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Human Capacity in the Attention Economy by Sean M. Lane,Paul Atchley Pdf
"The rise of ubiquitous information technology-smartphones, unbridled Internet access, and various applications of these tools-has interacted with the ways we are wired to think, feel, and behave. This book provides a fascinating look at the impact of the Internet and technology through the lens of human capacity. Chapters examine what makes these technologies so addictive; their effect on emotional well-being, memory, learning, and driving; replenishing depleted cognitive reserves; and how to chart a way forward in the attention economy"--
Human Capacity in the Attention Economy by Sean Lane,Paul Atchley Pdf
The rise of ubiquitous information technology--smartphones, unbridled Internet access, and various applications of these tools--has interacted with the ways we are wired to think, feel, and behave. This book provides a fascinating look at the impact of the Internet and technology through the lens of human capacity. Chapters examine what makes these technologies so addictive; their effect on emotional well-being, memory, learning, and driving; replenishing depleted cognitive reserves; and how to chart a way forward in the attention economy.
The attention economy is a notion that explains the growing value of human attention in societies characterised by post-industrial modes of production. In a world in which information and knowledge become central to the valorisation process of capital, human attention becomes a scarce and hence increasingly valuable commodity. To what degree is the attention economy a specific form of capitalist production? How does the attention economy differ from the industrial mode of production in which Marx developed his critique of capitalism? How can Marx’s theory be used today despite the historical differences that separate industrial from post-industrial capitalism? The Attention Economy argues that human attention is a new form of labour that can only be understood through a systematic reinterpretation of Marx. It argues that the attention economy belongs to a general shift in capitalism in which subjectivity itself becomes the territory of production and exploitation of value as well as the territory of the reproduction of capitalist power relations.
Argues that human freedom is threatened by systems of intelligent persuasion developed by tech giants who compete for our time and attention. This title is also available as Open Access.
Reality Lost by Vincent F. Hendricks,Mads Vestergaard Pdf
This open access book looks at how a democracy can devolve into a post-factual state. The media is being flooded by populist narratives, fake news, conspiracy theories and make-believe. Misinformation is turning into a challenge for all of us, whether politicians, journalists, or citizens. In the age of information, attention is a prime asset and may be converted into money, power, and influence – sometimes at the cost of facts. The point is to obtain exposure on the air and in print media, and to generate traffic on social media platforms. With information in abundance and attention scarce, the competition is ever fiercer with truth all too often becoming the first victim. Reality Lost: Markets of Attention, Misinformation and Manipulation is an analysis by philosophers Vincent F. Hendricks and Mads Vestergaard of the nuts and bolts of the information market, the attention economy and media eco-system which may pave way to postfactual democracy. Here misleading narratives become the basis for political opinion formation, debate, and legislation. To curb this development and the threat it poses to democratic deliberation, political self-determination and freedom, it is necessary that we first grasp the mechanisms and structural conditions that cause it.
** A New York Times Bestseller ** NAMED ONE OF THE BEST BOOKS OF THE YEAR BY: Time • The New Yorker • NPR • GQ • Elle • Vulture • Fortune • Boing Boing • The Irish Times • The New York Public Library • The Brooklyn Public Library "A complex, smart and ambitious book that at first reads like a self-help manual, then blossoms into a wide-ranging political manifesto."—Jonah Engel Bromwich, The New York Times Book Review One of President Barack Obama's "Favorite Books of 2019" Porchlight's Personal Development & Human Behavior Book of the Year In a world where addictive technology is designed to buy and sell our attention, and our value is determined by our 24/7 data productivity, it can seem impossible to escape. But in this inspiring field guide to dropping out of the attention economy, artist and critic Jenny Odell shows us how we can still win back our lives. Odell sees our attention as the most precious—and overdrawn—resource we have. And we must actively and continuously choose how we use it. We might not spend it on things that capitalism has deemed important … but once we can start paying a new kind of attention, she writes, we can undertake bolder forms of political action, reimagine humankind’s role in the environment, and arrive at more meaningful understandings of happiness and progress. Far from the simple anti-technology screed, or the back-to-nature meditation we read so often, How to do Nothing is an action plan for thinking outside of capitalist narratives of efficiency and techno-determinism. Provocative, timely, and utterly persuasive, this book will change how you see your place in our world.
