The Marketisation Of Higher Education And The Student As Consumer

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The Marketisation of Higher Education and the Student as Consumer

Mike Molesworth,Richard Scullion,Elizabeth Nixon
The Marketisation of Higher Education and the Student as Consumer Book PDF

Author : Mike Molesworth,Richard Scullion,Elizabeth Nixon
Publisher : Routledge
Page : 264 pages
File Size : 55,6 Mb
Release : 2010-10-04
Category : Education
ISBN : 9781136908453

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The Marketisation of Higher Education and the Student as Consumer by Mike Molesworth,Richard Scullion,Elizabeth Nixon Pdf

Until recently government policy in the UK has encouraged an expansion of Higher Education to increase participation and with an express aim of creating a more educated workforce. This expansion has led to competition between Higher Education institutions, with students increasingly positioned as consumers and institutions working to improve the extent to which they meet ‘consumer demands’. Especially given the latest government funding cuts, the most prevalent outlook in Higher Education today is one of business, forcing institutions to reassess the way they are managed and promoted to ensure maximum efficiency, sales and ‘profits’. Students view the opportunity to gain a degree as a right, and a service which they have paid for, demanding a greater choice and a return on their investment. Changes in higher education have been rapid, and there has been little critical research into the implications. This volume brings together internationally comparative academic perspectives, critical accounts and empirical research to explore fully the issues and experiences of education as a commodity, examining: the international and financial context of marketisation the new purposes of universities the implications of university branding and promotion league tables and student surveys vs. quality of education the higher education market and distance learning students as ‘active consumers’ in the co-creation of value changing student experiences, demands and focus. With contributions from many of the leading names involved in Higher Education including Ron Barnett, Frank Furedi, Lewis Elton, Roger Brown and also Laurie Taylor in his journalistic guise as an academic at the University of Poppleton, this book will be essential reading for many.

Everything for Sale? The Marketisation of UK Higher Education

Roger Brown,Helen Carasso
Everything for Sale The Marketisation of UK Higher Education Book PDF

Author : Roger Brown,Helen Carasso
Publisher : Routledge
Page : 257 pages
File Size : 55,8 Mb
Release : 2013-02-11
Category : Education
ISBN : 9781135094386

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Everything for Sale? The Marketisation of UK Higher Education by Roger Brown,Helen Carasso Pdf

The marketisation of higher education is a growing worldwide trend. Increasingly, market steering is replacing or supplementing government steering. Tuition fees are being introduced or increased, usually at the expense of state grants to institutions. Grants for student support are being replaced or supplemented by loans. Commercial rankings and league tables to guide student choice are proliferating with institutions devoting increasing resources to marketing, branding and customer service. The UK is a particularly good example of this, not only because it is a country where marketisation has arguably proceeded furthest, but also because of the variations that exist as Scotland, Wales and Northern Ireland increasingly diverge from England. In Everything for Sale, Roger Brown argues that the competitive regime that is now applicable to our Higher Education system was the logical, and possibly inevitable, outcome of a process that began with the introduction of full cost fees for overseas students in 1980. Through chapters including: Markets and Non-Markets The Institutional Pattern of Provision The Funding of Research The Funding of Student Education Quality Assurance The Impact of Marketisation: Efficiency, diversity and equity; He shows how the evaluation and funding of research, the funding of student education, quality assurance, and the structure of the system have increasingly been organised on market or quasi-market lines. As well as helping to explain the evolution of British higher education over the past thirty years, the book contains some important messages about the consequences of introducing or extending market competition in universities’ core activities of teaching and research. This timely and comprehensive book is essential reading for all academics at University level and anyone involved in Higher Education policy.

The Marketisation of Higher Education

John D. Branch,Bryan Christiansen
The Marketisation of Higher Education Book PDF

Author : John D. Branch,Bryan Christiansen
Publisher : Springer Nature
Page : 466 pages
File Size : 49,9 Mb
Release : 2021-05-03
Category : Education
ISBN : 9783030674410

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The Marketisation of Higher Education by John D. Branch,Bryan Christiansen Pdf

This edited volume explores the nature, scope, and consequences of the marketisation of higher education. Chapters identify different practices which reflect the marketisation of higher education, and offer various perspectives on the policies and procedures which stimulate and regulate it. The volume takes a holistic approach, following the notion that the marketisation of higher education both drives and is driven by the universities which form the higher education market.

