Sustainable Marketing Management Functional Thinking Marketing Vs The Environment Sustainable Strategies

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Sustainable Marketing Management - Functional Thinking, Marketing Vs. the Environment & Sustainable Strategies

Niklas Kürten
Sustainable Marketing Management Functional Thinking Marketing Vs the Environment Sustainable Strategies Book PDF

Author : Niklas Kürten
Publisher : GRIN Verlag
Page : 57 pages
File Size : 44,8 Mb
Release : 2007-11
Category : Electronic
ISBN : 9783638853583

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Sustainable Marketing Management - Functional Thinking, Marketing Vs. the Environment & Sustainable Strategies by Niklas Kürten Pdf

Seminar paper from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, G teborg University, 48 entries in the bibliography, language: English, abstract: The aim of this essay is to describe and to discuss the implications of a functional orientation on product development and market communication. Therefore firstly, the definition as well as the reasons of the need of the implementation of functional orientation are shown. Secondly, the consequences and dangers of this approach on product development and market communication are presented and discussed. Further, the goal of the second part is to work out and describe the concepts of dematerialisation as well as functional orientation from a sustainable perspective. Therefore, the term 'dematerialisation' is definded and a brief general overview about the current situation is given. Secondly, this approach as well as the approach of functional orientation will be presented and discussed out of a sustainable perspective. Finally, the aim of the last elaboration is to work out the paradoxes between the theoretical approach of marketing, namely the foundations of marketing, and the concepts and values of a sustainable society. It will be conducted, what problems might appear when these two approaches are brought together. Therefore, first of all the theoretical foundations of marketing are named and described. Secondly, the concepts and values of a sustainable society are shown and discussed. After this, the problems which are occuring, when these two approaches are brought together, are presented.

Sustainable marketing management - Functional thinking, marketing vs. the environment & sustainable strategies

Niklas Kürten
Sustainable marketing management Functional thinking marketing vs the environment sustainable strategies Book PDF

Author : Niklas Kürten
Publisher : GRIN Verlag
Page : 23 pages
File Size : 47,5 Mb
Release : 2007-11-08
Category : Business & Economics
ISBN : 9783638852852

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Sustainable marketing management - Functional thinking, marketing vs. the environment & sustainable strategies by Niklas Kürten Pdf

Seminar paper from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, Göteborg University, 48 entries in the bibliography, language: English, abstract: The aim of this essay is to describe and to discuss the implications of a functional orientation on product development and market communication. Therefore firstly, the definition as well as the reasons of the need of the implementation of functional orientation are shown. Secondly, the consequences and dangers of this approach on product development and market communication are presented and discussed. Further, the goal of the second part is to work out and describe the concepts of dematerialisation as well as functional orientation from a sustainable perspective. Therefore, the term ‘dematerialisation’ is definded and a brief general overview about the current situation is given. Secondly, this approach as well as the approach of functional orientation will be presented and discussed out of a sustainable perspective. Finally, the aim of the last elaboration is to work out the paradoxes between the theoretical approach of marketing, namely the foundations of marketing, and the concepts and values of a sustainable society. It will be conducted, what problems might appear when these two approaches are brought together. Therefore, first of all the theoretical foundations of marketing are named and described. Secondly, the concepts and values of a sustainable society are shown and discussed. After this, the problems which are occuring, when these two approaches are brought together, are presented.

Sustainable Marketing

Barry Emery
Sustainable Marketing Book PDF

Author : Barry Emery
Publisher : Financial Times/Prentice Hall
Page : 316 pages
File Size : 41,7 Mb
Release : 2012
Category : Consumption (Economics)
ISBN : 0273723286

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Sustainable Marketing by Barry Emery Pdf

'Sustainable Marketing' collects chapters on: marketing in the ethical environment, consumer behaviour, changing behaviour, segmentation, pricing, supply and distribution, among many other topics.