Human Resource Management in the Knowledge Economy by Mark L. Lengnick-Hall,Cynthia A. Lengnick-Hall Pdf
This volume synthesizes thinking on knowledge management and intellectual capital from a broad range of sources and identifies how human resource management can make a value-added contribution.
The Attention Economy and How Media Works by Karen Nelson-Field Pdf
This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina. Rather than simply herald disruption, Karen Nelson-Field starts an intelligent conversation on what it will take for businesses to win in an attention economy, the advertising myths we need to leave behind and the scientific evidence we can use to navigate a complex advertising and media ecosystem. This book makes sense of viewability standards, coverage and clutter; it talks about the real quality behind a qCPM and takes a deep dive into the relationship between attention and sales. It explains the stark reality of human attention processing in advertising. Readers will learn how to maximise a viewer’s divided attention by leveraging specific media attributes and using attention-grabbing creative triggers. Nelson-Field asks you to pay attention to a disrupted advertising future without panic, but rather with a keen eye on the things that brand owners can learn to control.
Information overload, the shallows, weapons of mass distraction, the googlization of minds: countless commentators condemn the flood of images and information that dooms us to a pathological attention deficit. In this new book, cultural theorist Yves Citton goes against the tide of these standard laments to offer a new perspective on the problem of attention in the digital age. Phrases like paying attention and investing ones attention attest to our mistaken belief that attention can be conceptualized in narrow economic terms. We are constantly drawn towards attempts to quantify and commodify attention, even down to counting the number of 'likes' a picture receives on Facebook or a video on YouTube. By contrast, Citton argues that we should conceptualize attention as a kind of ecology and examine how the many different environments to which we are exposed – from advertising to literature, search engines to performance art – condition our attention in different ways. In a world where the demands on our attention are ever-increasing, this timely and original book will be of great interest to students and scholars in media and communications and in literary and cultural studies, and to anyone concerned about the long-term consequences of the profusion of images as well as digital content in the age of the internet.
From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. "Dazzling." —Financial Times Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.
On television and in films, in magazines and books, on the Internet and in the realm of politics, celebrities of all sorts seem to dominate our attention. Celebrity Society: The Struggle for Attention brings new perspectives to our understanding of how the figure of ‘the celebrity’ is bound up with the structure and dynamics of society, economics, and politics. It outlines how the ‘celebrification of society’ is not just the twentieth-century product of Hollywood and television, but a long-term historical process, beginning with Christian saints, the printing press, theatre, and art. Drawing on the ideas of Norbert Elias, the book explains how contemporary celebrity society is the heir (or heiress) of ‘court society’, taking on but also transforming many of the functions of the aristocracy. As well as examining celebrity in all the familiar arenas – film, television, music, fashion, and sport – Celebrity Society also includes the analysis of celebrity in business and management, politics, humanitarianism, and philanthropy. A key feature of the book is its development of the idea that celebrity is driven by the ‘economy of attention’, since attention has become a form of capital – attention capital – in the Information and Internet age. In this second edition the author has updated and significantly revised this path-breaking book to include a more detailed discussion of attention capital, the question of gender and celebrity, populism, fans, fandom, and self-formation, micro-celebrity, and personal or self-branding, the ‘worker celebrity’, and the impact of social media such as Twitter, Facebook, Instagram, and YouTube. Celebrity is an exciting and rapidly expanding field of social science, making this engaging book a valuable resource for students and scholars in sociology, politics, history, celebrity studies, cultural studies, the sociology of media, and cultural theory.