Dimensions of Marketisation in Higher Education

Peter John,Joёlle Fanghanel
Dimensions of Marketisation in Higher Education Book PDF

Author : Peter John,Joёlle Fanghanel
Publisher : Routledge
Page : 265 pages
File Size : 40,9 Mb
Release : 2015-11-06
Category : Education
ISBN : 9781317542605

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Dimensions of Marketisation in Higher Education by Peter John,Joёlle Fanghanel Pdf

Dimensions of Marketisation in Higher Education is a critical analysis of the various dimensions of marketisation in a global context, exploring governance, policy, financial, ethical and pedagogical aspects. Bringing together a selection of influential authors who draw on the work of Roger Brown, the book is a timely examination of the impact that policies regulating cost, entry and practices in higher education can have on universities, students and academics. This book explores the tensions and dilemmas marketisation brings into the educational environment for academic leaders, managers and students, arguing that they can be managed through rebalancing the relation between the market and the educational dimensions. Key topics include: The economics of higher education Students in a marketised environment Regulating a marketised sector Marketisation and higher education pedagogies Universities’ futures. Unveiling nuanced and multifaceted perspectives and providing readers with collective and forward-thinking critical analyses, Dimensions of Marketisation in Higher Education will be an authoritative reference book on policy and practice, appealing to higher education leaders, managers and scholars worldwide.

Higher Education Consumer Choice

J. Hemsley-Brown,I. Oplatka
Higher Education Consumer Choice Book PDF

Author : J. Hemsley-Brown,I. Oplatka
Publisher : Palgrave Pivot
Page : 0 pages
File Size : 47,9 Mb
Release : 2015-11-12
Category : Business & Economics
ISBN : 1137497181

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Higher Education Consumer Choice by J. Hemsley-Brown,I. Oplatka Pdf

Higher Education Consumer Choice provides a comprehensive and highly focused critical analysis of research on HE consumer choice behaviour in the UK and around the world. Ideal for students, scholars and marketing practitioners interested in consumer choice and behaviour in higher education markets, the book explores the background and context to research on HE choice including globalization, changing supply and demand, fees and costs, and concerns about social disadvantage. Focusing on personal factors that influence consumer choice, group aspects of consumer behaviour such as cultural and ethnic differences, as well as theoretical and research models, this book is designed to stimulate new debate and criticism of HE consumer choice.

Everything for Sale? The Marketisation of UK Higher Education

Roger Brown,Helen Carasso
Everything for Sale The Marketisation of UK Higher Education Book PDF

Author : Roger Brown,Helen Carasso
Publisher : Routledge
Page : 258 pages
File Size : 43,8 Mb
Release : 2013-02-11
Category : Education
ISBN : 9781135094379

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Everything for Sale? The Marketisation of UK Higher Education by Roger Brown,Helen Carasso Pdf

The marketisation of higher education is a growing worldwide trend. Increasingly, market steering is replacing or supplementing government steering. Tuition fees are being introduced or increased, usually at the expense of state grants to institutions. Grants for student support are being replaced or supplemented by loans. Commercial rankings and league tables to guide student choice are proliferating with institutions devoting increasing resources to marketing, branding and customer service. The UK is a particularly good example of this, not only because it is a country where marketisation has arguably proceeded furthest, but also because of the variations that exist as Scotland, Wales and Northern Ireland increasingly diverge from England. In Everything for Sale, Roger Brown argues that the competitive regime that is now applicable to our Higher Education system was the logical, and possibly inevitable, outcome of a process that began with the introduction of full cost fees for overseas students in 1980. Through chapters including: Markets and Non-Markets The Institutional Pattern of Provision The Funding of Research The Funding of Student Education Quality Assurance The Impact of Marketisation: Efficiency, diversity and equity; He shows how the evaluation and funding of research, the funding of student education, quality assurance, and the structure of the system have increasingly been organised on market or quasi-market lines. As well as helping to explain the evolution of British higher education over the past thirty years, the book contains some important messages about the consequences of introducing or extending market competition in universities’ core activities of teaching and research. This timely and comprehensive book is essential reading for all academics at University level and anyone involved in Higher Education policy.

