Sun Tzu And The Art Of Business

Author : Mark McNeilly,Mark R. McNeilly
Publisher : OUP USA
Page : 343 pages
File Size : 43,7 Mb
Release : 2012-01-26
Category : Business & Economics
ISBN : 9780199782918

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Sun Tzu and the Art of Business by Mark McNeilly,Mark R. McNeilly Pdf

More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.

Author : Mark R. McNeilly
Publisher : Oxford University Press
Page : 344 pages
File Size : 44,8 Mb
Release : 2011-12-22
Category : Business & Economics
ISBN : 9780199920792

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Sun Tzu and the Art of Business by Mark R. McNeilly Pdf

More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.

Author : Mark McNeilly
Publisher : Oxford University Press, USA
Page : 276 pages
File Size : 50,8 Mb
Release : 1996
Category : Business & Economics
ISBN : 0195137892

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Sun Tzu and the Art of Business by Mark McNeilly Pdf

In what is actually two books in one--a synthesis of Sun Tzu's ideas into six strategic principles for business executives plus the entire text of Samuel B. Griffith's popular translation of "The Art of War"--McNeilly shows how Sun Tzu's principles can successfully be applied to modern business situations. 22 linecuts.

Author : Becky Sheetz-Runkle
Publisher : AMACOM
Page : 255 pages
File Size : 41,7 Mb
Release : 2014-06-11
Category : Business & Economics
ISBN : 9780814433829

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The Art of War for Small Business by Becky Sheetz-Runkle Pdf

Defeat the competition and dominate the market with these masterful strategies of Sun Tzu. Over two and a half millennia ago, Chinese military strategist Sun Tzu taught that size alone does not guarantee victory--strategy, positioning, planning, and leadership all play equally significant roles in overpowering the opposition. Today, this classic treatise is perfect for adapting to the world of small business, with entrepreneurs entrenched in fierce competition for customers, market share, and talent. Featuring inspiring examples of entrepreneurial success, The Art of War for Small Business centers its 12 timeless lessons on how to: Choose the right ground for your battles Leverage strengths while overcoming limitations Strike competitors’ weakest points and seize every opportunity Focus priorities and resources on conquering key challenges Go where the enemy is not Build and leverage strategic alliances Countless military, political, and business leaders across the world and throughout time have learned how to utilize these brilliant strategies to outsmart, outmaneuver, and outstrategize their larger adversaries’ seemingly overwhelming forces. Now, it’s time for the small business owner to learn how they can also capture crucial sectors, serve unmet needs, and emerge victorious.

Author : David Brown
Publisher : John Murray Learning
Page : 288 pages
File Size : 50,5 Mb
Release : 2022-06-09
Category : Electronic
ISBN : 152930704X

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The Art of Business Wars by David Brown Pdf

Based on the chart-topping BUSINESS WARS podcast re-imagined using Sun Tzu's THE ART OF WAR as a guide, THE ART OF BUSINESS WARS features stories and lessons from history's greatest business rivalries revealing why some companies triumph while others crumble.Business is a fight for survival. In business as in war, leaders match their wills in pursuit of opposing outcomes, they devise strategies, and marshal resources for victory. Success can turn on the smallest of details; a single tactical blunder can topple an empire. Ultimately, one side triumphs - and victory is all that matters.In The Art of Business Wars, David Brown, host of the hit podcast Business Wars, masterfully frames some of the biggest business rivalries in history using revered Chinese military strategist Sun Tzu's insights and pragmatic advice. Each rivalry tells a story of combined wits, strategies, and resources. Brown chronicles the rise of companies as they vanquish rivals, formulate innovative plans, and adapt to keep up with shifting needs. The goal? Stay ahead of the competition and emerge victorious.By compiling powerful insights uncovered over hundreds of podcast episodes and more than a year of in-depth research, Brown has developed a formula for business intrigue rich in popular history. The stories in The Art of Business Wars will inspire you, and the lessons you can draw from them - about determination, ingenuity, patience, grit, subtlety, and other traits that contribute to a victorious enterprise - are invaluable, whether you're a creative freelancer or the CEO of a multinational manufacturer.

