Tesla Motors Inc Market Entry Strategy In Germany

Author : Simon Glandien
Publisher : GRIN Verlag
Page : 25 pages
File Size : 41,6 Mb
Release : 2020-11-18
Category : Business & Economics
ISBN : 9783346298034

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Tesla's Market Entry Strategy in Germany. Foreign Market Entry and Cross-Cultural Business by Simon Glandien Pdf

Academic Paper from the year 2020 in the subject Business economics - Business Management, Corporate Governance, grade: A+, , course: Cross-Cultural Business, language: English, abstract: The purpose of this paper is to analyze and evaluate the market entry of Tesla Inc. in Germany. In November 2019, Tesla revealed to build a European production plant on the outskirts of Berlin in Germany. The aim of this paper is to give account to the foreign market entry of Tesla Inc. in Germany. This leads to the following research question that guides this paper: What could be business success factors and threats of Tesla's strategy to enter the German automotive industry market? Tesla Inc. (former Tesla Motors Inc.) is a car manufacturer and sells fully electric vehicles, energy storage systems as well as installs, operates and maintains solar and energy storage products (Reuters, n.d.). The company was founded in 2003 by a group of engineers. In 2008 Tesla launched their first electric vehicle to the market (Tesla, n.d.). “Tesla’s mission is to accelerate the world’s transition to sustainable energy”, so the car manufacturer. So far most of the Tesla vehicles are produced and assembled in the United States at its main Tesla Factory in Fremont, California. To that Tesla operates other, multiple production and assembly plants, named Gigafactory, such as in Fremont, California (Giga Nevada) and in Buffalo, New York (Giga New York). Recently, in 2019, Tesla opened its first Gigafactory outside the American region in Shanghai, China (Giga Shanghai). A strategic step to internationalize the company and to enter the Chinese market. This strategic action can be explained by the fact that China is the largest car market in the world and the government is speeding up the expansion of electric mobility. Furthermore, manufacturing in Shanghai saves Tesla from having to transport its vehicles overseas and avoids import duties incurred in China for cars from the United States. However, the company is not just expanding its manufacturing into China.

Author : Andreas Kauerhof
Publisher : GRIN Verlag
Page : 33 pages
File Size : 50,6 Mb
Release : 2017-03-01
Category : Business & Economics
ISBN : 9783668407305

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Tesla Motors Inc. Market Entry Strategy in Germany by Andreas Kauerhof Pdf

Seminar paper from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of applied sciences, Munich, language: English, abstract: The author of this assignment reviews the Tesla’s business model approach and its strategy in the non-domestic German market. Tesla’s firm specific advantages are especially related to innovation of the vehicle, the battery and the infrastructure. Tesla Motors follows a product strategy entering from premium market and moving towards mass market. After starting with a high-price Roadster model Tesla launched the more affordable Sedan and a SUV model. In 2017 Tesla plans to launch its first mass market EV. Tesla shows a new value chain in the automotive industry by a deep of vertical integration from EVs manufacturing towards software, recharging network and battery manufacturing. Tesla entered the German market to export premium EVs. The Automaker also builds a charging network in Germany and prepares the market for its future mass production Model 3 coming in 2017. This work consists of three major parts. The first part deals with the theoretical background of international strategies for MNEs. The second part describes Tesla as a company and its strategy. The last part analyzes the competitive advantages of Tesla and shows how they are used to enter the German market. This work ends with a final reflection and a conclusion of the research.

Author : Mario Glowik
Publisher : Walter de Gruyter GmbH & Co KG
Page : 264 pages
File Size : 47,6 Mb
Release : 2020-09-21
Category : Business & Economics
ISBN : 9783110653137

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Market Entry Strategies by Mario Glowik Pdf

This entirely revised and updated third edition of Market Entry Strategies continues to combine the profound explanation of internationalization theories and concepts with real-life firm cases. Reviewing the readers’ valuable feedback from successful previous editions this version targets to improve the readability. New firm cases of Delivery Hero and Tesla contribute to broaden the books’ industry focus. Particular attention is paid on the case studies developed to exercise in light of business practice what is theoretically taught and explained in the textbook. Through its link to digital learning tools such as charts available to the public at YouTube this new edition provides best pre-requisites for distance learning environments.