Higher Education Consumer Choice

J. Hemsley-Brown,I. Oplatka
Higher Education Consumer Choice Book PDF

Author : J. Hemsley-Brown,I. Oplatka
Publisher : Springer
Page : 137 pages
File Size : 51,8 Mb
Release : 2015-11-12
Category : Business & Economics
ISBN : 9781137497208

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Higher Education Consumer Choice by J. Hemsley-Brown,I. Oplatka Pdf

Higher Education Consumer Choice provides a comprehensive and highly focused critical analysis of research on HE consumer choice behaviour in the UK and around the world. Ideal for students, scholars and marketing practitioners interested in consumer choice and behaviour in higher education markets, the book explores the background and context to research on HE choice including globalization, changing supply and demand, fees and costs, and concerns about social disadvantage. Focusing on personal factors that influence consumer choice, group aspects of consumer behaviour such as cultural and ethnic differences, as well as theoretical and research models, this book is designed to stimulate new debate and criticism of HE consumer choice.

The Marketisation of English Higher Education

Colin McCaig
The Marketisation of English Higher Education Book PDF

Author : Colin McCaig
Publisher : Emerald Group Publishing
Page : 196 pages
File Size : 54,5 Mb
Release : 2018-09-17
Category : Education
ISBN : 9781787438576

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The Marketisation of English Higher Education by Colin McCaig Pdf

This book traces the development of a fully marketised higher education system in England over a 30-year period, and identifies five distinct stages of market reforms culminating in the Higher Education and Research Act. It employs a critical policy discourse analysis and addresses several key aspects of the current higher education landscape.

Consuming Higher Education

Joanna Williams
Consuming Higher Education Book PDF

Author : Joanna Williams
Publisher : A&C Black
Page : 179 pages
File Size : 40,6 Mb
Release : 2013-01-17
Category : Education
ISBN : 9781441183606

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Consuming Higher Education by Joanna Williams Pdf

Reflects on the link between constructing students as consumers and the purpose of higher education, and the implications for student identity and learning.

EBOOK: Marketing Higher Education

Felix Maringe,Paul Gibbs
EBOOK Marketing Higher Education Book PDF

Author : Felix Maringe,Paul Gibbs
Publisher : McGraw-Hill Education (UK)
Page : 213 pages
File Size : 47,8 Mb
Release : 2008-12-16
Category : Education
ISBN : 9780335236862

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EBOOK: Marketing Higher Education by Felix Maringe,Paul Gibbs Pdf

How can Higher Education Institutions (HEIs) position themselves to be competitive in global market economies? How has widening participation affected the marketing of HEIs? What kind of students do employers want in the twenty-first century? The marketing of higher education has become a natural consequence of the market in which HEIs are created and function. The shift from government grant to fee income, the homogenization of institutions under the title, ‘University’, the rhetoric of diversification and the realization of competition for students based on reputation and brand (academic and otherwise) has driven institutions to embrace the market. This book is unique in considering these matters as well its attempt to examine the relationship between marketing and the education that is being marketed. These issues are global and touch on the very nature of the place of HEIs in society as well as how they need to position themselves to compete. The readership for this book includes those studying higher education management, as well as those interested in higher education policy issues, but it has something of interest for all those engaged in higher education today.

A University Education

David Willetts
A University Education Book PDF

Author : David Willetts
Publisher : Oxford University Press
Page : 432 pages
File Size : 43,5 Mb
Release : 2017-11-17
Category : Education
ISBN : 9780191080043

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A University Education by David Willetts Pdf

Universities have a crucial role in the modern world. In England entrance to universities is by nation-wide competition which means English universities have an exceptional influence on schools - a striking theme of the book. This important book first investigates the university as an institution and then tracks the individual on their journey to and through university. In A University Education, David Willetts presents a compelling case for the ongoing importance of the university, both as one of the great institutions of modern society and as a transformational experience for the individual. The book also makes illuminating comparisons with higher education in other countries, especially the US and Germany. Drawing on his experience as UK Minister for Universities and Science from 2010 to 2014, the author offers a powerful account of the value of higher education and the case for more expansion. He covers controversial issues in which he was involved from access for disadvantaged students to the introduction of £9,000 fees. The final section addresses some of the big questions for the future, such as the the relationship between universities and business, especially in promoting innovation.. He argues that the two great contemporary trends of globalisation and technological innovation will both change the university significantly. This is an authoritative account of English universities setting them for the first time in their new legal and regulatory framework.

