The Pocketbook Of Audience Research

Author : JOKE. HERMES,Linda Kopitz
Publisher : Routledge
Page : 0 pages
File Size : 47,5 Mb
Release : 2023-11-30
Category : Electronic
ISBN : 1032325119

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The Pocketbook of Audience Research by JOKE. HERMES,Linda Kopitz Pdf

Focusing on qualitative methods, The Pocketbook of Audience Research uses contemporary, global television and cross-media examples to explain essential approaches to audience research and outline how they can be employed. This handy guide is divided into three parts: The first part, 'Watching Post-Television', offers 'television' as a shortcut to understanding today's platform media and gives an introduction to key theoretical terms such as representation, identity and community. The second part, 'Methods with Method', introduces different methodological tools to study cross media texts and practices from an audience-led perspective. With individual chapters covering ethnography, textual analysis and visual methodologies, this part also functions as a toolset and starting point for small research projects. The third part, 'Methods in Action' offers a variety of recent case studies to show how these methodological principles work in practice. Drawing on different genres from drama to sports, The Pocketbook of Audience Research gives a sense of what audience-led cross-media research can achieve. This concise, accessible book gives students, early-career researchers and creative professionals the tools to do useful and inspiring audience research, whether for a paper, a proposal or a market survey.

Author : Joke Hermes,Linda Kopitz
Publisher : Taylor & Francis
Page : 179 pages
File Size : 42,9 Mb
Release : 2023-12-18
Category : Social Science
ISBN : 9781000994834

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The Pocketbook of Audience Research by Joke Hermes,Linda Kopitz Pdf

Focusing on qualitative methods, The Pocketbook of Audience Research uses contemporary, global television and cross-media examples to explain essential approaches to audience research and outline how they can be employed. This handy guide is divided into three parts: the first part, ‘Watching Post-Television’, offers ‘television’ as a shortcut to understanding today’s platform media and gives an introduction to key theoretical terms such as representation, identity and community. The second part, ‘Methods with Method’, introduces different methodological tools to study cross-media texts and practices from an audience-led perspective. With individual chapters covering ethnography, textual analysis and visual methodologies, this part also functions as a toolset and starting point for small research projects. The third part, ‘Methods in Action’, offers a variety of recent case studies to show how these methodological principles work in practice. Drawing on different genres from drama to sports, The Pocketbook of Audience Research gives a sense of what audience-led cross-media research can achieve. This concise, accessible book gives students, early-career researchers and creative professionals the tools to do useful and inspiring audience research, whether for a paper, a proposal or a market survey.

Author : Danielle Sarver Coombs
Publisher : Rowman & Littlefield
Page : 249 pages
File Size : 44,8 Mb
Release : 2021-06-18
Category : Language Arts & Disciplines
ISBN : 9781538145531

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The Consumer Insights Handbook by Danielle Sarver Coombs Pdf

At its core, consumer insights research is fun. Fast paced, creative, and exciting, working in this field means constant interaction and engagement with people, concepts, and ideas. The work is dynamic and intellectually challenging, celebrating innovative approaches that lead to unique explanations of and solutions for important problems. Whether you are working on a media product or a strategic communication campaign, successfully reaching your audience and meeting your objectives requires good research. The Consumer Insights Handbook flips the typical model presented in mass communication research textbooks to emphasize that data should be used to understand people as thoughtful, deliberative audiences. As such, research should be done with the goal of better understanding target audiences in a meaningful way. With this orientation in mind, these insight-driven research projects allow media practitioners and strategic communication professionals to tap into audiences’ wants, needs, and desires through messaging and products designed to resonate. Guided by the author’s own experience in the field as well as guidance from current practitioners on the client, boutique, and agency sides, this book offers an accessible, thorough, and compelling perspective on how to plan for and complete consumer insights research projects from the initial RFP to the final presentation of findings. Each chapter includes a guide for how to conduct in-class research, quotes and recommendations from experts in the field, and case studies and real-world examples.

