The Rise Of Blockchain Applications In Customer Experience

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The Rise of Blockchain Applications in Customer Experience

Majeed, Mohammed,Ofori, Kwame Simpe,Amoako, George Kofi,Alolo, Abdul-Raheed,Awini, Gideon
The Rise of Blockchain Applications in Customer Experience Book PDF

Author : Majeed, Mohammed,Ofori, Kwame Simpe,Amoako, George Kofi,Alolo, Abdul-Raheed,Awini, Gideon
Publisher : IGI Global
Page : 323 pages
File Size : 52,8 Mb
Release : 2023-11-14
Category : Business & Economics
ISBN : 9781668476512

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The Rise of Blockchain Applications in Customer Experience by Majeed, Mohammed,Ofori, Kwame Simpe,Amoako, George Kofi,Alolo, Abdul-Raheed,Awini, Gideon Pdf

Blockchain is a groundbreaking technology that is altering supply chain management and has tremendous ramifications for many businesses. There have been several scholarly publications dedicated to investigating how distributed ledger technology will affect companies and industries. However, present research efforts lack an explanation of what blockchain technology entails for the greatest stakeholder of these organizations and industries: consumers. The Rise of Blockchain Applications in Customer Experience provides an overview of how blockchain influences consumers and considers the key characteristics of blockchain models for institutional success. Covering key topics such as online customer experiences, customer satisfaction, and consumer behavior, this premier reference source is ideal for business owners, managers, policymakers, scholars, researchers, academicians, practitioners, instructors, and students.

New Trends in Marketing and Consumer Science

Tarnanidis, Theodore K.,Sklavounos, Nikolaos
New Trends in Marketing and Consumer Science Book PDF

Author : Tarnanidis, Theodore K.,Sklavounos, Nikolaos
Publisher : IGI Global
Page : 535 pages
File Size : 47,5 Mb
Release : 2024-05-17
Category : Business & Economics
ISBN : 9798369327555

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New Trends in Marketing and Consumer Science by Tarnanidis, Theodore K.,Sklavounos, Nikolaos Pdf

Marketing and consumer science are undergoing a seismic shift, propelled by an array of dynamic trends and advancements. Technological advancements, along with shifting socioeconomic and geopolitical factors, have transformed consumer behaviors and preferences in unprecedented ways. As a result, anticipating emerging trends and adapting strategies accordingly has become essential for success in this dynamic landscape. New Trends in Marketing and Consumer Science is the groundbreaking solution poised to revolutionize how academia approaches the study of marketing and consumer science. This book offers a roadmap for scholars to navigate the evolving landscape with confidence and foresight while delving into the trends shaping the future of these disciplines. From AI and machine learning to sustainability and ethical marketing, each chapter provides invaluable insights and practical strategies for addressing the challenges of today and anticipating those of tomorrow.

Applications of Neuromarketing in the Metaverse

Gupta, Monika,Shalender, Kumar,Singla, Babita,Singh, Nripendra
Applications of Neuromarketing in the Metaverse Book PDF

Author : Gupta, Monika,Shalender, Kumar,Singla, Babita,Singh, Nripendra
Publisher : IGI Global
Page : 365 pages
File Size : 53,9 Mb
Release : 2023-05-22
Category : Business & Economics
ISBN : 9781668481523

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Applications of Neuromarketing in the Metaverse by Gupta, Monika,Shalender, Kumar,Singla, Babita,Singh, Nripendra Pdf

The metaverse is opening new avenues of opportunities for product manufacturers as well as service providers; due to this, further study on the scope and challenges that the application of neuromarketing in virtual worlds faces across different disciplines and business segments is required. The immense growth potential currently untapped in the metaverse domain can be taken to a different level altogether with the help of neuromarketing applications. Applications of Neuromarketing in the Metaverse discusses brand positioning among the target market in the virtual world through the application of neuromarketing principles and techniques. The book also explores consumer behavior and decodes their physiological and psychological responses in the metaverse domain with the help of tools and technologies used in neuromarketing. Covering key topics such as media, virtual reality, and branding, this premier reference source is ideal for industry professionals, marketers, business owners, managers, researchers, academicians, scholars, practitioners, instructors, and students.

