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Author : Hollis Hatfield Weishar,James A. Durham
Publisher : Section of Law Practice Management
Page : 272 pages
File Size : 41,7 Mb
Release : 1999
Category : Law
ISBN : STANFORD:36105062047472
A complete guide to marketing law firm or practice. Contains strategies and insights from the country's top legal marketers.
Author : James A. Durham,Deborah McMurray
Publisher : American Bar Association
Page : 332 pages
File Size : 47,9 Mb
Release : 2004
Category : Law
ISBN : 1590313550
A well-developed, successfully executed marketing plan will attract new clients, increase referrals, and strengthen client loyalty. This resource will help you master the creative marketing solutions you need.
Author : Gregory H. Siskind,Deborah McMurray,Richard P. Klau
Publisher : American Bar Association
Page : 204 pages
File Size : 50,7 Mb
Release : 2007
Category : Business & Economics
ISBN : 1590318765
In this up-to-date third edition of The Lawyer's Guide to Marketing on the Internet, you'll learn how to make the latest technology work for your practice and increase your firm's visibility. This comprehensive resource provides proven online marketing strategies and guides you on how to effectively and efficiently market your law practice.
Author : Noah Carmichael
Publisher : Createspace Independent Publishing Platform
Page : 100 pages
File Size : 50,7 Mb
Release : 2017-11
Category : Electronic
ISBN : 1983472107
Although big law firm and small law firm marketing strategies have similarities to other small businesses, there is one thing you must keep in mind. You are NOT like other small or local businesses. The question then becomes, why are you utilizing the same marketing strategies as everyone else? Learn how to develop and improve your law firm marketing efforts to include data and analytics to get more clients and understand what attracts visitors to your law firm. In "A Lawyers Guide to Marketing," you will discover: -How having a client-centered website can significantly improve your (UX) user experience -How to define and develop your law firms content strategy -Why law firms should still use traditional marketing strategies to remain top of mind -How to improve your digital marketing efforts across all channels to lower costs and improve conversion -Why online reputation management matters to your law firms bottom line -How call tracking and conversation analytics can make your law firm more money Book Chapters: Chapter 1: The Client-Centered Website Design Chapter 2: Content Strategy and Development Chapter 3: Traditional Marketing and Building Offline Authority Chapter 4: A Look at Digital Marketing and Your Law Firm Chapter 5: Building Your Online Reputation Chapter 6: Call Tracking and Conversation Analytics Chapter 7: Creating Closed-Loop Analytics to Improve Conversions Also Included are 2 Checklists: - In-house Marketing Questionnaire - Agency Questionnaire
Author : Montina Portis
Publisher : Unknown
Page : 86 pages
File Size : 51,6 Mb
Release : 2015-04-25
Category : Electronic
ISBN : 0692433120
If you're on the first page of Google search results for "things you want to be known for," you win. If you're on page 2, you might as well be on page 200; you lose. This is a brutal competition, and you're up against the same lawyers here as you are in your practice: same competition, different battlefield.In order to be found on the Web, you need to put information there that people will find. That information has to be relevant and useful to your clients, and it needs to be distinctive and representative about your practice. In this guide we will walk you step-by-step through the process of marketing your law firm online by optimizing your website from an SEO perspective and explain:* How the search engines work (PPC vs. map listings vs. organic) and what you need to do to handle each for maximum return.* How to build authority online & how to use an authority building strategy so that your law firm ranks above the competition.* Our search engine optimization strategy for law firms.* The importance of law firm keywords. This single insight is invaluable for you as a lawyer, and more!
Author : Catherine Alman MacDonagh,Beth Marie Cuzzone
Publisher : American Bar Association
Page : 150 pages
File Size : 44,7 Mb
Release : 2007
Category : Business & Economics
ISBN : 1590318307
This first volume in the Law Firm Associates Development Series focuses on personal marketing and sales skills, and will cover these topics: building a practice; how to create a personal marketing plan; how to find people within a target market; how to prepare for a prospective client meeting; strategies when meeting with clients; how to ask for business; how to use the end of a matter as a marketing opportunity; how to retain clients; and how to effectively network inside and outside the firm. Both authors currently work as Directors of Business Development in law firms where their responsibilities include extensive in-house coaching and training of attorneys at all levels. In this guidebook, they share their best advice and instruction compiled from their own experience as well as from that of many industry thought leaders.
Author : Shawn Leamon
Publisher : Independently Published
Page : 94 pages
File Size : 42,6 Mb
Release : 2019-08-09
Category : Electronic
ISBN : 1088853080
Attention Attorney: How Your Will Benefit from this 60-Minute Guide [Updated for What Works in 2020 and Beyond!]The online world is rapidly evolving, and you need to understand how to build your firm if you want a place in the market.Whether you're a solo practitioner in a particular city, have a boutique with several partners, or your firm has a national presence, you're leaving money on the table if you don't master your digital marketing. But where do you start when you don't understand all the marketing jargon, or you don't have time to learn all the new, ever-changing strategies? It can feel like every week someone new is telling you what you should be doing. Let Shawn Leamon, Chief Strategist at LaGrande Marketing, be your guide. LaGrande Marketing is a boutique digital marketing firm based in Dallas, Texas that provides sophisticated digital marketing solutions to top law firms across the United States and internationally. The content of this book is based on real-world case studies of law firms that have substantially increased their sales and practices by implementing digital marketing the right way. In this eye-opening book, you'll learn strategies to generate high-quality clients online. Learn how to: ✓ Create a compelling online first impression that converts prospects to clients✓ Have previous clients sell for you by leaving a review-and handle the dreaded negative review✓ Stop losing clients because you have the wrong person answering your phone✓ Quit getting ripped off by marketing firms that own your website content✓ Get more professional referrals by utilizing an email newsletter✓ Implement Google Ads to rank #1 for essential keywords✓ Escape getting burned by a lead generation company ✓ Identify the one issue on your website that could be costing you 30% of potential clients✓ Correct the misconceptions you probably have about SEO (Search Engine Optimization) ✓ Avoid wasting money on law firm directories ✓ Determine your conversion rates to increase your firm's profitabilityAnd much, much more... Learn the online marketing strategies that less than 1% of firms employ today that can grow your practice and help you thrive-all in under 60 minutes!