"Nickel and Dimed for the Amazon age," (Salon) the bitingly funny, eye-opening story of finding work in the automated and time-starved world of hourly low-wage labor After the local newspaper where she worked as a reporter closed, Emily Guendelsberger took a pre-Christmas job at an Amazon fulfillment center outside Louisville, Kentucky. There, the vending machines were stocked with painkillers, and the staff turnover was dizzying. In the new year, she travelled to North Carolina to work at a call center, a place where even bathroom breaks were timed to the second. And finally, Guendelsberger was hired at a San Francisco McDonald's, narrowly escaping revenge-seeking customers who pelted her with condiments. Across three jobs, and in three different parts of the country, Guendelsberger directly took part in the revolution changing the U.S. workplace. Offering an up-close portrait of America's actual "essential workers," On the Clock examines the broken social safety net as well as an economy that has purposely had all the slack drained out and converted to profit. Until robots pack boxes, resolve billing issues, and make fast food, human beings supervised by AI will continue to get the job done. Guendelsberger shows us how workers went from being the most expensive element of production to the cheapest - and how low wage jobs have been remade to serve the ideals of efficiency, at the cost of humanity. On the Clock explores the lengths that half of Americans will go to in order to make a living, offering not only a better understanding of the modern workplace, but also surprising solutions to make work more humane for millions of Americans.
The rapid advancements in technology, and our increasing interaction with it, have key implications for the field of psychology. The Psychology of Technology brings together research from different subdisciplines across psychology to address the ways in which technology and Big Data are changing how psychological research is conducted. It also examines how technology allows us to better understand human psychology. This text showcases cutting-edge research at the intersection of psychology and technology to provide an outlook into the future of psychological research in a tech-enabled world. The growing capabilities and reach of technology show no signs of abating, so it is critically important that psychology understand it and harness it effectively and ethically. Chapters offer fascinating and novel insights about the human condition using digital technologies as a window into human psychology, highlight the opportunities and challenges people face interacting with digital tech, and address the consequences of technology for individuals and societies. The intricacies of human-machine interaction, analyses of digital footprints, and "big data" approaches are investigated in detail.
The Attention Economy by Thomas H. Davenport,John C. Beck Pdf
Thought provoking -Time Magazine Welcome to the attention economy, in which the new scarcest resource isn't ideas or talent, but attention itself. This groundbreaking book argues that today's businesses are headed for disaster-unless they overcome the dangerously high attention deficits that threaten to cripple today's workplace. Learn to manage this critical yet finite resource, or fail! "A worthy message" -Publishers Weekly AUTHORBIO: Thomas H. Davenport is the Director of the Accenture Institute for Strategic Change and author of Process Innovation and Working Knowledge, Harvard Business School Press. John C. Beck is an Associate Partner and Senior Research Fellow at the Accenture Institute for Strategic Change.
The Fourth Industrial Revolution by Klaus Schwab Pdf
World-renowned economist Klaus Schwab, Founder and Executive Chairman of the World Economic Forum, explains that we have an opportunity to shape the fourth industrial revolution, which will fundamentally alter how we live and work. Schwab argues that this revolution is different in scale, scope and complexity from any that have come before. Characterized by a range of new technologies that are fusing the physical, digital and biological worlds, the developments are affecting all disciplines, economies, industries and governments, and even challenging ideas about what it means to be human. Artificial intelligence is already all around us, from supercomputers, drones and virtual assistants to 3D printing, DNA sequencing, smart thermostats, wearable sensors and microchips smaller than a grain of sand. But this is just the beginning: nanomaterials 200 times stronger than steel and a million times thinner than a strand of hair and the first transplant of a 3D printed liver are already in development. Imagine “smart factories” in which global systems of manufacturing are coordinated virtually, or implantable mobile phones made of biosynthetic materials. The fourth industrial revolution, says Schwab, is more significant, and its ramifications more profound, than in any prior period of human history. He outlines the key technologies driving this revolution and discusses the major impacts expected on government, business, civil society and individuals. Schwab also offers bold ideas on how to harness these changes and shape a better future—one in which technology empowers people rather than replaces them; progress serves society rather than disrupts it; and in which innovators respect moral and ethical boundaries rather than cross them. We all have the opportunity to contribute to developing new frameworks that advance progress.