Author : Lars Steilmann
Publisher : GRIN Verlag
Page : 27 pages
File Size : 40,7 Mb
Release : 2017-10-31
Category : Business & Economics
ISBN : 9783668560376

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An evaluation of joint venture as a mode of entry. The example of "Volkswagen" by Lars Steilmann Pdf

Seminar paper from the year 2014 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, University of Applied Sciences Essen, language: English, abstract: In the last years the globalisation has increased the competition amongst the companies and forced them to enter foreign markets. The development of a market entry strategy is very complex and has long-term concerns for a company. Therefore choosing an adequate market entry strategy is of great significance. This term paper is concerned with the evaluation of joint venture as a mode of entry for the German car manufacturer Volkswagen entering the Chinese market. Therefore I will give a theoretical introduc-tion into international market entry strategies and clarify advantages and disadvantages in chapter two. In the next chapter the emergence of possible market entry strategy for the Chinese market is checked. Therefore, the importance of the Chinese market will be shown at the beginning. Then the when and where will be explained. The fourth chapter shows Volkswagen ́s way for entering the Chinese market.

Author : Dennis Schindeldecker
Publisher : Grin Publishing
Page : 16 pages
File Size : 49,7 Mb
Release : 2017-07-14
Category : Electronic
ISBN : 3668466262

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Competitor Assessment. the Electric Vehicle Industry. Tesla's Strategic Focus Lies on Establishing Its Brand in the Mass Automotive Market by Dennis Schindeldecker Pdf

Seminar paper from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, Post University, course: Competitive Intelligence, language: English, abstract: The overall electric vehicle industry has grown significantly in the last five years. One of many reasons for that was the introduction of Teslas first electric vehicle in 2009 with a strong differentiation strategy. Tesla is now focused on its entry into the mass automotive market. To achieve that, the company is committed to invest heavily in its production capacity and model line-up, most recently with the introduction of Model 3. Tesla's competitive advantages for this strategic goal include a superior electric vehicle technology and recharging infrastructure, brand recognition, a first mover market position, and a strong network of strategic partnerships. However, since the company entered the industry in the premium sport and luxury sedan vehicle niche segment, it has a resource disadvantage in regards to know-how, large-scale manufacturing processes and model line-up when it comes to the mass automotive market. Additionally, the company is relying on an overall growth of the EV demand, technological improvements and a high number of customer referrals in the near future. There is a large number of existing premium manufacturers in this space, several of which already enjoy major manufacturing and economies of scale advantages that will make this endeavor highly costly and risky. However, the combination of Tesla's competitive advantages and aggressive marketing could result in the capture and sustainment of a significant percentage of market shares in the mass automotive segment.

Author : Christoph Lymbersky
Publisher : Christoph Lymbersky
Page : 35 pages
File Size : 55,9 Mb
Release : 2008
Category : Business & Economics
ISBN : 9783981216202

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Market Entry Strategies by Christoph Lymbersky Pdf

Author : Kathy Morgan
Publisher : GRIN Verlag
Page : 9 pages
File Size : 53,7 Mb
Release : 2014-01-20
Category : Business & Economics
ISBN : 9783656578253

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Market Entry Proposal for Automotive Companies by Kathy Morgan Pdf

Seminar paper from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, Western Illinois University, language: English, abstract: Since the time of the bankruptcy and the government bailout Chrysler group LLC has made a lot of strides in the revitalization of the main brand and product line. This meant a reorganization of its financial operations, which includes reinvesting into the brand name and the operations to the tune of 23 billion dollars. However, this is not the only thing that the company has done. In the year, 2009, the company entered into an agreement with automaker Giant Fiat as its bankruptcy protection. Fiat had been looking at the situation for some time and some analysts’ state that it was actually waiting in the wings to take over in case of such a bankruptcy occurred. I would suggest that the companies use the appeal of Chrysler as much as possible and various technical attributes of Fiat in order to exploit their presence within France.

