The Attention Economy

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The Attention Economy

Thomas H. Davenport,John C. Beck
The Attention Economy Book PDF

Author : Thomas H. Davenport,John C. Beck
Publisher : Harvard Business Press
Page : 278 pages
File Size : 51,5 Mb
Release : 2001
Category : Business & Economics
ISBN : 1578518717

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The Attention Economy by Thomas H. Davenport,John C. Beck Pdf

Thought provoking -Time Magazine Welcome to the attention economy, in which the new scarcest resource isn't ideas or talent, but attention itself. This groundbreaking book argues that today's businesses are headed for disaster-unless they overcome the dangerously high attention deficits that threaten to cripple today's workplace. Learn to manage this critical yet finite resource, or fail! "A worthy message" -Publishers Weekly AUTHORBIO: Thomas H. Davenport is the Director of the Accenture Institute for Strategic Change and author of Process Innovation and Working Knowledge, Harvard Business School Press. John C. Beck is an Associate Partner and Senior Research Fellow at the Accenture Institute for Strategic Change.

How to Do Nothing

Jenny Odell
How to Do Nothing Book PDF

Author : Jenny Odell
Publisher : Melville House
Page : 257 pages
File Size : 54,6 Mb
Release : 2019-04-23
Category : Technology & Engineering
ISBN : 9781612197500

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How to Do Nothing by Jenny Odell Pdf

** A New York Times Bestseller ** NAMED ONE OF THE BEST BOOKS OF THE YEAR BY: Time • The New Yorker • NPR • GQ • Elle • Vulture • Fortune • Boing Boing • The Irish Times • The New York Public Library • The Brooklyn Public Library "A complex, smart and ambitious book that at first reads like a self-help manual, then blossoms into a wide-ranging political manifesto."—Jonah Engel Bromwich, The New York Times Book Review One of President Barack Obama's "Favorite Books of 2019" Porchlight's Personal Development & Human Behavior Book of the Year In a world where addictive technology is designed to buy and sell our attention, and our value is determined by our 24/7 data productivity, it can seem impossible to escape. But in this inspiring field guide to dropping out of the attention economy, artist and critic Jenny Odell shows us how we can still win back our lives. Odell sees our attention as the most precious—and overdrawn—resource we have. And we must actively and continuously choose how we use it. We might not spend it on things that capitalism has deemed important … but once we can start paying a new kind of attention, she writes, we can undertake bolder forms of political action, reimagine humankind’s role in the environment, and arrive at more meaningful understandings of happiness and progress. Far from the simple anti-technology screed, or the back-to-nature meditation we read so often, How to do Nothing is an action plan for thinking outside of capitalist narratives of efficiency and techno-determinism. Provocative, timely, and utterly persuasive, this book will change how you see your place in our world.

Human Capacity in the Attention Economy

Sean Lane,Paul Atchley
Human Capacity in the Attention Economy Book PDF

Author : Sean Lane,Paul Atchley
Publisher : American Psychological Association (APA)
Page : 223 pages
File Size : 41,5 Mb
Release : 2020-06-15
Category : Psychology
ISBN : 1433832070

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Human Capacity in the Attention Economy by Sean Lane,Paul Atchley Pdf

The rise of ubiquitous information technology--smartphones, unbridled Internet access, and various applications of these tools--has interacted with the ways we are wired to think, feel, and behave. This book provides a fascinating look at the impact of the Internet and technology through the lens of human capacity. Chapters examine what makes these technologies so addictive; their effect on emotional well-being, memory, learning, and driving; replenishing depleted cognitive reserves; and how to chart a way forward in the attention economy.

The Attention Economy

Claudio Celis Bueno
The Attention Economy Book PDF

Author : Claudio Celis Bueno
Publisher : Rowman & Littlefield
Page : 210 pages
File Size : 44,7 Mb
Release : 2016-11-16
Category : Philosophy
ISBN : 9781783488254

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The Attention Economy by Claudio Celis Bueno Pdf

Develops a critique of the concept of the attention economy from the perspectives of labour, time, and power.

