Media Management And Live Experience

Author : Alex Connock
Publisher : Taylor & Francis
Page : 261 pages
File Size : 48,7 Mb
Release : 2024-04-03
Category : Business & Economics
ISBN : 9781040005910

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Media Management and Live Experience by Alex Connock Pdf

Global and authoritative, this textbook maps modern, live experience media, the categories that thrive on real-time engagement and human connection – even in the age of synthetic content, AI and the Metaverse. Sports and sports betting, festivals, comedy, concerts, tours and theme parks are covered – plus theatre, trade events, conventions, museums and galleries, and immersive media. Live media events included are Burning Man, Glastonbury, the Indian Premier League, the English Premier League, Olympics, NBA and Bundesliga – plus sell-out Taylor Swift tours, the World Cup, Super Bowl, Ryder Cup and Formula One. Business models in this media category start with ticketing and advertising – now amplified with ecommerce, affiliate marketing, subscription and gambling transactions. Deep dives ask: Why is Saudi Arabia investing billions into golf and football? Why is standup comedy big in Nigeria? How are Broadway and the West End evolving? What do immersive technologies like Abba Voyage and the MSG Sphere offer for the future? With class questions, a quiz, summaries and slides for each chapter, this is a guide and course structure for anyone at university level or in industry studying the media, music, entertainment, events, exhibitions, sports, social media or gambling industries.

Author : Phil Harris,Andrew Lock,Patricia Rees
Publisher : Routledge
Page : 256 pages
File Size : 45,9 Mb
Release : 2000-04-20
Category : Business & Economics
ISBN : 9781134605682

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Machiavelli, Marketing and Management by Phil Harris,Andrew Lock,Patricia Rees Pdf

This cutting edge text provides insight into the meaning and interpretation of Machiavelli, and highlights the particular relevance to today‘s manager of his works for management, marketing and political thought. It addresses a number of common themes relating to his influences and arguments, and includes topics such as:* modern management* governa

Author : L. Meghan Mahoney,Tang Tang
Publisher : Rowman & Littlefield Publishers
Page : 481 pages
File Size : 42,8 Mb
Release : 2020-12-15
Category : Language Arts & Disciplines
ISBN : 9781538115312

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The Rowman & Littlefield Handbook of Media Management and Business by L. Meghan Mahoney,Tang Tang Pdf

The Rowman & Littlefield Handbook of Media Management and Business connects research and industry practice to offer a strategic guide for aspiring and current media professionals in convergent environments. As a comprehensive one-stop reference for understanding business issues that drive the production and distribution of content that informs, entertains, and persuades audiences, aims to inspire and inform forward-thinking media management leaders. The handbook examines media management and business through a convergent media approach, rather than focusing on medium-specific strategies. By reflecting media management issues in the information, entertainment, sports, gaming industries, contributed chapters explore the unique opportunities and challenges brought by media convergence, while highlighting the fundamental philosophy, concepts, and practices unchanged in such a dynamic environment. this handbook examines media management through a global perspective, and encourages readers to connect their own diverse development to a broader global context. It is an important addition to the growing literature in media management, with a focus on new media technologies, business management, and internationalization.

Author : Anonim
Publisher : World Health Organization
Page : 142 pages
File Size : 49,9 Mb
Release : 2021-06-11
Category : Medical
ISBN : 9789240026629

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Live life: an implementation guide for suicide prevention in countries by Anonim Pdf

This product addresses the global public health problem of close to 800 000 suicides every year, of which 79% occur in low- and middle-income countries. Suicide is the second leading cause of death in the age group 15-29 years. WHO guidelines already exist in the area of suicide prevention (https://www.who.int/mental_health/mhgap/evidence/suicide/en/); therefore, this product is not a guideline, but will ensure the implementation of the existing guidelines.

Author : Debra L. Merskin
Publisher : SAGE Publications
Page : 4496 pages
File Size : 45,6 Mb
Release : 2019-11-12
Category : Social Science
ISBN : 9781483375540

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The SAGE International Encyclopedia of Mass Media and Society by Debra L. Merskin Pdf

The SAGE International Encyclopedia of Mass Media and Society discusses media around the world in their varied forms—newspapers, magazines, radio, television, film, books, music, websites, social media, mobile media—and describes the role of each in both mirroring and shaping society. This encyclopedia provides a thorough overview of media within social and cultural contexts, exploring the development of the mediated communication industry, mediated communication regulations, and societal interactions and effects. This reference work will look at issues such as free expression and government regulation of media; how people choose what media to watch, listen to, and read; and how the influence of those who control media organizations may be changing as new media empower previously unheard voices. The role of media in society will be explored from international, multidisciplinary perspectives via approximately 700 articles drawing on research from communication and media studies, sociology, anthropology, social psychology, politics, and business.

