The Power Of Promise How To Win And Keep Customers By Telling The Truth About Your Brand

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The Power of Promise: How to Win and Keep Customers by Telling the Truth about Your Brand

Ken Mosesian
The Power of Promise How to Win and Keep Customers by Telling the Truth about Your Brand Book PDF

Author : Ken Mosesian
Publisher : Bowker Identifier Services
Page : 154 pages
File Size : 55,5 Mb
Release : 2018-09-27
Category : Business & Economics
ISBN : 1732789509

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The Power of Promise: How to Win and Keep Customers by Telling the Truth about Your Brand by Ken Mosesian Pdf

Trust lies at the heart of every good customer experience. But how do you create trust and deliver on the promise of your brand? Whether you are a business owner or an employee deeply invested in delivering on your organization's brand promise, the most powerful way to fulfill that promise begins with becoming aligned with who you really are. The Power of Promise teaches you how to understand, declare, map, train, and deliver exactly what you've promised your customers, which enhance your bottom line, meet and exceed the expectations of your customers and improve the work experience for you and your staff. In this informative, practical, inspirational book, Ken Mosesian shows you not only how to identify the promise of your brand, but also how to deliver it to your customers. Mosesian combines more than 20 years of experience in the field of business consulting with real-life examples to provide actionable steps that will improve leadership, communication and conflict resolution skills, and help you to effectively evaluate and improve your customers' experiences, converting them into advocates. Humans are experiential beings and collectors of experiences. You're not just selling a computer, or an accounting service, or a sandwich. You're selling the totality of the experience, the emotion that goes with it, and the promise underlying it all. The Power of Promise is the perfect book for anyone who wants to ensure their brand evokes the kind of emotion in their customers that delights them and inspires them to return again and again.

The Power of Why

C. Richard Weylman
The Power of Why Book PDF

Author : C. Richard Weylman
Publisher : Houghton Mifflin Harcourt
Page : 181 pages
File Size : 48,5 Mb
Release : 2013
Category : Business & Economics
ISBN : 9780544026889

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The Power of Why by C. Richard Weylman Pdf

When customers are deciding to buy, they have one focus: they want to know WIIFM (What's In It For Me). Weylman reveals to readers everywhere how to bring consumer-centric marketing to their own organization.

The Laws of Brand Storytelling: Win—and Keep—Your Customers’ Hearts and Minds

Ekaterina Walter,Jessica Gioglio
The Laws of Brand Storytelling Win and Keep Your Customers Hearts and Minds Book PDF

Author : Ekaterina Walter,Jessica Gioglio
Publisher : McGraw Hill Professional
Page : 288 pages
File Size : 43,7 Mb
Release : 2018-11-02
Category : Business & Economics
ISBN : 9781260440201

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The Laws of Brand Storytelling: Win—and Keep—Your Customers’ Hearts and Minds by Ekaterina Walter,Jessica Gioglio Pdf

From the bestselling authors of The Power of Visual Storytelling comes the highly anticipated follow-up, The Laws of Brand Storytelling―the definitive quick-reading rulebook for how to use the power of storytelling to win over customers’ hearts, minds, and long-term loyalty We have been sharing stories from the beginning of human civilization―for good reason. Stories captivate our attention and build communities by bringing ideas, emotions, and experiences to life in a memorable way. This is proving to be an increasingly potent strategy in the era of the connected digital consumer. With consumers more empowered than ever before, your brand isn’t what you say it is anymore, it is what consumers say it is. As a result, capturing customers’ hearts and minds today requires businesses to prioritize emotional connections with customers, to be in the moment, having authentic conversations, to share relevant, inspiring stories that move and motivate people to take action. How? By following these laws: •The Protagonist Laws: Know Who You Are•The Strategy Laws: Understand Your Goals•The Discovery Laws: Find Your Story•The Story-Making Laws: Craft Your Story•The Channel Laws: Share Your Story•The Laws of Engagement: Engage with Your Communities Packed with inspiring tips, strategies, and stories from two leading marketing innovators, The Laws of Brand Storytelling shows business leaders and marketing professionals the power storytelling has to positively impact and differentiate your business, attract new customers, and inspire new levels of brand advocacy. The authors lay down the law―literally―for readers through a compelling step-by-step process of defining who you are as a brand, setting a clear strategy, sourcing the best stories for your business, and crafting and delivering compelling narratives for maximum effect. Win your customers’ hearts and minds, and you win their business and their loyalty.

The Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success

Duane Knapp
The Brand Promise How Ketel One Costco Make A Wish Tourism Vancouver and Other Leading Brands Make and Keep the Promise That Guarantees Success Book PDF

Author : Duane Knapp
Publisher : McGraw Hill Professional
Page : 290 pages
File Size : 54,6 Mb
Release : 2008-04-13
Category : Business & Economics
ISBN : 9780071641425

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The Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success by Duane Knapp Pdf

Brand expert, popular speaker, and Fortune 500 advisor Duane Knapp presents The BrandPromise®, his secret formula for becoming a Genuine Brand. Making the right promise, keeping it, and fulfilling your BrandPromise commitment will transform your business or organization into a “one-of-a-kind” brand that customers, employees, and shareholders will trust and support for years to come. “A brand's promise is the new currency for success,” says Knapp, who teaches from personal experience, having built or advised hundreds of successful brands worldwide. Duane Knapp's Promise philosophy has been highly acclaimed and extensively referenced and quoted in hundreds of publications and books. Brand success rests on three principles: 1) Provide a unique experience with products or services that enhance your customer's lives 2) Inspire employee partnership, passion, and support 3) Create a perception of exceptional value and distinctive benefits and deliver on your promise. Genuine Brands make a promise and keep it. This promise begins with a different mindset than business as usual. It's not just about doing a good job-it's about optimizing the emotional and functional benefits from a customer's perspective. The BrandPromise applies to every type of organization, from associations, philanthropic enterprises (charities and non-profits), and personal brands (celebrities, athletes and executives), to professional service firms (doctors), entrepreneurs, small businesses, and member-centric businesses (credit unions and co-ops). Knapp provides insights from a wide range of executives and leaders with in-depth analyses of many Genuine Brands, including Ketel One, Costco, the Make-A-Wish Foundation, Destination Marketing Association International, SAFE Credit Union, Annika Sorenstam, Callison Architecture, RK Dixon, Bartell Hotels, and Tourism Vancouver. The BrandPromise book reveals the secrets that all kinds of organizations including associations, philanthropic enterprises (charities and non-profits), and personal brands (celebrities, athletes and executives), to professional service firms, such as doctors, entrepreneurs, small businesses, and member-centric businesses such as credit unions and co-ops. The BrandPromise also explains how celebrities can utilize the secrets of BrandScience to enhance their image and perceptions and features a Brand Profile on Annika Sorenstam. According to Knapp, “Annika’s strategy is a perfect guide for any individual or celebrity that is interested in optimizing their success. “Great stars may be born, but it’s the celebrities that embrace the principles of BrandScience that enjoy long term brand success.” The BrandPromise features insights from other celebrities including Oprah, Greg Norman, and Rachael Ray.

Why CRM Doesn't Work

Frederick Newell
Why CRM Doesn t Work Book PDF

Author : Frederick Newell
Publisher : John Wiley & Sons
Page : 290 pages
File Size : 54,8 Mb
Release : 2010-05-21
Category : Business & Economics
ISBN : 9780470884805

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Why CRM Doesn't Work by Frederick Newell Pdf