The Attention Economy and How Media Works

Karen Nelson-Field
The Attention Economy and How Media Works Book PDF

Author : Karen Nelson-Field
Publisher : Springer Nature
Page : 161 pages
File Size : 43,7 Mb
Release : 2020-01-04
Category : Business & Economics
ISBN : 9789811515408

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The Attention Economy and How Media Works by Karen Nelson-Field Pdf

This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina. Rather than simply herald disruption, Karen Nelson-Field starts an intelligent conversation on what it will take for businesses to win in an attention economy, the advertising myths we need to leave behind and the scientific evidence we can use to navigate a complex advertising and media ecosystem. This book makes sense of viewability standards, coverage and clutter; it talks about the real quality behind a qCPM and takes a deep dive into the relationship between attention and sales. It explains the stark reality of human attention processing in advertising. Readers will learn how to maximise a viewer’s divided attention by leveraging specific media attributes and using attention-grabbing creative triggers. Nelson-Field asks you to pay attention to a disrupted advertising future without panic, but rather with a keen eye on the things that brand owners can learn to control.

The Economics of Attention

Richard A. Lanham
The Economics of Attention Book PDF

Author : Richard A. Lanham
Publisher : University of Chicago Press
Page : 327 pages
File Size : 40,9 Mb
Release : 2006-04-21
Category : Business & Economics
ISBN : 9780226468822

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The Economics of Attention by Richard A. Lanham Pdf

If economics is about the allocation of resources, then what is the most precious resource in our new information economy? Certainly not information, for we are drowning in it. No, what we are short of is the attention to make sense of that information. With all the verve and erudition that have established his earlier books as classics, Richard A. Lanham here traces our epochal move from an economy of things and objects to an economy of attention. According to Lanham, the central commodity in our new age of information is not stuff but style, for style is what competes for our attention amidst the din and deluge of new media. In such a world, intellectual property will become more central to the economy than real property, while the arts and letters will grow to be more crucial than engineering, the physical sciences, and indeed economics as conventionally practiced. For Lanham, the arts and letters are the disciplines that study how human attention is allocated and how cultural capital is created and traded. In an economy of attention, style and substance change places. The new attention economy, therefore, will anoint a new set of moguls in the business world—not the CEOs or fund managers of yesteryear, but new masters of attention with a grounding in the humanities and liberal arts. Lanham’s The Electronic Word was one of the earliest and most influential books on new electronic culture. The Economics of Attention builds on the best insights of that seminal book to map the new frontier that information technologies have created.

Reality Lost

Vincent F. Hendricks,Mads Vestergaard
Reality Lost Book PDF

Author : Vincent F. Hendricks,Mads Vestergaard
Publisher : Springer
Page : 159 pages
File Size : 44,5 Mb
Release : 2018-09-07
Category : Business & Economics
ISBN : 9783030008130

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Reality Lost by Vincent F. Hendricks,Mads Vestergaard Pdf

This open access book looks at how a democracy can devolve into a post-factual state. The media is being flooded by populist narratives, fake news, conspiracy theories and make-believe. Misinformation is turning into a challenge for all of us, whether politicians, journalists, or citizens. In the age of information, attention is a prime asset and may be converted into money, power, and influence – sometimes at the cost of facts. The point is to obtain exposure on the air and in print media, and to generate traffic on social media platforms. With information in abundance and attention scarce, the competition is ever fiercer with truth all too often becoming the first victim. Reality Lost: Markets of Attention, Misinformation and Manipulation is an analysis by philosophers Vincent F. Hendricks and Mads Vestergaard of the nuts and bolts of the information market, the attention economy and media eco-system which may pave way to postfactual democracy. Here misleading narratives become the basis for political opinion formation, debate, and legislation. To curb this development and the threat it poses to democratic deliberation, political self-determination and freedom, it is necessary that we first grasp the mechanisms and structural conditions that cause it.

Stand Out of Our Light

James Williams
Stand Out of Our Light Book PDF

Author : James Williams
Publisher : Unknown
Page : 151 pages
File Size : 40,5 Mb
Release : 2018-05-31
Category : Computers
ISBN : 9781108452991

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Stand Out of Our Light by James Williams Pdf

Argues that human freedom is threatened by systems of intelligent persuasion developed by tech giants who compete for our time and attention. This title is also available as Open Access.

