The Political Campaign Desk Reference

Author : Michael P. McNamara
Publisher : Unknown
Page : 264 pages
File Size : 53,6 Mb
Release : 2012
Category : Political Science
ISBN : 1432787322

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The Political Campaign Desk Reference by Michael P. McNamara Pdf

Used in campaigns and classrooms throughout the United States, The Political Campaign Desk Reference is synonymous with planning and winning. Whether you are a candidate for office or just helping a campaign, the Political Campaign Desk Reference will make your team stronger. From planning the early stages of the campaign and asking the basic questions to mapping out the campaigns winning message and building a budget and time line, the Political Campaign Desk Reference covers it all. An entire chapter dedicated to fundraising will help every organization become better at raising money. If you have The Political Campaign Desk Reference, be glad. If your opponent has The Political Campaign Desk Reference, then get a copy for yourself.

Author : Michael P. McNamara
Publisher : Unknown
Page : 214 pages
File Size : 53,5 Mb
Release : 2008
Category : Literary Criticism
ISBN : STANFORD:36105215334785

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The Political Campaign Desk Reference by Michael P. McNamara Pdf

The book you don't want your opponent to have. I use The Political Campaign Desk Reference as the basic text in my courses on political campaigning. It's a practical guide that helps my students understand how a winning political campaign is put together. I'm sure many of them will continue to use it after they graduate and start running campaigns of their own - Terry Grundy, University of Cincinnati "Urban Lobbying" courses in the School of Planning "With instruction on how to form the backbone of a strong campaign and how to plan to win, this is the book you don't want your opponent to have. The chapter on fundraising alone will make this book an excellent investment for any candidate or organization" - Michael P. McNamara, Author

Author : Michael McNamara
Publisher : Campaignguy Press
Page : 294 pages
File Size : 44,5 Mb
Release : 2020-01-09
Category : Political Science
ISBN : 1944266070

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The Political Campaign Desk Reference by Michael McNamara Pdf

Builders don't construct skyscrapers without a plan. Sport teams don't take the field without a plan. Teachers don't enter the classroom without a plan. So why would a candidate run for office without a plan? The Political Campaign Desk Reference is the guide that will walk you through your candidate experience from beginning to building your plan to executing your plan. Don't run for office without a plan. Don't run for office without the Political Campaign Desk Reference!

Author : Ron Faucheux
Publisher : Rowman & Littlefield
Page : 225 pages
File Size : 53,5 Mb
Release : 2002
Category : Campaign management
ISBN : 9781590770108

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Running for Office by Ron Faucheux Pdf

"Providing practical insights and vote-winning tips, this book is an invaluable resource for candidates - newcomer, challenger and experienced incumbent alike - pursuing a political career at any level." "As campaigns have become more expensive, sophisticated, and competitive, today's candidates need a clear understanding of the challenges they will face - as well as the tools and techniques available to them." "Put together in one place for the first time, Running for Office covers the essentials of assembling a winning campaign, from big-picture items to the smallest details."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

Author : Catherine Shaw
Publisher : Routledge
Page : 338 pages
File Size : 44,9 Mb
Release : 2018-03-13
Category : Political Science
ISBN : 9780429958823

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The Campaign Manager by Catherine Shaw Pdf

Everything you need to know about Vote by Mail! Successful campaign manager and three-term mayor of Ashland, Oregon, Catherine Shaw presents the must-have handbook for navigating local campaigns. This clear and concise handbook gives political novices and veterans alike a detailed, soup-to-nuts plan for organizing, funding, publicizing, and winning local political campaigns. Finding the right message and targeting the right voters are clearly explained through specific examples, anecdotes, and illustrations. Shaw also provides in-depth information on assembling campaign teams and volunteers, canvassing, how to conduct a precinct analysis, and how to campaign on a shoestring budget. The Campaign Manager is an encouraging, lucid presentation of how to win elections at the local level.The sixth edition has been fully revised to include new and expanded coverage of contemporary campaign management-from digital ads and new social media tools to data-driven voter targeting tactics and vote by mail strategies.

