Supermarketwala

Author : Damodar Mall
Publisher : Random House India
Page : 320 pages
File Size : 43,7 Mb
Release : 2014-09-11
Category : Business & Economics
ISBN : 9788184006490

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Supermarketwala by Damodar Mall Pdf

• Rita, the young bahu, avoids buying personal products from the family grocer. • Sonu’s breakfast table on a Sunday represents global cuisines. Do you know how it is possible? • Where do big corporates and MNC retailers fumble, and what helps simple DMart get its model right? • What is Ching’s Sercret that is not Knorr’s, Maggi’s, or Yippie’s? Supermarketwala, Damodar Mall’s intriguing and revelatory debut book, answers these questions and much more. Damodar, in Supermarketwala, provides the very basics for the growth of modern retail and consumerism in India, through interesting and carefully studied consumer behaviour, an art that few in his domain possess. Supermarketwala, is intended to be the go-to book for all consumer business enthusiasts and readers alike, who wish to understand how and why we as consumers behave in a certain manner at different places. These insights, which are the analyses of the sector so far, could become the pillars for shaping successful consumer products and retail businesses in the huge consumer economy that India will soon be.

Author : Damodar Mall
Publisher : Prhi
Page : 128 pages
File Size : 41,8 Mb
Release : 2014-11-09
Category : Electronic
ISBN : 0143433229

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Supermarketwala by Damodar Mall Pdf

- Rita, the young bahu, avoids buying personal products from the family grocer. - Sonu's breakfast table on a Sunday represents global cuisines. Do you know how it is possible? - Where do big corporates and MNC retailers fumble, and what helps simple DMart get its model right? - What is Ching's Sercret that is not Knorr's, Maggi's, or Yippie's? Supermarketwala, Damodar Mall's intriguing and revelatory debut book, answers these questions and much more. Damodar, in Supermarketwala, provides the very basics for the growth of modern retail and consumerism in India, through interesting and carefully studied consumer behaviour, an art that few in his domain possess. Supermarketwala, is intended to be the go-to book for all consumer business enthusiasts and readers alike, who wish to understand how and why we as consumers behave in a certain manner at different places. These insights, which are the analyses of the sector so far, could become the pillars for shaping successful consumer products and retail businesses in the huge consumer economy that India will soon be.

Author : Damodar Mall
Publisher : Unknown
Page : 290 pages
File Size : 43,7 Mb
Release : 2014
Category : Consumer behavior
ISBN : 8184003854

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Super Marketwala by Damodar Mall Pdf

Author : Dheeraj Sinha
Publisher : John Wiley & Sons
Page : 209 pages
File Size : 49,6 Mb
Release : 2011-02-14
Category : Business & Economics
ISBN : 9780470826324

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Consumer India by Dheeraj Sinha Pdf

A richly insightful account of one of the most significant transformations in the world today. Dheeraj Sinha's intelligence vividly illuminates the intersection of culture and commerce in New India. Adam Morgan Founder eatbigfish Among the many books I have read on the cultural evolution taking place in India, this is perhaps the most insightful. It does not just map mindset changes; it does so with the certainty of a person who has lived the changes as much as he has witnessed them. Every marketeer should keep this book on his office desk as a ready reckoner. Ranjan Kapur Country Manager – India WPP India in many ways is a "Nation of Nations." So much heterogeneity and hence complexity in understanding consumers and consumerism. Dheeraj has done a commendable job in peeling off the layers from the onion—creating frameworks and providing very relatable examples to understand the culture. For instance, Dheeraj has used Bollywood as an effective mirror to portray societal changes. Consumer India is a must-read for those who want to understand the cultural evolution of India with its nuances. Rajesh Jejurikar Chief Executive - Automotive Division Mahindra & Mahindra Ltd. A labor of love. For years, I have marveled at how Dheeraj's inquisitive brain continuously churns away to make meaning of everything he observes. His writing simultaneously reflects him as a "sutradaar" telling the captivating story of a changing India, even as it does so with the unbiased and expert credentials of the "computerji" he describes here. Dheeraj insightfully marries the rapid changes he chronicles with the assimilative fabric of India; where "and" trumps "or." Against the cliché "change is the only constant," he underlines that in India, change works with the constant. Enjoy the ride on Dheeraj's time machine! Prasad Narasimhan Managing Partner, Asia Brandgym

