The Fortune Cookie Principle

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The Fortune Cookie Principle

Bernadette Jiwa
The Fortune Cookie Principle Book PDF

Author : Bernadette Jiwa
Publisher : Unknown
Page : 0 pages
File Size : 40,6 Mb
Release : 2013
Category : Branding (Marketing)
ISBN : 1489583947

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The Fortune Cookie Principle by Bernadette Jiwa Pdf

"This should be the next book you read. Urgent, leveraged and useful, it will change your business like nothing else."SETH GODIN -Author The Icarus Deception It's not how good you are. It's how well you tell your story. Big corporations might have huge marketing and advertising budgets but you've got a story. Your brand story isn't just what you tell people. It's what they believe about you based on the signals your brand sends. 'The Fortune Cookie Principle' is a brand building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand's story from the inside out. It's the foundation upon which you can differentiate your brand and make emotional connections with the kind of clients and customers you want to serve. The most successful brands in the world don't behave like commodities and neither should you. A great brand story will make you stand out, increase brand awareness, create customer loyalty and power profits. Isn't it time to gave your customers a story to tell? 'The Fortune Cookie Principle' will show you how. ADVANCE PRAISE FOR THE FORTUNE COOKIE PRINCIPLE "It's so easy to overcomplicate what great brands and new businesses need to do to resonate with their consumers. The simple questions asked in this book help you to de-mystify that process. It encourages you to think beyond what you do to why you do it and why that matters to your customers. Had this been available when I was driving Sales and Marketing Capabilities in my past corporate life at Cadbury Schweppes, this would have been recommended reading. Now I'm an entrepreneur I simply apply these principles each and every day." Wendy Wilson Bett-Co-Founder Peter's Yard "Yes, you need a great product, but without a compelling story, success is improbable. The 'Fortune Cookie Principle' is an easy-to-read guide that will help any marketer or business owner begin to ask the right questions about the stories they tell. Bernadette includes dozens of examples and questions to get your storytelling ship in the right order. Let's face it...telling compelling stories to attract and retain customers is not easy. Most brand marketers are not great storytellers. This book will give you a new perspective on your marketing, and help you move from talking about yourself to talking about things your customers actually care about. Then, and only then, will your marketing actually work in today's consumer-led economy." Joe Pulizzi-Founder Content Marketing Institute "The wisdom in this book is better than any fortune. Read and apply!" Chris Guillebeau-Author $100 Startup "This book is an inspiration. Bernadette ignites real-world experience with a true passion for helping businesses move to the next level." Mark Schaefer-Author Return on Influence "Full of inspiring stories about what makes businesses unique (and successful) in today's supersaturated markets." David Airey-Author Work For Money, Design For Love. "If you're someone who cares about why you do what you do and how you do it, this book is for you." Tina Roth Eisenberg-Founder of Tattly

Summary of Bernadette Jiwa's The Fortune Cookie Principle

Everest Media,
Summary of Bernadette Jiwa s The Fortune Cookie Principle Book PDF

Author : Everest Media,
Publisher : Everest Media LLC
Page : 77 pages
File Size : 48,7 Mb
Release : 2022-04-29T22:59:00Z
Category : Business & Economics
ISBN : 9781669395461

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Summary of Bernadette Jiwa's The Fortune Cookie Principle by Everest Media, Pdf

Please note: This is a companion version & not the original book. Sample Book Insights: #1 The secret to spreading your ideas is to understand that they have two elements: the cookie and the fortune. The cookie is the commodity, the tangible product. The fortune is the magical, intangible part of the product or service that has real value.

