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The Complete Guide to Digital Type by Andy Ellison Pdf
This step-by-step guide to digital typographic design covers font history, terminology, manipulation, and getting the most out of industry-standard software, as well as looking at the relationship between the art and science of typographic design.
The Complete Guide to Digital Photography by Michael Freeman Pdf
An illustrated introduction to digital photography, examining hardware such as cameras, computers, scanners, and printers and the relationship between them; looking at image-editing software, tools, and techniques; featuring step-by-step instructions for taking professional-quality photographs; and discussing special-effects options.
Epson Complete Guide to Digital Printing by Rob Sheppard Pdf
The best, full-service guide to the best full-service printer is now thoroughly updated, with the latest information on the new Epson printers, materials, software and other products. Epson is the company at the cutting edge of digital photo quality printing, and their superb equipment makes possible for everyone to print sparkling photographs at home. With the help of Rob Sheppard, editor of Outdoor Photographer and PCPhoto magazines, and this fully updated manual, amateurs can enter Epson's brave new world with all the latest information on printers and papers. Two-page spreads with write-ups and pictures from acclaimed photographers George Lepp, John Shaw, Greg Gorman, Jack Reznicki, Joyce Tenneson, and others explain how Epson printers and digital photography have enhanced their art and expanded their business. There's advice on choosing a printer, selecting standard and specialty papers, using image processing programs to refine photos, adding finishing touches that turn a good print into a great one, and much more.
The Ultimate Guide to Digital Marketing for Content Creators by Windi Washington Pdf
"The Ultimate Guide to Digital Marketing for Content Creators" is a comprehensive resource designed to help content creators leverage the power of digital marketing to grow their online presence and reach a wider audience. In this guide, content creators will find a step-by-step roadmap that covers various aspects of digital marketing, including content strategy, search engine optimization (SEO), social media marketing, email marketing, influencer collaborations, and analytics. "The Ultimate Guide to Digital Marketing for Content Creators" serves as a comprehensive resource for content creators looking to maximize their online visibility, engage their audience effectively, and ultimately grow their brand and business through the power of digital marketing.
Complete Guide to Digital Infrared Photography by Joe Farace Pdf
Cameras can capture what the eye can’t perceive: the presence of infrared light. And shooting infrared (IR) with a digital camera makes it easier than ever to create distinctively dreamlike, high-contrast black-and-white pictures. Using a wealth of stunning images, this thorough resource explores the technical and creative possibilities of this unique and increasingly popular medium. Get tips on focus and exposure; IR filters; and having a camera converted to shoot specifically in infrared. Follow instructions for processing and printing the photos--including toner effects and faux color. One glance through this guide and it’s clear why infrared pictures are fun to take and beautiful to look at.
The Complete Guide to Nature Photography by Sean Arbabi Pdf
The authoritative guide for photographing nature in today’s digital world Infused with both a passion for nature and an abundance of technical expertise, The Complete Guide to Nature Photography guides amateur photographers through every stage of shooting landscapes, close-ups, and animal portraits in today’s digital world. Master nature photographer Sean Arbabi offers insider advice on everything from packing your gear bag to selecting sites, staying safe while working in the field, getting a perfect exposure, composing your images for maximum impact, and processing your digital images afterward. Packed with more than 200 inspiring and instructive images, this complete course is the only book you’ll need to capture the beauty of the world around you.
New Epson Complete Guide to Digital Printing by Rob Sheppard Pdf
"Sheppard passes on ... knowledge on developing a consistent workflow, sizing and sharpening images properly, making black-and-white and panoramic prints, and much more."--Publisher description.
