Successful Direct Mail Campaigns

Author : Stevan Roberts,Michelle Feit,Robert W. Bly
Publisher : McGraw Hill Professional
Page : 364 pages
File Size : 55,5 Mb
Release : 2001
Category : Business & Economics
ISBN : 0658001361

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Internet Direct Mail: The Complete Guide to Successful E-Mail Marketing Campaigns by Stevan Roberts,Michelle Feit,Robert W. Bly Pdf

Direct marketing via the Internet is the best way to avoid the rising printing and mailing costs of traditional direct mail. Plus, it's more effective! An online campaign will often turn a profit even if the entire mailing produces only 1 percent response or less! If you're ready to try e-mail marketing, or if you're already doing it and want to know more, Internet Direct Mail has all the information you need. From selecting products and offers to writing copy and incorporating rich media-like video clips or audio into an e-mail, Internet Direct Mail shows you step by step how to create, send, and track a highly successful e-mail campaign. This guide also includes the authors' carefully compiled, invaluable lists of resources for: E-mail list brokers and service bureaus Credit card companies and corporations offering merchants accounts Books and software on Web marketing Online advertising services Internet Direct Mail offers insight, advice, and step-by-step assistance from seasoned direct-marketing professionals who have experienced great success with Internet campaigns. Their expert guidance will help you make sound decisions about your offer, your creative, your list, your fulfillment, your method of measurement, and many other issues--allowing you to start and run a smooth, professional, results-oriented e-mail campaign.

Author : Liz Ferdi
Publisher : Unknown
Page : 108 pages
File Size : 51,6 Mb
Release : 1997
Category : Business & Economics
ISBN : 0764100742

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Successful Direct Mail by Liz Ferdi Pdf

Creating a direct mail program, focusing on the correct market for a given product, selecting and preparing mailing lists, testing the market with various advertising packages and offers, dealing with customer response, measuring the success of a campaign, and much more are all areas covered here to assure positive results from a direct mail program.

Author : Matt Heintz,Carl Heintz
Publisher : Small Business Research Institute
Page : 39 pages
File Size : 45,9 Mb
Release : 2024-06-30
Category : Business & Economics
ISBN : 8210379456XXX

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Successful Direct Mail Campaigns by Matt Heintz,Carl Heintz Pdf

In this eBook, we aim to show you the correct workflow to get results. We offer a comprehensive overview on how to build your business with direct mail. You’ll learn how to acquire new customers and grow your business.

Author : Craig Simpson,Dan Kennedy
Publisher : Entrepreneur Press
Page : 250 pages
File Size : 47,7 Mb
Release : 2014-01-28
Category : Business & Economics
ISBN : 9781599185187

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The Direct Mail Solution by Craig Simpson,Dan Kennedy Pdf

Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now) Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing’s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners — authors Simpson and Kennedy change that. Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all — the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn’t, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign.

Author : Robert W. Bly
Publisher : Entrepreneur Press
Page : 340 pages
File Size : 47,6 Mb
Release : 2019-03-19
Category : Business & Economics
ISBN : 9781613083895

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The Direct Mail Revolution by Robert W. Bly Pdf

BOOST YOUR BUSINESS WITH DIRECT MAIL Think direct-mail marketing is a thing of the past? Think again. In our digital world, it’s easy to overlook the power of a snail mail marketing piece. You can in fact create a direct-mail marketing campaign that could earn you an ROI as high as 1,300 percent. In The Direct Mail Revolution, legendary copywriting pioneer and marketing expert Robert W. Bly shares direct mail strategies that will transform your business, win you more customers, and earn more profits. Whether you’re new to direct mail or need to revamp a local or hyperlocal marketing strategy, this book is your clear, comprehensive blueprint to winning new and ongoing sales with direct mail. Learn how to: Keep your marketing pieces out of the trash with perfectly crafted letters, brochures, postcards, and more Increase response rates with the six characteristics of irresistible offers Track and test the key ingredients of your direct-mail campaign Seamlessly integrate your print and digital marketing efforts for a multidimensional sales funnel Gain leads and sales with the “magic words” of direct-response copy Avoid the most common “snail mail” mistakes that will get your marketing ignored Plus, receive Bly’s very own templates, samples, and checklists that have stood the test of time to ensure your direct-mail strategy earns you the success you’ve been hoping for.

Author : Peter L. Shugart
Publisher : Unknown
Page : 124 pages
File Size : 41,5 Mb
Release : 1964
Category : Advertising, Direct-mail
ISBN : STANFORD:36105010181241

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How to Produce Successful Direct Mail Campaigns by Peter L. Shugart Pdf

Author : Craig Simpson,Dan S. Kennedy
Publisher : Entrepreneur Press
Page : 260 pages
File Size : 49,7 Mb
Release : 2014-01-20
Category : Business & Economics
ISBN : 9781613082553

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The Direct Mail Solution by Craig Simpson,Dan S. Kennedy Pdf

Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing’s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners — authors Simpson and Kennedy change that. Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all — the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn’t, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign that pushes the envelope for new business and sales.

