Taboo In Advertising

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Taboo in Advertising

Elsa Simões Lucas Freitas
Taboo in Advertising Book PDF

Author : Elsa Simões Lucas Freitas
Publisher : John Benjamins Publishing
Page : 242 pages
File Size : 42,8 Mb
Release : 2008-07-09
Category : Language Arts & Disciplines
ISBN : 9789027290496

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Taboo in Advertising by Elsa Simões Lucas Freitas Pdf

Taboos are much more than just a synonym of ‘forbidden’. Proof of the concept’s complexity can be found in the way ads often try to hide the taboo inherent to their products or, conversely, in the way certain taboo readings are foregrounded on purpose in other ads. This volume shows why and how that happens, using print and television ads to exemplify (a) the elaborate strategies used by ads for certain products to cleverly hide the taboo inherent to them, and (b) the deliberate recourse to taboo references in ads for products that do not present any taboo connotation. The linguistic analysis undertaken takes into account the different modes (verbal language, music, sound effects, moving and static images) that convey meaning in ads. Taboo is very often conveyed or disguised through one of the channels while the others play the opposite role, thus achieving a balance that prevents the ad from being too obscure to be understood or too daring for the general public to accept it. For this comprehensive approach, concepts are drawn from different disciplines: textual and semiotic analysis from linguistics, theories of taboo from anthropology, and background to advertising from media studies.

Taboo in Advertising

Elsa Simões Lucas Freitas
Taboo in Advertising Book PDF

Author : Elsa Simões Lucas Freitas
Publisher : John Benjamins Publishing
Page : 240 pages
File Size : 53,5 Mb
Release : 2008
Category : Language Arts & Disciplines
ISBN : 9789027254238

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Taboo in Advertising by Elsa Simões Lucas Freitas Pdf

Taboos are much more than just a synonym of 'forbidden'. Proof of the concept's complexity can be found in the way ads often try to hide the taboo inherent to their products or, conversely, in the way certain taboo readings are foregrounded on purpose in other ads. This volume shows why and how that happens, using print and television ads to exemplify (a) the elaborate strategies used by ads for certain products to cleverly hide the taboo inherent to them, and (b) the deliberate recourse to taboo references in ads for products that do not present any taboo connotation. The linguistic analysis undertaken takes into account the different modes (verbal language, music, sound effects, moving and static images) that convey meaning in ads. Taboo is very often conveyed or disguised through one of the channels while the others play the opposite role, thus achieving a balance that prevents the ad from being too obscure to be understood or too daring for the general public to accept it. For this comprehensive approach, concepts are drawn from different disciplines: textual and semiotic analysis from linguistics, theories of taboo from anthropology, and background to advertising from media studies.

Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference

Leroy Robinson, Jr.
Proceedings of the 2009 Academy of Marketing Science AMS Annual Conference Book PDF

Author : Leroy Robinson, Jr.
Publisher : Springer
Page : 0 pages
File Size : 45,5 Mb
Release : 2016-09-10
Category : Business & Economics
ISBN : 3319364936

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Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference by Leroy Robinson, Jr. Pdf

​Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2009 Academy of Marketing Science (AMS) Annual Conference held in Baltimore, Maryland.​

Taboo Comedy

Chiara Bucaria,Luca Barra
Taboo Comedy Book PDF

Author : Chiara Bucaria,Luca Barra
Publisher : Springer
Page : 238 pages
File Size : 46,6 Mb
Release : 2016-11-26
Category : Performing Arts
ISBN : 9781137593382

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Taboo Comedy by Chiara Bucaria,Luca Barra Pdf

The essays in this collection explore taboo and controversial humour in traditional scripted (sitcoms and other comedy series, animated series) and non-scripted forms (stand-up comedy, factual and reality shows, and advertising) both on cable and network television. Whilst the focus is predominantly on the US and UK, the contributors also address more general and global issues and different contexts of reception, in an attempt to look at this kind of comedy from different perspectives. Over the last few decades, taboo comedy has become a staple of television programming, thus raising issues concerning its functions and appropriateness, and making it an extremely relevant subject for those interested in how both humour and television work.

