The Business Of Choice

Author : Matthew Willcox
Publisher : Pearson Education
Page : 247 pages
File Size : 55,7 Mb
Release : 2015-02-20
Category : Business & Economics
ISBN : 9780134053493

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The Business of Choice by Matthew Willcox Pdf

Winner of the 2016 Berry - AMA Book Prize for Best Book in Marketing from the American Marketing Association! Named Marketing Book of the Year for 2016 by Marketing & Sales Books! Reshape Consumer Behavior by Making Your Brand the Instinctive, Intuitive, Easy Choice • Discover powerful new ways to simplify and guide consumer decisions • Gain actionable insights into social influence, how people plan, and how they interpret the past • Leverage surprising advances in neuroscience, evolutionary biology, and the behavioral and social sciences Whatever your marketing or behavioral objective, you’ll be far more successful if you know how humans choose. Human intuitions and cognitive mechanisms have evolved over millions of years, but only now are marketers beginning to understand their impact on people’s decisions. The Business of Choice helps you apply new scientific insights to make your brand or target behavior the easiest, most instinctive choice. Matthew Willcox integrates the latest research advances with his own extensive enterprise marketing experience at FCB’s Institute of Decision Making. Willcox explains why we humans often seem so irrational, how marketers can leverage the same evolutionary factors that helped humans prosper as a species, how to make decisions simpler for your consumers, and how to make them feel good about their choices, so they keep coming back for more!

Author : Matthew Willcox
Publisher : Emerald Publishing Limited
Page : 380 pages
File Size : 53,5 Mb
Release : 2020-09-28
Category : Business & Economics
ISBN : 1839820713

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The Business of Choice by Matthew Willcox Pdf

In this 2nd edition of The Business of Choice, expert author and consultant Matthew Willcox explores the science of influencing choice, bringing together the work of thousands of behavioral scientists and practitioners. Cutting to the heart of the science, Willcox helps you apply this to your own marketing and brand strategies.

Author : Barry Schwartz
Publisher : Harper Collins
Page : 308 pages
File Size : 44,8 Mb
Release : 2009-10-13
Category : Psychology
ISBN : 9780061748998

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The Paradox of Choice by Barry Schwartz Pdf

Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions—both big and small—have become increasingly complex due to the overwhelming abundance of choice with which we are presented. As Americans, we assume that more choice means better options and greater satisfaction. But beware of excessive choice: choice overload can make you question the decisions you make before you even make them, it can set you up for unrealistically high expectations, and it can make you blame yourself for any and all failures. In the long run, this can lead to decision-making paralysis, anxiety, and perpetual stress. And, in a culture that tells us that there is no excuse for falling short of perfection when your options are limitless, too much choice can lead to clinical depression. In The Paradox of Choice, Barry Schwartz explains at what point choice—the hallmark of individual freedom and self-determination that we so cherish—becomes detrimental to our psychological and emotional well-being. In accessible, engaging, and anecdotal prose, Schwartz shows how the dramatic explosion in choice—from the mundane to the profound challenges of balancing career, family, and individual needs—has paradoxically become a problem instead of a solution. Schwartz also shows how our obsession with choice encourages us to seek that which makes us feel worse. By synthesizing current research in the social sciences, Schwartz makes the counter intuitive case that eliminating choices can greatly reduce the stress, anxiety, and busyness of our lives. He offers eleven practical steps on how to limit choices to a manageable number, have the discipline to focus on those that are important and ignore the rest, and ultimately derive greater satisfaction from the choices you have to make.

Author : Matthew Willcox
Publisher : Emerald Group Publishing
Page : 312 pages
File Size : 53,7 Mb
Release : 2020-09-28
Category : Business & Economics
ISBN : 9781839820700

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The Business of Choice by Matthew Willcox Pdf

In this 2nd edition of The Business of Choice, expert author and consultant Matthew Willcox explores the science of influencing choice, bringing together the work of thousands of behavioral scientists and practitioners. Cutting to the heart of the science, Willcox helps you apply this to your own marketing and brand strategies.

