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Author : Ronald A. Faucheux
Publisher : M. Evans
Page : 690 pages
File Size : 55,5 Mb
Release : 2003-10-15
Category : Political Science
ISBN : 9781590771969
This is an advanced guide to running political campaigns. It provides invaluable, practical advice from the leading pros in the industry.
Author : John Sides,Daron Shaw,Matt Grossmann,Keena Lipsitz
Publisher : W. W. Norton
Page : 0 pages
File Size : 50,5 Mb
Release : 2019
Category : Elections
ISBN : 0393664678
The #1 book--now updated through 2018
Author : Michael A. Bailey
Publisher : CQ Press
Page : 232 pages
File Size : 48,7 Mb
Release : 2000
Category : Education
ISBN : UOM:39015047844231
Contains case studies of nineteen contemporary political campaigns, including Senate races, House races, and referenda and initiatives.
Author : Ron Faucheux
Publisher : Unknown
Page : 696 pages
File Size : 44,8 Mb
Release : 1998
Category : Political Science
ISBN : IND:30000053929695
Collects 17 contributions adapted from articles published in Campaigns and Elections. Topics include fundraising, targeting and demographics, direct mail strategies and techniques, television and radio advertising, developing a message and strategy, public opinion, dealing with the media, grassroots lobbying, and campaigning in cyberspace. The book is intended for candidates, party officials, consultants, professors, and students. No index. Annotation copyrighted by Book News, Inc., Portland, OR
Author : Alex Marland,Thierry Giasson
Publisher : UBC Press
Page : 263 pages
File Size : 44,8 Mb
Release : 2020-05-01
Category : Political Science
ISBN : 9780774864695
Inside the Campaign is a behind-the-scenes look at the people involved in an election campaign and the work they do. Each chapter reveals the duties and obstacles faced during the heat of a campaign. Practitioners and political scientists collaborate to present real-world insights that demystify over a dozen occupations, including campaign chairs, fundraisers, advertisers, platform designers, communication personnel, election administrators, political staff, journalists, and pollsters. Inside the Campaign provides an inside look at, and unparalleled understanding of, the nuts and bolts of running a federal campaign in Canada.
Author : Robert S. Erikson,Christopher Wlezien
Publisher : University of Chicago Press
Page : 221 pages
File Size : 50,8 Mb
Release : 2012-08-24
Category : Political Science
ISBN : 9780226922164
In presidential elections, do voters cast their ballots for the candidates whose platform and positions best match their own? Or is the race for president of the United States come down largely to who runs the most effective campaign? It’s a question those who study elections have been considering for years with no clear resolution. In The Timeline of Presidential Elections, Robert S. Erikson and Christopher Wlezien reveal for the first time how both factors come into play. Erikson and Wlezien have amassed data from close to two thousand national polls covering every presidential election from 1952 to 2008, allowing them to see how outcomes take shape over the course of an election year. Polls from the beginning of the year, they show, have virtually no predictive power. By mid-April, when the candidates have been identified and matched in pollsters’ trial heats, preferences have come into focus—and predicted the winner in eleven of the fifteen elections. But a similar process of forming favorites takes place in the last six months, during which voters’ intentions change only gradually, with particular events—including presidential debates—rarely resulting in dramatic change. Ultimately, Erikson and Wlezien show that it is through campaigns that voters are made aware of—or not made aware of—fundamental factors like candidates’ policy positions that determine which ticket will get their votes. In other words, fundamentals matter, but only because of campaigns. Timely and compelling, this book will force us to rethink our assumptions about presidential elections.
Author : Stephen K. Medvic
Publisher : Routledge
Page : 340 pages
File Size : 43,8 Mb
Release : 2021-11-29
Category : Political Science
ISBN : 9781000479164
Stephen K. Medvic’s Campaigns and Elections is a comprehensive yet compact core text that addresses two distinct but related aspects of American electoral democracy: the processes that constitute campaigns and elections, and the players who are involved. In addition to balanced coverage of process and actors, it gives equal billing to both campaigns and elections and covers contests for legislative and executive positions at the national, state, and local levels, including issue-oriented campaigns of note. The book opens by providing students with the conceptual distinctions between what happens in an election and the campaigning that precedes it. Significant attention is devoted to setting up the context for these campaigns and elections by covering the rules of the game in the American electoral system as well as aspects of election administration and the funding of elections. Then the book systematically covers the actors at every level—candidates and their organizations, parties, interest groups, the media, and voters—and the macro-level aspects of campaigns such as campaign strategy and determinants of election outcomes. The book concludes with a big-picture assessment of campaign ethics and implications of the "permanent campaign." New to the Fourth Edition: • Fully updated through the 2020 elections, looking ahead to the 2022 midterms • Covers the impact of the COVID-19 pandemic on the 2020 election as well as the January 6, 2021, insurrection at the US Capitol • Adds new sections in Chapter 3 on election integrity and the assessment of election administration • Reviews recent Supreme Court cases on gerrymandering and faithless electors • Expands coverage of social media as a source of news, of the increasingly partisan nature of the media, and of the role of media fact-checking in campaigns and elections • Reorganizes the chapters on the various actors so that the chapter on candidates leads directly to the chapter on campaigns • Fully updates the resources listed at the end of each chapter
Author : Catherine Shaw
Publisher : Routledge
Page : 338 pages
File Size : 49,8 Mb
Release : 2018-03-13
Category : Political Science
ISBN : 9780429958823
Everything you need to know about Vote by Mail! Successful campaign manager and three-term mayor of Ashland, Oregon, Catherine Shaw presents the must-have handbook for navigating local campaigns. This clear and concise handbook gives political novices and veterans alike a detailed, soup-to-nuts plan for organizing, funding, publicizing, and winning local political campaigns. Finding the right message and targeting the right voters are clearly explained through specific examples, anecdotes, and illustrations. Shaw also provides in-depth information on assembling campaign teams and volunteers, canvassing, how to conduct a precinct analysis, and how to campaign on a shoestring budget. The Campaign Manager is an encouraging, lucid presentation of how to win elections at the local level.The sixth edition has been fully revised to include new and expanded coverage of contemporary campaign management-from digital ads and new social media tools to data-driven voter targeting tactics and vote by mail strategies.