Marketing Moxie for Librarians

Paula Watson-Lakamp
Marketing Moxie for Librarians Book PDF

Author : Paula Watson-Lakamp
Publisher : Bloomsbury Publishing USA
Page : 137 pages
File Size : 54,5 Mb
Release : 2015-05-07
Category : Language Arts & Disciplines
ISBN : 9781610698948

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Marketing Moxie for Librarians by Paula Watson-Lakamp Pdf

Fun and easy to read, this marketing and promotion guide offers you the "big picture" of how best to spend your limited funds and energy to create a successful marketing strategy—from traditional promotions such as advertising and posters to social media marketing. Robust, resilient, and flexible marketing is an absolute necessity for today's libraries. Fortunately, marketing can be fun. Through this savvy guide, you'll discover a wealth of fresh, actionable ideas and approaches that can be combined with tried-and-true marketing techniques to serve any library. Focusing on building platforms rather than chasing trends, the book offers low- and no-budget ideas for those in small libraries as well as information that can be used by libraries that have a staff of professionals. The guide opens with an overview of the basics of marketing and continues through the numerous channels that should be incorporated into a modern-day marketing strategy mix. Branding, merchandising, and media relations are covered, as are social media, new technologies, fundraising, and advocacy. You'll also learn how to use tools such as data-driven information gathering and email segmentation to help your library compete and stay relevant. Perfect for beginners, the book will be equally useful to seasoned communicators who are looking for creative ideas, new techniques, and innovative approaches to boost the effectiveness of their existing marketing efforts.

The Business Blockchain

William Mougayar
The Business Blockchain Book PDF

Author : William Mougayar
Publisher : John Wiley & Sons
Page : 214 pages
File Size : 44,5 Mb
Release : 2016-05-09
Category : Business & Economics
ISBN : 9781119300311

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The Business Blockchain by William Mougayar Pdf

The definitive pioneering blueprint covering the what, why and how of the blockchain. Blockchains are new technology layers that rewire the Internet and threaten to side-step older legacy constructs and centrally served businesses. At its core, a blockchain injects trust into the network, cutting off some intermediaries from serving that function and creatively disrupting how they operate. Metaphorically, blockchains are the ultimate non-stop computers. Once launched, they never go down, and offer an incredible amount of resiliency, making them dependable and attractive for running a new generation of decentralized services and software applications. The Business Blockchain charts new territory in advancing our understanding of the blockchain by unpacking its elements like no other before. William Mougayar anticipates a future that consists of thousands, if not millions of blockchains that will enable not only frictionless value exchange, but also a new flow of value, redefining roles, relationships, power and governance. In this book, Mougayar makes two other strategic assertions. First, the blockchain has polymorphic characteristics; its application will result in a multiplicity of effects. Second, we shouldn’t ask ourselves what problems the blockchain solves, because that gives us a narrow view on its potential. Rather, we should imagine new opportunities, and tackle even more ambitious problems that cross organizational, regulatory and mental boundaries. Drawing on 34 years of technology industry experience as an executive, analyst, consultant, entrepreneur, startup mentor, author, blogger, educator, thought leader and investor, William Mougayar describes a future that is influenced by fundamental shifts brought by blockchain technology as the catalyst for change. William Mougayar has been described as the most sophisticated blockchain business thinker. He is a blockchain industry insider whose work has already shaped and influenced the understanding of blockchain for people around the world, via his generous blogging and rigorous research insights. He is a direct participant in the crypto-technology market, working alongside startups, entrepreneurs, pioneers, leaders, innovators, creators, enterprise executives and practitioners; in addition to being an investor, advisor, and board member in some of the leading organizations in this space, such as the Ethereum Foundation, OpenBazaar and Coin Center. Just as the Internet created new possibilities that we didn’t foresee in its early years, the blockchain will give rise to new business models and ideas that may still be invisible. Following an engaging Foreword by Vitalik Buterin, this book is organized along these 7 chapters: 1. What is the Blockchain? 2. How Blockchain Trust Infiltrates 3. Obstacles, Challenges & Mental Blocks 4. Blockchain in Financial Services 5. Lighthouse Industries & New Intermediaries 6. Implementing Blockchain Technology 7. Decentralization as the Way Forward The Business Blockchain is an invitation for technologists to better understand the business potential of the blockchain, and for business minded people to grasp the many facets of blockchain technology. This book teaches you how to think about the blockchain.