The Complete Guide to Personal Digital Archiving by Brianna H. Marshall Pdf
Scholars and scrapbookers alike need your help with saving their most important digital content. But how do you translate your professional knowledge as a librarian or archivist into practical skills that novices can apply to their own projects? The Complete Guide to Personal Archiving will show you the way, helping you break down archival concepts and best practices into teachable solutions for your patrons’ projects. Whether it’s a researcher needing to cull their most important email correspondence, or an empty-nester transferring home movies and photographs to more easily shared and mixed digital formats, this book will show you how to offer assistance, providing explanations of common terms in plain language;quick, non-technical solutions to frequent patron requests;a look at the 3-2-1 approach to backing up files;guidance on how to archive Facebook posts and other social media;methods for capturing analog video from obsolete physical carriers like MiniDV;proven workflows for public facing transfer stations, as used at the Washington, D.C. Memory Lab and the Queens Library mobile scanning unit;talking points to help seniors make proactive decisions about their digital estates;perspectives on balancing core library values with the business goals of Google, Amazon, Facebook, and other dominant platforms; andadditional resources for digging deep into personal digital archiving. Featuring expert contributors working in a variety of contexts, this resource will help you help your patrons take charge of their personal materials.
A Complete Guide to Television, Field, and Digital Producing by Sally Ann Cruikshank,Christine C. Eschenfelder,Keonte Coleman Pdf
This book provides an extensive overview of producing in the ever-changing field of journalism for all types of newsrooms. Featuring interviews with renowned journalism professionals, A Complete Guide to Television, Field, and Digital Producing offers an in-depth look at the broadcast, field, and digital producing practices of newsrooms today. The book is divided into three parts: television news producing, field producing, and digital producing. Each part provides a clear explanation of the producing role before going into more detail on important skills such as developing stories, writing copy, creating graphics, producing live on location, audience engagement, and using social media. Each chapter includes a variety of supplemental material, including discussion questions, keyword definitions, classroom activities, and graded assignments, including rubrics. Written with a combined 64 years of journalism and journalism education experience, the book will prepare students to produce whatever their job requires. Taking an integrated approach to journalism education, this is a vital text for journalism and media students studying digital media, broadcast journalism, social media, and reporting.
THE DEFINITIVE GUIDE TO B2B DIGITAL TRANSFORMATION by Fred Geyer,Joerg Niessing Pdf
This book guides B2B leaders along a step by step path to uncommon growth through three transformative shifts: The Digital Selling Shift to digital demand generation, The Digital Customer Experience Makeover to digital customer engagement, The Digital Proposition Pivot to data-powered, digital solutions. The Definitive Guide is informed by the work of Fred Geyer at Prophet, a leading digital transformation consultancy, and Joerg Niessing at INSEAD, a global standard-bearer for business education. Rich case studies from Maersk, Michelin, Adobe, and Air Liquide with best practices from IBM, Salesforce.com, Thyssenkrupp, and scores of leading B2B companies illustrate how putting customers at the heart of digital transformation drives uncommon growth. Fred and Joerg map the route from customer insight to in-market implementation for each transformational shift in four steps: Where to Play - Identify top customer growth opportunities, How to Win - Build the strategy to win customer preference, What to Do - Effectively deliver the strategy, Who is Needed - Assemble the team to make it happen. The two biggest barriers to successful digital transformation, effectively using customer data and enabling employees, are addressed by outlining a clear path to navigate forward based on best practices from other leading companies. The guide has won rave reviews from B2B leaders: "This book illuminates the secret sauce of digital transformation in the B2B space" – David Aaker, renowned brand strategist and bestselling author. "A thought-provoking exploration of three crucial transformational shifts for B2B companies" – Vincent Clerc, CEO, Maersk Ocean & Logistics "This is a great guide to applying best practices to the formidable challenge of digital transformation in complex markets and supply chains." – Dr. Lars Brzoska, Chairman of the Board of Management, Jungheinrich AG. "By providing case examples and step by step assistance in determining where to play, how to win, what to do and who to win, this book fulfilled my need for inspiring and pragmatic transformation guidance" – Lindy Hood, Chief Customer Experience Officer, Zurich Financial North America
The Complete Guide to Using Google in Libraries by Carol Smallwood Pdf
From the Forward by Michael Lesk: Google has now developed services far beyond text search. Google software will translate languages and support collaborative writing. The chapters in this book look at many Google services, from music to finance, and describe how they can be used by students and other library users. Going beyond information resources, there are now successful collaboration services available from Google and others. You can make conference calls with video and shared screens using Google Hangouts, Writing documents with small numbers of colleagues often involved delays while each author in sequence took over the writing and made edits. Today Google Docs enables multiple people to edit the same document at once. An ingenious use of color lets each participant watch in real time as the other participants edit, and keeps track of who is doing what. If the goal is to create a website rather than to write a report, Google Sites is now one of the most popular platforms. Google is also involved in social networking, with services such as Google+ Other tools view social developments over time and space. The Google Trends service, for example, will show you when and where people are searching for topics. Not surprisingly, searches for “swimwear” peak in June and searches for “snowmobile” peak in January. The Complete Guide to Using Google in Libraries, Volume 2: Research, User Applications, and Networking has 30 chapters divided into four parts: Research, User Applications, Networking, Searching. The contributors are practitioners who use the services they write about and they provide how-to advice that will help public, school, academic, and special librarians; library consultants, LIS faculty and students, and technology professionals.