Author : David Bitton
Publisher : Unknown
Page : 262 pages
File Size : 52,6 Mb
Release : 2018-02-20
Category : Electronic
ISBN : 1985211289
In this definitive guide to starting, marketing and growing your law firm, you'll receive key insights from leading experts in the legal industry today. Inside you'll discover 11 steps to launch a successful law firm, how to get website leads on autopilot, online advertising secrets from the pros, how to build and market your website, business development for legal rainmakers, how to dominate social media overnight, and much more.
Author : Chris Gattis,Felica Sparks
Publisher : CreateSpace
Page : 152 pages
File Size : 44,7 Mb
Release : 2012-06-06
Category : Business & Economics
ISBN : 1468147331
A practical guide for developing a marketing plan and promoting your law firm. Law Firm Marketing: How to Promote Your Law Firm Without Looking Like an Ambulance Chaser helps attorneys develop a marketing plan and deployment strategy to promote their business. Law Firm Marketing includes an outline and discussion of the major parts of any good marketing plan including completing the research, developing a marketing strategy, and converting the strategy into action plans. It includes a sample marketing plan for use with your firm. This book is aimed specifically at attorneys and law firms, but can be used by any profession concerned about their public persona and professionalism. This book will show you the basic parts of developing marketing plans and then how to apply the strategies and tactics to a law firm. Forget the theory and management jargon. If you want to know how to develop a plan to start promoting your legal practice in the real world, this book is for you! Take your idea, develop your marketing strategy and put it into use using the system developed by Chris and Felica.
Author : Suzette S. Schultz,Jon S. Schultz
Publisher : American Bar Association
Page : 316 pages
File Size : 44,8 Mb
Release : 2005
Category : Law
ISBN : 1590314816
This comprehensive new resource provides all the information needed to plan or remodel a law firm's office space. Helpful checklists, schedules, forms, and letters are included on the accompanying CD-ROM.
Author : Margaret Grisdela
Publisher : Lulu.com
Page : 162 pages
File Size : 48,6 Mb
Release : 2007
Category : Law
ISBN : 9780979567407
Author : Henry Dahut
Publisher : Lmg Press
Page : 200 pages
File Size : 49,6 Mb
Release : 2004
Category : Business & Economics
ISBN : 0974512605
Supported by more than one hundred candid interviews with top law partners across the United States, this best-selling law practice management book reveals how law firms can become marketing giants by learning a new conceptual foundation behind professional service marketing, advertising, and most importantly the secrets behind delivering great client service. This book promises to unlock revenue potential, bring marketing goals into focus and bolster confidence for law firms of all sizes.
Author : Roger F. Smith,James H. Mitchell
Publisher : Unknown
Page : 408 pages
File Size : 54,7 Mb
Release : 1991
Category : Business & Economics
ISBN : PSU:000018685282
This work offers an overview of marketing strategies for the legal field. Written for every level of interest, all the marketing approaches are carefully evaluated to help users decide which approach is best for them.
Author : Arthur G. Greene,Therese A. Cannon
Publisher : American Bar Association
Page : 182 pages
File Size : 45,5 Mb
Release : 2003
Category : Law
ISBN : 1590311590
This book provides advice on how to hire and use top notch paralegals to achieve success in providing clients with quality service.
Author : Spencer Marc Aronfeld
Publisher : AuthorHouse
Page : 165 pages
File Size : 54,9 Mb
Release : 2011-01-17
Category : Business & Economics
ISBN : 9781456733131
In "Make It Your Own Law Firm: The Ultimate Law Student's Guide to Owning, Managing, and Marketing Your Own Successful Law Firm" Spencer Aronfeld writes a personal and revealing account on how to start your own law firm. Whether you are in law school, recently graduated or a practicing attorney thinking of establishing your own law firm, this book provides a step-by-step road map. Aronfeld started his own law practice upon graduation from law school. He provides practical advice that will enable anyone with a deep passion to practice law to become the lawyer that they always wanted to be. Here is what lawyers are saying: "Whether you have ever considered starting your own firm or simply want to improve your practice at your existing firm (whether big or small), I urge you to purchase the book Make It Your Own Law Firm by Spencer Aronfeld, a trial attorney in Miami, Florida. I recommend you buy it not so much for the helpful advice he gives on how to develop your practice (and theres plenty of that) but more for the writing. What Spencer does, which few non-fiction writers can do, is to move you emotionally. He tells stories and puts you in the middle of them with him and makes you feel what he did. It is a unique and valuable gift for a lawyer, because ultimately we are story-tellers and we are tasked not only to affect the jurors minds but also to touch their hearts. Spencers writing style demonstrates he is the consummate story-teller and his diction and cadence and style are worth emulating. So, buy the book. Yes, it has great practice tips. But buy it because you will see what great writing is about. Clear, direct, moving and effective. Keep writing Spencer." Frank Ramos, Esquire