Author : Ron Faucheux
Publisher : Unknown
Page : 592 pages
File Size : 45,6 Mb
Release : 1995
Category : Campaign management
ISBN : 0787207446
Author : Steven A. Seidman
Publisher : Peter Lang
Page : 360 pages
File Size : 47,6 Mb
Release : 2008
Category : Antiques & Collectibles
ISBN : 0820486167
How effective are election campaign posters? Providing a unique political history, this book traces the impact that these posters - as well as broadsides, banners, and billboards - have had around the world over the last two centuries. It focuses on the use of this campaign material in the United States, as well as in France, Great Britain, Germany, South Africa, Japan, Mexico, and many other countries. The book examines how posters evolved and discusses their changing role in the twentieth century and thereafter; how technology, education, legislation, artistic movements, advertising, and political systems effected changes in election posters and other campaign media, and how they were employed around the world. This comprehensive and original overview of this campaign material includes the first extensive review of the research literature on the topic. Posters, Propaganda, and Persuasion will be useful to scholars and students interested in communications, politics, history, advertising and marketing, art history, and graphic design.
Author : Daniel O. Theno
Publisher : Createspace Independent Publishing Platform
Page : 214 pages
File Size : 42,7 Mb
Release : 2018-11-15
Category : Electronic
ISBN : 1726023303
Running for public office at the local and state level requires a commitment to grassroots campaigning and team building that is essential for success. Veteran campaign manager Dan Theno lays out an easy-to-follow guide for organizing and executing a successful campaign regardless of your level of political experience. "Winning Local Elections" provides the tools and guidance you need to: a) Create an effective campaign structure, b) Meet legal requirements, c) Run effective advertising, d) Raise funds, e) Market campaign ideas, and f) Engage voters. Dan Theno is a veteran campaign consultant who has advised and managed dozens of successful campaigns for local and state candidates throughout the Midwest. Theno was the second-youngest person ever elected to the Wisconsin State Senate at the age of 25, earning re-election three times by wide margins in a district that heavily favored the opposing political party. He also twice won election as mayor of his hometown.
Author : William J. Feltus,Kenneth M. Goldstein,Matthew Dallek
Publisher : CQ Press
Page : 378 pages
File Size : 43,5 Mb
Release : 2016-02-24
Category : Political Science
ISBN : 9781506332987
Inside Campaigns: Elections Through the Eyes of Political Professionals offers readers a detailed, thoroughly researched examination of U.S. political campaigns. Through the eyes of more than 100 campaign managers and political professionals, it takes a behind-the-scenes look at the ways campaigns are managed, the strategies that are employed, the roles played by both staff and the candidates, and all the ways campaigns affect election outcomes. The expert author team of William J. Feltus, Kenneth M. Goldstein, and Matthew Dallek provide guidance drawn from actual campaign case studies, contribute their own data-backed assessment of the current state of modern political campaign management, and offer a trove of observations and war stories. Interviewees include high-profile professionals such as David Axelrod, Ken Mehlman, James Carville, and Kevin Sheekey, as well as lesser-known political journeymen and women who manage America’s state and local campaigns. Democrats and Republicans are evenly represented, giving students a balanced, unique and valuable insight into how campaigns operate.
Author : Louis Perron
Publisher : Nomos Verlagsgesellschaft
Page : 0 pages
File Size : 40,9 Mb
Release : 2010
Category : Campaign management
ISBN : 3832958533
How can challenger candidates win elections against incumbents? This dissertation answers the question by comparing four successful challenger candidates with four unsuccessful ones. The analysis includes both a successful and an unsuccessful campaign, each from the US, Germany, Brazil, and the Philippines. Despite the fact that the candidates operate in different political systems, the four successful opposition candidates share a number of strategies regarding: the campaign message, positioning, timing, preparation, and campaign management. The book is based on research and interviews with key political consultants from the four countries. Dissertation.
Author : Mark Pack,Edward Maxfield
Publisher : Biteback Publishing
Page : 316 pages
File Size : 42,9 Mb
Release : 2021-07-08
Category : Political Science
ISBN : 9781785901690
In politics there are no prizes For second place. Luckily, seasoned campaign professionals Mark Pack and Edward Maxfield have distilled successful electoral tactics from around the globe into 101 bite-sized lessons to help steer you on the course to power. Learn how to pass the three-seconds test, why you should actually embrace online trolls, and why you must never, ever, forget the law of the left nostril. Packed with advice and practical tips, this new, fully updated third edition of the classic political guide reveals the insider secrets and skills you need to make sure you're in pole position on election day.
Author : William S. Bike
Publisher : Unknown
Page : 296 pages
File Size : 54,5 Mb
Release : 2001
Category : Political Science
ISBN : IND:30000079230128
In his 15 years of reporting political campaigns, Bike witnessed mistakes that cost candidates not only their elections, but their credibility as well. He now explains how candidates can use creativity and hard work to avoid the mistakes. He offers specific, practical advice on such topics as advertising, alliances, campaign literature, comportment, debates, events, fieldwork, fundraising, the headquarters, legal issues, the media kit, organization, polling, research, and speeches. Annotation copyrighted by Book News, Inc., Portland, OR