Complete Guide to Digital Project Management by Shailesh Kumar Shivakumar Pdf
Get a 360-degree view of digital project management. Learn proven best practices from case studies and real-world scenarios. A variety of project management tools, templates, models, and frameworks are covered. This book provides an in-depth view of digital project management from initiation to execution to monitoring and maintenance. Covering end-to-end topics from pre-sales to post-production, the book explores project management from various dimensions. Each core concept is complemented by case studies and real-world scenarios. The Complete Guide to Digital Project Management provides valuable tools for your use such as: Frameworks: governance, quality, knowledge transfer, root cause analysis, digital product evaluation, digital consulting, estimation Templates: estimation, staffing, resource induction, RACI Models: governance, estimation, pricing, digital maturity continuous execution, earned value management and effort forecast Metrics: project management, quality What You’ll Learn Study best practices and failure scenarios in digital projects, including common challenges, recurring problem themes, and leading indicators of project failures Explore an in-depth discussion of topics related to project quality and project governance Understand Agile and Scrum practices for Agile execution See how to apply Quality Management in digital projects, including a quality strategy, a quality framework, achieving quality in various project phases, and quality best practices Be able to use proven metrics and KPIs to track, monitor, and measure project performance Discover upcoming trends and innovations in digital project management Read more than 20 real-world scenarios in digital project management with proven best practices to handle the scenarios, and a chapter on a digital transformation case study Who This Book Is For Software project managers, software program managers, account managers, software architects, lead developers, and digital enthusiasts
Becoming a Digital Designer by Steven Heller,David Womack Pdf
From the author of the bestselling Becoming a Graphic Designer and the editor of Adobe Think Tank comes this clear overview of the field of digital design This complete guide to the evolving digital design disciplines opens the door to today’s most sought-after job opportunities in Web, video, broadcast, game, and animation design. Featuring over 45 interviews with leading digital designers and more than 225 illustrations, the book covers everything from education and training, design specialties, and work settings to preparing an effective portfolio and finding a job. This is an ideal starting point for anyone considering a career in the digital design world. Steven Heller (New York, NY) is the co-chair of the MFA Designer As Author program and co-founder of the MFA in Design Criticism program at the School of Visual Arts, New York. He is the author or editor of over 100 books on design and popular culture, including Becoming a Graphic Designer (0-471-71506-9). David Womack (New York, NY) writes about trends in design and technology for numerous publications and consults on digital strategy for leading organizations. He is the editor of Adobe Think Tank.
The Ultimate Guide to Social-Media Marketing for digital products by P. Welbourn Pdf
The Ultimate Guide to Social Media Marketing for Digital Products is a comprehensive guide that covers all aspects of social media marketing for digital products. Whether you are a freelancer, a business owner, or someone who is interested in marketing a digital product, this book is designed to help you succeed in the world of social media marketing. In this book, you will learn about the different social media platforms that are available and how to leverage them to promote your digital product. You will also learn about the importance of creating a social media strategy and how to create content that engages and resonates with your audience