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Author : Rowell, George Presbury & Co
Publisher : Unknown
Page : 882 pages
File Size : 40,5 Mb
Release : 1870
Category : American newspapers
ISBN : UCAL:B4502129
Author : George P. Rowell & Co. (New York, N.Y.)
Publisher : Unknown
Page : 872 pages
File Size : 46,5 Mb
Release : 1870
Category : Advertising
ISBN : OCLC:1048813690
Author : George P. Rowell and Company
Publisher : Forgotten Books
Page : 884 pages
File Size : 44,7 Mb
Release : 2018-09-14
Category : Reference
ISBN : 1390308375
Excerpt from The Men Who Advertise: An Account of Successful Advertisers, Together With Hints on the Method of Advertising W'e also have endeavored to set forth in our pages the superiority of ad vertising in newspapers over that of other kinds. The handbills are thrown away and the posters not read, and it is safe to say that an advertisement cost ing five dollars will reach twice as many people and be read by twice as many as the same money put in a handbill. Take the New York Tribune, charging in the thirty-six hundred dollars a page, and we take this because its rates are the highest and the size of the page the largest. It circulates about two hundred thousand copies. Place this same matter in the shape of a cir calar and distribute it, and it will be found to be much less generally read, besides costing more. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author : George Presbury & Co Rowell
Publisher : Sagwan Press
Page : 880 pages
File Size : 49,5 Mb
Release : 2018-02-09
Category : Electronic
ISBN : 1377265366
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author : Anonim
Publisher : Unknown
Page : 362 pages
File Size : 55,6 Mb
Release : 1892
Category : Advertising
ISBN : COLUMBIA:CU04607384
Author : Dave Marinaccio
Publisher : Simon and Schuster
Page : 232 pages
File Size : 45,8 Mb
Release : 2015-11-03
Category : Business & Economics
ISBN : 9781628726213
A bestselling author and advertising veteran shares a life’s lessons from the ad trade. Dave Marinaccio, cofounder and the creative director of LMO Advertising, is a veteran of the industry who, as a young man starting out, studied stand-up at Second City in Chicago. He later wrote an international bestseller, All I Really Need to Know I Learned from Watching Star Trek. His equally entertaining new book takes us inside the world of advertising, offering stories and observations from his three decades at some of America's best-known agencies, working with clients from Pizza Hut to the Holocaust Museum. In short, punchy chapters, Dave pulls back the curtain and shares his insights on how marketing decisions are made and other lessons. His topics range from logos, the big idea, and selling perfume to how we undervalue our gifts, to do-overs, celebrities, and "meetingsmanship." And more than a few lessons turn out to be apt not just for business but for our stressed-out lives. Admen, Mad Men, and the Real World of Advertising is written to be easily digestible by interns, CEOS, or anyone who has ever watched a television commercial or clicked on a banner ad. Irreverent, packed with useful information, and unflinchingly honest, it is a serious business book by a seriously funny man and a must for anyone who lives, works, or plays in today's commercial culture.
Author : George Presbury & Co Rowell
Publisher : Legare Street Press
Page : 0 pages
File Size : 50,9 Mb
Release : 2023-07-18
Category : Electronic
ISBN : 1020508558
The Men Who Advertise is a fascinating time capsule of the world of advertising in early 20th century America. Featuring profiles of successful advertisers, this book also includes a comprehensive directory of newspapers and periodicals published in the United States, as well as their advertising rates. It is an invaluable resource for historians, advertisers, and anyone interested in the history of American media. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author : Steve Craig
Publisher : SAGE
Page : 285 pages
File Size : 46,8 Mb
Release : 1992-02-26
Category : Social Science
ISBN : 9780803941632
Although studies of men and masculinity have gained momentum, little has been published that focuses on the media and their relationship to men as men. Men, Masculinity and the Media addresses this shortcoming. Scholars from across the social sciences investigate past media research on men and masculinity. They also examine how the media serve to construct masculinities, how men and their relationships have been depicted and how men respond to media images. From comic books and rock music to film and television, this groundbreaking volume scrutinizes the interrelationship among men, the media and masculinity.
