The Bauhaus And Public Relations

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The Bauhaus and Public Relations

Patrick Rössler
The Bauhaus and Public Relations Book PDF

Author : Patrick Rössler
Publisher : Routledge
Page : 342 pages
File Size : 41,5 Mb
Release : 2014-01-10
Category : Business & Economics
ISBN : 9781136222108

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The Bauhaus and Public Relations by Patrick Rössler Pdf

This innovative study considers one of the most important art and design movements of the 20th century, the Bauhaus, in conjunction with current research in public relations and organizational communication, elaborating on the mechanisms of internal and external communication available to influence the stakeholders in politics, society, industry, and the art world. In a movement where a substantial share of productivity ran in measures to highlight the public value of the institution funded by the taxpayer, the directors, and other persons in charge, the Bauhaus developed comprehensive strategies to communicate their messages to a variety of target groups such as politicians and economic leaders, intellectuals and other artists, current and prospective students, and the general public. To achieve this goal, the Bauhaus anticipated many instruments of modern public relations and corporate communications, including press releases, staging of events, media publications, community building, lobbying, and the creation of nationwide public presence. Rössler argues that as an organization, the Bauhaus cultivated corporate behavior and, most prominently, a corporate design which unfolded revolutionary power. The basic achievements of new typography (a label coined at the Bauhaus) determine visual communication to this day, while the Bauhaus moved from an institutional organization to a community. Beginning with an overview of the Bauhaus’ corporate identity and a close examination of the respective directors’ roles for internal and external communication, this book visits exhibitions, events, and the media attention they evoked in newspapers and contemporary periodicals, along with media products designed at the Bauhaus such as magazines, books, and bank notes.

The Moral Compass of Public Relations

Brigitta R. Brunner
The Moral Compass of Public Relations Book PDF

Author : Brigitta R. Brunner
Publisher : Taylor & Francis
Page : 246 pages
File Size : 50,7 Mb
Release : 2016-10-04
Category : Language Arts & Disciplines
ISBN : 9781317295211

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The Moral Compass of Public Relations by Brigitta R. Brunner Pdf

The civic and moral responsibilities of public relations are hotly contested topics. While many researchers call for focusing on ethics in public relations, they concentrate on ethics in relation to how people do their jobs. In actuality, emphasis should move beyond professional codes of ethics to include general morality and citizenship. Currently, as the profession receives greater scrutiny, it is important to be aware of the value of public relations in the community. This book centers on four areas of public relations’ conscience in order to examine its role in morality and citizenship: civic professionalism, corporate social responsibility, ethics, and public communication. This approach will help to answer the question of what is public relations’ responsibility to the public good.

Public Relations and the Public Interest

Jane Johnston
Public Relations and the Public Interest Book PDF

Author : Jane Johnston
Publisher : Routledge
Page : 154 pages
File Size : 45,8 Mb
Release : 2016-02-12
Category : Business & Economics
ISBN : 9781317568841

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Public Relations and the Public Interest by Jane Johnston Pdf

In this book, Johnston seeks to put the public interest onto the public relations ‘radar’, arguing the need for its clear articulation into mainstream public relations discourse. This book examines literature from a range of fields and disciplines to develop a clearer understanding of the concept, and then considers this within the theory and practice of public relations. The book’s themes include the role of language and discourse in establishing successful public interest PR and in perpetuating power imbalances; intersections between CSR, governance, law and the public interest; and how activism and social media have invigorated community control of the public interest. Chapters explore the role of the public interest, including cross-cultural and multicultural challenges, community and internal consultation, communication choices and listening to minorities and subaltern publics.

Public Relations in the Nonprofit Sector

Richard D. Waters
Public Relations in the Nonprofit Sector Book PDF

Author : Richard D. Waters
Publisher : Routledge
Page : 387 pages
File Size : 41,9 Mb
Release : 2014-12-05
Category : Business & Economics
ISBN : 9781317636908

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Public Relations in the Nonprofit Sector by Richard D. Waters Pdf

Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support.

