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Summary of Robert Kyncl and Maany Peyvan's Streampunks by Milkyway Media Pdf
Get the Summary of Robert Kyncl and Maany Peyvan's Streampunks in 20 minutes. Please note: This is a summary & not the original book. "Streampunks" delves into the transformative world of YouTube and its impact on the media landscape, as seen through the eyes of Robert Kyncl and Maany Peyvan. The book paints a vivid picture of the YouTube Creator Summit, where influential YouTubers gather to share ideas and learn from industry veterans. It highlights the diversity of content and creators on the platform, from gaming and beauty tutorials to cultural representation by creators like Lilly Singh and Sami Slimani...
An entertainment and tech insider—YouTube’s chief business officer—delivers the first detailed account of the rise of YouTube, the creative minds who have capitalized on it to become pop culture stars, and how streaming video is revolutionizing the media world. In the past ten years, the internet video platform YouTube has changed media and entertainment as profoundly as the invention of film, radio, and television did, more than six decades earlier. Streampunks is a firsthand account of this upstart company, examining how it evolved and where it will take us next. Sharing behind-the-scenes stories of YouTube’s most influential stars—Streampunks like Tyler Oakley, Lilly Singh, and Casey Neistat—and the dealmakers brokering the future of entertainment like Scooter Braun and Shane Smith, Robert Kyncl uses his experiences at three of the most innovative media companies, HBO, Netflix, and YouTube, to tell the story of streaming video and this modern pop culture juggernaut. Collaborating with Google speechwriter Maany Peyvan, Kyncl explains how the new rules of entertainment are being written and how and why the media landscape is radically changing, while giving aspiring Streampunks some necessary advice to launch their own new media careers. Kyncl persuasively argues that, despite concerns about technology impoverishing artists or undermining artistic quality, the new media revolution is actually fueling a creative boom and leading to more compelling, diverse, and immersive content. Enlightening, surprising, and thoroughly entertaining, Streampunks is a revelatory ride through the new media rebellion that is reshaping our world.
The Production of Global Web Series in a Networked Age by Guy Healy Pdf
This book tells the story of diverse online creators – women, ethnic and racial minorities, queer folk and those from hardscrabble backgrounds – producing low budget, high cultural impact web-series which have disrupted longstanding white male domination of the film and TV industries. Author Guy Healy addresses four burning problems faced by creators in the context of digital disruption (along with potential solutions), namely: the sustainability of monetizing digital content and the rising possibility of middle-class artistic careers; algorithmic volatility; the difficulty of finding people to share jealously guarded industry knowledge as traditional craft-based mentoring and expertise-sharing mechanisms break down; and the lack of diversity and authenticity in high-profile storytelling. It includes nine case studies, five drawn from a second wave of outstanding YouTube-developed talent, transitioning to longer form narrative, most collaborating with established TV producers working across the divide between online and established television culture, and all from under-represented and/or minority backgrounds. The balance are film-school and industry professionals leveraging YouTube in the same way, including two Writers Guild of America new media award-winners. These storytellers leverage their social networks and chase sustainable careers by reaching audiences of subscription video-on-demand platforms and mainstream online broadcast in Australia and North America. The Production of Global Web-Series in a Networked Age is the first longitudinal study of this historic rapprochement between online and television cultures. Four of the cases are in Emmy-winning contexts, and one in an Emmy nominated context. Covering 2005–2021, the book reveals distinctive new forms of screen industry convergence with profound implications for creators’ careers, the screen industry in general, new media theory, and broader cultural and social change. It is essential reading for students, academics and industry professionals working on the production and distribution of web series.
