The Routledge Companion To Consumer Behavior

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The Routledge Companion to Consumer Behavior

Michael R. Solomon,Tina M. Lowrey
The Routledge Companion to Consumer Behavior Book PDF

Author : Michael R. Solomon,Tina M. Lowrey
Publisher : Routledge
Page : 751 pages
File Size : 40,8 Mb
Release : 2017-09-22
Category : Business & Economics
ISBN : 9781315526911

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The Routledge Companion to Consumer Behavior by Michael R. Solomon,Tina M. Lowrey Pdf

The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an international set of scholars, many of whom are "household names", to examine the diverse approaches to consumer behavior topics. The editors employ a micro to macro structure, dividing each topic into three parts: one reflecting foundational work, one focused on emerging trends, and one covering practical applications. Each part examines the relationship between consumer behaviour and motivation, including well-being, gender, social class, and more, and concludes with practitioner perspectives on the challenges and opportunities that come with understanding customers. Readers will gain insight into how drives that are constantly in flux relate to other aspects of human cognition and behavior, allowing them to reach customers successfully, and to meet their needs. With contributions from leading scholars, including Sidney Levy and Jagdish Sheth, this volume sets the standard as the most comprehensive, cutting-edge resource on the subject of consumer behavior. Students of consumer behaviour and marketing will find this a useful exploration of a fast-moving field, fundamental to the welfare of companies, government, non-profits, and consumers. It will also benefit new and established academic researchers as well as practitioners who want to stay on top of current knowledge.

The Routledge Companion to Consumer Behavior Analysis

Gordon R. Foxall
The Routledge Companion to Consumer Behavior Analysis Book PDF

Author : Gordon R. Foxall
Publisher : Routledge
Page : 470 pages
File Size : 53,7 Mb
Release : 2015-08-20
Category : Business & Economics
ISBN : 9781317913467

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The Routledge Companion to Consumer Behavior Analysis by Gordon R. Foxall Pdf

The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental perspectives to illuminate the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the contributing authors have created a unique anthology for understanding consumer preference by bringing together the very latest research and thinking in consumer behavior analysis. This comprehensive and innovative volume ranges over a broad multi-disciplinary perspective from economic psychology, behavioral psychology and experimental economics, but its chief focus is on the critical evaluation of consumer choice in the natural settings of affluent, marketing-oriented economies. By focussing on human economic and social choices, which involve social exchange, it explores and reveals the enormous potential of consumer behavior analysis to illuminate the role of modern marketing-oriented business organizations in shaping and responding to consumer choice. This will be of particular interest to academics, researchers and advanced students in marketing, consumer behavior, behavior analysis, social psychology, behavioral economics and behavioral psychology.

The Routledge Companion to Identity and Consumption

Ayalla Ruvio,Russell W. Belk
The Routledge Companion to Identity and Consumption Book PDF

Author : Ayalla Ruvio,Russell W. Belk
Publisher : Routledge
Page : 424 pages
File Size : 49,6 Mb
Release : 2013
Category : Business & Economics
ISBN : 9780415783064

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The Routledge Companion to Identity and Consumption by Ayalla Ruvio,Russell W. Belk Pdf

The Routledge Companion to Identity and Consumption introduces the reader to state-of-the-art research, written by the world's leading scholars regarding the interplay between identity and consumption. With chapters discussing the theory, research and practical implications of the relationships between identity and consumption, including, for example the way they change across our life span, this book will be a valuable reference source for students and academics from a variety of disciplines.