Rethinking Children as Consumers

Cyndy Hawkins
Rethinking Children as Consumers Book PDF

Author : Cyndy Hawkins
Publisher : Taylor & Francis
Page : 182 pages
File Size : 40,5 Mb
Release : 2016-09-13
Category : Education
ISBN : 9781317205876

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Rethinking Children as Consumers by Cyndy Hawkins Pdf

Children are significant consumers of services such as health, welfare, educational institutions and the environment. Alongside this, the marketization of childhood means that children are exposed to advertising and marketing through a wide range of media on a daily basis. Examining key debates on children’s power, status and citizenship issues, it considers the wider implications of how consumerism impacts on children‘s health, well-being and life chances. This timely book explores childhood and consumerism through four key strands: children as consumers of services; children as consumers of space; the link between citizenship and consumption; the influences of the marketization of childhood. Rethinking Children as Consumers will be essential reading for students, researchers, practitioners and policy makers who are interested in the topic of consumerism across early childhood, childhood, youth and society.

Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices

Tripathi, Purnendu
Marketing Strategies for Higher Education Institutions Technological Considerations and Practices Book PDF

Author : Tripathi, Purnendu
Publisher : IGI Global
Page : 388 pages
File Size : 46,9 Mb
Release : 2013-05-31
Category : Business & Economics
ISBN : 9781466640153

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Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices by Tripathi, Purnendu Pdf

Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for students. Information and communication technologies have enhanced and changed the nature and context of communication exchange, allowing for a broader range of competition. Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices provides different aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and distance education. Highlighting research studies, experiences, and cases on educational marketing, this book is essential for educational planners, administrators, researchers, and marketing practitioners involved in all aspects of educational development.

Self and Social Identity in Educational Contexts

Kenneth I. Mavor,Michael J. Platow,Boris Bizumic
Self and Social Identity in Educational Contexts Book PDF

Author : Kenneth I. Mavor,Michael J. Platow,Boris Bizumic
Publisher : Taylor & Francis
Page : 366 pages
File Size : 46,6 Mb
Release : 2017-02-24
Category : Education
ISBN : 9781317599760

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Self and Social Identity in Educational Contexts by Kenneth I. Mavor,Michael J. Platow,Boris Bizumic Pdf

This innovative volume integrates social identity theory with research on teaching and education to shed new and fruitful light on a variety of different pedagogical concerns and practices. It brings together researchers at the cutting edge of new developments with a wealth of teaching and research experience. The work in this volume will have a significant impact in two main ways. First and foremost, the social identity approach that is applied will provide the theoretical and empirical platform for the development of new and creative forms of practice in educational settings. Just as the application of this theory has made significant contributions in organisational and health settings, a similar benefit will accrue for conceptual and practical developments related to learners and educators – from small learning groups to larger institutional settings – and in the development of professional identities that reach beyond the classroom. The chapters demonstrate the potential of applying social identity theory to education and will stimulate increased research activity and interest in this domain. By focusing on self, social identity and education, this volume investigates with unprecedented clarity the social and psychological processes by which learners’ personal and social self-concepts shape and enhance learning and teaching. Self and Social Identity in Educational Contexts will appeal to advanced students and researchers in education, psychology and social identity theory. It will also be of immense value to educational leaders and practitioners, particularly at tertiary level.

Speaking of Universities

Stefan Collini
Speaking of Universities Book PDF

Author : Stefan Collini
Publisher : Verso Books
Page : 304 pages
File Size : 51,7 Mb
Release : 2017-03-28
Category : Education
ISBN : 9781786631404

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Speaking of Universities by Stefan Collini Pdf

A devastating analysis of what is happening to our academia In recent decades there has been an immense global surge in the numbers both of universities and of students. In the UK alone there are now over 140 institutions teaching more subjects to nearly 2.5 million students. New technology offers new ways of learning and teaching. Globalization forces institutions to consider a new economic horizon. At the same time governments have systematically imposed new procedures regulating funding, governance, and assessment. Universities are being forced to behave more like business enterprises in a commercial marketplace than centres of learning. In Speaking of Universities, historian and critic Stefan Collini analyses these changes and challenges the assumptions of policy-makers and commentators. He asks: does “marketization” threaten to destroy what we most value about education; does this new era of “accountability” distort what it purports to measure; and who does the modern university belong to? Responding to recent policies and their underlying ideology, the book is a call to “focus on what is actually happening and the clichés behind which it hides; an incitement to think again, think more clearly, and then to press for something better.”