The Attention Merchants

Tim Wu
The Attention Merchants Book PDF

Author : Tim Wu
Publisher : Vintage
Page : 434 pages
File Size : 48,8 Mb
Release : 2017-09-19
Category : Business & Economics
ISBN : 9780804170048

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The Attention Merchants by Tim Wu Pdf

From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. "Dazzling." —Financial Times Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.

A Political Economy of Attention, Mindfulness and Consumerism

Peter Doran
A Political Economy of Attention Mindfulness and Consumerism Book PDF

Author : Peter Doran
Publisher : Routledge
Page : 138 pages
File Size : 49,9 Mb
Release : 2017-07-14
Category : Nature
ISBN : 9781317743415

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A Political Economy of Attention, Mindfulness and Consumerism by Peter Doran Pdf

The power of capital is the power to target our attention, mould market-ready identities, and reduce the public realm to an endless series of choices. This has far-reaching implications for our psychological, physical and spiritual well-being, and ultimately for our global ecology. In this consumer age, the underlying teachings of Buddhist mindfulness offer more than individual well-being and resilience. They also offer new sources of critical inquiry into our collective condition, and may point, in time, to regulatory initiatives in the field of well-being. This book draws together lively debates from the new economics of transition, commons and well-being, consumerism, and the emerging role of mindfulness in popular culture. Engaged Buddhist practices and teachings correspond closely to insights in contemporary political philosophical investigations into the nature of power, notably by Michel Foucault. The 'attention economy' can be understood as a new arena of struggle in our age of neoliberal governmentality; as the forces of enclosure – having colonized forests, land and the bodies of workers – are now extended to the realm of our minds and subjectivity. This poses questions about the recovery of the 'mindful commons': the practices we must cultivate to reclaim our attention, time and lives from the forces of capitalization. This is a valuable resource for students and scholars of environmental philosophy, environmental psychology, environmental sociology, well-being and new economics, political economy, environmental politics, the commons and law, as well as Buddhist theory and philosophy.

Delivering Impact with Digital Resources

Simon Tanner
Delivering Impact with Digital Resources Book PDF

Author : Simon Tanner
Publisher : Facet Publishing
Page : 281 pages
File Size : 45,6 Mb
Release : 2020-01-13
Category : Language Arts & Disciplines
ISBN : 9781856049320

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Delivering Impact with Digital Resources by Simon Tanner Pdf

This book provides practical guidance for delivering and sustaining value and impact from digital content. Our digital presence has the power to change lives and life opportunities. We must understand digital values to consider how organisational presence within digital cultures can create change. Impact assessment is the tool to foster understanding of how strategic decisions about digital resources may be fostering change within our communities. Delivering Impact with Digital Resources focuses on introducing both a mechanism and a way to thinking about strategies and evidence of benefits that extend to impact. Such that, the existence of a digital resource shows measurable outcomes that demonstrate a change in the life or life opportunities of the community. The book proposes an updated Balanced Value Impact Model (BVIM) to enable each memory organization to convincingly argue they are an efficient and effective operation, working in innovative modes with digital resources for the positive social and economic benefit of their communities. Coverage includes: · a guide to using the Balanced Value Impact Model and a wide range of data gathering and evidence based methods · exploration of strategy in the context of digital ecosystems, an attention economy and cultural economics · working with communities and stakeholders to deliver on promises implicit in digital resources/activities · major case studies about Europeana, the Wellcome Trust and the National Gallery of Denmark, amongst others · an exploration of the difference between the attitudes expressed by groups within digital cultures versus the actual behaviours they exhibit using impact exemplars from many sectors and geographies to show how they are explored and applied. Readership: This book will be especially useful for those managing digital presences in libraries, archives, galleries and museums including MA and PhD students studying subjects such as librarianship, information science, museums studies, archival studies, publishing, cultural studies and media studies. Companion website https://www.bvimodel.org/ featuring additional content, BVI model implementations, adaptions and templates and much more.