Author : Rama Bijapurkar
Publisher : Penguin UK
Page : 368 pages
File Size : 52,7 Mb
Release : 2014-11-01
Category : Literary Collections
ISBN : 9789351184034

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A Never-Before World by Rama Bijapurkar Pdf

What does Consumer India look like in the third decade after liberalization, as India’s GDP approaches its third trillion? In her new book, Rama Bijapurkar, author of the best-selling We Are Like That Only, analyses the complex contours of India’s consumer economy – demand structure, supply environment, income demographics, social and cultural changes and much more – and pinpoints the existing opportunities, the unserved needs, the incorrect assumptions, the minefields of the future and the strategy imperatives needed to ride this next big wave of opportunity. For businesses and investors betting on India’s future, for policymakers and regulators shaping the new India and for all those curious about India’s progress, this is an immensely insightful and utterly realistic assessment of one of the biggest growth markets in the world.

Author : Rama Bijapurkar
Publisher : Penguin Books India
Page : 294 pages
File Size : 46,9 Mb
Release : 2009
Category : Consumers
ISBN : 9780143065975

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We are Like that Only by Rama Bijapurkar Pdf

Taking cues from economics, demography, history, culture, philosophy and good old common sense, Rama Bijapurkar makes sense of the complex and inscrutable Indian market-the many Consumer Indias, their diverse and schizophrenic consumer behaviour and the way to make your company's fortune in this billion-plus market. Irreverent and insightful, this book answers the questions to twelve key facets of Consumer India. Bijapurkar explains why the Indian consumer market is 'like that only', why it will not change in a hurry, and what it takes to develop a winning 'made for India' business strategy. 'Rama has developed a very strong case for learning about India on its own terms before investing. This book is a critical read for anyone considering building a large presence for themselves in India.'-From the Foreword by C. K. Prahalad, author of The Fortune at the Bottom of the Pyramid

Author : Khatib Munaf (author)
Publisher : BecomeShakespeare.com
Page : 107 pages
File Size : 43,7 Mb
Release : 2020-07-14
Category : Business & Economics
ISBN : 9789389759679

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The Secret Jewels of FMCG Retail distribution & Channel sales by Khatib Munaf (author) Pdf

The minor points which usually people neglect can become a major threat in sales and distribution to cover up all the minutes of channel distribution this book can stand as a helping hand to understand the system of sales and distribution for further growth and progress. When it comes to channel distribution there is always a thought that how come multinational distribution companies manage to be on top or how or what formula they retain the top market position. To Cover up such question the book can be helpful to understand the sales and distribution system which they follow diligently. Covering all the major aspects of distribution in house and out house such as modern trade, wholesaler, reseller, customer service and habits of staff which can be covered and corrected to attain and maintain success throughout.

Author : T N Hari,M S Subramanian
Publisher : Bloomsbury Publishing
Page : 164 pages
File Size : 55,5 Mb
Release : 2019-10-07
Category : Business & Economics
ISBN : 9789389351101

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Saying No to Jugaad by T N Hari,M S Subramanian Pdf

Saying No to Jugaad is a riveting account of how the start-up ecosystem in India evolved rapidly in the last 10 years. Ushering in a new turn in the country's economy that shook up existing ways of doing business, start-ups brought together investors and a rare breed of entrepreneurs to create a set of unicorns focused, for the first time, on solving the country's problems. The book busts some of the common myths around e-commerce businesses and describes the evolution of grocery as the mother of all categories in this sector. It also is the story of how start-ups go through different distinct stages as they evolve and mature. The courage needed to hold your ground when the world seems to have a contrarian view, the relentless focus on customer centricity and the emphasis on foundation-building are illustrated through lucid and stirring stories. Entertaining and anecdotal, the book is not a panegyric about the founders or the company but is the story of real people and a real company with real flaws but also several great ideas and moments. Saying No to Jugaad vividly captures the vision, culture and commitment to values which has made Bigbasket one of India's most successful start-ups.

