The Loyalty Leap For B2b

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The Loyalty Leap for B2B

Bryan Pearson
The Loyalty Leap for B2B Book PDF

Author : Bryan Pearson
Publisher : Penguin
Page : 110 pages
File Size : 54,6 Mb
Release : 2013-07-09
Category : Business & Economics
ISBN : 9780698138230

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The Loyalty Leap for B2B by Bryan Pearson Pdf

The bestselling author of The Loyalty Leap applies the principles of customer intimacy to a business-to-business context. Since the publication of New York Times bestseller The Loyalty Leap, Bryan Pearson’s customer loyalty approach to marketing has changed the way many organizations use their customer data. Small coffee shops and large corporations have applied the Loyalty Leap principles to effectively deliver mutual value to customers. But many readers have asked the same question: “How can I apply these lessons in a business-to-business context?” While the principles outlined in The Loyalty Leap hold true whether the customer is an individual or a business, the application of the Loyalty Leap steps can vary. While an individual might respond favorably to one sales pitch, a large corporation with a complicated sales chain might respond very differently. Drawing on his own experience and extensive research, Pearson helps B2B marketers avoid the pitfalls of loyalty marketing to businesses. He helps marketers segment their market into small business, large enterprise, and channel marketers, and explains how a customer loyalty plan can be adapted for each segment. Sharing case studies of successful B2B loyalty initiatives from leaders such as American Express, PHX, Teradata and Salesforce.com, he shows that B2B organizations can successfully take The Loyalty Leap. The Loyalty Leap for B2B is a practical guide that will help you cultivate loyalty among your business customers.

The Loyalty Leap For B2B

Bryan Pearson
The Loyalty Leap For B2B Book PDF

Author : Bryan Pearson
Publisher : Penguin Canada
Page : 272 pages
File Size : 42,9 Mb
Release : 2013-07-09
Category : Business & Economics
ISBN : 9780143189725

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The Loyalty Leap For B2B by Bryan Pearson Pdf

The bestselling author of The Loyalty Leap applies the principles of customer intimacy to a business-to-business context. Since the publication of New York Times bestseller The Loyalty Leap, Bryan Pearson’s customer loyalty approach to marketing has changed the way many organizations use their customer data. Small coffee shops and large corporations have applied the Loyalty Leap principles to effectively deliver mutual value to customers. But many readers have asked the same question: “How can I apply these lessons in a business-to-business context?” While the principles outlined in The Loyalty Leap hold true whether the customer is an individual or a business, the application of the Loyalty Leap steps can vary. While an individual might respond favorably to one sales pitch, a large corporation with a complicated sales chain might respond very differently. Drawing on his own experience and extensive research, Pearson helps B2B marketers avoid the pitfalls of loyalty marketing to businesses. He helps marketers segment their market into small business, large enterprise, and channel marketers, and explains how a customer loyalty plan can be adapted for each segment. Sharing case studies of successful B2B loyalty initiatives from leaders such as American Express, PHX, Teradata and Salesforce.com, he shows that B2B organizations can successfully take The Loyalty Leap. The Loyalty Leap for B2B is a practical guide that will help you cultivate loyalty among your business customers

Sales Growth

McKinsey & Company Inc.,Thomas Baumgartner,Homayoun Hatami,Maria Valdivieso de Uster
Sales Growth Book PDF

Author : McKinsey & Company Inc.,Thomas Baumgartner,Homayoun Hatami,Maria Valdivieso de Uster
Publisher : John Wiley & Sons
Page : 320 pages
File Size : 55,5 Mb
Release : 2016-04-08
Category : Business & Economics
ISBN : 9781119281092

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Sales Growth by McKinsey & Company Inc.,Thomas Baumgartner,Homayoun Hatami,Maria Valdivieso de Uster Pdf