Narratives, Nerdfighters, and New Media by Jennifer Burek Pierce Pdf
For decades, we’ve been warned that video killed the radio star, and, more recently, that social media has replaced reading. Nerdfighteria, a first-of-its-kind online literary community with nearly three million members, challenges these assumptions. It is the brainchild of brothers Hank and John Green, who provide literary themed programming on their website and YouTube channel, including video clips from John, a best-selling author most famous for his young adult book, The Fault in Our Stars. These clips not only give fans personal insights into his works and the writing process writ large, they also provide unique access to the author, inspiring fans to create their own fan art and make connections with one another. In the twenty-first century, reading and watching videos are related activities that allow people to engage with authors and other readers. Whether they turn to The Fault in Our Stars or titles by lesser-known authors, Nerdfighters are readers. Incorporating thousands of testimonials about what they read and why, Jennifer Burek Pierce not only sheds light on this particular online community, she also reveals what it tells us about the changing nature of reading in the digital age. In Nerdfighteria, we find a community who shows us that being online doesn’t mean disinterest in books.
***Axiom Business Book Award Winner!*** Something massive is shifting in the world of entertainment. Across the planet, humans spend more of their free time watching video than doing anything else. But increasingly it's not TV they're watching, but online video. In 2016, Swedish vlogger PewDiePie made a record $15 million from his YouTube videos, beating Hollywood A-listers like Harrison Ford, Julia Roberts and Amy Adams. Something massive is shifting in the world of entertainment. Since its founding in 2005, YouTube has become the first and only truly global media platform, with over a billion users worldwide. It has changed the media industry as profoundly as the development of radio, film and television. In Streampunks, YouTube's Chief Business Officer Robert Kyncl gets to the heart of this creative revolution through behind-the-scenes stories of its biggest stars - YouTubers like Tyler Oakley, Lilly Singh, and Casey Neistat-and the dealmakers brokering the future of media, like Scooter Braun, who scouted 12-year old Justin Bieber on YouTube, and Vice media mogul Shane Smith who used the platform to turn young people onto news and current affairs. By giving anyone with a smartphone their own TV channel, YouTube is fuelling a new creative boom. Not only is it generating the new faces of entertainment, but also changing how students are taught, how social issues are discussed and how small businesses advertise and develop. Streampunks is the definitive book on the modern pop-culture juggernaut Youtube, the platform remaking the face of entertainment.
From YouTube's Head of Culture and Trends, a rousing and illuminating behind-the-scenes exploration of internet video's massive impact on our world. Whether your favorite YouTube video is a cat on a Roomba, “Gangnam Style,” the “Bed Intruder” song, an ASAPscience explainer, Rebecca Black's “Friday,” or the “Evolution of Dance,” Kevin Allocca's Videocracy reveals how these beloved videos and famous trends--and many more--came to be and why they mean more than you might think. YouTube is the biggest pool of cultural data since the beginning of recorded communication, with four hundred hours of video uploaded every minute. (It would take you more than sixty-five years just to watch the vlogs, music videos, tutorials, and other content posted in a single day!) This activity reflects who we are, in all our glory and ignominy. As Allocca says, if aliens wanted to understand our planet, he'd give them Google. If they wanted to understand us, he'd give them YouTube. In Videocracy, Allocca lays bare what YouTube videos say about our society and how our actions online--watching, sharing, commenting on, and remixing the people and clips that captivate us--are changing the face of entertainment, advertising, politics, and more. Via YouTube, we are fueling social movements, enforcing human rights, and redefining art--a lot more than you'd expect from a bunch of viral clips.
