Effective Direct Mail

Author : Craig Simpson,Dan Kennedy
Publisher : Entrepreneur Press
Page : 250 pages
File Size : 54,8 Mb
Release : 2014-01-28
Category : Business & Economics
ISBN : 9781599185187

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The Direct Mail Solution by Craig Simpson,Dan Kennedy Pdf

Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now) Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing’s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners — authors Simpson and Kennedy change that. Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all — the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn’t, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign.

Author : John Frazer-Robinson
Publisher : Unknown
Page : 68 pages
File Size : 54,7 Mb
Release : 1999
Category : Business & Economics
ISBN : 1901306259

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Effective Direct Mail by John Frazer-Robinson Pdf

This guide to producing effective direct mail covers subjects such as: planning for success; maximizing your target; getting the best response; creating great copy and design; and getting it together, and getting it out

Author : Stevan Roberts,Michelle Feit,Robert W. Bly
Publisher : McGraw Hill Professional
Page : 364 pages
File Size : 44,9 Mb
Release : 2001
Category : Business & Economics
ISBN : 0658001361

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Internet Direct Mail: The Complete Guide to Successful E-Mail Marketing Campaigns by Stevan Roberts,Michelle Feit,Robert W. Bly Pdf

Direct marketing via the Internet is the best way to avoid the rising printing and mailing costs of traditional direct mail. Plus, it's more effective! An online campaign will often turn a profit even if the entire mailing produces only 1 percent response or less! If you're ready to try e-mail marketing, or if you're already doing it and want to know more, Internet Direct Mail has all the information you need. From selecting products and offers to writing copy and incorporating rich media-like video clips or audio into an e-mail, Internet Direct Mail shows you step by step how to create, send, and track a highly successful e-mail campaign. This guide also includes the authors' carefully compiled, invaluable lists of resources for: E-mail list brokers and service bureaus Credit card companies and corporations offering merchants accounts Books and software on Web marketing Online advertising services Internet Direct Mail offers insight, advice, and step-by-step assistance from seasoned direct-marketing professionals who have experienced great success with Internet campaigns. Their expert guidance will help you make sound decisions about your offer, your creative, your list, your fulfillment, your method of measurement, and many other issues--allowing you to start and run a smooth, professional, results-oriented e-mail campaign.

Author : John Frazer-Robinson
Publisher : McGraw-Hill Companies
Page : 461 pages
File Size : 41,7 Mb
Release : 1989-01-01
Category : Business & Economics
ISBN : 0077070852

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The Secrets of Effective Direct Mail by John Frazer-Robinson Pdf

Author : Craig Simpson,Dan S. Kennedy
Publisher : Entrepreneur Press
Page : 260 pages
File Size : 49,5 Mb
Release : 2014-01-20
Category : Business & Economics
ISBN : 9781613082553

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The Direct Mail Solution by Craig Simpson,Dan S. Kennedy Pdf

Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing’s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners — authors Simpson and Kennedy change that. Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all — the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn’t, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign that pushes the envelope for new business and sales.

Author : Liz Ferdi
Publisher : Unknown
Page : 108 pages
File Size : 50,5 Mb
Release : 1997
Category : Business & Economics
ISBN : 0764100742

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Successful Direct Mail by Liz Ferdi Pdf

Creating a direct mail program, focusing on the correct market for a given product, selecting and preparing mailing lists, testing the market with various advertising packages and offers, dealing with customer response, measuring the success of a campaign, and much more are all areas covered here to assure positive results from a direct mail program.

Author : Matt Heintz,Carl Heintz
Publisher : Small Business Research Institute
Page : 39 pages
File Size : 42,5 Mb
Release : 2024-06-28
Category : Business & Economics
ISBN : 8210379456XXX

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Successful Direct Mail Campaigns by Matt Heintz,Carl Heintz Pdf

In this eBook, we aim to show you the correct workflow to get results. We offer a comprehensive overview on how to build your business with direct mail. You’ll learn how to acquire new customers and grow your business.

Author : Charles Mallory
Publisher : Crisp Pub Incorporated
Page : 73 pages
File Size : 55,6 Mb
Release : 1991
Category : Business & Economics
ISBN : 1560520752

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Direct Mail Magic by Charles Mallory Pdf

Tips on marketing strategy, designing a mailing piece, working with list brokers and more.