CRM was supposed to help businesses better understand their customers and increase efficiency. Yet most companies are not getting the return they expected. Is it possible to make customers happy and, at the same time, improve ROI? Is there a practical, affordable way to get customers to say what they really want? In Why CRM Doesn't Work, leading international marketing consultant Frederick Newell explains why it's time to change the game to CMR (Customer Management of Relationships). CMR allows companies to empower customers so they'll reveal what kind of information they want, what level of service they want to receive, and how to communicate with them--where, when, and how often. It is a bold solution for businesspeople at all levels in all industries who want to stay ahead of the curve in the development of customer loyalty. Newell shows by lesson and example why the current CRM isn't working, what needs to change, and how to put the CMR philosophy to work--without additional expense. The book includes case studies of good and bad relationship marketing from companies as diverse as Kraft Foods, Procter & Gamble, Budweiser, Charles Schwab, Dell, IBM, Lands' End, Sports Authority, Radio Shack, and Staples. With the knowledge in this book, a company can learn to build long-term relationships and bring in profits instead of relying on one-time sales. Why CRM Doesn't Work is important reading for companies of every size that are trying to satisfy and sell to today's consumer.

Einstein's Business

Dawson Church
Einstein s Business Book PDF

Author : Dawson Church
Publisher : Elite Books
Page : 500 pages
File Size : 53,5 Mb
Release : 2007-01-10
Category : Business & Economics
ISBN : 9781600700156

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Einstein's Business by Dawson Church Pdf

At this threshold of our species' evolution there is an increasing recognition that new approaches are needed to create the radical changes necessary for humanity to survive on this planet. Business is not exempt-it's at the center of this radical change. Business can even be the lynchpin around which the rest of social transformation takes place, and can lead the way as we relinquish our addiction to control and to the extreme competitiveness that has paralyzed us and prevented us from uniting to address the urgency of the crisis at hand. In this anthology, some of the best-selling business authors of today infuse their visions, experiences, and insights into the ongoing conversation about how to find solutions to seemingly impossible challenges. The guiding principles for the book are derived from the inspiring, timeless wisdom of Albert Einstein, a man who modeled the ability to be a channel for intuitive, imaginative, and collective intelligence. From that realm we can draw on collective intelligence to re-invent ourselves and transform business.

Delivering the Promise of Your Brand

Brian D. Till,Donna D. Heckler
Delivering the Promise of Your Brand Book PDF

Author : Brian D. Till,Donna D. Heckler
Publisher : Pearson Education
Page : 19 pages
File Size : 40,7 Mb
Release : 2009-10-16
Category : Business & Economics
ISBN : 9780132143325

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Delivering the Promise of Your Brand by Brian D. Till,Donna D. Heckler Pdf

This Element is an ecerpt from The Truth About Creating Brands People Love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Available in print and digital formats. Build a brand that everyone in the organization owns, lives, loves--and shines through in every customer interaction. A brand is a promise you make to your consumers. That promise has two parts: what you say you are promising, and what you actually deliver. Don’t assume the brand is owned by marketing. Marketing is the quarterback, calling plays for the brand, but every person and department is crucial to its success.

The Complete Idiot's Guide to Great Customer Service

Ron Karr
The Complete Idiot s Guide to Great Customer Service Book PDF

Author : Ron Karr
Publisher : Penguin
Page : 366 pages
File Size : 53,8 Mb
Release : 2003-01-13
Category : Business & Economics
ISBN : 9781101198537

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The Complete Idiot's Guide to Great Customer Service by Ron Karr Pdf

You're no idiot, of course. You skillfully manage your kids' temper tantrums, diplomatically handle office politics, and even pleasantly deal with your friends' bickering. But when it comes to handling customer service, you feel utterly lost. It's time to make great customer service an indispensable part of your daily operation! The Complete Idiot's Guide® to Great Customer Service teaches you how to create the "Service Difference"—service that genuinely pleases your customers and sets your organization apart from the pack.