Author : Becky Sheetz-Runkle
Publisher : Simon and Schuster
Page : 224 pages
File Size : 54,8 Mb
Release : 2011-01-14
Category : Business & Economics
ISBN : 9781598699074

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Sun Tzu for Women by Becky Sheetz-Runkle Pdf

For twenty-five centuries, men have used Sun Tzu's classic The Art of War as a guide to conflict. In recent years, it's been a guide to climbing the corporate ladder. But this book shows that there are more paths to winning than frontal assault. You can learn from the ancient Chinese strategist how to apply the feminine principle to the business world--and win every time. Whether it's relying on networking skills to win allies or maneuvering to gain a decisive advantage, the author shows through dozens of case studies from prominent women in business how to overcome the odds, defeat opponents, and forge successful careers. The tenets of Sun Tzu lend themselves to women's natural strengths in diplomacy and relationship-building. With this interpretation, you'll learn to leverage these valuable assets to trump your male colleagues every time.

Author : Gerald A Michaelson,Steven W Michaelson
Publisher : Simon and Schuster
Page : 224 pages
File Size : 54,7 Mb
Release : 2010-04-18
Category : Business & Economics
ISBN : 9781440507083

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Sun Tzu - The Art of War for Managers by Gerald A Michaelson,Steven W Michaelson Pdf

In today's competitive business world, you must capture the high ground and defend it against your rivals. The secret lies in mastering the strategic arts taught by the ancient Chinese military theorist Sun Tzu. Gerald A. Michaelson's classic book breaks down Sun Tzu's lessons to help you move from manager to leader and vanquish your competition. In this fully updated edition, Steven Michaelson offers new examples drawn from companies ranging from Amazon to Toyota to Google, putting Sun Tzu at your side for today's business challenges. Here is the wisdom--tested for twenty-five centuries--that will help you seize the advantage, storm your competitors' gates, and conquer the marketplace!

Author : Mark McNeilly
Publisher : Oxford University Press, USA
Page : 348 pages
File Size : 41,5 Mb
Release : 2003
Category : Business & Economics
ISBN : 0195161084

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Sun Tzu and the Art of Modern Warfare by Mark McNeilly Pdf

A biography of Hoagy Carmichael, composer of classic American songs such as ""Georgia on My Mind"", ""Rockin' Chair"", ""Skylark"", ""Lazybones"", and ""Star Dust"". The book follows Carmichael from his roaring-20s Indiana youth to Hollywood legend.

Author : Gary Gagliardi
Publisher : Science of Strategy
Page : 192 pages
File Size : 50,9 Mb
Release : 2007-10
Category : Business & Economics
ISBN : 9781929194445

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The Art of War for the Management Warrior by Gary Gagliardi Pdf

The new paperback version of the world's most popular book on strategy adapted for managers plus a free download of audio book. The book includes the complete text of Sun Tzu's Art of War on the left-hand pages and a direct adaptation to management on the facing pages. The book includes the keys for a FREE download of the MP3 of the complete audio book for listening on Ipods or similar devices.

Author : Greg Clydesdale
Publisher : Robinson
Page : 215 pages
File Size : 52,5 Mb
Release : 2017-09-14
Category : Business & Economics
ISBN : 9781472139740

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The Art of Business by Greg Clydesdale Pdf

When we look at Chinese history for a guide to business, we commonly reach for Sun Tzu's The Art of War, but that is a military text. It focuses on an enemy, not a trading partner, and it certainly doesn't mention customers and their role in strategy. To come to terms with Chinese commerce, we don't need to know the Art of War. We need to know the art of business. This book explains Chinese business in history: its practices, values and achievements. As we explore business through time, we discover the strategies which enabled Chinese merchants to become rich and gain insights into how Chinese business evolved, and continues to evolve. The Art of Business goes beyond the Silk Road, Marco Polo and the opium trade to examine how the many different Chinese businesses made money. It asks how merchants mastered the spatial and temporal dimensions of the market and built substantial wealth in doing so. It explores the commercial revolutions that occurred in the Tang and Song dynasties and the late Ming, and reveals business practices carried into the Ching dynasty. It explores salt merchants, the porcelain industry, Huizhou and Shanxi merchant groups, and Howqua, who became the world's richest man. The evolving nature of world commerce will place new demands on tomorrow's businesses. By examining the past, we can better understand the future in which China will once again stand like a giant.