Author : John Frazer-Robinson
Publisher : McGraw-Hill Companies
Page : 312 pages
File Size : 50,6 Mb
Release : 1992
Category : Business & Economics
ISBN : NWU:35556021665641

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The Essential Secrets of Effective Direct Mail by John Frazer-Robinson Pdf

Author : Brian Jud
Publisher : Square One Publishers, Inc.
Page : 339 pages
File Size : 43,7 Mb
Release : 2013-03-14
Category : Business & Economics
ISBN : 9780757052132

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How to Make Real Money Selling Books by Brian Jud Pdf

The worldwide book market generates almost $90 billion annually, and more than half of those sales are made in non-bookstore outlets such as discount stores, airport shops, gift stores, supermarkets, and warehouse clubs. How to Make Real Money Selling Books provides a proven strategy for selling books to these enterprises. You will learn about developing a product strategy, conducting test marketing, contacting prospective buyers, promoting your product, selling to niche markets, and much, much more.

Author : Richard V. Benson
Publisher : Unknown
Page : 0 pages
File Size : 55,9 Mb
Release : 1991
Category : Advertising, Direct-mail
ISBN : OCLC:773209329

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Secrets of Successful Direct Mail by Richard V. Benson Pdf

Author : Bob Stone
Publisher : Unknown
Page : 538 pages
File Size : 41,9 Mb
Release : 1984
Category : Business & Economics
ISBN : IND:39000008133899

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Successful Direct Marketing Methods by Bob Stone Pdf

Author : Iain Williamson
Publisher : Unknown
Page : 114 pages
File Size : 43,8 Mb
Release : 1996
Category : Advertising, Direct-mail
ISBN : 1896210392

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Successful Direct Mail Marketing in Canada by Iain Williamson Pdf

Author : Patrick Forsyth
Publisher : Teach Yourself
Page : 127 pages
File Size : 43,7 Mb
Release : 2014-06-27
Category : Business & Economics
ISBN : 9781444795134

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Direct Marketing In A Week by Patrick Forsyth Pdf

Direct marketing just got easier Picking the right promotional mix is not easy. Whatever is done it must be effective, and also cost-effective, and both budgets and time are no doubt limited. Business does not arrive unbidden (or very little of it does), nor does it magically arrive just by crossing your fingers and shouting 'Promotion!'; so something must be done and time and effort must be expended to make sure it works. Even in this electronic age, direct mail remains a popular form of promotion. It can certainly find and hold customers and do so cost-effectively too. But, you may have noticed, it does not have the best image - the words 'junk mail' are frequently used in relation to direct mail offerings! However, used carefully, it can work for seller and buyer alike. This book sets out how to utilize direct marketing formaximum benefit for both. If you position the use of direct mail effectively within the totality of your promotional mix, and make it work well - and that means systematically making sure that every element of it works well, from a letter and brochure to an envelope and much more - it can be an important part of your business generating process. In this book, in seven succinct chapters,we review how to make that so. Each of the seven chapters in Direct Marketing In A Week covers a different aspect: - Sunday: The recipients: database considerations - Monday: The core elements of direct mail - Tuesday: The component mix - Wednesday: Creatively enhancing persuasiveness - Thursday: Follow-up activity - Friday: Email approaches: as easy as 'click' - Saturday: Future campaigns

Author : Joel N Greene, PhD
Publisher : Unknown
Page : 168 pages
File Size : 43,9 Mb
Release : 2019-01-31
Category : Electronic
ISBN : 1733631909

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Direct Mail Marketing by Joel N Greene, PhD Pdf

Avoid the 12 Deadly Sins of Direct Marketing. Break through all of the advertising clutter and noise Stop using the same tired, old marketing methods everyone else uses Discover the best direct mail method for attracting new customers Direct Mail Marketing will show you how to: Create promotional messages so effective they resonate with your market Identify your most likely buyers so you can ignore everyone else Use cutting edge technologies to develop your optimal sales message Direct Mail Marketing offers a method to: Earn maximum response rates and revenue results Reach profit and revenues often 8-12X higher than email Maximize sales results across mail, email, social media, & blogging platforms Direct Mail Marketing should be required reading by every business manager, executive and student of marketing. It will change the way you do direct marketing from this day forward. Scroll up and order your copy today.