The challenges facing today's sales executives and their organizations continue to grow, but so do the expectations that they will find ways to overcome them and drive consistent sales growth. There are no simple solutions to this situation, but in this thoroughly updated Second Edition of Sales Growth, experts from McKinsey & Company build on their practical blueprint for achieving this goal and explore what world-class sales executives are doing right now to find growth and capture it—as well as how they are creating the capabilities to keep growing in the future. Based on discussions with more than 200 of today's most successful global sales leaders from a wide array of organizations and industries, Sales Growth puts the experiences of these professionals in perspective and offers real-life examples of how they've overcome the challenges encountered in the quest for growth. The book, broken down into five overarching strategies for successful sales growth, shares valuable lessons on everything from how to beat the competition by looking forward, to turning deep insights into simple messages for the front line. Page by page, you'll learn how sales executives are digging deeper than ever to find untapped growth, maximizing emerging markets opportunities, and powering growth through digital sales. You'll also discover what it takes to find big growth in big data, develop the right "sales DNA" in your organization, and improve channel performance. Three new chapters look at why presales deserve more attention, how to get the most out of marketing, and how technology and outsourcing could entirely reshape the sales function. Twenty new standalone interviews have been added to those from the first edition, so there are now in-depth insights from sales leaders at Adidas, Alcoa, Allianz, American Express, BMW, Cargill, Caterpillar, Cisco, Coca-Cola Enterprises, Deutsche Bank, EMC, Essent, Google, Grainger, Hewlett Packard Enterprise, Intesa Sanpaolo, Itaú Unibanco, Lattice Engines, Mars, Merck, Nissan, P&G, Pioneer Hi-Bred, Salesforce, Samsung, Schneider Electric, Siemens, SWIFT, UPS, VimpelCom, Vodafone, and Würth. Their stories, as well as numerous case studies, touch on some of the most essential elements of sales, from adapting channels to meet changing customer needs to optimizing sales operations and technology, developing sales talent and capabilities, and effectively leading the way to sales growth. Engaging and informative, this timely book details proven approaches to tangible top-line growth and an improved bottom line. Created specifically for sales executives, it will put you in a better position to drive sales growth in today's competitive market.

Handbook of Research on Customer Loyalty

Keeling, Debbie I.,de Ruyter, Ko,Cox, David
Handbook of Research on Customer Loyalty Book PDF

Author : Keeling, Debbie I.,de Ruyter, Ko,Cox, David
Publisher : Edward Elgar Publishing
Page : 384 pages
File Size : 44,7 Mb
Release : 2022-07-19
Category : Business & Economics
ISBN : 9781800371637

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Handbook of Research on Customer Loyalty by Keeling, Debbie I.,de Ruyter, Ko,Cox, David Pdf

Identifying customer loyalty as a crucial success factor in contemporary marketing thinking and practice, this innovative Handbook incorporates a rich collection of perspectives on the current topics and research-driven practices in the field. Leading scholars offer an insightful reimagining of the research methods, metrics, and designs for the future of measuring and predicting customer loyalty.

Experience the Message

Max Lenderman
Experience the Message Book PDF

Author : Max Lenderman
Publisher : McClelland & Stewart
Page : 331 pages
File Size : 45,8 Mb
Release : 2010-01-05
Category : Business & Economics
ISBN : 9781551991696

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Experience the Message by Max Lenderman Pdf

Finalist for the National Business Book Award. Consumers have changed dramatically in the age of mass media, and the brand world is moving toward guerrilla and viral marketing to cut past the media clutter. In Experience the Message, Max Lenderman explains who the new marketers are, how they work, and why they matter. He guides us through today’s experiential marketing revolution, revealing how companies can interact with consumers in meaningful ways and what consumers can demand and expect.

Peer-to-Peer Leadership

Mila Baker
Peer to Peer Leadership Book PDF

Author : Mila Baker
Publisher : Berrett-Koehler Publishers
Page : 198 pages
File Size : 48,7 Mb
Release : 2014-01-06
Category : Business & Economics
ISBN : 9781609947484

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Peer-to-Peer Leadership by Mila Baker Pdf

Our leadership models are stuck in an Industrial Age, top-down mentality. But in our complex, data-drenched, 24/7 world, there is simply too much information coming from too many different directions too quickly for any one leader or group to stay on top of it. Hierarchy is breaking down everywhere—why should leadership be any different? Inspired by the peer-to-peer model of computing used in social networking and crowdsource technologies, Mila Baker shows a new way to lead. Organizations, she says, must become networks of "equipotent" nodes of power—peer leaders. The job of the leader is now to set the overall goals and direction and optimize the health of that network, not tell it what to do. In these organizations, leadership roles shift rapidly to fit the needs of any given situation. Information flows freely so those who need it can find it easily and act on it immediately. Feedback becomes an organic part of the workflow, enabling rapid course corrections. Baker shows how companies like Gore and Herman Miller have achieved long-term success practicing these principles and provides a structure that any organization can adapt to build flexibility, resiliency, and accountability.