Sustainability Marketing

Rishi Raj Sharma,Tanveer Kaur,Amanjot Singh Syan
Sustainability Marketing Book PDF

Author : Rishi Raj Sharma,Tanveer Kaur,Amanjot Singh Syan
Publisher : Emerald Group Publishing
Page : 280 pages
File Size : 54,7 Mb
Release : 2021-05-05
Category : Business & Economics
ISBN : 9781800712447

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Sustainability Marketing by Rishi Raj Sharma,Tanveer Kaur,Amanjot Singh Syan Pdf

Sustainability Marketing: New directions and practices explores how a customer's desire for sustainable products can form a part of new marketing strategies. Sustainability Marketing provides solutions to scholars, marketers and decision makers aiming to gain an advantage in businesses where sustainability is increasingly prioritised.

Sustainable Marketing

Donald A. Fuller
Sustainable Marketing Book PDF

Author : Donald A. Fuller
Publisher : SAGE Publications
Page : 409 pages
File Size : 53,9 Mb
Release : 1999-02-02
Category : Business & Economics
ISBN : 9781452221328

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Sustainable Marketing by Donald A. Fuller Pdf

Sustainable Marketing is structured around the traditional "4Ps" of marketing and explains how marketing mix decisions can and do influence environmental outcomes. Throughout the book, Donald A. Fuller advocates the conversion of consumption systems to a sustainable paradigm that represents a circular use of resources, not the linear approach (materials >products >consumption >disposal) that leads to the pollution of ecosystems. The book′s running theme is that marketers can reinvent strategy and craft "win-win-win" solutions, where customers win (obtaining genuine benefits), organizations win (achieving financial objectives), and ecosystems win (ecosystem functioning is preserved or enhanced). The theme is vividly illustrated by 49 in-text exhibits of successful corporate environmental initiatives.

Environmental Marketing

William Winston,Alma T Mintu-Wimsatt
Environmental Marketing Book PDF

Author : William Winston,Alma T Mintu-Wimsatt
Publisher : Routledge
Page : 416 pages
File Size : 49,9 Mb
Release : 2013-04-03
Category : Business & Economics
ISBN : 9781136590269

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Environmental Marketing by William Winston,Alma T Mintu-Wimsatt Pdf

Environmental Marketing: Strategies, Practice, Theory, and Research is a timely resource for the 1990s. It examines a broad range of issues that affect environmental behavior while providing materials and guidance to marketing decisionmakers. It will guide your organization toward a decidedly “green” marketing movement, toward marketing concepts and tools that not only serve your organization's objectives but preserve and protect the environment as well.Environmental Marketing clearly defines the potential roles of organizations, consumers, and governments and examines how these groups impact environmental factors through the marketing process. The book helps you understand alternative perspectives to green marketing issues and, in turn, enables you to make clearer, more conscious decisions toward improving your environmental marketing performance.This resourceful text begins by defining the concept of environmental or “green” marketing and how the idea of a healthy planet and successful marketing strategies can co-exist. It discusses the consumer's behavior toward environmental products and how marketers can effectively educate them, the guidelines involved in doing so, and the consequences of failing to do so. The marketer's position on environmental changes in industry is examined along with alternatives for striking a balance between marketing objectives and environmental concerns. Finally, the book discusses the global response to environmental marketing and where multi-national organizations belong within this balance.Environmental Marketing is a book for all managers involved in decisions impacting the environment. It is also of great interest to public policymakers and academics who wish for quick insight into environmental marketing issues.

Emery: Sustainable Marketing

Barry Emery
Emery Sustainable Marketing Book PDF

Author : Barry Emery
Publisher : Pearson Higher Ed
Page : 338 pages
File Size : 47,8 Mb
Release : 2020-12-03
Category : Electronic
ISBN : 9781292394886

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Emery: Sustainable Marketing by Barry Emery Pdf