The Routledge Companion to the Future of Marketing

Luiz Moutinho,Enrique Bigné,Ajay K. Manrai
The Routledge Companion to the Future of Marketing Book PDF

Author : Luiz Moutinho,Enrique Bigné,Ajay K. Manrai
Publisher : Routledge
Page : 698 pages
File Size : 43,8 Mb
Release : 2014-01-10
Category : Business & Economics
ISBN : 9781136242854

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The Routledge Companion to the Future of Marketing by Luiz Moutinho,Enrique Bigné,Ajay K. Manrai Pdf

The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of academics, moving their thinking processes from current thinking into new perspectives and advances in marketing knowledge. Selected Contents: Part 1: New Paradigms and Philosophical Insights Part 2: Contributions from other Scientific Fields Part 3: Reconnecting with Consumers and Markets Part 4: New Methodological Insights in Scholarly Research in the Field

The Routledge Companion to Digital Consumption

Rosa Llamas,Russell Belk
The Routledge Companion to Digital Consumption Book PDF

Author : Rosa Llamas,Russell Belk
Publisher : Routledge
Page : 457 pages
File Size : 42,8 Mb
Release : 2013-05-07
Category : Business & Economics
ISBN : 9781136253379

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The Routledge Companion to Digital Consumption by Rosa Llamas,Russell Belk Pdf

The first generation that has grown up in a digital world is now in our university classrooms. They, their teachers and their parents have been fundamentally affected by the digitization of text, images, sound, objects and signals. They interact socially, play games, shop, read, write, work, listen to music, collaborate, produce and co-produce, search and browse very differently than in the pre-digital age. Adopting emerging technologies easily, spending a large proportion of time online and multitasking are signs of the increasingly digital nature of our everyday lives. Yet consumer research is just beginning to emerge on how this affects basic human and consumer behaviours such as attention, learning, communications, relationships, entertainment and knowledge. The Routledge Companion to Digital Consumption offers an introduction to the perspectives needed to rethink consumer behaviour in a digital age that we are coming to take for granted and which therefore often escapes careful research and reflective critical appraisal.

The Routledge Companion to Marketing History

D.G. Brian Jones,Mark Tadajewski
The Routledge Companion to Marketing History Book PDF

Author : D.G. Brian Jones,Mark Tadajewski
Publisher : Routledge
Page : 740 pages
File Size : 46,6 Mb
Release : 2016-01-29
Category : Business & Economics
ISBN : 9781134688753

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The Routledge Companion to Marketing History by D.G. Brian Jones,Mark Tadajewski Pdf

The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history, this companion provides nine country-specific histories of marketing practice as well as a broad analysis of the field, including: the histories of advertising, retailing, channels of distribution, product design and branding, pricing strategies, and consumption behavior. While other collections have provided an overview of the history of marketing thought, this is the first of its kind to do so from the perspective of companies, industries, and even whole economies. The Routledge Companion to Marketing History ranges across many countries and industries, engaging in substantive detail with marketing practices as they were performed in a variety of historical periods extending back to ancient times. It is not to be missed by any historian or student of business.

The Routledge Companion to Strategic Marketing

Bodo B. Schlegelmilch,Russell S. Winer
The Routledge Companion to Strategic Marketing Book PDF

Author : Bodo B. Schlegelmilch,Russell S. Winer
Publisher : Routledge
Page : 501 pages
File Size : 51,8 Mb
Release : 2020-11-24
Category : Business & Economics
ISBN : 9781351038645

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The Routledge Companion to Strategic Marketing by Bodo B. Schlegelmilch,Russell S. Winer Pdf

The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include up-to-date thinking on a diverse range of marketing strategy topics. Readers benefit from the latest strategic insights of leading experts from universities around the world. Contributing authors are from, among others, the U.S. (Berkeley, Cornell, MIT, New York University, Texas A&M), Europe (the Hanken School of Economics, INSEAD, the University of Oxford, the University of Groningen, WU Vienna) and Asia (the Indian School of Business, Tongji University). The topics addressed include economic foundations of marketing strategy, competition in digital marketing strategy (e.g. mobile payment systems and social media strategy), marketing strategy, and corporate social responsibility, as well as perspectives on capturing the impact of marketing strategy. Collectively, this authoritative guide is an accessible tool for researchers, students, and practitioners.