Author : Shobha Bondre
Publisher : Random House India
Page : 312 pages
File Size : 54,5 Mb
Release : 2013-05-22
Category : Business & Economics
ISBN : 9788184004243

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Dhandha by Shobha Bondre Pdf

Dhandha, meaning business, is a term often used in common trade parlance in India. But there is no other community that fully embodies what the term stands for than the Gujaratis. Shobha Bondre’s Dhandha is the story of a few such Gujaratis: Jaydev Patel—the New York Life Insurance agent credited with having sold policies worth $2.5 billion so far; Bhimjibhai Patel—one of the country’s biggest diamond merchants and co-founder of the ambitious ‘Diamond Nagar’ in Surat; Dalpatbhai Patel—the motelier who went on to become the mayor of Mansfield County; Mohanbhai Patel—a former Sheriff of Mumbai and the leading manufacturer of aluminium collapsible tubes; and Hersha and Hasu Shah—owners of over a hundred hotels in the US. Travelling across continents—from Mumbai to the United States—in search of their story and the common values that bond them, Dhandha showcases the powerful ambition, incredible capacity for hard work, and the inherent business sense of the Gujaratis.

Author : Kartikeya Kompella
Publisher : Random House India
Page : 248 pages
File Size : 52,8 Mb
Release : 2016-06-08
Category : Literary Collections
ISBN : 9788184007923

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What's Changed by Kartikeya Kompella Pdf

In 1991, an exciting journey began—then finance minister Manmohan Singh initiated what came to be called the economic liberalization of India. It was the beginning of a bold new era that would redefine this country. India threw open its gates to outside businesses, embracing foreign products, competition and everything changed, forever. Twenty-five years on, What’s Changed looks at how the country has metamorphosed since the first set of reforms were introduced. Experts like Kumar Mangalam Birla, Harsha Bhogle, Rama Bijapurkar, Siddharth Roy Kapur, and many others write about the changes they have witnessed in their industries. This insightful book edited by Kartikeya Kompella, casts a probing look at the quarter century of liberalized India and how it changed us all.

Author : Radhakrishnan Pillai
Publisher : Jaico Publishing House
Page : 306 pages
File Size : 40,7 Mb
Release : 2015-04-08
Category : Business & Economics
ISBN : 9788184951332

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Corporate Chanakya, 10th Anniversary Edition—2021 by Radhakrishnan Pillai Pdf

Chanakya, who lived in 4th Century BC, was a leadership guru par excellence. His ideas on how to identify leaders and groom them to govern a country has been well documented in his book Kautilya’s Arthashastra. This book contains 6000 aphorisms or sutras. In the present book the author simplifies the age old formula of success for leaders of the corporate world. Divided into 3 sections of Leadership, Management and Training Corporate Chanakya includes tips on various topics like – organizing and conducting effective meetings, dealing with tricky situations, managing time, decision making and responsibilities and powers of a leader. Call it your guide for corporate success or a book that brings back ancient Indian management wisdom in modern format – you just cannot let go the Chanakya wisdom contained in each page. Flip any page and discover the ‘Corporate Chanakya’ in you...

Author : Joe Coulombe
Publisher : HarperCollins Leadership
Page : 288 pages
File Size : 45,9 Mb
Release : 2021-06-22
Category : Business & Economics
ISBN : 9781400225415

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Becoming Trader Joe by Joe Coulombe Pdf

