Successful Direct Mail

Author : Liz Ferdi
Publisher : Unknown
Page : 108 pages
File Size : 52,9 Mb
Release : 1997
Category : Business & Economics
ISBN : 0764100742

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Successful Direct Mail by Liz Ferdi Pdf

Creating a direct mail program, focusing on the correct market for a given product, selecting and preparing mailing lists, testing the market with various advertising packages and offers, dealing with customer response, measuring the success of a campaign, and much more are all areas covered here to assure positive results from a direct mail program.

Author : Craig Simpson,Dan Kennedy
Publisher : Entrepreneur Press
Page : 250 pages
File Size : 40,5 Mb
Release : 2014-01-28
Category : Business & Economics
ISBN : 9781599185187

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The Direct Mail Solution by Craig Simpson,Dan Kennedy Pdf

Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now) Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing’s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners — authors Simpson and Kennedy change that. Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all — the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn’t, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign.

Author : Stevan Roberts,Michelle Feit,Robert W. Bly
Publisher : McGraw Hill Professional
Page : 364 pages
File Size : 42,8 Mb
Release : 2001
Category : Business & Economics
ISBN : 0658001361

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Internet Direct Mail: The Complete Guide to Successful E-Mail Marketing Campaigns by Stevan Roberts,Michelle Feit,Robert W. Bly Pdf

Direct marketing via the Internet is the best way to avoid the rising printing and mailing costs of traditional direct mail. Plus, it's more effective! An online campaign will often turn a profit even if the entire mailing produces only 1 percent response or less! If you're ready to try e-mail marketing, or if you're already doing it and want to know more, Internet Direct Mail has all the information you need. From selecting products and offers to writing copy and incorporating rich media-like video clips or audio into an e-mail, Internet Direct Mail shows you step by step how to create, send, and track a highly successful e-mail campaign. This guide also includes the authors' carefully compiled, invaluable lists of resources for: E-mail list brokers and service bureaus Credit card companies and corporations offering merchants accounts Books and software on Web marketing Online advertising services Internet Direct Mail offers insight, advice, and step-by-step assistance from seasoned direct-marketing professionals who have experienced great success with Internet campaigns. Their expert guidance will help you make sound decisions about your offer, your creative, your list, your fulfillment, your method of measurement, and many other issues--allowing you to start and run a smooth, professional, results-oriented e-mail campaign.

Author : Bob Stone
Publisher : Unknown
Page : 538 pages
File Size : 54,7 Mb
Release : 1984
Category : Business & Economics
ISBN : IND:39000008133899

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Successful Direct Marketing Methods by Bob Stone Pdf

Author : Richard V. Benson
Publisher : Unknown
Page : 0 pages
File Size : 52,7 Mb
Release : 1991
Category : Advertising, Direct-mail
ISBN : OCLC:773209329

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Secrets of Successful Direct Mail by Richard V. Benson Pdf

Author : Freeman F. Gosden
Publisher : Wiley
Page : 250 pages
File Size : 43,8 Mb
Release : 1989-12-13
Category : Business & Economics
ISBN : 0471513288

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Direct Marketing Success by Freeman F. Gosden Pdf

For people who are thinking of starting a mail order business, or those involved in or planning to get into the direct marketing industry, this nuts-and-bolts guide explains the ``how'' and the ``why'' of the concepts and the techniques that make direct marketing work. Direct Marketing Success shows why list selection is crucial, and then shows how to do it, how direct mail can dramatically increase sales force efficiency, and how to create winning packages. Written the Direct Marketing Association's ``Man of the Year'' for 1985, and AdWeek's direct marketing columnist.

Author : Matt Heintz,Carl Heintz
Publisher : Small Business Research Institute
Page : 39 pages
File Size : 53,6 Mb
Release : 2024-06-28
Category : Business & Economics
ISBN : 8210379456XXX

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Successful Direct Mail Campaigns by Matt Heintz,Carl Heintz Pdf

In this eBook, we aim to show you the correct workflow to get results. We offer a comprehensive overview on how to build your business with direct mail. You’ll learn how to acquire new customers and grow your business.

Author : Iain Williamson
Publisher : Unknown
Page : 114 pages
File Size : 43,7 Mb
Release : 1996
Category : Advertising, Direct-mail
ISBN : 1896210392

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Successful Direct Mail Marketing in Canada by Iain Williamson Pdf

Author : Richard V. Benson
Publisher : N T C Business Books
Page : 208 pages
File Size : 43,7 Mb
Release : 1990-09-16
Category : Advertising, Direct-mail
ISBN : 0844232947

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Secrets of Successful Direct Mail by Richard V. Benson Pdf

The book leads off with 31 rules of thumb, rules that I believe to prevail generally in all mail. Various aspects of selling by direct mail are then detailed.

Author : Richard V. Benson
Publisher : Unknown
Page : 214 pages
File Size : 50,9 Mb
Release : 1987
Category : Advertising, Direct-mail
ISBN : NWU:35556018942821

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Secrets of Successful Direct Mail by Richard V. Benson Pdf

Author : Denny Hatch,Don Jackson
Publisher : McGraw Hill Professional
Page : 374 pages
File Size : 47,9 Mb
Release : 1999-02
Category : Business & Economics
ISBN : 0844203491

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2,239 Tested Secrets for Direct Marketing Success: The Pros Tell You Their Time-Proven Secrets by Denny Hatch,Don Jackson Pdf

Despite its long and profitable history, no one has assembled a single collection of all the basic secrets (or rules) of direct marketing. Until now. In these pages Denny Hatch and Don Jackson blitz you with the secrets, rules, and wisdom of nearly 200 of the great masters: from Claude Hopkins, David Ogilvy, and Max Sackheim to such modern greats as Jay Abraham, Dick Benson, Malcolm Decker, Bob Doscher, John J. Fleider, Jerry Gould, Bob Hacker, Dick Hodgson, Cecil Hoge, Sr., Bill Jayme, Ted Kikoler, Jim Kobs, Herschell Gordon Lewis, Malcolm McCluskey, Don Nicholas, J. Peterman, Max Ross, Jim Rutz, Emily Soell, Lew Smith, Bob Stone, Joan Throckmorton, and John Yeck.

Author : Dan S. Kennedy
Publisher : Entrepreneur Press
Page : 196 pages
File Size : 52,8 Mb
Release : 2013-04-01
Category : Business & Economics
ISBN : 9781613082324

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No B.S. Direct Marketing by Dan S. Kennedy Pdf

Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan — from marketing master Kennedy—delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.

Author : Partick Forsyth
Publisher : Teach Yourself
Page : 111 pages
File Size : 43,8 Mb
Release : 2014-06-27
Category : Business & Economics
ISBN : 9781473601963

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Successful Direct Marketing in a Week: Teach Yourself eBook ePub by Partick Forsyth Pdf

Sunday: Why use direct mail? Monday: Building and maintaining your database Tuesday: The components of direct mail Wednesday: Creative approaches Thursday: Physical campaigns Friday: Digital campaigns Saturday: Integration and follow-up

Author : John Frazer-Robinson
Publisher : Unknown
Page : 68 pages
File Size : 51,9 Mb
Release : 1999
Category : Business & Economics
ISBN : 1901306259

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Effective Direct Mail by John Frazer-Robinson Pdf

This guide to producing effective direct mail covers subjects such as: planning for success; maximizing your target; getting the best response; creating great copy and design; and getting it together, and getting it out

Author : Anonim
Publisher : Unknown
Page : 128 pages
File Size : 55,6 Mb
Release : 2024-06-28
Category : Electronic
ISBN : 9990214913

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Revolution in the Mailbox by Anonim Pdf