Author : Alan G. Lafley,Roger L. Martin
Publisher : Harvard Business Press
Page : 274 pages
File Size : 49,6 Mb
Release : 2013
Category : Business & Economics
ISBN : 9781422187395

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Playing to Win by Alan G. Lafley,Roger L. Martin Pdf

Explains how companies must pinpoint business strategies to a few critically important choices, identifying common blunders while outlining simple exercises and questions that can guide day-to-day and long-term decisions.

Author : Matthew Wilcox
Publisher : Unknown
Page : 128 pages
File Size : 40,8 Mb
Release : 2015
Category : Consumer behavior
ISBN : 0134053540

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The Business of Choice by Matthew Wilcox Pdf

Author : Eric J. Johnson
Publisher : Simon and Schuster
Page : 400 pages
File Size : 44,8 Mb
Release : 2022-02-10
Category : Psychology
ISBN : 9780861541195

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The Elements of Choice by Eric J. Johnson Pdf

‘Indispensable’ Daniel Kahneman How do you get people to agree to donate their organs? What’s the trick to reading a wine list? What’s the perfect number of potential matches a dating site should offer? Every time we make a choice, our minds go through an elaborate process most of us never even notice. We’re influenced by subtle aspects of the way the choice is presented that often make the difference between a good decision and a bad one. To overcome the common faults in our decision-making and enable better choices in any situation involves conscious and intentional decision design. Transcending the familiar concepts of nudges and defaults, The Elements of Choice offers a comprehensive, systematic guide to creating effective choice architectures, the environments in which we make decisions. The designers of decisions need to consider all the elements involved in presenting a choice: how many options to offer, how to present those options, how to account for our natural cognitive shortcuts, and much more. These levers are unappreciated, yet they impact our reasoning every day. This book doesn’t simply analyse the mental fallacies that trip us up. It goes further to show us what good decision-making looks like – that it can be both moral and effective.

Author : Charles K. Kao
Publisher : Unknown
Page : 203 pages
File Size : 55,8 Mb
Release : 1991-01
Category : Business & Economics
ISBN : 9622015212

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A Choice Fulfilled by Charles K. Kao Pdf

Author : Jim Collins,Morten T. Hansen
Publisher : Harper Collins
Page : 320 pages
File Size : 50,5 Mb
Release : 2011-10-11
Category : Business & Economics
ISBN : 9780062121004

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Great by Choice by Jim Collins,Morten T. Hansen Pdf

Ten years after the worldwide bestseller Good to Great, Jim Collins returns withanother groundbreaking work, this time to ask: why do some companies thrive inuncertainty, even chaos, and others do not? Based on nine years of research,buttressed by rigorous analysis and infused with engaging stories, Collins andhis colleague Morten Hansen enumerate the principles for building a truly greatenterprise in unpredictable, tumultuous and fast-moving times. This book isclassic Collins: contrarian, data-driven and uplifting.

Author : David Cottrell,Robert Nix
Publisher : McGraw Hill Professional
Page : 159 pages
File Size : 44,7 Mb
Release : 2013-12-16
Category : Business & Economics
ISBN : 9780071829397

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Indispensable! Becoming the Obvious Choice in Business and in Life by David Cottrell,Robert Nix Pdf

From international bestselling author and leadership expert Robert Cottrell comes the ultimate insiders guide for anyone who wants to break through and control their professional destiny.

Author : Emilio Morales,Joseph L. Scarpaci
Publisher : Unknown
Page : 0 pages
File Size : 48,7 Mb
Release : 2012
Category : Brand choice
ISBN : 0415896983

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Marketing Without Advertising by Emilio Morales,Joseph L. Scarpaci Pdf

'Marketing Without Advertising' analyzes the role, narratives, and behaviour of consumption in Cuba since 1959. It documents how consumer behaviour has changed ssince the pre-revolutionary period, with special focus on the early 1990s.