Build an iconic shopping experience that your customers love—and a work environment that your employees love being a part of—using this blueprint from Trader Joe’s visionary founder, Joe Coulombe. Infuse your organization with a distinct personality and culture that draws customers in a way that simply competing on price cannot. Joe Coulombe founded what would become Trader Joe’s in the late 1960s and helped shape it into the beloved, quirky food chain it is today. Realizing early on that he could not compete and win by playing the same game his bigger competitors were playing, he decided to build a store for educated people of somewhat modest means. He brought in unusual products from around the world and promoted them in the Fearless Flyer, providing customers with background on how they were sourced and their nutritional value. He also gave the stores a tiki theme to reinforce the exotic trader ship concept with employees wearing Hawaiian shirts. In this way, Joe laid down a blueprint for other business owners to follow to build their own unique shopping experience that customers love, and a work environment that employees love being a part of. In Becoming Trader Joe, Joe shares the lessons he learned by challenging the status quo and rethinking the way a business operates. He shows readers of all types: How moving from a pure analytical approach to a more creative, problem-solving approach can drive innovation. How finding an affluent niche of passionate customers can be a better strategy than competing on price and volume. How questioning all aspects of the way you do business leads to powerful results. How to build a business around your values and identity.

Author : Thomas A Timberg
Publisher : Penguin UK
Page : 224 pages
File Size : 54,9 Mb
Release : 2015-05-22
Category : Literary Collections
ISBN : 9789351187134

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The Marwaris by Thomas A Timberg Pdf

In the nineteenth century, a tiny community from the deserts of Rajasthan spread out to every corner of India. The Marwaris controlled much of the country’s inland trade by the time of the First World War. They then turned their hand to industry and, by the 1970s, owned most of India’s private industrial assets. Today, Marwari businessmen account for a quarter of the Indian names on the Forbes billionaires list.// What makes the Marwaris so successful? Is it their indomitable enterprise, or their incredible appetite for risk? In this new book, Thomas Timberg shows how the Marwaris rely on a centuries-old system for conserving and growing capital which has stood them in good stead, alongside a strong sense of business ethics which has earned them respect.// Family businesses in general and the Marwaris in particular might have a vital role to play in shaping India’s economic future.

Author : Aashish Chopra
Publisher : Hachette India
Page : 156 pages
File Size : 42,8 Mb
Release : 2019-09-20
Category : Business & Economics
ISBN : 9789351952763

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Fast, Cheap and Viral by Aashish Chopra Pdf

Viral marketing should not be a happy accident Aashish Chopra's first viral video was shot with close to no budget and sparing equipment. Yet, today, his content has over 350 million views and industry masters universally agree that Aashish has cracked the viral code. In Fast, Cheap and Viral, the ace marketer shares the secrets behind his success - all of them learnt and honed on his journey. This one-stop super-guide to viral video marketing gives you the low-down on: HOW TO GRAB EYEBALLS in a sea of content; HOW TO DRIVE ENGAGEMENT (because views can be bought, but engagement is earned); WHY STORYTELLING BEATS PRODUCTION VALUE and behind-the-scenes tips and tricks; HOW TO BUILD YOUR PERSONAL BRAND and kill job insecurity. For every student, entrepreneur, blogger, marketing manager or leader who dreams of reaching millions on a shoestring budget, this book is the definitive manual on sustainable viral success "

Author : Piyush Pandey
Publisher : Penguin UK
Page : 244 pages
File Size : 50,5 Mb
Release : 2016-01-27
Category : Business & Economics
ISBN : 9789352140046

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Pandeymonium by Piyush Pandey Pdf

What makes Piyush Pandey an extraordinary advertising man, friend, partner and leader of men? How does he manage to exude childlike enthusiasm, and bring such deep commitment to his work? You’ve seen most of the things that Piyush Pandey has seen in his life. You’ve seen cobblers, carpenters, cricketers, trains, villages, towns and cities. What makes Piyush different is the perspective from which he views the same things you’ve seen, his ability to store all that he sees into some recesses of his brain and then retrieve them at short notice when he needs to. That ability combined with his love, passion and understanding of advertising and of consumers make him the master storyteller that he is. In Pandeymonium, Piyush talks about his influences, right from his childhood in Jaipur and being a Ranji cricketer, to his philosophy, failures and lessons in advertising in particular and life in general. Lucid, inspiring and unputdownable, this memoir gives you an inside peek into the mind and creative genius of the man who defines advertising in India.