Brand Real

Laurence Vincent
Brand Real Book PDF

Author : Laurence Vincent
Publisher : AMACOM
Page : 364 pages
File Size : 54,5 Mb
Release : 2012-03-28
Category : Business & Economics
ISBN : 9780814416778

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Brand Real by Laurence Vincent Pdf

Brand Real is a business strategy guide for making a brand’s promise stand up at every customer touch point. Packed with proven, repeatable management practices, the book shows how to establish a clean brand architecture while avoiding the needless complexity that has tripped up many promising companies. Author Laurence Vincent presents cautionary tales of supposed brand superstars as well as instructive case studies of genuine brand giants like American Express, Apple, Cisco, Google, Qualcomm, Virgin, and others. Readers will learn how to connect the outward-facing elements of their brands--logos, advertising, imagery, communications--directly to the core elements of business strategy. Most importantly, they’ll explore the correlation between a succinct, efficient brand and powerful, lasting connections with their customers.Companies are becoming increasingly creative in their branding strategies--building identities ranging from the warm and fuzzy to the ultra cool and edgy. But it seems many of these enterprises forget that a brand, at its heart, is a promise to deliver. Brand Real ensures your customers’ experiences lives up to that promise and that their loyalties stay with you.

Lead Right for Your Company's Type

William Schneider
Lead Right for Your Company s Type Book PDF

Author : William Schneider
Publisher : AMACOM
Page : 224 pages
File Size : 53,5 Mb
Release : 2017-07-20
Category : Business & Economics
ISBN : 9780814438008

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Lead Right for Your Company's Type by William Schneider Pdf

Every year, businesses needlessly fail because they adapted the wrong strategies suited for their organization’s strengths. A mid-tier retail chain is derailed by leadership demands for superior products instead of reliably low prices. A software giant is brought to its knees by prioritizing profits over innovation. A small arts college is destabilized by top-down rules designed for a predictable and dependable company. There is no one-size-fits-all game plan for success when it comes to the wide array of businesses today. Success starts with knowing the kind of business you’re really in. In Lead Right for Your Company’s Type, learn the four categories that every enterprise falls into, depending on their customer promise: customized (e.g., ad agency), predictable and dependable (e.g., utility company), benevolent (e.g., educational institution), and best in class (e.g., high-tech company like Apple). Then follow a proven five-step process to help you in diagnosing your organization’s ills and stop them at their source.When leadership practices fit the customer promise and company type, the organization thrives. But apply the wrong practices and the mismatch pulls the enterprise apart. Lead Right for Your Company’s Type will help you find the best strategies for success for your unique business.

The Truth about Transformation

Kevin Novak
The Truth about Transformation Book PDF

Author : Kevin Novak
Publisher : Kevin Novak
Page : 270 pages
File Size : 40,5 Mb
Release : 2023-07-22
Category : Business & Economics
ISBN : 9798986620114

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The Truth about Transformation by Kevin Novak Pdf

“Any organization that seeks transformation desires to take advantage of new opportunities and growth. Most organizations turn to technology as the major driver of change. But technology is an enabler, not a silver bullet. Mistaking technology for transformation will lead an organization to failure. True transformative change requires an understanding of the human factors at play, how conscious and subconscious behaviors can derail any plan, and how society is influencing your organization. Change is the only constant. An evolving reality is emerging, one that will fundamentally change who we are, how we work, and how organizations will be relevant today and in the future. The truth about transformation is not what you may think. This guide to organizational transformation will surprise, confound, provoke, and challenge every ingrained belief. The future is out there, and the truth about transformation will change how you lead.”

Key Performance Indicators For Dummies

Bernard Marr
Key Performance Indicators For Dummies Book PDF

Author : Bernard Marr
Publisher : John Wiley & Sons
Page : 320 pages
File Size : 53,8 Mb
Release : 2015-01-22
Category : Business & Economics
ISBN : 9781118913246

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Key Performance Indicators For Dummies by Bernard Marr Pdf