Consideration for the ethics of business, social responsibility and the environment has put sustainability at the top of the agenda for many organisations and marketing has a key role to play in driving this agenda. This book explores the complex and challenging environment of sustainable marketing. The author starts by considering the background of traditional marketing in order to understand the changes that have occurred over recent times and their significance. From corporate social responsibility to societal and green marketing movements, leading to the development of sustainable marketing practice, this book is the most complete and accessible introduction to Sustainable Marketing on the market. Key themes covered in the book include: Current developments in the marketing environment and their role in stimulating or impeding the progress of sustainability The nature of consumption in relation to sustainability The underlying attitudes of consumers towards sustainable consumption The use of social marketing for planning and implementing behavioural change in consumers towards a more sustainable lifestyle

Sustainable Marketing

Diane Martin,John Schouten
Sustainable Marketing Book PDF

Author : Diane Martin,John Schouten
Publisher : Pearson Higher Ed
Page : 253 pages
File Size : 43,8 Mb
Release : 2013-10-03
Category : Business & Economics
ISBN : 9781292054308

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Sustainable Marketing by Diane Martin,John Schouten Pdf

For courses in Sustainable Marketing or as a supplement to marketing courses that include sustainability as a focus. A lasting approach to marketing. As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable—and lucrative—sustainable marketing strategies. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

Environmental sustainability as a contemporary challenge and its impacts on the marketing

David Onditi
Environmental sustainability as a contemporary challenge and its impacts on the marketing Book PDF

Author : David Onditi
Publisher : GRIN Verlag
Page : 23 pages
File Size : 40,8 Mb
Release : 2021-01-21
Category : Business & Economics
ISBN : 9783346332622

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Environmental sustainability as a contemporary challenge and its impacts on the marketing by David Onditi Pdf

Essay from the year 2020 in the subject Economy - Environment economics, grade: A, University of Wisconsin-Madison, language: English, abstract: This essay deals with the impacts of the economical growth on the market and the marketing. The focus lies on environmental sustainability. The economic growth in the last 2 decades has led to the lifting of over 660 million people from poverty but have also led to the raisin of the levels of incomes of millions. However, such developments at the expense of environmental sustainability has come at the expense of the poor communities and the environment. Despite the growth patterns recorded in the last couple of decades, environmental sustainability has in the recent years become a contemporary challenge as billions of people still lack access to services such as electricity, access to clean water and are malnourished. Top executives of companies have started to deal with unique and complex environmental challenges. The majority of the executives are still hesitant to adopt sustainable strategies to the core of the operations of the firms including in marketing due to the belief that the costs are higher than the benefits. Such beliefs are contrary to the academic research and the bottom line benefits of sustainable marketing practices. Environmental sustainability as a contemporary challenge that has a number of influence on the marketing practices, markets and consumers amongst others. Environmental sustainability has had significant impacts on the consumers in a number of ways. The research indicates that B2B and B2C clients have increasingly adopted a sustainable view where sustainability of the company is used by the consumers in the consumer purchase behavior. In the recent years, the consumers have become increasingly interested in environmentally friendly alternatives thus creating markets for the sustainability. The consumer expectation has led to the push for the businesses to develop the sustainable products.

Mapping Managerial Implications Of Green Strategy: A Framework For Sustainable Innovation

George Tesar,Hamid Moini,Olav Jull Sorensen
Mapping Managerial Implications Of Green Strategy A Framework For Sustainable Innovation Book PDF

Author : George Tesar,Hamid Moini,Olav Jull Sorensen
Publisher : World Scientific
Page : 212 pages
File Size : 40,7 Mb
Release : 2018-01-18
Category : Business & Economics
ISBN : 9781786344823

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Mapping Managerial Implications Of Green Strategy: A Framework For Sustainable Innovation by George Tesar,Hamid Moini,Olav Jull Sorensen Pdf

Around the world, small manufacturing enterprises in market-based economies are facing daily challenges posed by emerging green imperatives and opportunities. These issues impact future decisions, allocation of resources, and encourage managers to refocus their strategies.This book investigates how smaller manufacturing enterprises commit to green marketing strategies, mapping all major parts of the design process throughout the entire value-creating channel. It draws together a comprehensive framework to understand, from the perspective of marketing management, what managerial considerations are important in committing to green initiatives.Presenting an active debate and policies on environmental sustainability for small and medium sizes manufacturing companies, it focuses on aspects of innovative marketing practices in response to the need for businesses to incorporate strategies that generate a smaller carbon footprint.Aimed at an international audience, Mapping Managerial Implications of Green Strategy is an invaluable resource for managers looking for green solutions, and doctoral and graduate students looking for research topics.