The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism

Saurabh Kumar Dixit
The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism Book PDF

Author : Saurabh Kumar Dixit
Publisher : Taylor & Francis
Page : 484 pages
File Size : 48,9 Mb
Release : 2017-04-07
Category : Business & Economics
ISBN : 9781317334705

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The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism by Saurabh Kumar Dixit Pdf

Consumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangeably denoted by the terms ‘traveller behaviour’, ‘tourist behaviour’ or ‘guest behaviour’. Consumer behaviour acts as an origin for every tourism and hospitality marketing activity. It offers an understanding of why people tend to choose certain products or services and what sort of factors influence them in making their decision. The decision process of buying tourism products or services takes time, because they are mostly intangible in nature due to which there are many risks involved in their buying process. The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism aims to explore and critically examine current debates, critical reflections of contemporary ideas, controversies and pertinent queries relating to the rapidly expanding discipline of consumer behaviour in hospitality and tourism. The Handbook offers a platform for dialogue across disciplinary and national boundaries and areas of study through its diverse coverage. It is divided into six parts: Part I offers an overview of consumer behaviour; Part II focuses on the service quality perspectives of consumer behaviour; Part III deliberates on customer satisfaction and consumer behaviour linkages; Part IV explores the re-patronage behaviour of consumers; Part V addresses the vital issues concerning online consumer behaviour; and Part VI elaborates upon other emerging paradigms of consumer behaviour. Although there is no dearth of empirical studies on different viewpoints of consumer behaviour, there is a scarcity of literature providing conceptual information. The present Handbook is organised to offer a comprehensive theoretical body of knowledge narrating consumer behaviour, especially for hospitality and tourism businesses and operations. It attempts to fill this research gap by offering a 'globalised' volume comprising chapters organised using both practical and academic approaches. This Handbook is essential reading for students, researchers and academics of Hospitality as well as those of Tourism, Marketing, International Business and Consumer Behaviour.

Young Consumer Behaviour

Ayantunji Gbadamosi
Young Consumer Behaviour Book PDF

Author : Ayantunji Gbadamosi
Publisher : Routledge
Page : 434 pages
File Size : 43,8 Mb
Release : 2017-11-22
Category : Business & Economics
ISBN : 9781351819053

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Young Consumer Behaviour by Ayantunji Gbadamosi Pdf

Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available evidence shows that they cannot be ignored in the marketplace dynamics as they consume goods and services in their households and are involved in various other active roles in their household consumption including making decisions where applicable. Hence, the landscape of young consumer behaviour is changing. Young Consumer Behaviour: A Research Companion focusses on exploring the behaviour of young consumers as individuals and societal members. The chapters address different aspects of consumption activities of children as individuals like motivation, involvement, perception, learning, attitude, the self, and personality. Similarly, chapters on consumer behaviour in social settings contextualised to young consumers including culture, sub-culture, family, and groups are incorporated into the book. This book fills a gap in the literature by addressing the dynamics of consumption patterns of this consumer group, in relation to various marketing stimuli and different stakeholders. It combines eclectic perspectives on the topic and specifically, bridges the gap between historical perspectives and contemporary issues. Building on the extant literature in the field of marketing and consumer behaviour, this book is a compendium of research materials and constitutes an essential reference source on young consumer behaviour issues with both academic and managerial implications.

The Routledge Companion to Ethnic Marketing

Ahmad Jamal,Lisa Peñaloza,Michel Laroche
The Routledge Companion to Ethnic Marketing Book PDF

Author : Ahmad Jamal,Lisa Peñaloza,Michel Laroche
Publisher : Routledge
Page : 539 pages
File Size : 48,8 Mb
Release : 2015-06-19
Category : Business & Economics
ISBN : 9781136164217

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The Routledge Companion to Ethnic Marketing by Ahmad Jamal,Lisa Peñaloza,Michel Laroche Pdf