Author : Dominic Birk
Publisher : GRIN Verlag
Page : 30 pages
File Size : 51,6 Mb
Release : 2015-11-16
Category : Business & Economics
ISBN : 9783668087538

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Tesla Motors, Inc. Market Analysis and Definition by Dominic Birk Pdf

Research Paper (undergraduate) from the year 2015 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of applied sciences, Cologne, language: English, abstract: More than 100 years after the invention of the internal combustion engine, incumbent automobile manufacturers are at a crossroads and face nowadays significant industry-wide challenges. The reliance on the gasoline-powered internal combustion engine as the principal automobile powertrain technology is connected with several negative aspects: It raises environmental concerns, creates dependence among industrialized and developing nations on imported oil and it also exposes consumers to volatile fuel prices. All these challenges offer a historic opportunity for companies with innovative electric powertrain technologies to lead the next technological era of the automotive industry. Therefore, the objective of this assignment is to analyze the market situation of the all-electric vehicle manufacturer Tesla Motors, Inc. and to find out its unique selling proposition. The focus will be on the company’s domestic market, the United States of America. Moreover, this assignment will only take Tesla’s automotive products into consideration.

Author : Sebastian Neumann
Publisher : Unknown
Page : 40 pages
File Size : 47,8 Mb
Release : 2020-08-02
Category : Electronic
ISBN : 3346234754

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Tesla, Inc. and the World's Transition to Electric Vehicles. Risks, Strenghts, Opportunities and Strategic Reccommendations by Sebastian Neumann Pdf

Author : Aylin Kadriye Tansel
Publisher : Unknown
Page : 28 pages
File Size : 53,7 Mb
Release : 2016-11-17
Category : Electronic
ISBN : 3668323860

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Marketing Report on "Tesla Motors" by Aylin Kadriye Tansel Pdf

Seminar paper from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, Kingston University London, language: English, abstract: This marketing report focuses on Tesla Motors (TM), a young company specialised in manufacturing high performance premium electric vehicles and vehicle powertrain engineering which was founded in 2003 in Silicon Valley. With TM's first launch of its Model S in 2012, it introduced the self-described "world's first premium electric sedan" (Tesla Motors, 2015) which brought TM on its successful way into the EV market. The analysis of TM's external marketing environment illustrates that tax incentives promote the use of EVs and thus demand for TM's products. Moreover, the economic factors such as fuel prices, raw material prices and volatility in exchange rates of USD against EUR, have a significant impact on sales and profitability. Increasing awareness of climate change and sustainable environment boosts customers' demand and makes the EV market more attractive for TM however range anxiety still hinders further demand. Advancements and R&D in technology are important to improve the charging network which may reduce range anxiety. Safety regulations determine TM's whole manufacturing processes and intellectual property secures successful factors of TM. Tesla's 'Gigafactory' is a major opportunity to reduce production costs and increase capacity of battery packs, making TM more competitive. However, threats such as increasing material costs and increased competition in the EV market exert more pressure on TM's competitiveness. The analysis of TM's internal market environment shows that TM's strength is relying on its powertrain engineering and innovative product development, exclusive product design, unique customer service and brand reputation, which are TM's core competencies and thus difficult for competitors to imitate. TM's human resources, in-house capa

Author : Dominic Birk
Publisher : GRIN Verlag
Page : 30 pages
File Size : 41,6 Mb
Release : 2015-11-06
Category : Business & Economics
ISBN : 9783668082687

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Evaluation of the Marketing Strategy of Tesla Motors Inc by Dominic Birk Pdf

Research Paper (undergraduate) from the year 2015 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of applied sciences, Cologne, language: English, abstract: Tesla Motors, Inc. is a car manufacturer, which polarizes like no other company in this industry. It is often said that with its business model and its special strategic moves, Tesla confuses competitors, utilities and marketing agencies. Therefore, this assignment will focus on the analysis of the key aspects of Tesla’s business model in order to find out why it is considered to be different. Moreover, the objective of this assessment is to find out, whether this strategy is useful, or if it should be changed. The market definition and analysis of the first assignment is hereby the basis for this evaluation of Tesla Motor’s current marketing strategy. Therefore, the focus will be again on the company’s domestic market: the United States of America. Furthermore, only Tesla’s automotive products will be taken into consideration – its recently launched home battery will not be object of this work.

