniki Kavoura
Publisher : Springer Nature
Page : 999 pages
File Size : 51,9 Mb
Release : 2024-06-07
Category : Electronic
ISBN : 9783031510380

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Strategic Innovative Marketing and Tourism by Androniki Kavoura Pdf

Author : Androniki Kavoura,Efstathios Kefallonitis,Apostolos Giovanis
Publisher : Springer
Page : 1330 pages
File Size : 50,6 Mb
Release : 2019-07-03
Category : Business & Economics
ISBN : 9783030124533

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Strategic Innovative Marketing and Tourism by Androniki Kavoura,Efstathios Kefallonitis,Apostolos Giovanis Pdf

This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2018, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.

Author : Ray, Nilanjan
Publisher : IGI Global
Page : 425 pages
File Size : 45,6 Mb
Release : 2015-08-03
Category : Business & Economics
ISBN : 9781466687004

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Emerging Innovative Marketing Strategies in the Tourism Industry by Ray, Nilanjan Pdf

The continuous growth and expansion of the travel sector has brought about a greater need to understand and improve its various promotional tactics. Effectively employing these methods will benefit all manner of travel destinations and attract a larger number of tourists to these locations. Emerging Innovative Marketing Strategies in the Tourism Industry is an authoritative title comprised of the latest scholarly research on effective promotional tools and practices within the tourism sector. Featuring expansive coverage on a variety of topics from the use of information technology and digital tools to tourist motivation and economic considerations, this publication is an essential reference source for students, researchers, and practitioners seeking research on the latest applications, models, and approaches for promotion in the travel industry. This publication features valuable, research-based chapters across a broad range of relevant topics including, but not limited to, consumer search behavior, customer relationship management, smart technologies, experiential tourist products, leisure services, national brand images, and employment generation.

Author : Androniki Kavoura,Efstathios Kefallonitis,Prokopios Theodoridis
Publisher : Springer Nature
Page : 1074 pages
File Size : 41,6 Mb
Release : 2020-03-09
Category : Business & Economics
ISBN : 9783030361266

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Strategic Innovative Marketing and Tourism by Androniki Kavoura,Efstathios Kefallonitis,Prokopios Theodoridis Pdf

​This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2019, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.

Author : Andrade, Pedro,Martins, Moisés de Lemos
Publisher : IGI Global
Page : 782 pages
File Size : 46,9 Mb
Release : 2022-06-30
Category : Business & Economics
ISBN : 9781668433713

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Handbook of Research on Urban Tourism, Viral Society, and the Impact of the COVID-19 Pandemic by Andrade, Pedro,Martins, Moisés de Lemos Pdf

The tourism and hospitality industries have faced major setbacks in recent years as they have had to combat various challenges such as the COVID-19 pandemic and a rapidly evolving global market. In order to ensure these industries are prepared for future crises, further study on the best practices and strategies for handling difficult times and managing growth is critical. The Handbook of Research on Urban Tourism, Viral Society, and the Impact of the COVID-19 Pandemic provides innovative research and perspectives on the revitalization of cultural tourism industries and services by addressing the creation of jobs in the areas of restoration, leisure, and culture. The book also analyzes how the tourism industry has handled global crises in the past and proposes business models for information and knowledge dissemination to appropriately handle disasters. Covering critical topics such as digital media and risk management, this major reference work is ideal for industry professionals, government officials, policymakers, researchers, academicians, scholars, practitioners, instructors, and students.

Author : Azizul Hassan,Nor Aida Abdul Rahman
Publisher : Springer Nature
Page : 191 pages
File Size : 40,8 Mb
Release : 2022-10-22
Category : Business & Economics
ISBN : 9789811966194

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Technology Application in Aviation, Tourism and Hospitality by Azizul Hassan,Nor Aida Abdul Rahman Pdf

This book covers multiple areas such as technology and the type of application in aviation, tourism and hospitality with looking at current and future technology application, as well as in a rural tourism perspective. The strength of this book comes from the authors themselves coming from multiple higher institutions in Malaysia and Indonesia as these two countries are the top two countries in Southeast Asia with the world's most popular tourist destinations and for a reason: a tropical climate, rich culture, gorgeous beaches, wonderful food and low prices. This book is also packed with detailed knowledge in the area of air travel, as well as deep understanding on the related theories used as theoretical underpin in performing air travel research. This book provides insightful discussion and very beneficial to the reader. This book is suitable for the following readers: general, students, travelers, academics, tourism consultants, aviation regulators, aviation practitioners and ministries of tourism. Readers are also exposed to recent issues and development pertaining technology application in aviation tourism and hospitality, theoretical discussion related to technology application as well as its application and future research application.

