The Handbook Of Market Intelligence

Author : Hans Hedin,Irmeli Hirvensalo,Markko Vaarnas
Publisher : John Wiley & Sons
Page : 218 pages
File Size : 43,7 Mb
Release : 2011-09-19
Category : Business & Economics
ISBN : 9781119961628

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The Handbook of Market Intelligence by Hans Hedin,Irmeli Hirvensalo,Markko Vaarnas Pdf

Product Description This resource gives readers a step-by-step roadmap for establishing, conducting, and further developing market intelligence programs within an organization, turning market data into actionable insights. It is full of best practice advice based on hundreds of real-life international case studies. The material is backed up by extensive global survey data, providing readers with benchmark data on how intelligence programs are being organized, operated, and resourced worldwide. From the vast amount of examples, the authors have distilled Six Key Success Factors for organizing future-oriented corporate intelligence programs. From the Inside Flap Global companies spend millions of dollars on conducting Market Intelligence each year. Yet only 10% have achieved Market Intelligence capabilities that are truly world class. Such companies enjoy much higher efficiencies in decision making and strong return-on-investment on their Market Intelligence budgets. What are their secrets? What can the other 90% do in order to ensure they have their Market Intelligence scope, processes, deliverables, tools, organization and culture right? Get an insider's look at how some of the world's most respected international companies use Market Intelligence. This book provides over 40 enlightening case studies from companies such as Cisco Systems, ABB, Dunkin’ Brands and Statoil, as well as findings from two global surveys on Market Intelligence programs and trends. It also features a step-by-step roadmap to help companies raise their intelligence ambitions, by using the six Key Success Factors outlined in the World Class Market Intelligence Framework developed by the authors. Readers will be able to implement the practical ideas immediately and drive the systematic development of their own world class market intelligence functions – as well as benchmark their own results against global best practices.

Author : Hans Hedin
Publisher : Unknown
Page : 128 pages
File Size : 46,8 Mb
Release : 2014
Category : Business intelligence
ISBN : OCLC:915038260

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The Handbook of Market Intelligence by Hans Hedin Pdf

Author : Hans Hedin,Irmeli Hirvensalo,Markko Vaarnas
Publisher : John Wiley & Sons
Page : 290 pages
File Size : 49,5 Mb
Release : 2014-06-30
Category : Business & Economics
ISBN : 9781118923627

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The Handbook of Market Intelligence by Hans Hedin,Irmeli Hirvensalo,Markko Vaarnas Pdf

An important update to this roadmap for the development of a corporate intelligence program Market intelligence is the distinct discipline by which organisations systematically gather and process information about their external operating environment in order to facilitate accurate and confident decision making that is based on insight. For companies to thrive in the global post-recession marketplace, their management needs future-oriented business information. The Handbook of Market Intelligence provides a one stop shop, step-by-step roadmap for establishing, conducting and further developing corporate intelligence programs within an organisation and then shows how organisations can turn market data into actionable insights. • Full of best practice advice from hundreds of real-life international case studies • Outlines the anticipated future trends in Strategic Market Intelligence based on unique global survey data • Provides guidance on extracting relevant, useful and accurate market information that can be used for successful business development

Author : Per V. Jenster,Klaus Solberg Søilen
Publisher : Copenhagen Business School Press DK
Page : 248 pages
File Size : 50,7 Mb
Release : 2009
Category : Business & Economics
ISBN : 8763002027

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Market Intelligence by Per V. Jenster,Klaus Solberg Søilen Pdf

Market Intelligence provides an overview of the most important tools and concepts relevant to intelligence analysis for strategic decision making. The book's focus is not only on competitors, but also on customers, suppliers, and a range of other stakeholders. It gives the reader tools used to analyze both micro and macro factors in the organization's environment to predict future outcomes better and to improve decision making. The field of competitive intelligence is studied by a diverse research community. Contributions to this field are made to aid States - on a national, regional, and local level - as well as to aid the military, non-profit organizations, and private companies. These contributions are mostly done in isolation, even though all these fields of study have much in common. The authors draw from these various fields and provide the essential insights to aid management thinking.