The Routledge Handbook of Critical Public Relations

Jacquie L'Etang,David McKie,Nancy Snow,Jordi Xifra
The Routledge Handbook of Critical Public Relations Book PDF

Author : Jacquie L'Etang,David McKie,Nancy Snow,Jordi Xifra
Publisher : Routledge
Page : 590 pages
File Size : 50,9 Mb
Release : 2015-08-11
Category : Business & Economics
ISBN : 9781317918851

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The Routledge Handbook of Critical Public Relations by Jacquie L'Etang,David McKie,Nancy Snow,Jordi Xifra Pdf

Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile and widely respected team of academics and bringing together other key scholars from this field and beyond, this unique international collection marks a major stage in the evolution of critical public relations. It will increasingly influence how critical theory informs public relations and communication. The collection takes stock of the emergence of critical public relations alongside diverse theoretical traditions, critiques and actions, methodologies and future implications. This makes it an essential reference for public relations researchers, educators and students around a world that is becoming more critical in the face of growing inequality and environmental challenges. The volume is also of interest to scholars in advertising, branding, communication, consumer studies, cultural studies, marketing, media studies, political communication and sociology.

Relationship Building in Public Relations

Petra Theunissen,Helen Sissons
Relationship Building in Public Relations Book PDF

Author : Petra Theunissen,Helen Sissons
Publisher : Routledge
Page : 220 pages
File Size : 48,9 Mb
Release : 2017-09-22
Category : Language Arts & Disciplines
ISBN : 9781317293491

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Relationship Building in Public Relations by Petra Theunissen,Helen Sissons Pdf

This book aims to provide an interdisciplinary approach to highlight the importance of relationships in public relations, delving not only into the organization-public relationships but also into interpersonal relationships within the industry in order to offer new, empirical insights into the impact and formation of such relationships. Theunissen and Sissons theorize that public relations cannot exist without interpersonal relationships and the ability to create and maintain such relationships. Taking a critical stance, the book will move beyond mere rhetoric and conjecture by providing solid evidence-based research results to inform their theories about the impact of relationships and dialogue on public relations thinking. Rather than following contemporary thinking, it aims to embrace current changes, look ahead and prepare a new generation for the challenges of 21st century public relations practice.

Public Relations and Religion in American History

Margot Opdycke Lamme
Public Relations and Religion in American History Book PDF

Author : Margot Opdycke Lamme
Publisher : Routledge
Page : 213 pages
File Size : 55,7 Mb
Release : 2014-02-18
Category : History
ISBN : 9781135022600

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Public Relations and Religion in American History by Margot Opdycke Lamme Pdf

Winner of The American Journalism Historians Association Book of the Year Award, 2015 This study of American public relations history traces evangelicalism to corporate public relations via reform and the church-based temperance movement. It encompasses a leading evangelical of the Second Great Awakening, Rev. Charles Grandison Finney, and some of his predecessors; early reformers at Oberlin College, where Finney spent the second half of his life; leaders of the Woman’s Christian Temperance Union and the Anti-Saloon League of America; and twentieth-century public relations pioneer Ivy Ledbetter Lee, whose work reflecting religious and business evangelism has not yet been examined. Observations about American public relations history icon P. T. Barnum, whose life and work touched on many of the themes presented here, also are included as thematic bookends. As such, this study cuts a narrow channel through a wide swath of literature and a broad sweep of historical time, from the mid-eighteenth century to the first decades of the twentieth century, to examine the deeper and deliberate strategies for effecting change, for persuading a community of adherents or opponents, or even a single soul to embrace that which an advocate intentionally presented in a particular way for a specific outcome—prescriptions, as it turned out, not only for religious conversion but also for public relations initiatives.

Advancing Crisis Communication Effectiveness

Yan Jin,Bryan H. Reber,Glen J. Nowak
Advancing Crisis Communication Effectiveness Book PDF

Author : Yan Jin,Bryan H. Reber,Glen J. Nowak
Publisher : Routledge
Page : 268 pages
File Size : 41,5 Mb
Release : 2020-12-28
Category : Business & Economics
ISBN : 9781000328509

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Advancing Crisis Communication Effectiveness by Yan Jin,Bryan H. Reber,Glen J. Nowak Pdf

Advancing Crisis Communication Effectiveness shows how crisis communication plans and efforts for complex and challenging issues benefit when academic perspectives are connected with practitioner experiences. This book brings crisis and public relations scholars together with practicing professionals to integrate academic theories and research with the knowledge and lessons learned on the frontlines of crisis communication and management. This book illustrates how having insights and observations from both leading crisis communication scholars and professionals strengthens crisis management and communication strategies, plans, and coordination. Chapters co-authored by leading scholars and professionals highlight how academic theories and research can inform crisis management and response - and how practitioners can utilize, inform, and strengthen academic theories and research. For each topic area covered, examples and applications are provided that show how integrating public relations scholarship with practice can advance crisis communication effectiveness. This book represents a unique and timely contribution to the field of crisis management and communication. It will be an important resource for public relations and crisis management and communication scholars, educators, professionals, consultants, and graduate students.