Author : Bob Stone
Publisher : Unknown
Page : 538 pages
File Size : 51,7 Mb
Release : 1984
Category : Business & Economics
ISBN : IND:39000008133899

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Successful Direct Marketing Methods by Bob Stone Pdf

Author : Iain Williamson
Publisher : Unknown
Page : 114 pages
File Size : 45,5 Mb
Release : 1996
Category : Advertising, Direct-mail
ISBN : 1896210392

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Successful Direct Mail Marketing in Canada by Iain Williamson Pdf

Author : Brian Jud
Publisher : Square One Publishers, Inc.
Page : 339 pages
File Size : 46,6 Mb
Release : 2013-03-14
Category : Business & Economics
ISBN : 9780757052132

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How to Make Real Money Selling Books by Brian Jud Pdf

The worldwide book market generates almost $90 billion annually, and more than half of those sales are made in non-bookstore outlets such as discount stores, airport shops, gift stores, supermarkets, and warehouse clubs. How to Make Real Money Selling Books provides a proven strategy for selling books to these enterprises. You will learn about developing a product strategy, conducting test marketing, contacting prospective buyers, promoting your product, selling to niche markets, and much, much more.

Author : Richard V. Benson
Publisher : Unknown
Page : 0 pages
File Size : 47,9 Mb
Release : 1991
Category : Advertising, Direct-mail
ISBN : OCLC:773209329

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Secrets of Successful Direct Mail by Richard V. Benson Pdf

Author : Richard V. Benson
Publisher : Unknown
Page : 214 pages
File Size : 55,8 Mb
Release : 1987
Category : Advertising, Direct-mail
ISBN : NWU:35556018942821

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Secrets of Successful Direct Mail by Richard V. Benson Pdf

Author : Joel N Greene, PhD
Publisher : Unknown
Page : 168 pages
File Size : 42,5 Mb
Release : 2019-01-31
Category : Electronic
ISBN : 1733631909

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Direct Mail Marketing by Joel N Greene, PhD Pdf

Avoid the 12 Deadly Sins of Direct Marketing. Break through all of the advertising clutter and noise Stop using the same tired, old marketing methods everyone else uses Discover the best direct mail method for attracting new customers Direct Mail Marketing will show you how to: Create promotional messages so effective they resonate with your market Identify your most likely buyers so you can ignore everyone else Use cutting edge technologies to develop your optimal sales message Direct Mail Marketing offers a method to: Earn maximum response rates and revenue results Reach profit and revenues often 8-12X higher than email Maximize sales results across mail, email, social media, & blogging platforms Direct Mail Marketing should be required reading by every business manager, executive and student of marketing. It will change the way you do direct marketing from this day forward. Scroll up and order your copy today.

Author : Bob Stone
Publisher : Unknown
Page : 364 pages
File Size : 48,6 Mb
Release : 1975
Category : Business & Economics
ISBN : WISC:89042053025

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Successful Direct Marketing Methods by Bob Stone Pdf

Author : Joy Gendusa
Publisher : Postcard Success Manual
Page : 248 pages
File Size : 40,7 Mb
Release : 2011-11-30
Category : Electronic
ISBN : 9780979963209

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The Ultimate Postcard Marketing Success Manual by Joy Gendusa Pdf

If you are a business owner, entrepreneur, or marketing manager, and you want to learn how to build a leak-proof marketing machine that hums along with minimal maintenance and optimal results... you really should read this book. Postcard Marketing In An Online World was the trusted guidebook of up-and-coming direct mail marketers when it was released, because the author, Joy Gendusa, was the entrepreneur that brought postcard marketing to the masses by cutting out the middle men (ad agencies), and making it affordable for businesses of all sizes. Now in it s third printing, Postcard Marketing In An Online World has evolved into so much more. With the rise of internet marketing technology, Joy took the time to test how these new technologies worked best with traditional mediums like direct mail. The result is a proven method for integrating direct mail with the latest technological marketing advances, and getting the absolute best results. In this book, you ll learn: How to build an effective direct mail postcard campaign that produces consistent returns How to integrate your postcard campaign with other mediums like email and online marketing The only 4 reasons why a prospect will say NO , and how to overcome them How to buy and manage direct mail marketing lists How to grow your email list Why postcard marketing is so effective (and sometimes misunderstood) How postcards worked for other business owners just like you with full case studies and postcard designs On your search to gain marketing knowledge, Postcard Marketing In An Online World is a book you do not want to miss. Joy is the Founder and CEO of PostcardMania, the leader in postcard marketing innovation, and she has tested and tracked all the strategies in this book with her own business. That s how she knows they work! Buy this book and get the insider knowledge you need to succeed with your marketing!