Applications of Blockchain Technology in Business

Mohsen Attaran,Angappa Gunasekaran
Applications of Blockchain Technology in Business Book PDF

Author : Mohsen Attaran,Angappa Gunasekaran
Publisher : Springer Nature
Page : 112 pages
File Size : 40,7 Mb
Release : 2019-09-25
Category : Business & Economics
ISBN : 9783030277987

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Applications of Blockchain Technology in Business by Mohsen Attaran,Angappa Gunasekaran Pdf

The book discusses the various ways that blockchain technology is changing the future of money, transactions, government, and business. The first two chapters walk through the foundation of blockchain. Chapters 3–12 look at applications of blockchain in different industries and highlight its exciting new business applications. It show why so many companies are implementing blockchain, and present examples of companies who have successfully employed the technology to improve efficiencies and reduce costs. Chapter 13 highlights blockchain’s powerful potential to foster emerging markets and economies including smart cities, value-based healthcare, decentralized sharing economy, machine to machine transactions, data-sharing marketplace, etc. Chapter 14 offers a conceptual model, provides information and insights, and covers a step-by-step approach to plan and develop blockchain-based technology.

Social Media and Online Consumer Decision Making in the Fashion Industry

Tarnanidis, Theodore,Papachristou, Eyridiki,Karypidis, Michail,Ismyrlis, Vasileios
Social Media and Online Consumer Decision Making in the Fashion Industry Book PDF

Author : Tarnanidis, Theodore,Papachristou, Eyridiki,Karypidis, Michail,Ismyrlis, Vasileios
Publisher : IGI Global
Page : 413 pages
File Size : 43,6 Mb
Release : 2023-08-01
Category : Business & Economics
ISBN : 9781668487556

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Social Media and Online Consumer Decision Making in the Fashion Industry by Tarnanidis, Theodore,Papachristou, Eyridiki,Karypidis, Michail,Ismyrlis, Vasileios Pdf

Today, many fashion brands use social media marketing strategies to increase awareness about their brand and influence consumers’ decision-making patterns. Further, consumers use social media platforms to find relevant and reliable information for structuring their preferences and making evaluations. Web 2.0 tools in the digital age provide consumers with a plethora of interactive and user control information that helps them acquire and share brand information, which in turn impacts their purchase decision preferences. The bulk of the data produced by social media tools provides brand marketers with information about the consumers’ wants, beliefs, commitment habits, and purchasing intentions, which in turn is useful for the development and implementation of marketing strategies. Social Media and Online Consumer Decision Making in the Fashion Industry provides critical research on effective methods, techniques, and tools for evaluating the impacts of social media on the consumer decision-making process. The book explores the pertinence of web-based social media tools and how the fashion business sector can benefit from social media innovation approaches in digital environments. Covering topics such as mobile apps, consumer decision-making processes, and communication technologies, this book is ideal for students, brand executives, marketing professionals, researchers interested in social media technology, and more.

Global Developments in Nation Branding and Promotion: Theoretical and Practical Approaches

Masouras, Andreas,Daskou, Sofia,Pistikou, Victoria,Dimitriou, Dimitrios,Friesner, Tim
Global Developments in Nation Branding and Promotion Theoretical and Practical Approaches Book PDF

Author : Masouras, Andreas,Daskou, Sofia,Pistikou, Victoria,Dimitriou, Dimitrios,Friesner, Tim
Publisher : IGI Global
Page : 349 pages
File Size : 43,9 Mb
Release : 2023-07-17
Category : Business & Economics
ISBN : 9781668459034

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Global Developments in Nation Branding and Promotion: Theoretical and Practical Approaches by Masouras, Andreas,Daskou, Sofia,Pistikou, Victoria,Dimitriou, Dimitrios,Friesner, Tim Pdf

By taking corporate marketing concepts and applying them to countries, nation branding is a way for these regions to enhance their reputations and project a desired image for international recognition. New modes of publicity and marketing geared towards geographic location fall into this category, leading nation branding to have vast benefits for the economies and societies of countries. New marketing strategies have emerged and are being adopted to consequently brand countries with the purpose of economic growth. By studying these emerging strategies and methods, nations can best develop a desired brand and reputation to foster growth and prosperity. Global Developments in Nation Branding and Promotion: Theoretical and Practical Approaches presents the functionality of nation branding in benefiting the positioning and identity promotion of nations. The chapters address theoretical considerations of the nature of nation brands and their implications in measuring branding inference. Covering topics such as country of origin association, memory politics, and international relations, this premier reference source is an excellent resource for brand managers, politicians, government officials, marketers, communication consultants, business leaders and executives, students and educators of higher education, researchers, and academicians.

