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Author : Anonim
Publisher : Unknown
Page : 220 pages
File Size : 40,8 Mb
Release : 1997
Category : Advertising, Direct-mail
ISBN : OCLC:761159400
Author : Sheree Clark,Wendy Lyons
Publisher : Rockport Publishers
Page : 164 pages
File Size : 41,8 Mb
Release : 1997-11
Category : Business & Economics
ISBN : 1564964361
200 clever mailings from 9 top designers including catalogs, invitations, three-dimensionals, fundraising pieces and more.
Author : Craig Simpson,Dan Kennedy
Publisher : Entrepreneur Press
Page : 250 pages
File Size : 45,6 Mb
Release : 2014-01-28
Category : Business & Economics
ISBN : 9781599185187
Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now) Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing’s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners — authors Simpson and Kennedy change that. Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all — the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn’t, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign.
Author : Tomoe Nakazawa
Publisher : ピエ・ブックス
Page : 230 pages
File Size : 54,5 Mb
Release : 1997-06-29
Category : Language Arts & Disciplines
ISBN : NWU:35556028302271
Pamphlets and cards advertising goods and services, sales events or store openings. Promotional material for businesses and schools. Invitations to all types of commercial events. Mail shots designed for corporate and institutional, as well as individual addressees. The easy-to-follow format is arranged in six pertinent categories including retailing, gourmet and fashion. Powerful design strategies aimed at specific targets. Novel ideas incorporated in form, layout and material.
Author : Sandra J. Blum
Publisher : Northlight
Page : 0 pages
File Size : 54,8 Mb
Release : 1999
Category : Advertising, Direct-mail
ISBN : 0891348271
You've got 18 seconds to make the sale. Go! Studies have shown that it takes the average person 7 seconds or less to decide to open a direct mail envelope. Then, in just II seconds or less, they decide to do it or toss it. This book shows you how to make the most of those 18 seconds with design that sells.
Author : Liz Ferdi
Publisher : Unknown
Page : 108 pages
File Size : 40,9 Mb
Release : 1997
Category : Business & Economics
ISBN : 0764100742
Creating a direct mail program, focusing on the correct market for a given product, selecting and preparing mailing lists, testing the market with various advertising packages and offers, dealing with customer response, measuring the success of a campaign, and much more are all areas covered here to assure positive results from a direct mail program.
Author : Stevan Roberts,Michelle Feit,Robert W. Bly
Publisher : McGraw Hill Professional
Page : 364 pages
File Size : 50,7 Mb
Release : 2001
Category : Business & Economics
ISBN : 0658001361
Direct marketing via the Internet is the best way to avoid the rising printing and mailing costs of traditional direct mail. Plus, it's more effective! An online campaign will often turn a profit even if the entire mailing produces only 1 percent response or less! If you're ready to try e-mail marketing, or if you're already doing it and want to know more, Internet Direct Mail has all the information you need. From selecting products and offers to writing copy and incorporating rich media-like video clips or audio into an e-mail, Internet Direct Mail shows you step by step how to create, send, and track a highly successful e-mail campaign. This guide also includes the authors' carefully compiled, invaluable lists of resources for: E-mail list brokers and service bureaus Credit card companies and corporations offering merchants accounts Books and software on Web marketing Online advertising services Internet Direct Mail offers insight, advice, and step-by-step assistance from seasoned direct-marketing professionals who have experienced great success with Internet campaigns. Their expert guidance will help you make sound decisions about your offer, your creative, your list, your fulfillment, your method of measurement, and many other issues--allowing you to start and run a smooth, professional, results-oriented e-mail campaign.
Author : John Frazer-Robinson
Publisher : Unknown
Page : 68 pages
File Size : 51,7 Mb
Release : 1999
Category : Business & Economics
ISBN : 1901306259
This guide to producing effective direct mail covers subjects such as: planning for success; maximizing your target; getting the best response; creating great copy and design; and getting it together, and getting it out
Author : Direct Marketing Creative Guild (U.S.)