Author : Basil G. Englis
Publisher : Psychology Press
Page : 278 pages
File Size : 50,6 Mb
Release : 2013-11-19
Category : Business & Economics
ISBN : 9781317759775
Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this volume reflect awareness of both similarities and differences within and across cultures. They include analyses of methodological issues, theoretical investigations of cultural and social values and their implications for marketing specialists, studies of gender- and sub-culture specific advertising, and investigations of advertising efforts in several different international markets. The scholars and advertising professionals who contributed these chapters will have much to say to consumer psychologists and marketing specialists alike.
Author : Jeffrey Jensen Arnett
Publisher : SAGE
Page : 1105 pages
File Size : 40,5 Mb
Release : 2007
Category : Language Arts & Disciplines
ISBN : 9781412905305
Publisher Description
Author : Kerri P. Steinberg
Publisher : Rutgers University Press
Page : 232 pages
File Size : 47,9 Mb
Release : 2015-02-16
Category : Social Science
ISBN : 9780813573878
It is easy to dismiss advertising as simply the background chatter of modern life, often annoying, sometimes hilarious, and ultimately meaningless. But Kerri P. Steinberg argues that a careful study of the history of advertising can reveal a wealth of insight into a culture. In Jewish Mad Men, Steinberg looks specifically at how advertising helped shape the evolution of American Jewish life and culture over the past one hundred years. Drawing on case studies of famous advertising campaigns—from Levy’s Rye Bread (“You don’t have to be Jewish to love Levy’s”) to Hebrew National hot dogs (“We answer to a higher authority”)—Steinberg examines advertisements from the late nineteenth-century in New York, the center of advertising in the United States, to trace changes in Jewish life there and across the entire country. She looks at ads aimed at the immigrant population, at suburbanites in midcentury, and at hipster and post-denominational Jews today. In addition to discussing campaigns for everything from Manischewitz wine to matzoh, Jewish Mad Men also portrays the legendary Jewish figures in advertising—like Albert Lasker and Bill Bernbach—and lesser known “Mad Men” like Joseph Jacobs, whose pioneering agency created the brilliantly successful Maxwell House Coffee Haggadah. Throughout, Steinberg uses the lens of advertising to illuminate the Jewish trajectory from outsider to insider, and the related arc of immigration, acculturation, upward mobility, and suburbanization. Anchored in the illustrations, photographs, jingles, and taglines of advertising, Jewish Mad Men features a dozen color advertisements and many black-and-white images. Lively and insightful, this book offers a unique look at both advertising and Jewish life in the United States.
Author : De Pelsmacker, Patrick
Publisher : Edward Elgar Publishing
Page : 192 pages
File Size : 41,7 Mb
Release : 2022-01-21
Category : Business & Economics
ISBN : 9781802200898
This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And what are the implications of the offline–online shift?
Author : Anonim
Publisher : Unknown
Page : 1436 pages
File Size : 53,7 Mb
Release : 1868
Category : Electronic
ISBN : UOM:39015081921317
Author : Anonim
Publisher : Unknown
Page : 348 pages
File Size : 41,9 Mb
Release : 1893
Category : Credit
ISBN : CORNELL:31924060635376
Author : Sam Delaney
Publisher : Unknown
Page : 0 pages
File Size : 44,8 Mb
Release : 2016-02-04
Category : Advertising, Political
ISBN : 0571312403
How did a bunch of unelected, unaccountable admen end up running British politics? What happened when a rag-tag band of scruffs and smart-arses invaded Westminster, sprinkling creative fairy dust over earnest politicians? How much did snappy slogans and simplistic sound bites influence election results and even government policies? Sam talks to the people at the heart of it: Alistair Campbell, Peter Mandelson, Tim Bell, Maurice Saatchi, Norman Tebbit, Neil Kinnock - and many more. Everything is here - the moment Margaret Thatcher met the Saatchi brothers, the famous 'Labour Isn't Working' poster and the infamous 'Demon Eyes' campaign. Here, too, are the stories they didn't want you to hear: the man who snorted coke in Number 10, the fist-fights in Downing Street, the all-day champagne binges in Westminster. Dark, revealing and frequently hilarious, Mad Men and Bad Men is a hugely entertaining behind-the-scenes tour of the election campaigns of the last four decades.