The International Encyclopedia of Media Effects, 4 Volume Set

Patrick Rössler
The International Encyclopedia of Media Effects 4 Volume Set Book PDF

Author : Patrick Rössler
Publisher : John Wiley & Sons
Page : 2184 pages
File Size : 55,5 Mb
Release : 2017-03-06
Category : Social Science
ISBN : 9781118784044

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The International Encyclopedia of Media Effects, 4 Volume Set by Patrick Rössler Pdf

The International Encyclopedia of Media Effects presents a comprehensive collection of the most up-to-date research on the uses and impacts of media throughout the world. Provides the definitive resource on the most recent findings of media effects research Covers all aspects of the uses and impact of media, utilizing empirical, psychological, and critical research approaches to the field Features over 200 entries contributed by leading international scholars in their associated fields Offers invaluable insights to for students, scholars and professionals studying and working in related fields, and will stimulate new scholarship in emerging fields such as the Internet, Social Media and Mobile Communication Part of The Wiley Blackwell-ICA International Encyclopedias of Communication series, published in conjunction with the International Communication Association. Online version available at Wiley Online Library.

Internal Communication and Employer Brands

Ana Tkalac Verčič,Dejan Verčič,Anja Špoljarić
Internal Communication and Employer Brands Book PDF

Author : Ana Tkalac Verčič,Dejan Verčič,Anja Špoljarić
Publisher : Taylor & Francis
Page : 146 pages
File Size : 43,8 Mb
Release : 2022-11-04
Category : Business & Economics
ISBN : 9781000780086

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Internal Communication and Employer Brands by Ana Tkalac Verčič,Dejan Verčič,Anja Špoljarić Pdf

This book proposes a model of internal communication based on empirical research to demonstrate how contemporary organizations strategize, organize, perform, and measure it. Internal communication is the management of communication between an organization and its members to inform, motivate, engage, and cocreate meanings to make organizations more effective. The book presents key concepts defining the successful implementation and execution of internal communication: internal communication satisfaction, employee engagement, employer branding, organizational support, and psychological contract fulfillment. Including an extensive literature review and informed by in-depth interviews conducted with corporate communication directors and human resource management directors in 25 Croatian organizations, the book uses original research to give practical guidance on internal communication best practices. The book is an ideal resource for researchers and advanced students of public relations and corporate communication broadly and internal and employee communication specifically.

Bauhaus Bodies

Elizabeth Otto,Patrick Rössler
Bauhaus Bodies Book PDF

Author : Elizabeth Otto,Patrick Rössler
Publisher : Bloomsbury Publishing USA
Page : 405 pages
File Size : 55,5 Mb
Release : 2019-01-24
Category : Art
ISBN : 9781501344800

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Bauhaus Bodies by Elizabeth Otto,Patrick Rössler Pdf

A century after the Bauhaus's founding in 1919, this book reassesses it as more than a highly influential art, architecture, and design school. In myriad ways, emerging ideas about the body in relation to health, movement, gender, and sexuality were at the heart of art and life at the school. Bauhaus Bodies reassesses the work of both well-known Bauhaus members and those who have unjustifiably escaped scholarly scrutiny, its women in particular. In fourteen original, cutting-edge essays by established experts and emerging scholars, this book reveals how Bauhaus artists challenged traditional ideas about bodies and gender. Written to appeal to students, scholars, and the broad public, Bauhaus Bodies will be essential reading for anyone interested in modern art, architecture, design history, and gender studies; it will define conversations and debates during the 2019 centenary of the Bauhaus's founding and beyond.

Visual Public Relations

Simon Collister,Sarah Roberts-Bowman
Visual Public Relations Book PDF

Author : Simon Collister,Sarah Roberts-Bowman
Publisher : Routledge
Page : 313 pages
File Size : 53,5 Mb
Release : 2018-03-28
Category : Business & Economics
ISBN : 9781351662055

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Visual Public Relations by Simon Collister,Sarah Roberts-Bowman Pdf

This book brings together a broad and diverse range of new and radical approaches to public relations focussing on the increasingly vital role that visual, sensory and physical elements factors play in shaping communication. Engaging with recent developments in critical and cultural theories, it outlines how non-textual and non-representational forces play a central role in the efficacy and reception of public relations. Challenging the dominant accounts of public relations which center on the purely representational uses of text and imagery, the book critiques the suitability of accepted definitions of the field and highlights future directions for conceptualizing strategic communication within a multi-sensory environment. Drawing on the work of global researchers in public relations, visual culture and communication, design and cultural theory, it brings a welcome inter-disciplinary approach which pushes the boundaries of public relations scholarship in a global cultural context. This exciting analysis will be of great interest to public relations scholars, advanced students of strategic communication, as well as communication researchers from cultural, media and critical studies exploring PR as a socio-cultural phenomenon.

