A Lawyer S Guide To Marketing

Author : Gregory H. Siskind,Deborah McMurray,Richard P. Klau
Publisher : American Bar Association
Page : 204 pages
File Size : 46,5 Mb
Release : 2007
Category : Business & Economics
ISBN : 1590318765

Get Book

The Lawyer's Guide to Marketing on the Internet by Gregory H. Siskind,Deborah McMurray,Richard P. Klau Pdf

In this up-to-date third edition of The Lawyer's Guide to Marketing on the Internet, you'll learn how to make the latest technology work for your practice and increase your firm's visibility. This comprehensive resource provides proven online marketing strategies and guides you on how to effectively and efficiently market your law practice.

Author : James A. Durham,Deborah McMurray
Publisher : American Bar Association
Page : 332 pages
File Size : 50,9 Mb
Release : 2004
Category : Law
ISBN : 1590313550

Get Book

The Lawyer's Guide to Marketing Your Practice by James A. Durham,Deborah McMurray Pdf

A well-developed, successfully executed marketing plan will attract new clients, increase referrals, and strengthen client loyalty. This resource will help you master the creative marketing solutions you need.

Author : CATHERINE. INGRAM BAILEY (JENNET.),Jennet Ingram
Publisher : Unknown
Page : 214 pages
File Size : 50,5 Mb
Release : 2018-04-05
Category : Electronic
ISBN : 1911035959

Get Book

A Practical Guide to Marketing for Lawyers by CATHERINE. INGRAM BAILEY (JENNET.),Jennet Ingram Pdf

Those lawyers lacking marketing expertise and operating with modest funds can find the help they need in this practical guide book. It provides a comprehensive overview of each element of marketing communications from advertising and branding to social media and websites. This second edition also features a new chapter covering GDPR.

Author : Catherine Alman MacDonagh,Beth Marie Cuzzone
Publisher : American Bar Association
Page : 66 pages
File Size : 53,8 Mb
Release : 2007
Category : Business & Economics
ISBN : 1590318331

Get Book

The Law Firm Associate's Guide to Personal Marketing and Selling Skills by Catherine Alman MacDonagh,Beth Marie Cuzzone Pdf

This is a trainer's manual designed to be used in conjunction with The Law Firm Associate's Guide to Personal Marketing and Selling Skills (sold separately). It will serve as a guide to the person who is charged with leading the training sessions and will explain how to best structure the sessions and use the book. Chapters will provide skill development outlines at each level for marketing and sales training; discussion guidelines for coaches working internally or externally with attorneys and teams; discussion guidelines for firm members working internally with individual attorneys; and discussion guidelines, checklists, and program ideas for the person responsible for professional development.

Author : Noah Carmichael
Publisher : Createspace Independent Publishing Platform
Page : 100 pages
File Size : 45,9 Mb
Release : 2017-11
Category : Electronic
ISBN : 1983472107

Get Book

A Lawyer's Guide to Marketing by Noah Carmichael Pdf

Although big law firm and small law firm marketing strategies have similarities to other small businesses, there is one thing you must keep in mind. You are NOT like other small or local businesses. The question then becomes, why are you utilizing the same marketing strategies as everyone else? Learn how to develop and improve your law firm marketing efforts to include data and analytics to get more clients and understand what attracts visitors to your law firm. In "A Lawyers Guide to Marketing," you will discover: -How having a client-centered website can significantly improve your (UX) user experience -How to define and develop your law firms content strategy -Why law firms should still use traditional marketing strategies to remain top of mind -How to improve your digital marketing efforts across all channels to lower costs and improve conversion -Why online reputation management matters to your law firms bottom line -How call tracking and conversation analytics can make your law firm more money Book Chapters: Chapter 1: The Client-Centered Website Design Chapter 2: Content Strategy and Development Chapter 3: Traditional Marketing and Building Offline Authority Chapter 4: A Look at Digital Marketing and Your Law Firm Chapter 5: Building Your Online Reputation Chapter 6: Call Tracking and Conversation Analytics Chapter 7: Creating Closed-Loop Analytics to Improve Conversions Also Included are 2 Checklists: - In-house Marketing Questionnaire - Agency Questionnaire

Author : Hollis Hatfield Weishar,James A. Durham
Publisher : Section of Law Practice Management
Page : 272 pages
File Size : 52,8 Mb
Release : 1999
Category : Law
ISBN : STANFORD:36105062047472

Get Book

The Complete Guide to Marketing Your Law Practice by Hollis Hatfield Weishar,James A. Durham Pdf

A complete guide to marketing law firm or practice. Contains strategies and insights from the country's top legal marketers.