How to Wow

Adrian Swinscoe
How to Wow Book PDF

Author : Adrian Swinscoe
Publisher : Pearson UK
Page : 265 pages
File Size : 45,8 Mb
Release : 2016-03-23
Category : Business & Economics
ISBN : 9781292116884

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How to Wow by Adrian Swinscoe Pdf

Looking to improve your customer experience? These 68 strategies will show you how to stand out from your competitors, whatever your business. Full of practical tips, inspiring insights and interviews with a wide range of leaders and entrepreneurs, How to Wow reveals all you need to deliver a world-class customer experience. Covering both the customer and business side of the equation, you’ll learn how to attract new customers, design a leading customer experience and quickly resolve a wide range of problems, plus much more. Don’t let your business fall behind, look inside and take your customer experience to the next level. “Essential and powerful insights for everyone who aspires to map out and enhance the customer journey and drive growth.” Keith Lewis, COO, Matchtech Group plc “At last – a book that provides practical ways of delivering the superior experience that today’s customers demand.” Olivier Njamfa, Co-Founder and CEO of customer experience software company Eptica

Make Your Idea Matter

Bernadette Jiwa
Make Your Idea Matter Book PDF

Author : Bernadette Jiwa
Publisher : Createspace Independent Publishing Platform
Page : 0 pages
File Size : 40,8 Mb
Release : 2012
Category : Business development
ISBN : 1478394846

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Make Your Idea Matter by Bernadette Jiwa Pdf

The path to success is littered with great ideas poorly marketed. Don't let yours be one of them. "A little book with a very big message. Your idea is worth a great story, well told." SETH GODIN- Author of All Marketers Tell Stories Make Your Idea Matter is a call to action for entrepreneurs, emerging brands and anyone with a great idea, who knows that to stand out in today's noisy world they need to tell a better story. It is full of bite-sized business and brand storytelling ideas originally sparked on Bernadette Jiwa's award-winning business blog TheStoryofTelling.com. Use this book as both inspiration and guide to help you tell the best stories you can tell about your business, your ideas and the work that matters to you. You don't have to start on page one and work your way through, or even read it from front to back. Each topic stands on its own so dip in and out. Reawaken a thought or an idea you've already had. Spark new ones. Discover different ways of thinking about your business, what you do and how you tell your story. Then go make your idea matter. ADVANCE PRAISE FOR MAKE YOUR IDEA MATTER "Every story you tell is a choice, and the choices you make matter. For best results make the choice to read this book." CHRIS GUILLEBEAU- Author of The $100 Startup "Make Your Idea Matter' is a book that's easy to get into and hard to escape. Full of valuable, original, engaging content.Bernadette Jiwa has been likened to 'a female Seth Godin' and I have to agree." ROBERT GERRISH- Director of Flying Solo,Australia's Micro Business Community "The most brilliant people I have known have the rare ability to distill complexity to an essence. This is what Bernadette Jiwa does for entrepreneurs in Make Your Idea Matter." MARK SCHAEFER- Author of Return on Influence & The Tao of Twitter "If I discover one useful insight in a business book, I consider the time well spent. This surprising little book delivers them in spades!" TOM ASACKER - Author of A Clear Eye for Branding "Now is your time to make a difference, your time to be the best at what you love doing, your time to use your skills to enrich not only your own life, but the lives of each and every individual you do business with. More and more small businesses are taking impressive leads in their industries, making giant multinationals look cumbersome and unfriendly in comparison. You can do the same, and the first thing on your "to do" list should be to read this book. Bernadette has written a fantastic collection of stories to inspire, to provoke, to make you think, to generate ideas, and to bring your business to the next level.It doesn't matter if your idea has been done before, because as Bernadette rightly points out, it hasn't been done by you." DAVID AIREY - Author of Logo Design Love

What Great Brands Do

Denise Lee Yohn
What Great Brands Do Book PDF

Author : Denise Lee Yohn
Publisher : John Wiley & Sons
Page : 278 pages
File Size : 49,9 Mb
Release : 2014-01-07
Category : Business & Economics
ISBN : 9781118611258

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What Great Brands Do by Denise Lee Yohn Pdf

Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built—and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy. Reveals the seven key principles that the world's best brands consistently implement Presents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands Provides tools and strategies that organizations can start using right away Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.