Sustainability Marketing

Frank-Martin Belz,Ken Peattie
Sustainability Marketing Book PDF

Author : Frank-Martin Belz,Ken Peattie
Publisher : John Wiley & Sons
Page : 354 pages
File Size : 54,6 Mb
Release : 2012-10-29
Category : Business & Economics
ISBN : 9781119966197

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Sustainability Marketing by Frank-Martin Belz,Ken Peattie Pdf

The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century. Adopting a a consumer marketing focus, it emphasises integrating sustainability principles into both marketing theory and the practical decision making of marketing managers. The book shows how the complexities of sustainability issues can be addressed by marketers through a systematic step-by-step approach. The steps involve an analysis of socio-environmental priorities to complement conventional consumer research; an integration of social, ethical and environmental values into marketing strategy development; a new consumer-oriented sustainability marketing mix to replace the outmoded and producer-oriented '4Ps'; and finally an analysis of how marketing can go beyond responding to social change to contribute to a transformation to a more sustainable society. Without taking such steps, marketing will continue to drive global crises linked to climate change, poverty, food shortages, oil depletion and species extinction, instead of helping to tackle them. A comprehensive package of supplementary materials for this text is available at www.wiley.com/college/belz. View the authors blog at: www.sustainability-marketing.com

RESPONSIBLE MARKETING FOR SUSTAINABLE BUSINESS

Dr Ramesh Kumar Miryala,John Paul Mennakanti
RESPONSIBLE MARKETING FOR SUSTAINABLE BUSINESS Book PDF

Author : Dr Ramesh Kumar Miryala,John Paul Mennakanti
Publisher : Zenon Academic Publishing
Page : 206 pages
File Size : 41,6 Mb
Release : 2016-03-31
Category : Business & Economics
ISBN : 9789385886003

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RESPONSIBLE MARKETING FOR SUSTAINABLE BUSINESS by Dr Ramesh Kumar Miryala,John Paul Mennakanti Pdf

Globalization has proliferated business with numerous challenges and opportunities, and simultaneously at other end the growth in economy, population, income and standard of living has redefined the scope of business and thus the business houses approaches. A highly competitive environment, knowledgeable consumers and quicker pace of technology are keeping business enterprises to be on their toes. Today marketing and its concepts have become key for survival of any business entity. The unique cultural characteristics, tradition and dynamics of consumer, demand an innovative marketing strategy to achieve success. Effective Marketing has become an increasingly vital ingredient for business success and it profoundly affects our day-to-day life. Today, the role of a business houses has changed from merely selling products and services to transforming lives and nurturing lifestyles. The Indian business is changing and so do the marketing strategies. These changing scenarios in the context of globalization will bestow ample issues, prospects and challenges which need to be explored. The practitioners, academicians and researchers need to meticulously review these aspects and acquaint them with knowledge to sustain in such scenarios. Thus, these changing scenarios emphasize the need of a broad-based research in the field of marketing also reflecting in marketing education. This book is an attempt in that direction. We sincerely hope that this book will provide insights into the subject to faculty members, researchers and students from the management institutes, consultants, practicing managers from industry and government officers.