Author : Masouras, Andreas,Papademetriou, Christos,Belias, Dimitrios,Anastasiadou, Sofia
Publisher : IGI Global
Page : 266 pages
File Size : 51,8 Mb
Release : 2023-04-18
Category : Business & Economics
ISBN : 9781668460573

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Sustainable Growth Strategies for Entrepreneurial Venture Tourism and Regional Development by Masouras, Andreas,Papademetriou, Christos,Belias, Dimitrios,Anastasiadou, Sofia Pdf

Tourism entrepreneurship is a social and economic process that is encouraged by national systems. Entrepreneurs must be able to act strategically and develop competencies to handle procedures as well as ensure their communication with customers and partners is appropriate. The implementation of automated services and web technologies in tourism is also an issue that small firms must consider in relation to large enterprises. Further study on the best practices for entrepreneurs in the tourism sector is required. Sustainable Growth Strategies for Entrepreneurial Venture Tourism and Regional Development considers current trends in tourism entrepreneurship from different countries all over the world and considers how entrepreneurship functions in varying countries. The book also defines the concept of entrepreneur tourism and sustainable growth. Covering topics such as consumer behavior, hospitality, social media, and tourism management, this reference work is ideal for entrepreneurs, business owners, industry professionals, managers, administrators, policymakers, researchers, academicians, scholars, practitioners, instructors, and students.

Author : Himanshu Rai,Mubashir Majid Baba,Mansi Babbar
Publisher : CRC Press
Page : 466 pages
File Size : 49,7 Mb
Release : 2024-02-20
Category : Business & Economics
ISBN : 9781000770711

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Emerging Business Trends and Management Practices by Himanshu Rai,Mubashir Majid Baba,Mansi Babbar Pdf

This book explores the dramatic changes that have occurred in the business environment due in part to the phenomenal impact on societies and economies around the globe that resulted from the COVID-19 pandemic. It presents emerging trends, strategies, management practices, opportunities, and challenges faced by business leaders, managers, and administrators. The volume touches on myriad issues, including the effects of lockdowns and restrictions, psychosocial effects of COVID-19 in the workplace, maintaining work-life balance, entrepreneurship during the pandemic, supply chain management, new communication and management strategies, consumer behavior, Zoom fatigue, changes in the health insurance industry, and more. The topics and concepts addressed in on the impact of pandemic will provide insight for academicians, entrepreneurs, and those in business, marketing, and psychology.

Author : Peter Chihwai
Publisher : Springer Nature
Page : 349 pages
File Size : 45,7 Mb
Release : 2024-06-07
Category : Electronic
ISBN : 9789819719310

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COVID-19 Impact on Tourism Performance in Africa by Peter Chihwai Pdf

Author : Karen E. Sutherland,Richie Barker
Publisher : Springer Nature
Page : 281 pages
File Size : 50,6 Mb
Release : 2023-11-04
Category : Business & Economics
ISBN : 9789819940011

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Transmedia Brand Storytelling by Karen E. Sutherland,Richie Barker Pdf

This book presents new global research on transmedia storytelling as a form of brand communication. It explores the theoretical underpinnings of transmedia storytelling and its practical application through survey and interview data from creatives, marketing, advertising and public relations practitioners. The final section analyzes contemporary campaigns from various countries and proposes a Transmedia Brand Storytelling Model for Practice, based on primary and secondary research data. The book aims to better understand and communicate the real-world opportunities and barriers to producing transmedia brand storytelling campaigns for practitioners.