Exploring Services Science

Theodor Borangiu,Monica Drăgoicea,Henriqueta Nóvoa
Exploring Services Science Book PDF

Author : Theodor Borangiu,Monica Drăgoicea,Henriqueta Nóvoa
Publisher : Springer
Page : 762 pages
File Size : 43,8 Mb
Release : 2016-05-18
Category : Computers
ISBN : 9783319326894

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Exploring Services Science by Theodor Borangiu,Monica Drăgoicea,Henriqueta Nóvoa Pdf

This book contains the refereed proceedings of the 7th International Conference on Exploring Service Science (IESS), held in Bucharest, Romania, in May 2016.Service science constitutes an interdisciplinary approach to systematic innovation in service systems, integrating managerial, social, legal, and engineering aspects to address the theoretical and practical challenges of the service industry and its economy. The 45 full papers and 13 short papers accepted for IESS were selected from 119 submissions. The papers consider the topics service exploration theories and processes; modeling service requirements and management of business processes; value co-creation through knowledge management and user-centric services; service design methodologies and patterns; service innovation and strategy; IT-based service engineering; servitization in sustainable manufacturing; product-service systems; business software services and data-driven service design; web service design and service-oriented agents; IoT and mobile apps for public transport service management; e-health services and medical data interoperability; and service and IT-oriented learning and education systems.

Negocios Digitales

Daniel Salazar
Negocios Digitales Book PDF

Author : Daniel Salazar
Publisher : Daniel Salazar
Page : 175 pages
File Size : 50,5 Mb
Release : 2020-06-20
Category : Business & Economics
ISBN : 8210379456XXX

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Negocios Digitales by Daniel Salazar Pdf

8 de cada 10 negocios en México fracasan a los 2 años. Negocios digitales recompila todo el aprendizaje adquirido platicando con más de 1,000 emprendedores, empresarios, directivos y ejecutivos sobre cómo empiezan proyectos o negocios. Todo desde encontrar un motivo del negocio, cómo hacer tu marca, ventas, hacer publicidad, herramientas digitales y algunos consejos generales. Es para todos los quieran emprender o que ya tengan un negocio y quieran evolucionar en medios digitales.

Logo Design Love

David Airey
Logo Design Love Book PDF

Author : David Airey
Publisher : Peachpit Press
Page : 241 pages
File Size : 51,8 Mb
Release : 2014-08-18
Category : Art
ISBN : 9780133812794

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Logo Design Love by David Airey Pdf

Completely updated and expanded, the second edition of David Airey’s Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right. In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects–including sketches and final results of his own successful designs–he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more. In Logo Design Love, you’ll learn: Best practices for extending a logo into a complete brand identity system Why one logo is more effective than another How to create your own iconic designs What sets some designers above the rest 31 practical design tips for creating logos that last

Secrets of a Fortune Cookie

Vanessa S. Yang
Secrets of a Fortune Cookie Book PDF

Author : Vanessa S. Yang
Publisher : BalboaPress
Page : 385 pages
File Size : 47,5 Mb
Release : 2012-01-11
Category : Biography & Autobiography
ISBN : 9781452503486

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Secrets of a Fortune Cookie by Vanessa S. Yang Pdf