The Attention Economy

Thomas Bryan
The Attention Economy Book PDF

Author : Thomas Bryan
Publisher : Unknown
Page : 78 pages
File Size : 52,8 Mb
Release : 2020-02-24
Category : Electronic
ISBN : 9798617439771

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The Attention Economy by Thomas Bryan Pdf

Is Social Media Negatively Affecting You? ★★Several parties are profiting off the amount of your time spent on social media, and more often than not, you're not among them!★★ You're a summation of what you pay attention to in the long run. In this age of information explosion, our attention has been so fragmented that it is in no particular place, yet all over the place concurrently. Advertisements, smartphones, applications, social networks, the entire world wide web - we're slaves to a never-ending sequence of diversions. Find out the tools you need to shield yourself from the adverse effects of corporate greed for fat profits and privacy-invasive data. These large corporations have made it their sole aim to steal the most coveted resource in the information age - human attention. Hidden within the pages of this book are: The workings of the Attention Economy and what brought about it ✓ How this battle for the human attention benefits everyone but you✓ The extent to which corporations will go to secure this priced but scarce resource ✓ and most importantly, how you can protect yourself from the activities of these "attention merchants." Learn the inner workings of the economy that's powering the information age and discover how best you can protect yourself from the fangs of ruthless corporations that are all out to profit the most they can off of your attention. Find out how to better protect yourself from the harms of social media and information merchants by getting a copy of The Attention Economy to begin your journey towards cyber independence! Scroll up and Click the Buy Now With 1-Click or the Buy Now Tab to Begin Your Journey Towards Cyber Independence!

The Cinematic Mode of Production

Jonathan Beller
The Cinematic Mode of Production Book PDF

Author : Jonathan Beller
Publisher : UPNE
Page : 350 pages
File Size : 52,8 Mb
Release : 2012-06-12
Category : Performing Arts
ISBN : 9781611683820

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The Cinematic Mode of Production by Jonathan Beller Pdf

A revolutionary reconceptualization of capital and perception during the twentieth century.

The Ecology of Attention

Yves Citton
The Ecology of Attention Book PDF

Author : Yves Citton
Publisher : John Wiley & Sons
Page : 220 pages
File Size : 51,8 Mb
Release : 2017-01-09
Category : Social Science
ISBN : 9781509503766

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The Ecology of Attention by Yves Citton Pdf

Information overload, the shallows, weapons of mass distraction, the googlization of minds: countless commentators condemn the flood of images and information that dooms us to a pathological attention deficit. In this new book, cultural theorist Yves Citton goes against the tide of these standard laments to offer a new perspective on the problem of attention in the digital age. Phrases like paying attention and investing ones attention attest to our mistaken belief that attention can be conceptualized in narrow economic terms. We are constantly drawn towards attempts to quantify and commodify attention, even down to counting the number of 'likes' a picture receives on Facebook or a video on YouTube. By contrast, Citton argues that we should conceptualize attention as a kind of ecology and examine how the many different environments to which we are exposed – from advertising to literature, search engines to performance art – condition our attention in different ways. In a world where the demands on our attention are ever-increasing, this timely and original book will be of great interest to students and scholars in media and communications and in literary and cultural studies, and to anyone concerned about the long-term consequences of the profusion of images as well as digital content in the age of the internet.

The Experience Economy, With a New Preface by the Authors

B. Joseph Pine II,James H. Gilmore
The Experience Economy With a New Preface by the Authors Book PDF

Author : B. Joseph Pine II,James H. Gilmore
Publisher : Harvard Business Press
Page : 412 pages
File Size : 50,6 Mb
Release : 2019-12-10
Category : Business & Economics
ISBN : 9781633697980

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The Experience Economy, With a New Preface by the Authors by B. Joseph Pine II,James H. Gilmore Pdf

Time is limited. Attention is scarce. Are you engaging your customers? Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral? Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections--and ensure their own economic vitality. This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel by offering compelling experiences for their customers, resulting not only in increased customer allegiance but also in a more profitable bottom line. Translated into thirteen languages, The Experience Economy has become a must-read for leaders of enterprises large and small, for-profit and nonprofit, global and local. Now with a brand-new preface, Pine and Gilmore make an even stronger case for experiences as the critical link between a company and its customers in an increasingly distractible and time-starved world. Filled with detailed examples and actionable advice, The Experience Economy helps companies create personal, dramatic, and even transformative experiences, offering the script from which managers can generate value in ways aligned with a strong customer-centric strategy.