Author : Hans Hedin,Irmeli Hirvensalo,Markko Vaarnas
Publisher : John Wiley & Sons
Page : 290 pages
File Size : 45,9 Mb
Release : 2014-05-16
Category : Business & Economics
ISBN : 9781118923603

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The Handbook of Market Intelligence by Hans Hedin,Irmeli Hirvensalo,Markko Vaarnas Pdf

An important update to this roadmap for the development of a corporate intelligence program Market intelligence is the distinct discipline by which organisations systematically gather and process information about their external operating environment in order to facilitate accurate and confident decision making that is based on insight. For companies to thrive in the global post-recession marketplace, their management needs future-oriented business information. The Handbook of Market Intelligence provides a one stop shop, step-by-step roadmap for establishing, conducting and further developing corporate intelligence programs within an organisation and then shows how organisations can turn market data into actionable insights. • Full of best practice advice from hundreds of real-life international case studies • Outlines the anticipated future trends in Strategic Market Intelligence based on unique global survey data • Provides guidance on extracting relevant, useful and accurate market information that can be used for successful business development

Author : Christian Homburg,Martin Klarmann,Arnd Vomberg
Publisher : Springer
Page : 0 pages
File Size : 53,5 Mb
Release : 2021-12-03
Category : Business & Economics
ISBN : 3319574116

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Handbook of Market Research by Christian Homburg,Martin Klarmann,Arnd Vomberg Pdf

In this handbook, internationally renowned scholars outline the current state-of-the-art of quantitative and qualitative market research. They discuss focal approaches to market research and guide students and practitioners in their real-life applications. Aspects covered include topics on data-related issues, methods, and applications. Data-related topics comprise chapters on experimental design, survey research methods, international market research, panel data fusion, and endogeneity. Method-oriented chapters look at a wide variety of data analysis methods relevant for market research, including chapters on regression, structural equation modeling (SEM), conjoint analysis, and text analysis. Application chapters focus on specific topics relevant for market research such as customer satisfaction, customer retention modeling, return on marketing, and return on price promotions. Each chapter is written by an expert in the field. The presentation of the material seeks to improve the intuitive and technical understanding of the methods covered.

Author : Martin Callingham
Publisher : Kogan Page Publishers
Page : 238 pages
File Size : 43,8 Mb
Release : 2004
Category : Business & Economics
ISBN : 0749442018

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Market Intelligence by Martin Callingham Pdf

The aim of this title is to examine the client-side perspective of market research and describe the pitfalls and problems when commissioning, briefing and using market research.

Author : Jean-Francois Denault
Publisher : Taylor & Francis
Page : 202 pages
File Size : 53,5 Mb
Release : 2017-09-19
Category : Business & Economics
ISBN : 9781351773492

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The Handbook for Market Research for Life Sciences Companies by Jean-Francois Denault Pdf

As innovation moves from the lab to the market, a new research phase begins for the entrepreneur: the market research phase. Inspired by a new technology that can change the world, critical questions need to be addressed. Is there a market for my innovation? Who are my clients? What do they need? Is my innovation filling that gap in the market? Who are my competitors? How are they approaching the market? If these questions are unaswered, entrepreneurs meet potential investors or partners with only a basic understanding of their market. The objective of this book is to fill this gap. It is a practical manual that gives entrepreneurs real-world advice and tools to build a solid market model. The book provides tips, models and tools entrepreneurs can use to collect, interpret and present their market and integrate it into their business plan. What the entrepreneur learns in this book will help him throughout his journey. After going over the market research process, he will learn how to design and use a number of market research tools, and how to adapt them in a life science context. From building a web survey to preparing interviews to doing your own secondary research, this handbook will help him gain a comprehensive understanding of how to perform his own market research activities and how to analyze his data. Finally, a number of frameworks (such as the TAM-SAM-SOM as well as the KANO Model) are described so that he can efficiently share what he has learned, using models that simply yet effectively shares findings.

Author : Jean-Francois Denault
Publisher : Productivity Press
Page : 0 pages
File Size : 49,5 Mb
Release : 2017
Category : Biotechnology industries
ISBN : 1138713562

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The Handbook of Market Research for Life Science Companies by Jean-Francois Denault Pdf

As innovation moves from the lab to the market, a new research phase begins for the entrepreneur: the market research phase. Inspired by a new technology that can change the world, critical questions need to be addressed. Is there a market for my innovation? Who are my clients? What do they need? Is my innovation filling that gap in the market? Who are my competitors? How are they approaching the market? If these questions are unaswered, entrepreneurs meet potential investors or partners with only a basic understanding of their market. The objective of this book is to fill this gap. It is a practical manual that gives entrepreneurs real-world advice and tools to build a solid market model. The book provides tips, models and tools entrepreneurs can use to collect, interpret and present their market and integrate it into their business plan. What the entrepreneur learns in this book will help him throughout his journey. After going over the market research process, he will learn how to design and use a number of market research tools, and how to adapt them in a life science context. From building a web survey to preparing interviews to doing your own secondary research, this handbook will help him gain a comprehensive understanding of how to perform his own market research activities and how to analyze his data. Finally, a number of frameworks (such as the TAM-SAM-SOM as well as the KANO Model) are described so that he can efficiently share what he has learned, using models that simply yet effectively shares findings.