Most people don't believe in monsters, but you know the truth. They're real, and it's your task to bring them down. This revised edition of Monster of the Week brings that adventure to life.Monster of the Week is a standalone action-horror RPG for 3-5 people. Hunt high school beasties a la Buffy the Vampire Slayer, travel the country to bring down unnatural creatures like the Winchester brothers of Supernatural, or head up the government investigation like Mulder and Scully.This book contains everything you need to tackle Bigfoot, collar a chupacabra, and drive away demons. In this revised edition, you'll find:
The first in an epic new fantasy series, introducing an unforgettable new heroine and a stunningly original dystopian steampunk world with a flavor of feudal Japan. A DYING LAND The Shima Imperium verges on the brink of environmental collapse; an island nation once rich in tradition and myth, now decimated by clockwork industrialization and the machine-worshipers of the Lotus Guild. The skies are red as blood, the land is choked with toxic pollution, and the great spirit animals that once roamed its wilds have departed forever. AN IMPOSSIBLE QUEST The hunters of Shima's imperial court are charged by their Shogun to capture a thunder tiger – a legendary creature, half-eagle, half-tiger. But any fool knows the beasts have been extinct for more than a century, and the price of failing the Shogun is death. A HIDDEN GIFT Yukiko is a child of the Fox clan, possessed of a talent that if discovered, would see her executed by the Lotus Guild. Accompanying her father on the Shogun's hunt, she finds herself stranded: a young woman alone in Shima's last wilderness, with only a furious, crippled thunder tiger for company. Even though she can hear his thoughts, even though she saved his life, all she knows for certain is he'd rather see her dead than help her. But together, the pair will form an indomitable friendship, and rise to challenge the might of an empire.
Media Management and Live Experience by Alex Connock Pdf
Global and authoritative, this textbook maps modern, live experience media, the categories that thrive on real-time engagement and human connection – even in the age of synthetic content, AI and the Metaverse. Sports and sports betting, festivals, comedy, concerts, tours and theme parks are covered – plus theatre, trade events, conventions, museums and galleries, and immersive media. Live media events included are Burning Man, Glastonbury, the Indian Premier League, the English Premier League, Olympics, NBA and Bundesliga – plus sell-out Taylor Swift tours, the World Cup, Super Bowl, Ryder Cup and Formula One. Business models in this media category start with ticketing and advertising – now amplified with ecommerce, affiliate marketing, subscription and gambling transactions. Deep dives ask: Why is Saudi Arabia investing billions into golf and football? Why is standup comedy big in Nigeria? How are Broadway and the West End evolving? What do immersive technologies like Abba Voyage and the MSG Sphere offer for the future? With class questions, a quiz, summaries and slides for each chapter, this is a guide and course structure for anyone at university level or in industry studying the media, music, entertainment, events, exhibitions, sports, social media or gambling industries.
Creator Culture by Stuart Cunningham,David Craig Pdf
Explores new perspectives on social media entertainment There is a new class of cultural producers—YouTube vloggers, Twitch gameplayers, Instagram influencers, TikTokers, Chinese wanghong, and others—who are part of a rapidly emerging and highly disruptive industry of monetized “user-generated” content. As this new wave of native social media entrepreneurs emerge, so do new formations of culture and the ways they are studied. In this volume, contributors draw on scholarship in media and communication studies, science and technology studies, and social media, Internet, and platform studies, in order to define this new field of study and the emergence of creator culture. Creator Culture introduces readers to new paradigms of social media entertainment from critical perspectives, demonstrating both relations to and differentiations from the well-established media forms and institutions traditionally within the scope of media studies. This volume does not seek to impose a uniform perspective; rather, the goal is to stimulate in-depth, globally-focused engagement with this burgeoning industry and establish a dynamic research agenda for scholars, teachers, and students, as well as creators and professionals across the media, communication, creative, and social media industries. Contributors include: Jean Burgess, Zoë Glatt, Sarah Banet-Weiser, Brent Luvaas, Carlos A. Scolari, Damián Fraticelli, José M. Tomasena, Junyi Lv, Hector Postigo, Brooke Erin Duffy, Megan Sawey, Jarrod Walzcer, Sangeet Kumar, Sriram Mohan, Aswin Punathambekar, Mohamed El Marzouki, Elaine Jing Zhao, Arturo Arriagada, Jeremy Shtern, Stephanie Hill