Open Space Technology

Harrison Owen
Open Space Technology Book PDF

Author : Harrison Owen
Publisher : Berrett-Koehler Publishers
Page : 217 pages
File Size : 47,5 Mb
Release : 2008-04-28
Category : Business & Economics
ISBN : 9781576757758

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Open Space Technology by Harrison Owen Pdf

A revised and updated edition of an acknowledged classic of the Organizational Development literature. Over 30,000 of first and second editions sold.

Innovative B2B Marketing

Simon Hall
Innovative B2B Marketing Book PDF

Author : Simon Hall
Publisher : Kogan Page Publishers
Page : 377 pages
File Size : 43,7 Mb
Release : 2022-08-03
Category : Business & Economics
ISBN : 9781398604773

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Innovative B2B Marketing by Simon Hall Pdf

Navigate the B2B marketing sphere with this fully updated guide on how to better understand new customer habits, the digital era and how to shift away from outdated traditional practices. Innovative B2B Marketing is an essential guide for marketers looking for the latest approaches, models and solutions for B2B marketing. Written by one of the leading voices in the B2B marketing sphere who works with the Chartered Institute of Marketing (CIM) and other major associations, this book features real-life examples from a diverse range of sectors including marine, information technology and pharmaceutical, plus topical discussion points and challenges from key B2B marketing forums and associations. Now fully updated, the second edition of Innovative B2B Marketing features new chapters on customer attrition, B2B partnership marketing and lead nurturing, as well as further content on influencer marketing and the behaviours of millennial customers. It is accompanied by online resources which consist of case studies, web links to insightful videos and articles, and presentation slides with practical models and templates.

Business Notes

Florence Isaacs
Business Notes Book PDF

Author : Florence Isaacs
Publisher : Potter Style
Page : 155 pages
File Size : 52,8 Mb
Release : 2010-06-16
Category : Business & Economics
ISBN : 9780307874245

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Business Notes by Florence Isaacs Pdf

Isaacs takes her own advice and offers a very personal and very engaging view of an etiquette practice many would prefer to forget.

The Sea We Swim In: How Stories Work in a Data-Driven World

Frank Rose
The Sea We Swim In How Stories Work in a Data Driven World Book PDF

Author : Frank Rose
Publisher : W. W. Norton & Company
Page : 307 pages
File Size : 49,7 Mb
Release : 2021-06-29
Category : Business & Economics
ISBN : 9781324003144

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The Sea We Swim In: How Stories Work in a Data-Driven World by Frank Rose Pdf

A practical guide to "narrative thinking," and why it matters in a world defined by data. In The Sea We Swim In, Frank Rose leads us to a new understanding of stories and their role in our lives. For decades, experts from many fields—psychologists, economists, advertising and marketing executives—failed to register the power of narrative. Scientists thought stories were frivolous. Economists were knee-deep in theory. Marketers just wanted to cut to the sales pitch. Yet stories, not reasoning, are the key to persuasion. Whether we’re aware of it or not, stories determine how we view the world and our place in it. That means the tools of professional storytellers—character, world, detail, voice—can unlock a way of thinking that’s ideal for an age in which we don’t passively consume media but actively participate in it. Building on insights from cognitive psychology and neuroscience, Rose shows us how to see the world in narrative terms, not as a thesis to be argued or a pitch to be made but as a story to be told. Leading brands and top entertainment professionals already understand the vast potential of storytelling. From Warby Parker to Mailchimp to The Walking Dead, Rose explains how they use stories to establish their identity and turn ordinary people into fans—and how you can do the same.