The Oxford Handbook of Taboo Words and Language

Keith Allan
The Oxford Handbook of Taboo Words and Language Book PDF

Author : Keith Allan
Publisher : Oxford Handbooks
Page : 465 pages
File Size : 43,7 Mb
Release : 2019-01-08
Category : Language Arts & Disciplines
ISBN : 9780198808190

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The Oxford Handbook of Taboo Words and Language by Keith Allan Pdf

This volume brings together experts from a wide range of disciplines to define and describe tabooed words and language and to investigate the reasons and beliefs behind them. In general, taboo is defined as a proscription of behaviour for a specific community, time, and context. In terms of language, taboo applies to instances of language behaviour: the use of certain words in certain contexts. The existence of linguistic taboos and their management lead to the censoring of behaviour and, as a consequence, to language change and development. Chapters in this volume explore the multiple types of tabooed language from a variety of perspectives, such as sociolinguistics, anthropology, philosophy, psychology, historical linguistics, and neurolinguistics, and with reference to fields such as law, publishing, politics, and advertising. Topics covered include impoliteness, swearing, censorship, taboo in deaf communities, translation of tabooed words, and the use of taboo in banter and comedy.

Fallin' Up

Taboo
Fallin Up Book PDF

Author : Taboo
Publisher : Simon and Schuster
Page : 354 pages
File Size : 45,9 Mb
Release : 2011-10-18
Category : Biography & Autobiography
ISBN : 9781439192085

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Fallin' Up by Taboo Pdf

A founding member of the Black Eyed Peas shares the inspiring story of his rise from the streets of East L.A. to the heights of international fame.

American Taboo

Lauren Rosewarne
American Taboo Book PDF

Author : Lauren Rosewarne
Publisher : Bloomsbury Publishing USA
Page : 264 pages
File Size : 45,8 Mb
Release : 2013-08-13
Category : Social Science
ISBN : 9798216047483

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American Taboo by Lauren Rosewarne Pdf

America's often-unspoken morality codes make many topics taboo in "the land of the free." This book analyzes hundreds of popular culture examples to expose how the media both avoids and alludes to how we derive pleasure from our bodies. Flatulence ... male nudity ... abortion ... masturbation: these are just a few of the taboo topics in the United States. What do culturally enforced silences about certain subjects say about our society—and our latent fears? This work provides a broad yet detailed overview of popular culture's most avoided topics to explain why they remain off-limits and examines how they are presented in contemporary media—or, in many cases, delicately explored using euphemism and innuendo. The author offers fascinating, in-depth analysis of the meaning behind these portrayals of a variety of both mundane and provocative taboos, and identifies how new television programs, films, and advertising campaigns intentionally violate longstanding cultural taboos to gain an edge in the marketplace.

Taboo

Jon Entine
Taboo Book PDF

Author : Jon Entine
Publisher : PublicAffairs
Page : 352 pages
File Size : 46,7 Mb
Release : 2008-08-05
Category : Sports & Recreation
ISBN : 9780786724505

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Taboo by Jon Entine Pdf

In virtually every sport in which they are given opportunity to compete, people of African descent dominate. East Africans own every distance running record. Professional sports in the Americas are dominated by men and women of West African descent. Why have blacks come to dominate sports? Are they somehow physically better? And why are we so uncomfortable when we discuss this? Drawing on the latest scientific research, journalist Jon Entine makes an irrefutable case for black athletic superiority. We learn how scientists have used numerous, bogus "scientific" methods to prove that blacks were either more or less superior physically, and how racist scientists have often equated physical prowess with intellectual deficiency. Entine recalls the long, hard road to integration, both on the field and in society. And he shows why it isn't just being black that matters—it makes a huge difference as to where in Africa your ancestors are from.Equal parts sports, science and examination of why this topic is so sensitive, Taboois a book that will spark national debate.

Evolution of a Taboo

Max D. Price
Evolution of a Taboo Book PDF

Author : Max D. Price
Publisher : Oxford University Press, USA
Page : 337 pages
File Size : 46,5 Mb
Release : 2021-01-07
Category : SOCIAL SCIENCE
ISBN : 9780197543276

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Evolution of a Taboo by Max D. Price Pdf

"From their domestication to their taboo, the role of pigs in the ancient Near East is one of the most complicated topics in archaeology. Rejecting monocausal explanations, this book adopts an evolutionary approach and uses zooarchaeology and texts to unravel the cultural significance of swine from the Paleolithic to today. Five major themes emerge: The domestication of the pig from wild boar in the Pre-Pottery Neolithic, the unique roles that pigs developed in agricultural economies before and after the development of complex societies, the raising of swine in cities, the shifting ritual roles of pigs, and the formation and development of the pork taboo in Judaism and, later, Islam. The development of this taboo has inspired much academic debate. I argue that the well-known taboo described in Leviticus reflects the intention of the Biblical writers to develop an image of a glorious pastoral ancestry for a heroic Israelite past, something they achieved by tying together existing food traditions. These included a taboo on pigs, which was developed early in the Iron Age during conflicts between Israelites and Philistines and was revitalized by the Biblical writers. The taboo persisted and mutated, gaining strength over the next two and a half millennia. In particular, the pig taboo became a point of contention in the ethno-political struggles between Jewish and Greco-Roman cultures in the Levant. Ultimately, it was this continued evolution within the context of ethnic and religious politics that gave the pig taboo the strength it has today"--