Author : Kovid, Raj K.,Kumar, Vikas
Publisher : IGI Global
Page : 357 pages
File Size : 40,9 Mb
Release : 2022-05-06
Category : Business & Economics
ISBN : 9781668435069

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Cases on Emerging Market Responses to the COVID-19 Pandemic by Kovid, Raj K.,Kumar, Vikas Pdf

The COVID-19 pandemic was an extreme exogenous shock that had an adverse impact on every facet of human lives, including business. However, the pandemic has also provided an opportunity for companies to alter their business models by adopting digitalization, innovative customer interfaces, and innovative cost and revenue structures. In order to continue not only surviving but thriving through the effects of the pandemic, businesses will have to further improve and realign their models to engage clients, reskill their workforce, and advance the use of supportive technologies. Cases on Emerging Market Responses to the COVID-19 Pandemic provides a set of case studies on corporate and functional strategies adopted by firms irrespective of their industry, ownership type, or size. It highlights the innovative approaches of dealing with crises to survive and sustain the performances that better suit the unique requirements of the pandemic. Covering topics such as crisis management, innovative management strategy, and social entrepreneurship, this book is an essential resource for business leaders, government organizations, hospital administration, educational administration, computer scientists, researchers, and academicians.

Author : Isabel L. Nunes
Publisher : AHFE International
Page : 507 pages
File Size : 54,9 Mb
Release : 2022-07-24
Category : Technology & Engineering
ISBN : 9781958651285

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Human Factors and Systems Interaction by Isabel L. Nunes Pdf

Human Factors and Systems Interaction Proceedings of the 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022), July 24–28, 2022, New York, USA

Author : Androniki Kavoura,Damianos P. Sakas,Petros Tomaras
Publisher : Springer
Page : 764 pages
File Size : 47,5 Mb
Release : 2016-09-26
Category : Business & Economics
ISBN : 9783319338651

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Strategic Innovative Marketing by Androniki Kavoura,Damianos P. Sakas,Petros Tomaras Pdf

This book presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It seeks to make advancements in the discipline by promoting strategic research and innovative activities in marketing. The book highlights the use of data analytics, intelligence and knowledge-based systems in this area. In the era of knowledge-based economy, marketing has a lot to gain from collecting and analyzing data associated with customers, business processes, market economics or even data related to social activities. The contributed chapters are concerned with using modern qualitative and quantitative techniques based on information technology used to manage and analyze business data, to discover hidden knowledge and to introduce intelligence into marketing processes. This allows for a focus on innovative applications in all aspects of marketing, of computerized technologies related to data analytics, predictive analytics and modeling, business intelligence and knowledge engineering, in order to demonstrate new ways of uncovering hidden knowledge and supporting marketing decisions with evidence-based intelligent tools. Among the topics covered include innovative tourism marketing strategies, marketing communications in small and medium-sized enterprises (SMEs), the use of business modeling, as well as reflecting on the marketing trends and outlook for all transportation industry segments. The papers in this proceedings has been written by scientists, researchers, practitioners and students that demonstrate a special orientation in strategic marketing, all of whom aspire to be ahead of the curve based on the pillars of innovation. This proceedings volume compiles their contributions to the field, highlighting the exchange of insights on strategic issues in the science of innovation marketing.

Author : Iain A. Taylor,Dr. Oliver Carter
Publisher : Intellect Books
Page : 425 pages
File Size : 51,5 Mb
Release : 2023-11-28
Category : Social Science
ISBN : 9781789388190

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Media Materialities by Iain A. Taylor,Dr. Oliver Carter Pdf

Provides new perspectives on the increasingly complex relationships between media forms and formats, materiality, and meaning. Drawing on a range of qualitative methodologies, our consideration of the materiality of media is structured around three overarching concepts: form – the physical qualities of objects and the meanings which extend from them; format – objects considered in relation to the protocols which govern their use, and the meanings and practices which stem from them; and ephemeral meaning – the ways in which media artefacts are captured, transformed, and redefined through changing social, cultural, and technological values. Each section includes empirical chapters which provide expansive discussions of perspectives on media and materiality. It considers a range of media artefacts such as 8mm film, board games maps, videogames, cassette tapes, transistor radios and Twitter, amongst others. These are punctuated with a number of short takes – less formal, often personal takes exploring the meanings of media in context. We seek to consider the materialities which emerge across the broad and variegated range of the term’s use, and to create spaces for conversation and debate about the implications that this plurality of material meanings might have for the study of study of media, culture, and society.