Author : Virginia Nightingale
Publisher : John Wiley & Sons
Page : 562 pages
File Size : 52,5 Mb
Release : 2013-12-04
Category : Social Science
ISBN : 9781118721391

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The Handbook of Media Audiences by Virginia Nightingale Pdf

This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. Details the study of audiences and how it is changing in relation to digital media Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them Includes contributions from some of the most outstanding international scholars in the field

Author : Tom O'Regan,Mark Balnaves,Jason Sternberg
Publisher : Univ. of Queensland Press
Page : 380 pages
File Size : 51,8 Mb
Release : 2002
Category : Business & Economics
ISBN : 070223205X

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Mobilising the Audience by Tom O'Regan,Mark Balnaves,Jason Sternberg Pdf

The first comprehensive integration of industry and academic audience research in Australia, this book introduces new directions in method and analysis. It is a contemporary probe into 'audience-making' and illustrates the ways marketers, producers and governments mobilise an audience. Case studies of Gen X, computer gaming, child audiences.

Author : Helen Wood
Publisher : Taylor & Francis
Page : 164 pages
File Size : 46,8 Mb
Release : 2024-02-21
Category : Social Science
ISBN : 9781003816614

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Audience by Helen Wood Pdf

This accessible guide through audience studies’ histories outlines a contemporary Cultural Studies approach to audiences for the digital age. This book is not a survey of all existing audience research. Instead, its chapters survey parts of the field in order to draw some ‘through-lines’ from older traditions to contemporary debates, giving students a ‘way in’ to thinking about the current landscape from an ‘audience-sensitive’ perspective. In order to do this, the book utilises a series of verbs to organise and cut a path through audience research and register its ongoing relevance today. These verbs are: audience, anchor, mean, feel and work. The list is not exhaustive and the reader is invited to think about what verbs they would add or change throughout the book. Audience suggests renewing the importance of ‘form’ as a cultural process and in ‘circling-back’ to Cultural Studies’ ‘circuit of culture’, it proposes a modified framework for ‘the digital circuit’. Each chapter opens with a particular scenario for the reader to reflect upon and asks a specific question to help orient the account of research that is to come, especially for those new to Media and Cultural Studies and to audience studies. Written in an engaging and accessible style, this book is ideal for both students and researchers of Media and Cultural Studies.

Author : James Webster,Patricia F. Phalen,Lawrence Lichty
Publisher : Routledge
Page : 338 pages
File Size : 43,7 Mb
Release : 2005-10-18
Category : Business & Economics
ISBN : 9781135603427

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Ratings Analysis by James Webster,Patricia F. Phalen,Lawrence Lichty Pdf

Ratings Analysis: The Theory and Practice of Audience Research provides a thorough and up-to-date presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the to

Author : Karen Ross,Virginia Nightingale
Publisher : McGraw-Hill Education (UK)
Page : 208 pages
File Size : 42,8 Mb
Release : 2003-12-16
Category : Social Science
ISBN : 9780335227631

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Media and Audiences by Karen Ross,Virginia Nightingale Pdf

“a simple yet excellent overview of the multilayered path of audience research, tracing its evolution over the last century…” European Journal of Communication *How has the concept of 'the audience' changed over the past 50 years? *How do audiences become producers and not just consumers of media texts? *How are new media affecting the ways in which audiences are researched? The audience has been a central concept in both in media and cultural studies for some considerable time, not least because there seems little point exploring forms of increasingly global communication in terms of their content if the targets of media messages are not also the focus of study. This book ranges across a wide literature, taking both a chronological as well as thematic approach, in order to explore the ways in which the audience, as an analytical concept has changed, as well as examining the relationships which audiences have with texts and the ways in which they exert their power as consumers. We also look at the political economy of audiences and the ways in which they are 'delivered' to advertisers as well as attending to the ratings war being waged by broadcasters and the development of narrowcasting and niche audiences. Finally, the book looks ahead to the future of audience research, suggesting that new genres such as 'reality TV' and new ICTs such as the internet, are already revolutionising the way in which research with audiences is taking place in the 21st century, not least because of the level of interactivity enabled by new media.