Sustainable Marketing

Mark Peterson
Sustainable Marketing Book PDF

Author : Mark Peterson
Publisher : SAGE
Page : 374 pages
File Size : 48,7 Mb
Release : 2021-04-28
Category : Business & Economics
ISBN : 9781529769272

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Sustainable Marketing by Mark Peterson Pdf

Building on the idea that holistic marketing strategies allow firms to assess risk and realise opportunities, this book draws on new research and industry examples to help you recognize effective sustainability practices that benefit companies, stakeholders and society. With an issue-based approach that dissects the interplay between marketing and society, the author encourages readers to critically engage with the changing nature of markets; how companies can adapt to sustainability guidelines and environmental threats while still remaining profitable in today’s global market. Using a range of examples including Costco, Juul, Facebook, Patagonia and Bitcoin, Peterson highlights the importance of social issues facing businesses today such as poverty alleviation, the drive towards more ‘green’ living, corporate social responsibility within firms and political pressures such as emissions guidelines and reducing the global carbon footprint. The Mavericks Who Made It feature also highlights key entrepreneurs throughout history, their key successes and their impact on sustainable marketing.

Social and Sustainability Marketing

Jishnu Bhattacharyya,Manoj Kumar Dash,Chandana Hewege,M.S. Balaji,Weng Marc Lim
Social and Sustainability Marketing Book PDF

Author : Jishnu Bhattacharyya,Manoj Kumar Dash,Chandana Hewege,M.S. Balaji,Weng Marc Lim
Publisher : CRC Press
Page : 945 pages
File Size : 54,7 Mb
Release : 2021-09-26
Category : Business & Economics
ISBN : 9781000408027

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Social and Sustainability Marketing by Jishnu Bhattacharyya,Manoj Kumar Dash,Chandana Hewege,M.S. Balaji,Weng Marc Lim Pdf

"... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the challenges with illustrations from insightful cases both from emerging and developed economies. This compilation should be essential reading for the discerning student of sustainable consumption and production." -- Professor Pierre McDonagh, Associate Editor, Journal of Macromarketing (USA); Professor of Critical Marketing & Society, University of Bath, UK Experts in the field of economics, management science, and particularly in the marketing domain have always been interested in and acknowledged the importance of sustaining profitable businesses while incorporating societal and environmental concerns; however, the level of existing literature and availability of teaching cases reflect a dearth of real case studies, especially those focused on marketing for social good. This book of actual case studies will address that need. In addition, this book is important and timely in providing a case book for instructors (those in both industry and academia) to help them in teaching and training the next generation of leaders through corporate training and universities. Currently, marketing for social good is increasingly becoming a part of most curriculums under the umbrella of different titles, such as social marketing, green marketing, and sustainability marketing. The relevance of these studies is increasing across the globe. This book is composed of long and short real cases with varying complexity in different sectors. This case book will also cover some review articles for an overview of the recent developments in the study area. With these case studies, collections of questions, teaching materials, and real-life marketing scenarios, this book offers a unique source of knowledge to marketing professionals, students, and educators across the world. The main objective of this case book is to understand the applicability of marketing science (marketing for social good context, such as social marketing and sustainability marketing) in internet marketing related to e-buying behavior and e-WOM. In addition, it illustrates the various types of existing marketing practices that are relevant from both theoretical and practical points of view in this electronic era, as well as discussing other non-electronic marketing practices and focusing on consumer buying behavior. As a result, marketing managers can treat their customers according to their desired value. This book particularly explores the possibilities and advantages created by social marketing and sustainability marketing through the presentation of thorough review articles and case studies. This case book helps corporate training centers and universities with compact teaching reference materials in their relevant courses.

Sustainable Marketing

Robert Dahlstrom,Jody Crosno
Sustainable Marketing Book PDF

Author : Robert Dahlstrom,Jody Crosno
Publisher : SAGE Publications
Page : 490 pages
File Size : 42,5 Mb
Release : 2024-01-22
Category : Business & Economics
ISBN : 9781071927175

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Sustainable Marketing by Robert Dahlstrom,Jody Crosno Pdf

Formerly published by Chicago Business Press, now published by Sage Sustainable Marketing, Third Edition presents a sustainable marketing perspective that addresses financial and social performance as well as ecological performance, in consideration of the impact upon the environment in which markets operate. Authors Robert Dahlstrom and Jody L. Crosno incorporate state-of-the-art examples of business practice while delivering on a theoretically-based and managerially-relevant approach to sustainable marketing.