Boeing versus Airbus

John Newhouse
Boeing versus Airbus Book PDF

Author : John Newhouse
Publisher : Vintage
Page : 274 pages
File Size : 49,7 Mb
Release : 2008-01-08
Category : Transportation
ISBN : 9781400078721

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Boeing versus Airbus by John Newhouse Pdf

The commercial airline industry is one of the most volatile, dog-eat-dog enterprises in the world, and in the late 1990s, Europe’s Airbus overtook America’s Boeing as the preeminent aircraft manufacturer. However, Airbus quickly succumbed to the same complacency it once challenged, and Boeing regained its precarious place on top. Now, after years of heated battle and mismanagement, both companies face the challenge of serving burgeoning Asian markets and stiff competition from China and Japan. Combining insider knowledge with vivid prose and insight, John Newhouse delivers a riveting story of these two titans of the sky and their struggles to stay in the air.

Igniting Customer Connections

Andrew Frawley
Igniting Customer Connections Book PDF

Author : Andrew Frawley
Publisher : John Wiley & Sons
Page : 256 pages
File Size : 44,6 Mb
Release : 2014-10-27
Category : Business & Economics
ISBN : 9781118916704

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Igniting Customer Connections by Andrew Frawley Pdf

A new data-driven approach to building customer relationships that fuel sustainable business growth Igniting Customer Connections explores how organizations of all sizes can build powerful and profitable customer relationships in a today's increasingly complex, fast-paced, and fragmented marketplace. Written by the president of one of the world's largest marketing firms, the book provides expert insights about connecting with customers effectively across all channels and over time. The central premise is a refreshingly different, evidence-based approach called Return On Experience and Engagement, or ROE2, which delivers a new way to inspire and measure customer connections—and improve business results. The traditional marketing campaign—a battle for attention with a clear launch date and endpoint—no longer works. Marketing is faster and more complex than ever, and consumers now have the power to turn off the message. Igniting Customer Connections explores the benefits of a new approach that enables companies to connect with customers, rather than just talk at them. Topics include: Why classic ROI is losing relevance as a way to measure results—and to budget marketing spend How to make powerful connections by taking full advantage of "atomic moments of truth" Amplifying the impact of customer experience and engagement Creating a continuous, measurable, repeatable process for growth The key to winning customers and building long-term business is creating positive customer experiences that inspire ongoing engagement—from Facebook "likes" to purchase decisions. Based on data and stories drawn from dozens of top brands and thousands of consumers, Igniting Customer Connections helps marketers create long-term brand equity and sustainable business growth.

The End of Marketing

Carlos Gil
The End of Marketing Book PDF

Author : Carlos Gil
Publisher : Kogan Page Publishers
Page : 241 pages
File Size : 45,7 Mb
Release : 2019-10-03
Category : Business & Economics
ISBN : 9780749497590

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The End of Marketing by Carlos Gil Pdf

WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing category FINALIST: Business Book Awards 2020 - International Business Book category Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.

Angel Customers & Demon Customers

Larry Selden,Geoffrey Colvin
Angel Customers Demon Customers Book PDF

Author : Larry Selden,Geoffrey Colvin
Publisher : Penguin
Page : 258 pages
File Size : 46,7 Mb
Release : 2003
Category : Business & Economics
ISBN : 1591840074

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Angel Customers & Demon Customers by Larry Selden,Geoffrey Colvin Pdf

Selden and Colvin show readers how to analyze customer data to understand how to get the most out of the most critical customer segments. The authors reveal how some companies (such as Best Buy and Fidelity Investments) have already moved in this direction, and what customercentric strategies are likely to become widespread in the coming years.

How to Win Friends and Influence People

Anonim
How to Win Friends and Influence People Book PDF

Author : Anonim
Publisher : ببلومانيا للنشر والتوزيع
Page : 304 pages
File Size : 40,9 Mb
Release : 2024-02-17
Category : Business & Economics
ISBN : 8210379456XXX

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How to Win Friends and Influence People by Anonim Pdf

You can go after the job you want…and get it! You can take the job you have…and improve it! You can take any situation you’re in…and make it work for you! Since its release in 1936, How to Win Friends and Influence People has sold more than 30 million copies. Dale Carnegie’s first book is a timeless bestseller, packed with rock-solid advice that has carried thousands of now famous people up the ladder of success in their business and personal lives. As relevant as ever before, Dale Carnegie’s principles endure, and will help you achieve your maximum potential in the complex and competitive modern age. Learn the six ways to make people like you, the twelve ways to win people to your way of thinking, and the nine ways to change people without arousing resentment.