A complete guide to using KPIs to drive organisationalperformance Is your business on track to achieve success? Key PerformanceIndicators For Dummies covers the essential KPIs that areuseful to all kinds of businesses, and includes more than 100different ways leaders can monitor and drive performance in theirorganisations. This book helps managers understand the crucial KPIs that shouldbe implemented for all different aspects of the organisation,including financial performance, operational and internalprocesses, sales and marketing, customer satisfaction and more.Good KPIs should be unique to every business, as every business hasdifferent objectives. To meet this need, the book provides toolsand templates that leaders can use to develop unique KPIs that bestsuit their particular organisation or industry. Learn to design KPIs that are unique to your business and fitclosely to your strategic objectives Determine which KPI questions you should be asking to achievethe right insights for your business Learn the specific KPIs that are appropriate for differentbusiness circumstances Turn KPIs into deep insights by mastering related reporting andcommunications practices KPIs are a crucial part of every manager's toolkit, and areessential for helping to monitor the execution of businessstrategies and measure results. Key Performance Indicators ForDummies moves beyond a basic discussion of what KPIs are, andwhy they are needed to provide a complete guide for learning todesign and use specific KPIs to drive organisationalperformance.

The Power of One

Ron Luce
The Power of One Book PDF

Author : Ron Luce
Publisher : Harper Collins
Page : 198 pages
File Size : 46,7 Mb
Release : 2003-09-04
Category : Religion
ISBN : 9781418529840

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The Power of One by Ron Luce Pdf

Being a teenager in today's world is a trying time for a young Christian's heart, mind and faith. Ron Luce helps teens know that they are not alone, by encouraging them to stand up and be counted among the faithful. Topics included are: Standing up to peer pressure Standing up to your friends Standing up for purity Standing up at work The Power of One has the bold answers to the hard questions teens have to face. It's about the most basic part of being a Christian--Standing Up for what you believe. Once you can Stand Up, you're ready to start walking wherever Jesus wantes to lead you.

Bold

Shaun Smith,Andy Milligan
Bold Book PDF

Author : Shaun Smith,Andy Milligan
Publisher : Kogan Page Publishers
Page : 336 pages
File Size : 47,5 Mb
Release : 2011-04-03
Category : Business & Economics
ISBN : 9780749463458

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Bold by Shaun Smith,Andy Milligan Pdf

WINNER: CMI Management Book of the Year Awards 2012 - E-book Category More than ever before business success depends on standing out from the crowd and delivering authentic experiences that turn your customers into advocates for your business. BOLD tells the stories of 14 companies that prove that brand building is now about completely rethinking the customer experience and redefining the relationship you have with your customers. Each inspiring story is told by the executives involved who were brave enough to pursue audacious goals, challenge industry norms and win. BOLD puts the spotlight on Virgin Galactic, Innocent, O2, Air Asia X, Chilli Beans, Six Senses Resorts and Spas, Burberry, BBH, The Geek Squad, TNT Express, JCB, WWF, Umpqua Bank and Zappos.com. These inspiring case studies demonstrate that putting purpose before profit, going way beyond what customers expect and relentlessly differentiating themselves from everyone else - in other words, being bold in thought, bold in execution and bold in measuring their success in new ways - pays off.

The Power of IT

Jan de Sutter
The Power of IT Book PDF

Author : Jan de Sutter
Publisher : The Power of IT
Page : 508 pages
File Size : 52,9 Mb
Release : 2004
Category : Business & Economics
ISBN : 9781594578670

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The Power of IT by Jan de Sutter Pdf

There's more to IT than technology!Yes, IT involves computers, software, and services, but good IT synthesizes these elements with a concentration on how your organization can best meet its goals. Increasingly, the IT department is the hub of any company-and companies expect IT managers to accomplish a variety of tasks with limited resources. Thus, CIOs must hone their organizational and managerial skills to run the most effective program possible.Join author Jan De Sutter as he details the range of methodologies necessary for effective IT management, from how to align your IT department with the mission of your organization to how to measure and present the results of your work. The Power of IT is a must-have for CIOs, IT managers, IT professionals, and MBA students everywhere, and is sure to become a much-utilized resource in company libraries, business management courses, and the personal collections of those who not only want to get IT done, but who also want to do IT right.