Author : Alan Albarran,Bozena Mierzejewska,Jaemin Jung
Publisher : Routledge
Page : 654 pages
File Size : 54,7 Mb
Release : 2018-04-27
Category : Business & Economics
ISBN : 9781351747523

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Handbook of Media Management and Economics by Alan Albarran,Bozena Mierzejewska,Jaemin Jung Pdf

Winner of the 2019 Robert Picard Book Award The Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners. The volume was developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions. The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this evolving arena of study. Updates include the rise of mobile and social media, globalization, audience fragmentation and big data.

Author : Michael Laffan,Max Weiss
Publisher : Princeton University Press
Page : 288 pages
File Size : 54,6 Mb
Release : 2012-10-14
Category : History
ISBN : 9781400845248

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Facing Fear by Michael Laffan,Max Weiss Pdf

Fear is ubiquitous but slippery. It has been defined as a purely biological reality, derided as an excuse for cowardice, attacked as a force for social control, and even denigrated as an unnatural condition that has no place in the disenchanted world of enlightened modernity. In these times of institutionalized insecurity and global terror, Facing Fear sheds light on the meaning, diversity, and dynamism of fear in multiple world-historical contexts, and demonstrates how fear universally binds us to particular presents but also to a broad spectrum of memories, stories, and states in the past. From the eighteenth-century Peruvian highlands and the California borderlands to the urban cityscapes of contemporary Russia and India, this book collectively explores the wide range of causes, experiences, and explanations of this protean emotion. The volume contributes to the thriving literature on the history of emotions and destabilizes narratives that have often understood fear in very specific linguistic, cultural, and geographical settings. Rather, by using a comparative, multidisciplinary framework, the book situates fear in more global terms, breaks new ground in the historical and cultural analysis of emotions, and sets out a new agenda for further research. In addition to the editors, the contributors are Alexander Etkind, Lisbeth Haas, Andreas Killen, David Lederer, Melani McAlister, Ronald Schechter, Marla Stone, Ravi Sundaram, and Charles Walker.

Author : Birdir, Kemal,Birdir, Sevda,Dalgic, Ali,Toksoz, Derya
Publisher : IGI Global
Page : 357 pages
File Size : 45,7 Mb
Release : 2020-12-04
Category : Business & Economics
ISBN : 9781799849551

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Impact of ICTs on Event Management and Marketing by Birdir, Kemal,Birdir, Sevda,Dalgic, Ali,Toksoz, Derya Pdf

Conferences, symposiums, and other large events that take place at far away hotels require many hours of preparation to plan and need a capable event staff to market. Without the innovative technologies that have changed the face of the tourism industry, many destinations would be unequipped to handle such a task. Impact of ICTs on Event Management and Marketing is a collection of innovative research on the methods and applications of information and communications technologies on almost all facets of hospitality and tourism-related businesses including hotels, restaurants, and other tourism areas. While highlighting topics including digital marketing, artificial intelligence, and event tourism, this book is ideally designed for business managers, event planners, and marketing professionals.

Author : Alex Connock
Publisher : Taylor & Francis
Page : 339 pages
File Size : 52,6 Mb
Release : 2022-11-18
Category : Business & Economics
ISBN : 9781000779233

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Media Management and Artificial Intelligence by Alex Connock Pdf

This cutting-edge textbook examines contemporary media business models in the context of Artificial Intelligence (AI) and digital transformation. AI has dramatically impacted media production and distribution, from recommendation engines to synthetic humans, from video-to-text tools to natural language models. "AI is really the change agent of the media industry," answered a natural language generation model when AI was ‘asked’ about the subject of this book. "It will open incredible opportunities." This book seeks to explore them. The media is examined through four sections. ‘Principles’ maps business models and the key tools of AI. ‘Platforms’ covers distribution channels in Games, Streamers, Social Networks, Broadcast and Digital Publishing. ‘Producers’ covers the engines of content-making, including Scripted, Entertainment, Factual, Content Marketing, Creators and Music. Finally, ‘Pioneers’ covers emerging sectors of Podcasting, Esports, the Metaverse and other AI-driven developments. Then in each chapter, a standard value creation model is applied, mapping a single sector through development, production, distribution and monetisation. Diverse case studies are analysed from India, Nigeria, South Korea, South Africa, France, the Netherlands, the US, the UK, Denmark and China – around creative entrepreneurship, revenue models, profit drivers, rights and emerging AI tools. Questions are provided for each case, whilst chapter summaries cement learning. Applied and technology-focused, this text offers core reading for advanced undergraduate and postgraduates studying Media Management – or the relationship between Entertainment, Media and Technology. Online resources include chapter-by-chapter PowerPoint slides and an Instructor’s Manual with further exercises and case studies.

Author : Robert Wollan,Nick Smith,Catherine Zhou
Publisher : John Wiley & Sons
Page : 352 pages
File Size : 48,8 Mb
Release : 2011-01-04
Category : Business & Economics
ISBN : 9780470651247

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The Social Media Management Handbook by Robert Wollan,Nick Smith,Catherine Zhou Pdf

How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business. The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to: Empower employees and teams to utilize social media effectively throughout the organization Measure the ROI of social media investments and ensure appropriate business value is achieved over time Make smarter decisions, make them more quickly, and make them stick Get the most out of your social media investment and fully leverage its benefits at your company with The Social Media Management Handbook.