Author : M. Andrew Grey
Publisher : M. Evans
Page : 252 pages
File Size : 50,6 Mb
Release : 1999-02-23
Category : Political Science
ISBN : 9781461663058

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How To Win A Local Election, Revised by M. Andrew Grey Pdf

Revised and updated, this is the most practical, most detailed handbook ever published on the techniques and approaches you need to run a successful campaign for any local office.

Author : Nolan Crouse
Publisher : FriesenPress
Page : 160 pages
File Size : 41,5 Mb
Release : 2021-06-02
Category : Political Science
ISBN : 9781039114630

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The Political Campaign “How-to” Guide by Nolan Crouse Pdf

“I wasn’t lucky. I deserved it.” - Prime Minister Margaret Thatcher The Political Campaign “How-to” Guide is a book that offers step-by-step guidelines on how to win an election as well as providing answers to questions a candidate may have about campaign planning. Whether running for Chief, mayor, reeve, councillor, MLA, MP or trustee in an indigenous, provincial, federal, municipal or school board election, this detailed book will provide candidates with the knowledge they need to run a successful campaign. Nolan Crouse, MBA, CCMP(TM) served as councillor and mayor in Canada for 13 years. In this book, he shares the secrets to his success in winning four consecutive election campaigns. From making the initial decision to run for office, to putting together an effective campaign team and brand, to fundraising, door knocking, message delivery and advertising – all the way to election day and beyond – this book offers valuable tips, insights, knowledge and tactics that have been proven to be useful and effective. Complete with checklists, great stories, images and examples, The Political Campaign “How-to” Guide is a must-read for anyone with an interest in running for public office for the first time or running for re-election in Canada. Most of the key principles also apply to all orders of elected office in the United States and many other democracies around the world.

Author : Edward Schwartzman
Publisher : Routledge
Page : 367 pages
File Size : 54,7 Mb
Release : 2017-07-05
Category : Political Science
ISBN : 9781351499002

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Political Campaign Craftsmanship by Edward Schwartzman Pdf

Over one billion dollars are spent in presidential election years on an expensive art form: political campaigns. Many political observers believe that at least half that amount is wasted. But, which half? Edward Schwartzman answers that question based upon experience gained in seventy-five campaigns. "Political Campaign Craftsmanship" treats both the art and science of campaigning, describing the procedures basic to modern professional campaigning. This practical guide to campaigns covers the entire process and gives specific strategies for every phase.

Author : Michael D. Cohen
Publisher : Rowman & Littlefield
Page : 205 pages
File Size : 42,9 Mb
Release : 2021-06-15
Category : Political Science
ISBN : 9781538153819

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Modern Political Campaigns by Michael D. Cohen Pdf

Modern Political Campaigns brings together academic, practical, and interviews to help understand how professionalism, technology, and speed have revolutionized elections, creating more voter-centric races for public office. Dr. Michael D. Cohen, a 20+ year veteran of working on, teaching, and writing about political campaigns take readers through how campaigns are organized, state-of-the-art tools of the trade, and how some of the most interesting people in politics got their big breaks. The book takes readers through clear-eyed chapters on parties and elections, campaign planning and management, fundraising, independent groups, vulnerability and opposition research, data and analytics, focus groups and polling, earned, paid and social media, and field operations. Finally, the book revisits the Permanent Campaign in terms of modern approaches to winning elections raising questions about today’s uniform preference for turnout over persuasion and what that means for our American democracy. Modern Political Campaigns will appeal to students and political activists interested in working in political campaigns. It is also a great read for anyone who wants to better understand the nuts and bolts of campaigns in practical terms from professionals, and the opportunities they provide all of us to be more engaged citizens and hold our leaders more accountable each Election Day.

Author : Brandon Lewis
Publisher : Lulu.com
Page : 186 pages
File Size : 52,9 Mb
Release : 2012-01-01
Category : Reference
ISBN : 9781105323577

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How to Raise Money for Political Office: The Original Guide to Winning Elections Through Aggressive, Organized Fundraising by Brandon Lewis Pdf

How to Raise Money for Political Office will teach you how to gain a significant financial advantage over your opponent by letting you in on the secrets most paid political consultants don't want you to know. Developing a campaign narrative, budgeting, prospecting for donors, building a finance committee, and organizing your campaign office are all crucial to your success. Learn how to build a war chest with outstanding events, compelling letters, and engaging online fundraising. It's all inside.