What constitutes a good parent, and when do they go too far? We often hear stereotypes associated with strict Asian parenting, and yet, although the accreditations on paper are known to many, still we find ourselves wondering, But at what costs? Secrets of a Fortune Cookie: A Memoir describes the harrowing journey of author Vanessa Yang, a young woman of Chinese descent, who was born in Singapore and educated in schools across the globe. She experienced a traditional Asian-style upbringing, with no consideration to social development. As a strictly raised Chinese Singaporean expatriate student in international schools, she was also influenced by her friends and peersand their Western ideals. Her mothers relentless Eastern upbringing, dominated by an isolated focus on academics alone, was not a productive fit to a teenagers growing desires to fit in and find encouragement and love. These disparate experiences and lifestyles were the seeds of her vicious teen rebellion against everything her parents honored, and it was these acts of defiance that ultimately climaxed her insecurities. Satirically funny and heartrending by turns, her story of independent self-discovery brings to light, the aptly pondered detriments of the causes and consequences of stereotypical Asian-style parenting. In the end, the clash of cultures she and her sisters faced drove her to resort to drastic measures in order to find the love and confidence she never received at home. A remarkable memoir with valuable life lessons, Secrets of a Fortune Cookie offers an inspiring look at a young womans turbulent past.

Bible Matrix

Michael Bull
Bible Matrix Book PDF

Author : Michael Bull
Publisher : WestBow Press
Page : 236 pages
File Size : 51,5 Mb
Release : 2010-06-02
Category : Religion
ISBN : 9781449702625

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Bible Matrix by Michael Bull Pdf

Ever wish someone could give you a big handle on the entire Bible without years of study? Well, this book not only promises to give you that big handle—it will deliver on the promise. You should be asking, how is this possible? The Bible is one story told over and over again, with many variations on the same theme. This structure is the Bible’s DNA. This basic seven-point pattern is the heartbeat of the Creation. It is the cycle of a human day and a human life. It is the pattern of the Tabernacle. It is the process of agriculture. It undergirds the speeches and Laws of God. It orders the rise and fall of nations and empires. It is also the structure of our worship. It is the rhythm of Christ, and it will open the Bible for you like never before.

Where's My Fortune Cookie?

Brad Schreiber,Phil Proctor
Where s My Fortune Cookie Book PDF

Author : Brad Schreiber,Phil Proctor
Publisher : Blurb
Page : 224 pages
File Size : 46,7 Mb
Release : 2019-05-22
Category : Biography & Autobiography
ISBN : 138970503X

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Where's My Fortune Cookie? by Brad Schreiber,Phil Proctor Pdf

The hilarious, startling biography of Phil Proctor, the co-founder of the legendary satirical comedy group, the Firesign Theatre. Includes over 120 rare photos, illustrating his work in comedy recordings, TV, film and even the Broadway Stage.

Microeconomics: Principles and Policy

William Baumol
Microeconomics Principles and Policy Book PDF

Author : William Baumol
Publisher : Cengage Learning Canada Inc
Page : 128 pages
File Size : 52,6 Mb
Release : 2015-05-11
Category : Education
ISBN : 9780176727697

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Microeconomics: Principles and Policy by William Baumol Pdf

Microeconomics: Principles and Policy, 1ce, brings to the Canadian market a strong text that is already widely known and well respected in the U.S. market. The text achieves the right level of rigor and detail, presenting complicated concepts in a relatively straightforward manner and using timely economic data. Puzzles, issues, and well-developed examples provide a good balance of theory to application.

Story Driven

Bernadette Jiwa
Story Driven Book PDF

Author : Bernadette Jiwa
Publisher : Unknown
Page : 181 pages
File Size : 46,6 Mb
Release : 2018
Category : Competition
ISBN : 099443281X

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Story Driven by Bernadette Jiwa Pdf

"Every one of us-- regardless of where we were born, how we were brought up, how many setbacks we've endured or privileges we've been afforded-- has been conditioned to compete to win. Ironically, the people who create fulfilling lives and careers--the ones we respect, admire and try to emulate--choose an alternative path to success. They have a powerful sense of identity. They don't worry about differentiating themselves from the competition or obsess about telling the right story. They tell the real story instead. Whether you're an individual or you're representing an organisation or a movement, a city or a country, 'Story Driven' gives you a framework to help you consistently articulate, live and lead with your story. This book is about how to stop competing and start succeeding by being who you are, so you can do work you're proud of and create the future you want to see"--Page 4 of cover.