Author : Anonim
Publisher : Unknown
Page : 6 pages
File Size : 52,9 Mb
Release : 1919
Category : Electronic
ISBN : OCLC:72012313

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Bericht über die Feier des 100jährigen Gründungstages des Ordens by Anonim Pdf

Author : Andy Ruddock
Publisher : SAGE
Page : 208 pages
File Size : 54,8 Mb
Release : 2000-12-05
Category : Language Arts & Disciplines
ISBN : 9781446239490

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Understanding Audiences by Andy Ruddock Pdf

The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences, Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both. Understanding Audiences: demonstrates how - practically - to investigate media power; places audience research - from early mass communication models to cultural studies approaches - in their historical and epistemological context; explores the relationship between theory and method; concludes with a consideration of the long-running debate on media effects; includes exercises which invite readers to engage with the practical difficulties of conducting social research.

Author : Geoffroy Patriarche,Helena Bilandzic,Jakob Linaa Jensen,Jelena Jurišić
Publisher : Routledge
Page : 258 pages
File Size : 53,7 Mb
Release : 2013-07-31
Category : Social Science
ISBN : 9781134064823

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Audience Research Methodologies by Geoffroy Patriarche,Helena Bilandzic,Jakob Linaa Jensen,Jelena Jurišić Pdf

The transformations of people’s relations to media content, technologies and institutions raise new methodological challenges and opportunities for audience research. This edited volume aims at contributing to the development of the repertoire of methods and methodologies for audience research by reviewing and exemplifying approaches that have been stimulated by the changing conditions and practices of audiences. The contributions address a range of issues and approaches related to the diversification, integration and triangulation of methods for audience research, to the gap between the researched and the researchers, to the study of online social networks, and to the opportunities brought about by Web 2.0 technologies as research tools.

Author : Barrie Gunter
Publisher : SAGE
Page : 324 pages
File Size : 54,8 Mb
Release : 2000-02-11
Category : Language Arts & Disciplines
ISBN : 076195659X

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Media Research Methods by Barrie Gunter Pdf

Assessing the relative strengths and weaknesses of qualitative and quantitative methods, this book examines the methodological perspectives adopted by media researchers in their attempts to understand the nature of media in society.

Author : Denis McQuail
Publisher : SAGE
Page : 177 pages
File Size : 53,9 Mb
Release : 1997-07-28
Category : Language Arts & Disciplines
ISBN : 9780761910022

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Audience Analysis by Denis McQuail Pdf

`The book is essentially for a student of mass communication or may be of interest to the communications expert into communications reserach, theory or operations research. The author addresses a specific "audience" and does it to perfection with a simple very readable presentation' - The Economic TimesDenis McQuail provides a coherent and succinct account of the concept of `media audience' in terms of its history and its place in present-day media theory and research. McQuail describes and explains the main types of audience and the main traditions and fields of audience research.Audience Analysis explains the contrast between social scientific and humanistic approaches and gives due weight to the view `from the audience' as well as the view `from the media'. McQuail summarizes key research findings and assesses the impact of new media developments, especially transnationalization and new interactive technology. The book concludes with an evaluation of the continued relevance of the audience concept under conditions of rapid media change. Audience Analysis provides both an overview of past research and a guide to current thinking.

Author : David Mort
Publisher : Routledge
Page : 207 pages
File Size : 50,7 Mb
Release : 2019-06-04
Category : Social Science
ISBN : 9780429674686

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UK Statistics by David Mort Pdf

First published in 1992, the aim of this volume is to provide an introduction to the range of UK published statistical sources now available to business users. It is not a comprehensive review of UK statistical publishing but a guide to key sources of information in selected subject areas of particular relevance to business users. The coverage, content, methods of collection and limitations of major titles and services in each subject area are described. Published statistics are important sources of information for business and industry and most statistics either come from official sources, produced by central government, or non-official sources such as trade associations, professional bodies, market research organizations and economic research institutes. Examples are used to show the strengths and weaknesses of statistical sources and to compare different sources. A bibliography of all the sources mentioned is included at the end of the book; Appendix 1 gives the names and addresses of contacts for further information and Appendix 2 is a list of selected abbreviations and acronyms.

Author : Virginia Nightingale
Publisher : Psychology Press
Page : 188 pages
File Size : 44,9 Mb
Release : 1996
Category : Performing Arts
ISBN : 0415143985

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Studying Audiences by Virginia Nightingale Pdf

"A critical overview of two decades of research into the television audience" -- [i].