Author : Arnold Steinberg
Publisher : Free Press
Page : 298 pages
File Size : 47,8 Mb
Release : 1976
Category : Political Science
ISBN : UOM:39015003479295

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The Political Campaign Handbook by Arnold Steinberg Pdf

Author : Edward Schwartzman
Publisher : Transaction Publishers
Page : 368 pages
File Size : 51,9 Mb
Release : 2024-06-28
Category : Political Science
ISBN : 9781412831093

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Political Campaign Craftsmanship by Edward Schwartzman Pdf

Over one billion dollars are spent in presidential election years on an expensive art form: political campaigns. Many political observers believe that at least half that amount is wasted. But which half? Edward Schwartzman answers that question based upon experience gained in seventy-five campaigns. Political Campaign Craftsmanship treats both the art and science of campaigning, describing the procedures basic to modern professional campaigning. This practical guide to campaigns covers the entire process and gives specific strategies for every phase.

Author : Jeff Blodgett,Bill Lofy,Ben Goldfarb,Erik Peterson
Publisher : U of Minnesota Press
Page : 384 pages
File Size : 48,5 Mb
Release : 2008-07-10
Category : Political Science
ISBN : 9781452929873

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Winning Your Election the Wellstone Way by Jeff Blodgett,Bill Lofy,Ben Goldfarb,Erik Peterson Pdf

As the 2008 presidential race dominates political discussion and media coverage worldwide, thousands of lesser-known local contests are being hard-fought in our neighborhoods, cities, and states. Winning Your Election the Wellstone Way is based on the work of Wellstone Action, a leading-edge progressive training center that has instructed thousands of political activists, campaign managers, and volunteers, of whom more than two hundred have gone on to run for office and win. Jeff Blodgett and Bill Lofy analyze the crucial lessons learned from many successful (and several losing) campaigns and demystifies what it takes to run for—and win—a political seat. This companion guide to Politics the Wellstone Way, the best-selling introduction to political action, features the in-depth knowledge that campaigns need to take energy and engagement to the next level—getting elected. With detailed and informative examples from progressive campaigns at every level throughout the United States, Winning Your Election the Wellstone Way combines grassroots organizing with political strategy, articulating a bold populist agenda. If you have ever considered volunteering for a political candidate, working for a campaign, or even running for public office yourself, Winning Your Election the Wellstone Way is the key resource you need to devise a sophisticated, progressive, and successful strategy and, ultimately, affect people’s lives for the better.

Author : Ronald A. Faucheux
Publisher : M. Evans
Page : 690 pages
File Size : 50,7 Mb
Release : 2003-10-15
Category : Political Science
ISBN : 9781590771969

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Winning Elections by Ronald A. Faucheux Pdf

This is an advanced guide to running political campaigns. It provides invaluable, practical advice from the leading pros in the industry.

Author : Daniel M. Shea,Michael John Burton
Publisher : Praeger
Page : 260 pages
File Size : 45,8 Mb
Release : 2006
Category : Political Science
ISBN : UOM:39015066414510

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Campaign Craft by Daniel M. Shea,Michael John Burton Pdf

Shea and Burton present a lively, comprehensive exploration of cutting-edge political campaign management. They cover all aspects of present-day political campaigns, from understanding the context of a particular campaign, to fundraising tips, to strategic thinking and scores of winning voter contact techniques. With careful attention and hard work, even average citizens can oversee sophisticated, state-of-the-art political campaigns. Those who try will find no aid more valuable than this book. Bringing to bear both academic and professional experience, Shea and Burton present a lively, comprehensive exploration of cutting-edge political campaign management. They cover every aspect of present-day political campaigning, from understanding the context of a particular campaign (national trends, the media market, demographic research, etc.) to strategic thinking and specific voter contact techniques that work. These techniques include tactical use of fundraising, paid media, free media--including the Internet--and get-out-the-vote drives. Throughout the text, the authors present up-to-date analysis, peppered with examples from national, state, and local campaigns. Campaign Craft is a comprehensive guide to modern electioneering--a must read for candidates and political activists, scholars, researchers, and all those interested in knowing how to run modern, high-tech campaigns.