Author : Check Teck Foo
Publisher : Butterworth-Heinemann
Page : 336 pages
File Size : 44,8 Mb
Release : 1995
Category : ASEAN
ISBN : UCSD:31822021601877

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Sun Tzu on Management by Check Teck Foo Pdf

Author : Anonim
Publisher : Unknown
Page : 128 pages
File Size : 51,7 Mb
Release : 2018
Category : Electronic
ISBN : 1547400455

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The Art of Business by Anonim Pdf

Author : Chin-Ning Chu
Publisher : Crown Currency
Page : 224 pages
File Size : 43,9 Mb
Release : 2008-11-19
Category : Business & Economics
ISBN : 9780385519960

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The Art of War for Women by Chin-Ning Chu Pdf

Forget everything you think you know about strength, strategy and success. This brilliant adaptation of the ancient masterpiece The Art of War shows women how to use Sun Tzu’s philosophy to win in every aspect of life. Would you like to transform your weaknesses into strengths? Succeed at work without compromising your ethics? Integrate your style and personal philosophy into every action you take? If so, this book is for you. In The Art of War for Women, bestselling author Chin-Ning Chu brings the eternal wisdom of philosopher-general Sun Tzu to women looking to gain a better understanding of who they are--and, more importantly, who they want to be. Although Sun Tzu’s book is about the application of strategies and determining the most efficient way of gaining victory with the least amount of conflict, every one of those strategies begins with having a deep understanding of the people and the world around us. They also require us to understand ourselves--our strengths and weaknesses, our goals and fears. In other words, the aim is not to apply a series of rules coldly and dispassionately, but rather to integrate ourselves and our unique talents into the strategies we will employ. This is not a feel-good book. (But you will feel good after reading it.) It is not a motivational book. (But you will be motivated to achieve what you want, once you are done.) Ultimately, its purpose it to provide women with the strategies we all need to overcome the obstacles that stand in the way of our goals and dreams. Sun Tzu’s Art of War is the most influential book on strategy ever published, selling tens of millions of copies worldwide in several editions. Written by one of today’s foremost authorities on Sun Tzu, The Art of War for Women is sure to become a classic in its own right.

Author : Sun Tzu
Publisher : Createspace Independent Publishing Platform
Page : 130 pages
File Size : 53,6 Mb
Release : 2016-01-07
Category : Electronic
ISBN : 1523294981

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Sun Tzu on by Sun Tzu Pdf

Sun Tzu on the Art of War Master Sun's Rules of Warfare Translated from the Chinese with Introduction and Critical Notes by Lionel Giles The Art of War, literally: "Master Sun's Rules of Warfare", is an ancient Chinese military treatise dating from the 5th century BC. Attributed to the ancient Chinese military strategist Sun Wu - "Master Sun", the text is composed of 13 chapters, each of which is devoted to one aspect of warfare. It is commonly thought of as a definitive work on military strategy and tactics. It was placed at the head of China's Seven Military Classics upon the collection's creation in 1080 by Emperor Shenzong of Song, and has long been the most influential strategy text in East Asia. It has had an influence on Eastern and Western military thinking, business tactics, legal strategy and beyond. The book was first translated into the French language in 1772 by French Jesuit Jean Joseph Marie Amiot and a partial translation into English was attempted by British officer Everard Ferguson Calthrop in 1905. The first annotated English language translation was completed and published by Lionel Giles in 1910. Leaders as diverse as Mao Zedong, General Vo Nguyen Giap, General Douglas MacArthur and leaders of Imperial Japan have drawn inspiration from the work. The Art of War has been applied to many fields well outside of the military. Much of the text is about how to fight wars without actually having to do battle: it gives tips on how to outsmart one's opponent so that physical battle is not necessary. As such, it has found application as a training guide for many competitive endeavors that do not involve actual combat. There are business books applying its lessons to office politics and corporate strategy. Many Japanese companies make the book required reading for their key executives. The book is also popular among Western business management, who have turned to it for inspiration and advice on how to succeed in competitive business situations. It has also been applied to the field of education. The Art of War has been the subject of law books and legal articles on the trial process, including negotiation tactics and trial strategy.

Author : David E. Hawkins,S. Rajagopal
Publisher : Springer
Page : 239 pages
File Size : 46,7 Mb
Release : 2004-10-08
Category : Business & Economics
ISBN : 9780230510616

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Sun Tzu and the Project Battleground by David E. Hawkins,S. Rajagopal Pdf

The Art of War by Sun Tzu has influenced a generation of business leaders and strategy gurus. Yet for many people in business and students of management this remains a mystery. For the first time the authors provide a fully comprehensive account of this work and the influence of Sun Tzu and the relevance to business strategy and project management. Their book will give the reader the opportunity to appreciate and benefit from this crucial work.