Contemporary Approaches of Digital Marketing and the Role of Machine Intelligence

Munna, Afzal Sayed,Shaikh, Md Sadeque Imam,Kazi, Baha Uddin
Contemporary Approaches of Digital Marketing and the Role of Machine Intelligence Book PDF

Author : Munna, Afzal Sayed,Shaikh, Md Sadeque Imam,Kazi, Baha Uddin
Publisher : IGI Global
Page : 278 pages
File Size : 50,9 Mb
Release : 2023-08-01
Category : Business & Economics
ISBN : 9781668477373

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Contemporary Approaches of Digital Marketing and the Role of Machine Intelligence by Munna, Afzal Sayed,Shaikh, Md Sadeque Imam,Kazi, Baha Uddin Pdf

Digital marketing emerged as a natural response by companies and vendors to leverage and benefit from the significant consumer concentration on digital channels. This proliferation of IT applications and the enormous presence of customers in digital channels generate a large number of products and customer data. Machine learning and artificial intelligence are game-changing techniques in digital marketing to analyze this data. This analysis helps marketers to personalize the sales tools toward individuals, optimize their operations, and minimize expenditure. Contemporary Approaches of Digital Marketing and the Role of Machine Intelligence demonstrates relevant theories of digital marketing along with tools, techniques, methods, and strategies. It also identifies the research gaps for effective digital marketing tools, techniques, and methods and builds a bridge between digital marketing strategies and business plans for organizations. Covering topics such as digital marketing, metaverse, and visitor experience, this premier reference source is an essential resource for business leaders and managers, marketers, IT managers, data analysts, social media analysts, students and educators of higher education, researchers, and academicians.

Management and Marketing for Improved Retail Competitiveness and Performance

Santos, José Duarte,Pereira, Inês Veiga,Pires, Paulo Botelho
Management and Marketing for Improved Retail Competitiveness and Performance Book PDF

Author : Santos, José Duarte,Pereira, Inês Veiga,Pires, Paulo Botelho
Publisher : IGI Global
Page : 476 pages
File Size : 52,6 Mb
Release : 2023-07-28
Category : Business & Economics
ISBN : 9781668485767

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Management and Marketing for Improved Retail Competitiveness and Performance by Santos, José Duarte,Pereira, Inês Veiga,Pires, Paulo Botelho Pdf

The growth of companies' online presences is an unquestionable reality. However, not everything goes online, and the physical presences of companies continue to exist, with the physical retail point of sale as a place for experimentation and immediate consumption, brand showroom, and support for online sales, which are fundamental to the shopping experience. Managing a retail point of sale implies acting on several fronts, bearing in mind the market requirements, the point of sale's brand strategy, the strategies of the brands being sold, and all other aspects related to the management of a business, while considering the specificities of a retail point of sale. Management and Marketing for Improved Retail Competitiveness and Performance provides knowledge and skills to allow readers to understand and apply the different concepts, techniques, and tools to manage a retail point of sale in the various aspects of a business. Covering key topics such as advertising, client loyalty, and merchandising, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students.

Business Drivers in Promoting Digital Detoxification

Grima, Simon,Chaudhary, Shilpa,Sood, Kiran,Kumar, Sanjeev
Business Drivers in Promoting Digital Detoxification Book PDF

Author : Grima, Simon,Chaudhary, Shilpa,Sood, Kiran,Kumar, Sanjeev
Publisher : IGI Global
Page : 377 pages
File Size : 52,5 Mb
Release : 2024-01-10
Category : Computers
ISBN : 9798369311080

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Business Drivers in Promoting Digital Detoxification by Grima, Simon,Chaudhary, Shilpa,Sood, Kiran,Kumar, Sanjeev Pdf

The rapid progression of the digital age has brought both benefits and drawbacks. While the convenience of constant connectivity and digital devices is undeniable, the increasing screen time poses health and well-being challenges. With a significant portion of the global population now regularly using the internet, concerns about issues like digital addiction, shorter attention spans, and lifestyle diseases have become urgent matters. Addressing these challenges and charting a sustainable path forward is imperative. Business Drivers in Promoting Digital Detoxification delves into contemporary initiatives across various industries that advocate for digital detox. This book showcases opportunities within this transformative trend, spanning from health and tourism to unexpected sectors. It not only highlights the necessity of digital detox for health but also reveals its potential as a gateway to innovative business ventures. Catering to academics, researchers, students, and professionals, this book serves as a guiding beacon in the complexities of the digital era. It not only clarifies the motivations behind the digital detox movement but also explores its implications. More than just insights, this book offers a roadmap to shape a healthier and sustainable future in our digitally connected world. Engage in this pivotal conversation, explore its pages, and gain the knowledge to drive meaningful change for yourself, your organization, and society as a whole.