Author : Robert Handfield
Publisher : CRC Press
Page : 672 pages
File Size : 47,9 Mb
Release : 2006-01-13
Category : Business & Economics
ISBN : 9780203339527

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Supply Market Intelligence by Robert Handfield Pdf

Supply Market Intelligence: A Managerial Handbook for Building Sourcing Strategies begins by defining supply market intelligence and discussing opportunities, the establishment of a project team, and conducting an internal business intelligence assessment. The book then examines the development of business and market intelligence, supplier evaluations, and sourcing strategies. It also explores how to execute a sourcing strategy, manage a strategic supplier relationship, and redesign an organization for effective supply-chain intelligence and strategic sourcing. This volume offers a benchmarking framework covering all facets of supply-chain management, and includes best practices and case studies of world-class companies.

Author : Robin Birn
Publisher : Kogan Page Publishers
Page : 626 pages
File Size : 49,5 Mb
Release : 2002
Category : Business & Economics
ISBN : 0749438657

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The International Handbook of Market Research Techniques by Robin Birn Pdf

Since the first edition in 1990 marketing research has moved on and in an international sense the Internet is now taking on an increasing importance. This third edition provides new insights into international market research techniques and modelling.

Author : ESOMAR
Publisher : John Wiley & Sons
Page : 654 pages
File Size : 48,9 Mb
Release : 2008-04-30
Category : Business & Economics
ISBN : 047051793X

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Market Research Handbook by ESOMAR Pdf

The fifth edition of what was formerly know as The ESOMAR Handbook of Market and Opinion Research has been completely revised to reflect the latest approaches in the rapidly changing world of professional market research. The new Handbook stands out from earlier editions by explaining the latest research techniques and methodologies within a contemporary business context. Yet it remains an invaluable and practical day to day reference work for the modern market researcher. Truly international in outlook and approach, the Handbook combines contributions from over 40 research thought leaders and specialists from across the world including the UK, US, Europe, Australia and S.E.Asia. "The editors and authors make an overdue contribution to bridging the Theory-Practice divide. Their client perspective will delight, inform and inspire market research specialists and users alike." —Prof. Seán Meehan (Switzerland), Martin Hilti Professor of Marketing and Change Management, IMD – International Institute for Management Development

Author : C. West
Publisher : Springer
Page : 252 pages
File Size : 51,7 Mb
Release : 2001-09-19
Category : Business & Economics
ISBN : 9780230514591

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Competitive Intelligence by C. West Pdf

To beat your competitors you must know exactly what they are doing. It is impossible to put together a successful competitive strategy if you are unsure what your competitors are doing, what they plan to do or even who your competitors really are. As markets evolve even more rapidly and companies adapt their plans much faster, the demand for competitive intelligence has spiralled. Christopher West, an expert in the field, shows you how to collect, analyse and use competitive intelligence from a variety of sources, including the internet, and change your competitive strategy accordingly.

Author : Paul N Hague,Nicholas Hague,Carol-Ann Morgan
Publisher : Kogan Page Publishers
Page : 272 pages
File Size : 47,8 Mb
Release : 2013-10-03
Category : Business & Economics
ISBN : 9780749468651

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Market Research in Practice by Paul N Hague,Nicholas Hague,Carol-Ann Morgan Pdf

Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Providing a clear, step-by-step guide to the whole process - from planning and executing a project through to analysis and presenting the findings - it explains how to use tools and methods effectively and obtain the most reliable results. This fully updated second edition of Market Research in Practice features new chapters on the uses of market research (new product development research, market assessment, customer journey research, branding research, channel research, and pricing research), international aspects and new research trends (including coverage of social media research and mobile surveys). It also includes the latest information on carrying out market research design, desk research, sampling and statistics, questionnaire design, data analysis and reporting. Accompanied by a range of online tools and templates for reporting on and determining statistical accuracy, and supported throughout by examples from real market research projects, this is an invaluable guide for students, researchers, marketers and users of market research.

Author : Larry Kahaner
Publisher : Simon and Schuster
Page : 308 pages
File Size : 51,7 Mb
Release : 1997
Category : Business & Economics
ISBN : 9780684844046

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Competitive Intelligence by Larry Kahaner Pdf

In the first book designed for businesses of all sizes and managers at every level, Larry Kahaner explains the increasingly vital practice of competitive intelligence and how American companies can use it for success. With a wealth of case studies, Kahaner shows How to profile your competitors' executives to unmask their decision-making processes The line between legal and illegal or unethical activities How to protect your own company against your competitors' intelligence operations COMPETITIVE INTELLIGENCE is a practical guide to turning raw information into priceless knowledge and winning business strategy.