Public Relations for the Arts: What are the Benefits?

Candy Lange
Public Relations for the Arts What are the Benefits Book PDF

Author : Candy Lange
Publisher : GRIN Verlag
Page : 42 pages
File Size : 49,9 Mb
Release : 2007-11
Category : Electronic
ISBN : 9783638767293

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Public Relations for the Arts: What are the Benefits? by Candy Lange Pdf

Essay from the year 2006 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1, University of Auckland (School of Comunication Studies), course: Media Communications Research Methods, 19 entries in the bibliography, language: English, abstract: Long before the arts and public relations were literally formulated, they were already linked together. With the beginning of civilisation, visual arts were used to influence the public opinion. In ancient Egypt, impressive architecture such as statues and temples were built to represent the greatness of the ruling priests and nobles (Bates, 2002). Art was an essential element of the propaganda machines during World War II. Especially Hitler misused art to propagate his politic opinion amongst the public. Today, a vast range of companies use art in order to receive (hopefully) positive media coverage, e.g. Telecom New Zealand is sponsor of the New Zealand International Arts Festival, the City Gallery in Wellington and the Auckland Philharmonia, and initiator of the Telecom New Zealand International Film Festivals, the White Pages Arts Award and the IHC Telecom Art Award. However, the connection between public relations and the arts must also be seen from another point of view. In terms of arts marketing, the arts can benefit from public relations. What are the benefits for artists and arts organisations, and how can they use public relations in order to promote their products?

Bauhaus Effects in Art, Architecture, and Design

Kathleen James-Chakraborty,Sabine T. Kriebel
Bauhaus Effects in Art Architecture and Design Book PDF

Author : Kathleen James-Chakraborty,Sabine T. Kriebel
Publisher : Routledge
Page : 267 pages
File Size : 40,5 Mb
Release : 2022-04-21
Category : Art
ISBN : 9781000584288

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Bauhaus Effects in Art, Architecture, and Design by Kathleen James-Chakraborty,Sabine T. Kriebel Pdf

Bringing together an international team of scholars, this book offers new perspectives on the impact that the Bauhaus and its teaching had on a wide range of artistic practices. Three of the fields in which the Bauhaus generated immediately transformative effects were housing, typography, and photography. Contributors go further to chart the surprising relation of the school to contemporary developments in hairstyling and shop window display in unprecedented detail. New scholarship has detailed the degree to which Bauhaus faculty and students set off around the world, but it has seldom paid attention to its impact in communist East Germany or in countries like Ireland where no Bauhäusler settled. This wide-ranging collection makes clear that a century after its founding, many new stories remain to be told about the influence of the twentieth century’s most innovative arts institution. The book will be of interest to scholars working in art history, design history, photography, and architectural history.

Forms of Persuasion

Alex J. Taylor
Forms of Persuasion Book PDF

Author : Alex J. Taylor
Publisher : Univ of California Press
Page : 320 pages
File Size : 44,5 Mb
Release : 2022-03-15
Category : Art
ISBN : 9780520383562

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Forms of Persuasion by Alex J. Taylor Pdf

"Forms of Persuasion is the first book-length history of corporate art patronage in the 1960s. After the decline of artist-illustrated advertising but before the rise of museum sponsorship, this decade saw artists and businesses exploring new ways to use art for commercial gain. Where many art historical accounts of the sixties privilege radical artistic practices that seem to oppose the dominant values of capitalism, Alex J. Taylor instead reveals an art world deeply immersed in the imperatives of big business. These projects unfolded in Madison Avenue meeting rooms and MoMA galleries, but as the most creative and competitive corporations sought growth through global expansion, they also reached markets all around the world. From Andy Warhol's commissions for packaged goods manufacturers to Richard Serra's work with the steel industry, Taylor demonstrates how major artists of the period provided brands with "forms of persuasion" that bolstered corporate power, prestige, and profit. Drawing on extensive original research conducted in artist, gallery, and corporate archives, Taylor recovers a flourishing field of promotional initiatives that saw artists, advertising creatives, and executives working around the same tables. As museums continue to grapple with the ethical dilemmas posed by funding from oil companies, military suppliers, and drug manufacturers, Forms of Persuasion returns to these earlier relations between artists and multinational corporations to examine the complex aesthetic and ideological terms of their enduring entanglements"--