Author : Catherine Bailey
Publisher : Unknown
Page : 128 pages
File Size : 55,7 Mb
Release : 2017-07-31
Category : Electronic
ISBN : 1911035177

Get Book

A Practical Guide to Marketing for Lawyers by Catherine Bailey Pdf

This practical guide book provides a comprehensive overview of each element of marketing communications from advertising and branding to social media and websites. Written in layman's terms, it's ideal for newcomers and seasoned marketers alike.

Author : David Bitton
Publisher : Unknown
Page : 262 pages
File Size : 50,8 Mb
Release : 2018-02-20
Category : Electronic
ISBN : 1985211289

Get Book

The Secrets to Marketing and Automating Your Law Practice by David Bitton Pdf

In this definitive guide to starting, marketing and growing your law firm, you'll receive key insights from leading experts in the legal industry today. Inside you'll discover 11 steps to launch a successful law firm, how to get website leads on autopilot, online advertising secrets from the pros, how to build and market your website, business development for legal rainmakers, how to dominate social media overnight, and much more.

Author : Paula Black & Associates,Paula Black (Writer on marketing and business development)
Publisher : Unknown
Page : 156 pages
File Size : 55,8 Mb
Release : 2009
Category : Advertising
ISBN : 0976828537

Get Book

The Little Black Book by Paula Black & Associates,Paula Black (Writer on marketing and business development) Pdf

Author : Margaret Grisdela
Publisher : Lulu.com
Page : 162 pages
File Size : 40,8 Mb
Release : 2007
Category : Law
ISBN : 9780979567407

Get Book

Courting Your Clients by Margaret Grisdela Pdf

Author : Brenda L. Pritchard,Susan Vogt
Publisher : Unknown
Page : 540 pages
File Size : 48,6 Mb
Release : 2012
Category : Advertising laws
ISBN : 0433472138

Get Book

Advertising and Marketing Law in Canada by Brenda L. Pritchard,Susan Vogt Pdf

Author : Catherine Alman MacDonagh,Beth Marie Cuzzone
Publisher : American Bar Association
Page : 150 pages
File Size : 52,8 Mb
Release : 2007
Category : Business & Economics
ISBN : 1590318307

Get Book

The Law Firm Associate's Guide to Personal Marketing and Selling Skills by Catherine Alman MacDonagh,Beth Marie Cuzzone Pdf

This first volume in the Law Firm Associates Development Series focuses on personal marketing and sales skills, and will cover these topics: building a practice; how to create a personal marketing plan; how to find people within a target market; how to prepare for a prospective client meeting; strategies when meeting with clients; how to ask for business; how to use the end of a matter as a marketing opportunity; how to retain clients; and how to effectively network inside and outside the firm. Both authors currently work as Directors of Business Development in law firms where their responsibilities include extensive in-house coaching and training of attorneys at all levels. In this guidebook, they share their best advice and instruction compiled from their own experience as well as from that of many industry thought leaders.

Author : Jennifer J. Rose
Publisher : American Bar Association
Page : 292 pages
File Size : 51,9 Mb
Release : 2005
Category : Lawyers
ISBN : 9781590315262

Get Book

How to Capture and Keep Clients by Jennifer J. Rose Pdf

In this new, in-depth book the best and most innovative solo and small firm lawyers give you their secrets, approaches and strategies to that age-old puzzle of growing your law firm. Through this wealth of savvy advice, you'll learn how to ask for business, attract and keep clients, partner with other lawyers, build a virtual law firm, use technology in client development, brand your law firm and much more.

Author : Henry J. Chang
Publisher : Scarborough, Ont. : Carswell
Page : 128 pages
File Size : 54,6 Mb
Release : 1998-01-01
Category : Law
ISBN : 0459260146

Get Book

The Canadian Lawyer's Guide to Advanced Internet Marketing by Henry J. Chang Pdf

Author : Sally J. Schmidt
Publisher : Law Journal Press
Page : 692 pages
File Size : 48,5 Mb
Release : 1991
Category : Business & Economics
ISBN : 1588520528

Get Book

Marketing the Law Firm by Sally J. Schmidt Pdf

Marketing the Law Firm: Business Development Techniques examines how marketing can improve client satisfaction and increase the bottom line for both corporate and consumer practices.