Connecting With Consumers Through Effective Personalization and Programmatic Advertising

Remondes, Jorge,Madeira, Paulo,Alves, Carlos
Connecting With Consumers Through Effective Personalization and Programmatic Advertising Book PDF

Author : Remondes, Jorge,Madeira, Paulo,Alves, Carlos
Publisher : IGI Global
Page : 323 pages
File Size : 42,6 Mb
Release : 2024-01-10
Category : Business & Economics
ISBN : 9781668491485

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Connecting With Consumers Through Effective Personalization and Programmatic Advertising by Remondes, Jorge,Madeira, Paulo,Alves, Carlos Pdf

In the rapidly evolving digital landscape, the ability to connect with consumers through personalized and programmatic advertising has become a vital skill for global companies. As the market undergoes a paradigm shift towards consumer-centric approaches, the need for comprehensive knowledge in this domain is escalating every day. Connecting With Consumers Through Effective Personalization and Programmatic Advertising addresses a timely and pivotal theme that is crucial for companies and the academic community. By bridging the gap between theory and practice, this book equips readers with the tools and strategies necessary to make informed decisions and navigate the dynamic landscape of digital marketing. The book's invaluable content serves as a reliable resource for decision-makers in companies seeking to optimize their digital marketing strategies. It also delves into the depths of knowledge, skills, and processes behind effective personalization and programmatic advertising, offering valuable insights for researchers, teachers, students, and professionals alike.

Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs

Pereira, Inês Veiga,Pires, Paulo Botelho,Santos, José Duarte
Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs Book PDF

Author : Pereira, Inês Veiga,Pires, Paulo Botelho,Santos, José Duarte
Publisher : IGI Global
Page : 347 pages
File Size : 43,8 Mb
Release : 2023-11-14
Category : Business & Economics
ISBN : 9781668489864

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Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs by Pereira, Inês Veiga,Pires, Paulo Botelho,Santos, José Duarte Pdf

As the world continues to grapple with issues of diversity, equity, and inclusion (DEI), organizations face numerous challenges in determining the most effective digital marketing strategies to promote DEI and contribute to achieving sustainable development goals (SDGs). These challenges can include determining the main objectives, deciding on the ideal means to communicate with the target market, and measuring the impact of the strategies implemented. Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs provides a comprehensive solution to these challenges. Edited by Inês Pereira, Paulo Alexandre, and José Duarte Santos, this book offers readers a wide range of knowledge areas, including corporate social responsibility, marginalized communities, and sustainability index, providing the necessary skills to understand and apply different digital marketing and communication strategies. Aimed at a diverse audience, including management and marketing academics, digital marketing managers and consultants, social marketers, NPOs managers, and brand communication managers, this book serves as an essential guide for anyone seeking to develop effective digital marketing and communication strategies that promote DEI and contribute to achieving SDGs. By providing practical guidance on non-profit marketing, storytelling for DEI, and sustainability, the book helps organizations measure their impact, contributing to improved society behavior towards DEI and SDGs.

The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics

Teixeira, Sandrina,Remondes, Jorge
The Use of Artificial Intelligence in Digital Marketing Competitive Strategies and Tactics Book PDF

Author : Teixeira, Sandrina,Remondes, Jorge
Publisher : IGI Global
Page : 338 pages
File Size : 45,8 Mb
Release : 2023-11-17
Category : Business & Economics
ISBN : 9781668493267

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The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics by Teixeira, Sandrina,Remondes, Jorge Pdf

In today's rapidly evolving landscape, AI has become an indispensable tool for organizations seeking to enhance their understanding of customers, boost productivity, and foster stronger connections with their target audience. The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics is a comprehensive and timely exploration of the integration of artificial intelligence (AI) into the field of digital marketing. Authored by experts in the field, this book delves into the profound and far-reaching changes that AI is bringing to the digital marketing arena. It provides a detailed examination of how organizations can leverage AI technologies to gain a competitive edge in the market. By mastering these new technologies, companies can effectively navigate the dynamic digital landscape, optimize their marketing strategies, and deliver highly personalized content to their customers. Ideal for a wide range of audiences, including researchers, teachers, students, and executives, this book serves as a vital resource for those seeking to stay ahead of the curve in the ever-evolving world of digital marketing. Through its comprehensive coverage of AI applications in the field, it equips readers with the knowledge and insights necessary to make informed decisions, develop effective marketing strategies, and drive business growth.