Author : Linda E. Swayne,Mark Dodds
Publisher : SAGE Publications
Page : 1960 pages
File Size : 52,7 Mb
Release : 2011-08-08
Category : Business & Economics
ISBN : 9781452266480

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Encyclopedia of Sports Management and Marketing by Linda E. Swayne,Mark Dodds Pdf

This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.

Author : Christina Baade,James A. Deaville
Publisher : Oxford University Press
Page : 304 pages
File Size : 51,7 Mb
Release : 2016-08-02
Category : Music
ISBN : 9780190619534

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Music and the Broadcast Experience by Christina Baade,James A. Deaville Pdf

Music and the Broadcast Experience explores the complex ways in which music and broadcasting have developed together throughout the twentieth and into the twenty-first centuries. It brings into dialogue researchers working in media and music studies; explores and develops crucial points of contact between studies of music in radio and music in television; and investigates the limits, persistence, and extensions of music broadcasting in the Internet era. The book presents a series of case studies that address key moments and concerns in music broadcasting, past and present, written by leading scholars in the field, who hail from both media and music studies. Unified by attentiveness both to musical sound and meaning and to broadcasting structures, practices, audiences, and discourses, the chapters in this collection address the following topics: the role of live orchestral concerts and opera in the early development of radio and their relation to ideologies of musical uplift; the relation between production culture, music, and television genre; the function of music in sponsored radio during the 1930s; the fortunes of musical celebrity and artistic ambition on television; questions of music format and political economy in the development of online radio; and the negotiation of space, community, and participation among audiences, online and offline, in the early twenty-first century. The collection's ultimate aim is to explore the usefulness and limitations of broadcasting as a concept for understanding music and its cultural role, both historically and today.

Author : Alan B. Albarran
Publisher : Routledge
Page : 278 pages
File Size : 47,5 Mb
Release : 2013-07-24
Category : Language Arts & Disciplines
ISBN : 9781135969349

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Media Management and Economics Research in a Transmedia Environment by Alan B. Albarran Pdf

This landmark work centers on media management and economics within a diverse, international, historical and constantly changing environment. The chapters herein reflect the current state of research and present directions for future study. Developed at the 2012 Research Symposium in conjunction with the annual convention of the Broadcast Education Association, it represents the most current theory and research in the area.

Author : Bernd W. Wirtz
Publisher : Springer Nature
Page : 321 pages
File Size : 53,9 Mb
Release : 2020-09-11
Category : Business & Economics
ISBN : 9783030479138

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Media Management by Bernd W. Wirtz Pdf

“Digitalization significantly changes the media. To cope with this change and to exploit new market opportunities is a major challenge for media corporations. Bernd Wirtz provides a valuable guideline for this new world, combining theory, facts, and practice.” Dr. Hubert Burda, German publisher and Managing Corporate Partner of Hubert Burda Media Holding KG “The media business is subject to substantial change while differences between distinctive media areas are fading away. This is due to technical innovation in areas like transmittance of content, bearer of content and recording devices but also due to new formats, trends and constant change of consumer behavior.” The textbook “Media and Internet Management” stays abreast of changes and covers this topic on a well-founded and comprehensive basis. It makes a valuable contribution to theory and practice in media management and is highly recommendable to media managers.” Christoph Mohn, Chairman of the Supervisory Board, Bertelsmann AG “The world of media is full of challenges and dynamic conditions for its field. The dynamic of this market is accelerated even more by new digital technologies and ongoing globalization. This book is an absolute “must have” for everyone who wants to know more about the basics, conditions and requirements of modern media management. The analytical clearness and structure make this publication highly relevant for students, but also for managers.” Urs Rohner, Chairman of the Board of Directors, Credit Suisse Group AG “Media Management is a textbook, but a very welcome newcomer for students and teachers as it fills a market gap for good educational material in this rapidly evolving field. It is concise, simple (but not simplistic), and contains a contemporary overview of concepts and tools for media managers. ” Prof. Dr. Bozena I. Mierzejewska, Editor of The International Journal on Media Management, Fordham University, New York “Summed up, with his second edition Wirtz managed to strengthen the outstanding position of his publication “Media Management”. His textbook shines because of its content, analytical clearness and the high relevance for business practice without losing its academic background. With the second edition this book has established its position in the field of media business as the leading standard reference book in Germany. It is suitable for business students, lectures as well as managers who can gain magnificent information from it.” Prof. Dr. Wolfgang Fritz, Director of the Institute of Marketing, Braunschweig University of Technology, Germany; Honorary Professor at the Institute of Business Administration, University of Vienna, Austria.

Author : Stephen Langley,James Abruzzo
Publisher : Unknown
Page : 258 pages
File Size : 41,7 Mb
Release : 1986
Category : Art
ISBN : UOM:39015010594417

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Jobs in Arts and Media Management by Stephen Langley,James Abruzzo Pdf