Author : Can Akdeniz
Publisher : Can Akdeniz
Page : 50 pages
File Size : 44,6 Mb
Release : 2014-12-12
Category : Electronic
ISBN : 8210379456XXX

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Driving into the Future by Can Akdeniz Pdf

Tesla Motors is undeniably one of the most exciting, innovative, and in-the-moment companies in the automotive industry, but the company's reach will continue expanding much wider in the coming years. From its disruptive reputation to its forward-thinking leader Elon Musk, Tesla Motors has the potential to change the world as we know it. The question is, how have they done so much so quickly, and what is their secret to success? From business professionals looking for guidance to the everyday reader who wants a sneak preview of the future, this book highlights the intricate brilliance behind one of the most fascinating companies of the moment.

Author : Erik Somssich
Publisher : Unknown
Page : 24 pages
File Size : 49,7 Mb
Release : 2017-09-06
Category : Electronic
ISBN : 3668427399

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Tesla Model S. Market and Sales Strategy by Erik Somssich Pdf

Seminar paper from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of applied sciences, Cologne, language: English, abstract: The purpose of this assignment was to analyze the market and sales strategy of Tesla and to identify its Model 3 customers. After ten years of waiting, Tesla's CEO Elon Musk has presented Tesla Model 3 to the public for the first time in an evening show at the end of march 2016. Unveiled at the company's design studio in Hawthorne, California in front of a crowd of whooping and cheering customers and journalists, Model 3 is the most affordable Tesla so far, hoped to bring electric cars to the mass market. Musk stated that the car will deliver at least 215 miles of range beginning at just 35.000 dollar. Musk is "fairly confident" that deliveries will begin by the end of 2017, and "you will not be able to buy a better car for 35.000 dollar, even with no options." Also it will be one of the safest cars in the world, according to Musk. Even before Tesla unveiled its new middle-class model, there were more than 115,000 people who had paid already 1.000 dollar to reserve one of the highly-anticipated electric cars. These early buyers didn't know what the car would look like or that it would have a starting price of exactly 35.000 dollar. They also didn't know how long the production and delivery would take.

Author : Nima Rezaei
Publisher : Springer Nature
Page : 738 pages
File Size : 53,6 Mb
Release : 2022-11-13
Category : Medical
ISBN : 9783030946517

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Transdisciplinarity by Nima Rezaei Pdf

This contributed volume book aims at discussing transdisciplinary approaches to address common problems. By working transdisciplinarily, researchers coming from different disciplines can work jointly using a shared conceptual framework bringing together disciplinary-specific theories and concepts. There are numerous barriers that can obstruct effective communication between different cultures, communities, religions and geographies. This book shows that through bringing together different disciplines, researchers not only can surpass these barriers but can effectively produce new venues of thought that can positively affect the development and evolution of research and education. The book discusses new and emerging applications of knowledge produced by transdisciplinary efforts and covers the interplay of many disciplines, including agriculture, economics, mathematics, engineering, industry, information technology, marketing, nanoscience, neuroscience, space exploration, human-animal relationships, among others. Consequently, it also covers the relationship between art and science, as one of the most remarkable transdisciplinary approaches that paves the way for new methods in engineering, design, architecture and many other fields.

Author : Erik Somssich
Publisher : GRIN Verlag
Page : 21 pages
File Size : 41,9 Mb
Release : 2017-04-04
Category : Business & Economics
ISBN : 9783668428799

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Definition and Market Analysis of the Tesla Motors Model S by Erik Somssich Pdf

Seminar paper from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of applied sciences, Cologne, course: Marketing, language: English, abstract: The purpose of this document is to analyse the strategic marketing positioning of Tesla Motors with the focus on its premium electric car, “Model S”. From the text: - The Company Tesla Motors; - Business Analysis; - Market Analysis; - Market Positioning and Strategy