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Author : Anonim
Publisher : Unknown
Page : 306 pages
File Size : 50,8 Mb
Release : 2006
Category : Advertising
ISBN : CORNELL:31924104752328
Author : Richard Kendall Miller,Kelli D. Washington
Publisher : Unknown
Page : 0 pages
File Size : 55,7 Mb
Release : 2008
Category : Advertising
ISBN : OCLC:444842473
Author : Kelli D. Washington,Richard K. Miller
Publisher : Unknown
Page : 524 pages
File Size : 40,5 Mb
Release : 2004
Category : Advertising
ISBN : 1577830490
Author : Richard Kendall Miller,Kelli D. Washington,Richard K. Miller & Associates
Publisher : Unknown
Page : 0 pages
File Size : 55,5 Mb
Release : 2013
Category : Advertising
ISBN : 1577831853
Author : Kelli D. Washington,Richard K. Miller
Publisher : Unknown
Page : 510 pages
File Size : 54,8 Mb
Release : 2002-11
Category : Business & Economics
ISBN : 1577830423
Author : Richard Kendall Miller,Kelli D. Washington
Publisher : Unknown
Page : 346 pages
File Size : 41,5 Mb
Release : 2018
Category : Advertising
ISBN : 1577832701
Author : Eastin, Matthew S.,Daugherty, Terry,Burns, Neal M.
Publisher : IGI Global
Page : 768 pages
File Size : 53,5 Mb
Release : 2010-07-31
Category : Business & Economics
ISBN : 9781605667935
"This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to consumer power shifts from supplier to user"--Provided by publisher.
Author : Robert G Picard,Steven S Wildman
Publisher : Edward Elgar Publishing
Page : 417 pages
File Size : 54,5 Mb
Release : 2015-02-27
Category : Business & Economics
ISBN : 9780857938893
Media industries and services present a complex set of challenges to economic analysis: challenges made more difficult by the technological changes that have been transforming the media sector. Research on the economics of media has made major advances
Author : Frank P. Jozsa, Jr.
Publisher : McFarland
Page : 293 pages
File Size : 54,6 Mb
Release : 2006-02-17
Category : Sports & Recreation
ISBN : 9780786425341
During the second half of the twentieth century, Major League Baseball and its affiliated minor leagues evolved from local and regional entities governing the play of America's favorite pastime to national business organizations. The relocation of teams, league expansion, the advent of free agency and an influx of international players has made baseball big business, on an increasingly global scale. Focusing on the last fifty years, this work examines the past and present commercial elements of organized baseball, emphasizing the dual roles--competitive sport and profitable business--which the sport must now fulfill. Twenty-five essays cover five areas integral to the economic side of baseball: business and finance, human resources, international relations, management and leadership and sports marketing. Detailed discussions of the redistribution of revenues, the history of player unionization, aggressive global marketing, strategies of franchise owners and an evaluation of fan costs, among other topics introduce the reader to the important issues and specific challenges professional baseball faces in an increasingly crowded--yet geographically expansive--sports marketplace. The work is also indexed.
Author : Ta?k?ran, Nurdan Öncel
Publisher : IGI Global
Page : 509 pages
File Size : 45,9 Mb
Release : 2015-02-28
Category : Business & Economics
ISBN : 9781466681262
Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academicians, researchers, and school practitioners interested in furthering their research exposure and analyzing the rapidly evolving advertising sector and its reflection on social media.
Author : Ozturk, R. Gulay
Publisher : IGI Global
Page : 699 pages
File Size : 51,7 Mb
Release : 2014-06-30
Category : Social Science
ISBN : 9781466661912
"This reference provides a review of the academic and popular literature on the relationship between communications and media studies, cinema, advertising, public relations, religion, food tourism, art, sports, technology, culture, marketing, and entertainment practices"--Provided by publisher.
Author : Mary Beth Allen
Publisher : Bloomsbury Publishing USA
Page : 306 pages
File Size : 54,9 Mb
Release : 2005-03-30
Category : Language Arts & Disciplines
ISBN : 9780313068577
For reference librarians and researchers seeking information on sports and fitness, this guide is an important first stop. For collection development specialists, it is an invaluable selection guide. Allen describes and evaluates over 1,000 information sources on the complete spectrum of sports: from basketball, football, and hockey to figure skating, table tennis, and weight training. Focusing on English-language works published between 1990 and the present, the guide thoroughly covers traditional reference sources, such as encyclopedias and bibliographies, along with instructional sources in print formats, online databases, and Web sites. To enable users in search of information on specific sports or fitness activities, chapters are organized thematically, according to broad- type aquatic sports, nautical sports, precision and accuracy, racket sports, ice and snow sports, ball sports, cycling, and so on, with subcategories for such individual sports as soccer, golf, and yoga. Within these categories, works are further organized by type: reference, instructional, and Web sites.
Author : Frank P. Jozsa, Jr.
Publisher : McFarland
Page : 218 pages
File Size : 44,8 Mb
Release : 2014-01-10
Category : Sports & Recreation
ISBN : 9780786451906
Recent polls have placed football ahead of baseball in popularity. Does this reflect football's rise or baseball's decline? Why has the national pastime--a title perhaps becoming inaccurate--fallen behind other major sports? Is the trend reversible? This book identifies the most substantial and persistent issues that have impaired Major League Baseball's development. Chapters cover inflationary player, team and game costs; changes in baseball's fan base; congestion in urban areas that host big league ballclubs; the negligent and irrational actions (some of it criminal) of players, owners, league officials, and the players' union; and the maldistribution of power among the major league franchises. Six major reforms needed to boost the popularity of baseball are identified.
Author : Anonim
Publisher : Unknown
Page : 700 pages
File Size : 42,8 Mb
Release : 2003
Category : Health planning
ISBN : 1577830482
Author : Anonim
Publisher : Unknown
Page : 374 pages
File Size : 54,9 Mb
Release : 2005
Category : Food service
ISBN : CORNELL:31924100654502