Publisher : PBC International
Page : 264 pages
File Size : 44,8 Mb
Release : 1985
Category : Business & Economics
ISBN : UOM:39015020854389
Author : Dayna Rothman
Publisher : John Wiley & Sons
Page : 384 pages
File Size : 44,5 Mb
Release : 2014-03-07
Category : Business & Economics
ISBN : 9781118815892
Learn how to get your message heard above the onlinenoise The buying process is greatly changed. With the Internet, thebuyer is in charge. If your product is going to compete, you needto master 21st century lead generation, and this book shows youhow. It's packed with effective strategies for inbound and outboundmarketing tactics that will generate leads in today's market.You'll learn the basics of lead generation, inbound and outboundmarketing, lead nurturing, ways to track ROI, and how to scoreleads to know when one is "hot". Follow the steps to create yourown personalized lead generation plan and learn how to sidestepcommon pitfalls. Lead generation involves a strategy for generating consumerinterest and inquiry into your product as well as a process fornurturing those leads until each is ready to buy Techniques include content marketing through websites, blogs,social media, and SEO as well as outbound marketing strategies suchas e-mail, PPC ads, content syndication, direct mail, andevents This book explores the basics of lead generation, inbound andoutbound marketing, lead nurturing, tracking ROI on campaigns, leadscoring techniques, and ways to avoid many common pitfalls Provides steps you can follow to create your own personalizedlead generation plan Lead Generation For Dummies is the extra edge you need tocompete in today's technologically enhanced marketplace.
Author : Craig Simpson,Dan S. Kennedy
Publisher : Entrepreneur Press
Page : 260 pages
File Size : 40,9 Mb
Release : 2014-01-20
Category : Business & Economics
ISBN : 9781613082553
Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing’s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners — authors Simpson and Kennedy change that. Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all — the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn’t, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign that pushes the envelope for new business and sales.
Author : Richard V. Benson
Publisher : Unknown
Page : 214 pages
File Size : 44,9 Mb
Release : 1987
Category : Advertising, Direct-mail
ISBN : NWU:35556018942821
Author : Joy Gendusa
Publisher : Postcard Success Manual
Page : 248 pages
File Size : 55,9 Mb
Release : 2011-11-30
Category : Electronic
ISBN : 9780979963209
If you are a business owner, entrepreneur, or marketing manager, and you want to learn how to build a leak-proof marketing machine that hums along with minimal maintenance and optimal results... you really should read this book. Postcard Marketing In An Online World was the trusted guidebook of up-and-coming direct mail marketers when it was released, because the author, Joy Gendusa, was the entrepreneur that brought postcard marketing to the masses by cutting out the middle men (ad agencies), and making it affordable for businesses of all sizes. Now in it s third printing, Postcard Marketing In An Online World has evolved into so much more. With the rise of internet marketing technology, Joy took the time to test how these new technologies worked best with traditional mediums like direct mail. The result is a proven method for integrating direct mail with the latest technological marketing advances, and getting the absolute best results. In this book, you ll learn: How to build an effective direct mail postcard campaign that produces consistent returns How to integrate your postcard campaign with other mediums like email and online marketing The only 4 reasons why a prospect will say NO , and how to overcome them How to buy and manage direct mail marketing lists How to grow your email list Why postcard marketing is so effective (and sometimes misunderstood) How postcards worked for other business owners just like you with full case studies and postcard designs On your search to gain marketing knowledge, Postcard Marketing In An Online World is a book you do not want to miss. Joy is the Founder and CEO of PostcardMania, the leader in postcard marketing innovation, and she has tested and tracked all the strategies in this book with her own business. That s how she knows they work! Buy this book and get the insider knowledge you need to succeed with your marketing!
Author : Dan S. Kennedy
Publisher : Entrepreneur Press
Page : 196 pages
File Size : 44,5 Mb
Release : 2013-04-01
Category : Business & Economics
ISBN : 9781613082324
Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan — from marketing master Kennedy—delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.
Author : Partick Forsyth
Publisher : Teach Yourself
Page : 111 pages
File Size : 41,9 Mb
Release : 2014-06-27
Category : Business & Economics
ISBN : 9781473601963
Sunday: Why use direct mail? Monday: Building and maintaining your database Tuesday: The components of direct mail Wednesday: Creative approaches Thursday: Physical campaigns Friday: Digital campaigns Saturday: Integration and follow-up