Author : C. Gopalkrishnan
Publisher : Routledge
Page : 326 pages
File Size : 42,8 Mb
Release : 2016-04-08
Category : Business & Economics
ISBN : 9781134906598

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The Entrepreneur’s Choice by C. Gopalkrishnan Pdf

Micro, small and medium enterprises (MSMEs) are integral to the economic policy framework of India, and promote innovation, competition and equitable economic development. Comprehensively examining the management of family businesses among MSMEs, this book: • discusses business strategy, corporate and personal values, vision, mission, stakeholder expectations, and strategic response to external factors along with their social and environmental orientation; • includes 22 case studies drawn from varied sectors such as pharmaceuticals, food processing, engineering, and blood banking; • documents rich experiences of Indian entrepreneurs and their unique entrepreneurial approaches towards management of social enterprises, loss-making firms in the public sector, corporate social responsibility, succession planning, and innovation. The book will prove essential to students and scholars of business, entrepreneurship and management, and entrepreneurs and managers working in MSMEs, especially young entrepreneurs as well as the general reader.

Author : Chip Heath,Dan Heath
Publisher : Random House Canada
Page : 320 pages
File Size : 42,6 Mb
Release : 2013-03-26
Category : Self-Help
ISBN : 9780307361141

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Decisive by Chip Heath,Dan Heath Pdf

The four principles that can help us to overcome our brains' natural biases to make better, more informed decisions--in our lives, careers, families and organizations. In Decisive, Chip Heath and Dan Heath, the bestselling authors of Made to Stick and Switch, tackle the thorny problem of how to overcome our natural biases and irrational thinking to make better decisions, about our work, lives, companies and careers. When it comes to decision making, our brains are flawed instruments. But given that we are biologically hard-wired to act foolishly and behave irrationally at times, how can we do better? A number of recent bestsellers have identified how irrational our decision making can be. But being aware of a bias doesn't correct it, just as knowing that you are nearsighted doesn't help you to see better. In Decisive, the Heath brothers, drawing on extensive studies, stories and research, offer specific, practical tools that can help us to think more clearly about our options, and get out of our heads, to improve our decision making, at work and at home.

Author : Jennifer Riel,Roger L. Martin
Publisher : Harvard Business Press
Page : 272 pages
File Size : 43,7 Mb
Release : 2017-08-29
Category : Business & Economics
ISBN : 9781633692978

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Creating Great Choices by Jennifer Riel,Roger L. Martin Pdf

Move Beyond Trade-Off Thinking When it comes to our hardest choices, it can seem as though making trade-offs is inevitable. But what about those crucial times when accepting the obvious trade-off just isn't good enough? What do we do when the choices in front of us don't get us what we need? In those cases, rather than choosing the least worst option, we can use the models in front of us to create a new and superior answer. This is integrative thinking. First introduced by world-renowned strategic thinker Roger Martin in The Opposable Mind, integrative thinking is an approach to problem solving that uses opposing ideas as the basis for innovation. Now, in Creating Great Choices, Martin and his longtime thinking partner Jennifer Riel vividly illustrate how integrative thinking works, and how to do it. The book includes fresh stories of successful integrative thinkers that will demystify the process of creative problem solving, as well as practical tools and exercises to help readers engage with the ideas. And it lays out the authors' four-step methodology for creating great choices, which can be applied in virtually any context. The result is a replicable, thoughtful approach to finding a "third and better way" to make important choices in the face of unacceptable trade‐offs. Insightful and instructive, Creating Great Choices blends storytelling, theory, and hands-on advice to help any leader or manager facing a tough choice.

Author : Dominic M Mazzone
Publisher : Smashbox Consulting Inc
Page : 166 pages
File Size : 53,9 Mb
Release : 2014-11-03
Category : Business & Economics
ISBN : 9780993957314

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Digital or Death by Dominic M Mazzone Pdf

Digital or Death is the first book on the world of digital strategy that won't bore you to sleep. It takes an entertaining, highly informative real world approach with enough information and energy to get you inspired to innovate. Dominic Mazzone is part digital guru, part comedian, part entrepreneurial titan. He has the uncanny ability to get you thinking in a way you never have before, while creating the motivation you'll need to succeed. If there was a book that could actually increase your drive and expand the creative part of your brain, this is the one. Here's how Digital or Death will change the way you think: • What is Digital Transformation • How to avoid being part of the Digital Die-Off • The Four Pillars of Digital Transformation • How to make Wonder Theory work for you • How to smash your industry through Revolution Delivery • Why every business needs Dynamic Interaction • Make the Strawberry Model and the Christmas Effect part of your business