Teaching the Taboo

Rick Ayers,William Ayers
Teaching the Taboo Book PDF

Author : Rick Ayers,William Ayers
Publisher : Teachers College Press
Page : 161 pages
File Size : 51,9 Mb
Release : 2014
Category : Education
ISBN : 9780807772867

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Teaching the Taboo by Rick Ayers,William Ayers Pdf

Rick and William Ayers renew their challenge to teachers to teach initiative, to teach imagination, to “teach the taboo” in the new edition of this bestseller. Drawing from a lifetime of deep commitment to students, teaching, and social justice, the authors update their powerful critique of schooling and present classroom stories of everyday teachers grappling with many of today’s hotly debated issues. They invite educators to live a teaching life of questioning—to imagine classrooms where every established and received bit of wisdom, common sense, orthodoxy, and dogma is open for examination, interrogation, and rethinking. Teaching the Taboo, Second Edition is an insightful guide to effective pedagogy and essential reading for anyone looking to evolve as an educator. What’s new for the second edition of Teaching the Taboo! A deeper exploration of issues of white privilege and racism and war and peace. A more thorough examination of the problems with math and science education, including possible solutions. An expanded exploration of the importance of creative writing for validating individual and community experiences. A more thorough discussion of Freire’s work and comparison to the radical teaching projects of African American activists in the south during the Freedom Schools. An in-depth look at how students can be part of co-constructing historical narratives and analyses. An update on school struggles in Atlanta, Chicago, and Seattle. Praise for the first edition of Teaching the Taboo! “For those frustrated by the thrust of educational 'reform'…this book provides what can be described as both a challenge and a set of alternatives.” —Education Review “Drawing from a lifetime of deep thinking about education and courageous commitment to precious students, Rick and William Ayers have given us a marvelous book. Their devastating critique of the pervasive market models in education and their powerful defense of democratic forms of imagination in schools are so badly needed in our present-day crisis!” —Cornel West, Princeton University “Teaching the Taboo is provocative, challenging, funny in places, wild but sensible enough to be useful, inspiring, and practical for educators who are working to negate the educational madness that is infecting the schools.” —Herb Kohl, author of 36 Children and Painting Chinese Rick Ayers is a university instructor and founder of the Communication Arts and Sciences small school at Berkeley High School, and teaches at the University of San Francisco. William Ayers is a school reform activist and a Distinguished Professor of Education and Senior University Scholar at the University of Illinois at Chicago.

The Chemical Weapons Taboo

Richard M. Price
The Chemical Weapons Taboo Book PDF

Author : Richard M. Price
Publisher : Cornell University Press
Page : 248 pages
File Size : 40,7 Mb
Release : 2018-09-05
Category : Political Science
ISBN : 9781501729546

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The Chemical Weapons Taboo by Richard M. Price Pdf

Richard M. Price asks why, among all the ominous technologies of weaponry throughout the history of warfare, chemical weapons carry a special moral stigma. Something more seems to be at work than the predictable resistance people have expressed to any new weaponry, from the crossbow to nuclear bombs. Perceptions of chemical warfare as particularly abhorrent have been successfully institutionalized in international proscriptions and, Price suggests, understanding the sources of this success might shed light on other efforts at arms control.To explore the origins and meaning of the chemical weapons taboo, Price presents a series of case studies from World War I through the Gulf War of 1990–1991. He traces the moral arguments against gas warfare from the Hague Conferences at the turn of the century through negotiations for the Chemical Weapons Convention of 1993. From the Italian invasion of Ethiopia to the war between Iran and Iraq, chemical weapons have been condemned as the "poor man's bomb." Drawing upon insights from Michel Foucault to explain the role of moral norms in an international arena rarely sensitive to such pressures, he focuses on the construction of and mutations in the refusal to condone chemical weapons.