Smart and Sustainable Interactive Marketing

Irani, Hamid Reza,Nozari, Hamed
Smart and Sustainable Interactive Marketing Book PDF

Author : Irani, Hamid Reza,Nozari, Hamed
Publisher : IGI Global
Page : 335 pages
File Size : 52,8 Mb
Release : 2024-01-22
Category : Business & Economics
ISBN : 9798369313404

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Smart and Sustainable Interactive Marketing by Irani, Hamid Reza,Nozari, Hamed Pdf

In today's world, sustainability is no longer just a buzzword; it is a fundamental concern for businesses seeking to thrive. Traditional marketing strategies often fall short of aligning with the values and expectations of today's socially conscious consumers. Marketers are grappling with the issue of reconciling traditional marketing with the demands of the modern, environmentally conscious consumers. The marketing landscape is rapidly evolving, and businesses are challenged to embrace sustainability while leveraging transformative digital technologies. Smart and Sustainable Interactive Marketing is designed to address this very challenge. This book recognizes this issue as the first step toward its resolution. It delves into the intricate dimensions and features of sustainable marketing, shedding light on how it can harmonize with the contemporary economy and the principles of sustainable development. The book identifies the need for transformation and integration of digital technologies, such as artificial intelligence, to bridge the gap between traditional marketing and sustainability.

Using Influencer Marketing as a Digital Business Strategy

Teixeira, Sandrina,Teixeira, Sara,Oliveira, Zaila,Souza, Elnivan
Using Influencer Marketing as a Digital Business Strategy Book PDF

Author : Teixeira, Sandrina,Teixeira, Sara,Oliveira, Zaila,Souza, Elnivan
Publisher : IGI Global
Page : 388 pages
File Size : 53,9 Mb
Release : 2023-12-08
Category : Business & Economics
ISBN : 9798369305539

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Using Influencer Marketing as a Digital Business Strategy by Teixeira, Sandrina,Teixeira, Sara,Oliveira, Zaila,Souza, Elnivan Pdf

Using Influencer Marketing as a Digital Business Strategy presents a comprehensive exploration of the burgeoning world of digital influencers, whose impact on consumer behavior and brand promotion is rapidly transforming the marketing landscape. This book delves into the most relevant topics in the field, providing a valuable contribution to both management and academia alike. The book delves into the essence of influencer marketing by examining the different types of influencers and their crucial role in reaching a brand's target audience. The strategic partnership between influencers and brands is analyzed, highlighting how these influential content creators act as powerful intermediaries between companies and potential consumers. By examining the intricate relationship between influencers, brands, and consumers, the book sheds light on the purchase intention process and consumer habits in the digital age. Given the recent emergence of influencer marketing as a prominent force, this book serves as a critical reference source for researchers, business executives, marketing professionals, influencer marketing agencies, and graduate students seeking to expand their understanding of this dynamic field.

Blockchain Applications for Smart Contract Technologies

Derbali, Abdelkader Mohamed Sghaier
Blockchain Applications for Smart Contract Technologies Book PDF

Author : Derbali, Abdelkader Mohamed Sghaier
Publisher : IGI Global
Page : 371 pages
File Size : 54,8 Mb
Release : 2024-04-09
Category : Computers
ISBN : 9798369315125

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Blockchain Applications for Smart Contract Technologies by Derbali, Abdelkader Mohamed Sghaier Pdf

Blockchain technology has garnered much attention in recent years from both academic and business spheres. At its core, this technology enables the implementation of smart contracts, automated software applications that execute agreements on a secure and distributed blockchain ledger. This ledger, known for its transparency, facilitates trustless transactions, eliminating the need for centralized authority. Smart contracts, stored on the blockchain, automate processes such as goods sales, contract execution, and currency exchange, making them accessible to all users. Blockchain Applications for Smart Contract Technologies aims to present an exhaustive compilation of academic and industrial endeavors that advocate for the integration of blockchain and smart contracts in various sectors. Beyond offering a comprehensive understanding of blockchain and smart-contract fundamentals, the book seeks to spotlight specific research themes within these domains. With dedicated sections focused on applications in healthcare, finance, e-government, the Internet of Things (IoT), energy, identity, telecommunications, Metaverse, non-fungible tokens (NFTs), and notary services, the book becomes a valuable guiding resource for scholars and professionals alike. This book caters to scholars, researchers, and industry professionals that want to apply blockchain and smart-contract technologies in their fields.