Media Management and Artificial Intelligence by Alex Connock Pdf
This cutting-edge textbook examines contemporary media business models in the context of Artificial Intelligence (AI) and digital transformation. AI has dramatically impacted media production and distribution, from recommendation engines to synthetic humans, from video-to-text tools to natural language models. "AI is really the change agent of the media industry," answered a natural language generation model when AI was ‘asked’ about the subject of this book. "It will open incredible opportunities." This book seeks to explore them. The media is examined through four sections. ‘Principles’ maps business models and the key tools of AI. ‘Platforms’ covers distribution channels in Games, Streamers, Social Networks, Broadcast and Digital Publishing. ‘Producers’ covers the engines of content-making, including Scripted, Entertainment, Factual, Content Marketing, Creators and Music. Finally, ‘Pioneers’ covers emerging sectors of Podcasting, Esports, the Metaverse and other AI-driven developments. Then in each chapter, a standard value creation model is applied, mapping a single sector through development, production, distribution and monetisation. Diverse case studies are analysed from India, Nigeria, South Korea, South Africa, France, the Netherlands, the US, the UK, Denmark and China – around creative entrepreneurship, revenue models, profit drivers, rights and emerging AI tools. Questions are provided for each case, whilst chapter summaries cement learning. Applied and technology-focused, this text offers core reading for advanced undergraduate and postgraduates studying Media Management – or the relationship between Entertainment, Media and Technology. Online resources include chapter-by-chapter PowerPoint slides and an Instructor’s Manual with further exercises and case studies.
Tyler Oakley is one of YouTube's vastly popular vloggers and an icon in the LGBTQ+ community. He has been featured as a major influencer in TIME Magazine, Forbes, The Advocate, and Out Magazine. With more than 7 million YouTube subscribers, his videos have been viewed more than 650 million times. Tyler's success did not happen overnight, and it has not always come easy. This captivating book reveals Tyler Oakley's amazing story, from growing up poor in Michigan where he dealt with bullies, body issues, and struggle to come out, to his mega success as a YouTube star.
Library Lin's Curated Collection of Superlative Nonfiction by Linda Maxie Pdf
Trust a librarian to help you find books you’ll want to read Library Lin’s Curated Collection of Superlative Nonfiction is a librarian’s A-list of nonfiction books organized by subject area—just like a library. Linda Maxie (Library Lin) combed through 65 best books lists going back a century. She reviewed tens of thousands of books, sorted them according to the Dewey Decimal Classification system, and selected an entire library’s worth for you to browse without leaving home. Here you’ll find • Summaries of outstanding titles in every subject • Suggestions for locating reading material specific to your needs and interests In this broad survey of all the nonfiction categories, you will find titles on everything from the A-bomb to Zen Buddhism. You might find yourself immersed in whole subject areas that you never thought you’d be interested in.
The gripping inside story of YouTube, the company that upended media, culture, industry, and democracy—by a leading tech journalist Across the world, people watch more than a billion hours of video on YouTube every day. Every minute, more than five hundred additional hours of footage are uploaded to the site, a technical feat unmatched in the history of computing. YouTube invented the attention economy we all live in today, forever changing how people are entertained, informed, and paid online. Everyone knows YouTube. And yet virtually no one knows how it works. Like, Comment, Subscribe is the first book to reveal the riveting, behind-the-scenes account of YouTube’s technology and business, detailing how it helped Google, its parent company, achieve unimaginable power, a narrative told through the people who run YouTube and the famous stars born on its stage. It’s the story of a revolution in media and an industry run amok, how a devotion to a simple idea—let everyone broadcast online and make money doing so—unleashed an outrage and addiction machine that spun out of the company’s control and forever changed the world. Mark Bergen, a top technology reporter at Bloomberg, might know Google better than any other reporter in Silicon Valley, having broken numerous stories about its successes and scandals. As compelling as the very platform it investigates, Like, Comment, Subscribe is a thrilling, character-driven story of technological and creative ingenuity and the hubris that undermined it.