Taboo

Wilfred Reilly
Taboo Book PDF

Author : Wilfred Reilly
Publisher : Regnery Publishing
Page : 256 pages
File Size : 43,5 Mb
Release : 2020-01-28
Category : Political Science
ISBN : 9781621579281

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Taboo by Wilfred Reilly Pdf

You Can’t Say That! Do you have a right to be offended by the facts? Against all the evidence, the mainstream media insist that America has never been more racist and sexist. The police are waging a war on Black people. “White privilege” means minorities never get a fair shake. Although this narrative of oppression is demonstrably fictitious, it is taboo to question it, and those who do so risk being labeled racist or sexist themselves. America needs an honest conversation based on common sense and cold, hard facts. Honesty and respect for the facts are the specialty of Wilfred Reilly, the celebrated author of Hate Crime Hoax. In Taboo, he fearlessly examines ten forbidden truths that have been buried by political correctness. They include: -The Black rate of violent crime is roughly 2.5 times the white rate. When demographic variables are taken into account, there are no racial differences in the rate of police-involved shootings. -Interracial crime is remarkably rare, but 75 to 80 percent of it occurs against white people. -Minorities can be racist—take the Nation of Islam, which holds that white people are an inferior race created by a Black scientist. -Disparities between racial groups in IQ testing and SAT performance are the result of cultural variables, such as the presence of a father in the home, not racism. Reilly goes where most social scientists fear to tread, using objective statistics and common sense to tackle taboo topics. Taboo is an essential takedown of the lies you hear every day from ideological activists and lazy, biased media.

The Book

Alan Watts
The Book Book PDF

Author : Alan Watts
Publisher : Vintage
Page : 169 pages
File Size : 45,9 Mb
Release : 1989-08-28
Category : Philosophy
ISBN : 9780679723004

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The Book by Alan Watts Pdf

A revelatory primer on what it means to be human, from "the perfect guide for a course correction in life" (Deepak Chopra)—and a mind-opening manual of initiation into the central mystery of existence. At the root of human conflict is our fundamental misunderstanding of who we are. The illusion that we are isolated beings, unconnected to the rest of the universe, has led us to view the “outside” world with hostility, and has fueled our misuse of technology and our violent and hostile subjugation of the natural world. To help us understand that the self is in fact the root and ground of the universe, Watts has crafted a revelatory primer on what it means to be human—and a mind-opening manual of initiation into the central mystery of existence. In The Book, Alan Watts provides us with a much-needed answer to the problem of personal identity, distilling and adapting the Hindu philosophy of Vedanta.

Taboo Topics

Norman L. Farberow
Taboo Topics Book PDF

Author : Norman L. Farberow
Publisher : Routledge
Page : 172 pages
File Size : 49,6 Mb
Release : 2017-07-05
Category : Psychology
ISBN : 9781351487184

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Taboo Topics by Norman L. Farberow Pdf

Why is it so hard to investigate taboo topics? A myriad of forces shape and fashion human action, reaction, thought, and feeling, and these are not always well understood. Norman L. Farberow argues that culture itself provides structure for its members, developing in a well-defined way the rules to which they will conform. Such rules find expression not only in written laws and regulations but include, and most often stem from, unwritten folkways, customs, and especially taboos, the subject of this book.The researchers reporting in this volume take no position on the nature of a taboo itself, but concentrate on the difficulty in investigating taboos. As members of society and human beings, they do make judgments and personal investments. Thus, when taboos continue or develop without useful society-enriching functions or facilitate self-destructive activities, they raise questions about why they persist.Such topics include many areas‘some social, such as sex, death, and peace; others more academic, such as parapsychology, graphology, religion, and hypnosis. Peace and the public are included in the discussion because they are emotion-laden areas and powerful and important factors in a shrinking world and expanding universe. Peace, especially, has begun to be looked upon with suspicion perhaps a real commentary on our times. This probing collection will be sure to interest sociologists, anthropologists, and all other social scientists.

The Last Taboo

Karín Lesnik-Oberstein
The Last Taboo Book PDF

Author : Karín Lesnik-Oberstein
Publisher : Manchester University Press
Page : 236 pages
File Size : 54,9 Mb
Release : 2006
Category : Health & Fitness
ISBN : 0719075009

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The Last Taboo by Karín Lesnik-Oberstein Pdf

'The Last Taboo' argues that body hair plays a central role in constructing masculinity and femininity and sexual and cultural identities. It asks how and why any particular issue can become defined as 'self-evidently' too silly or too mad to write about.