The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences becomes all the more crucial. This is the challenge in an increasingly international marketplace and a problem that the world's most powerful businesses must solve. From this challenge has grown the exciting discipline of ethnic marketing, which seeks to understand the considerable opportunities and challenges presented by cultural and ethnic diversity in the marketplace. To date, scholarship in the area has been lively but disparate. This volume brings together cutting-edge research on ethnic marketing from thought leaders across the world. Each chapter covers a key theme, reflecting the increasing diversity of the latest research, including models of culture change, parenting and socialization, responses to web and advertising, role of space and social innovation in ethnic marketing, ethnic consumer decision making, religiosity, differing attitudes to materialism, acculturation, targeting and ethical and public policy issues. The result is a solid framework and a comprehensive reference point for consumer researchers, students, and practitioners.

Essentials of Consumer Behavior

Debra L. Stephens
Essentials of Consumer Behavior Book PDF

Author : Debra L. Stephens
Publisher : Taylor & Francis
Page : 220 pages
File Size : 48,9 Mb
Release : 2016-10-26
Category : Business & Economics
ISBN : 9781317648857

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Essentials of Consumer Behavior by Debra L. Stephens Pdf

Essentials of Consumer Behavior offers an alternative to traditional textbooks for graduate students. Shorter than competing books, but no less rigorous, it includes unique material on vulnerable consumers and ethics. Balancing a strong academic foundation with a practical approach, Stephens emphasizes that consumer behavior does not simply equate to buyer behavior. She examines the thoughts, feelings, and behaviors that shape consumers’ attitudes and motivations in relation to brands, products, and marketing messages. Providing a concise guide to the discipline, the author covers key themes such as vulnerable consumers, new technologies, and collaborative consumption. The book is supported by a rich companion website offering links to videos and podcasts, surveys, quizzes, further readings, and more. It will be a valuable text for any graduate student of consumer behavior or marketing, as well as any interested consumers.

The Routledge Companion to Financial Services Marketing

Tina Harrison,Hooman Estelami
The Routledge Companion to Financial Services Marketing Book PDF

Author : Tina Harrison,Hooman Estelami
Publisher : Routledge
Page : 897 pages
File Size : 41,7 Mb
Release : 2014-12-05
Category : Business & Economics
ISBN : 9781134095629

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The Routledge Companion to Financial Services Marketing by Tina Harrison,Hooman Estelami Pdf

Interest in Financial Services Marketing has grown hugely over the last few decades, particularly since the financial crisis, which scarred the industry and its relationship with customers. It reflects the importance of the financial services industry to the economies of every nation and the realisation that the consumption and marketing of financial services differs from that of tangible goods and indeed many other intangible services. This book is therefore a timely and much needed comprehensive compendium that reflects the development and maturation of the research domain, and pulls together, in a single volume, the current state of thinking and debate. The events associated with the financial crisis have highlighted that there is a need for banks and other financial institutions to understand how to rebuild trust and confidence, improve relationships and derive value from the marketing process. Edited by an international team of experts, this book will provide the latest thinking on how to manage such challenges and will be vital reading for students and lecturers in financial services marketing, policy makers and practitioners.

Perspectives on Consumer Choice

Gordon R. Foxall
Perspectives on Consumer Choice Book PDF

Author : Gordon R. Foxall
Publisher : Springer
Page : 326 pages
File Size : 45,5 Mb
Release : 2016-10-11
Category : Business & Economics
ISBN : 9781137501219

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Perspectives on Consumer Choice by Gordon R. Foxall Pdf

Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today’s consumer. Confronted by competing brands and products, services, and e-tailed opportunities that are but a click away, how does the consumer choose among them to achieve the particular array of goods to suit their lifestyle? Consumer researchers often seek to explain consumer choice by attributing it to beliefs, desires, attitudes, and intentions in the absence of any theoretical justification. Perspectives on Consumer Choice is the outcome of a research program that employs cognitive explanations in a responsible and disciplined way to genuinely elucidate consumer choice in social scientific terms. Employing a reasoned approach to understanding consumption, this book builds upon theoretical and empirical research in economic psychology, behavioral economics and philosophy as well as marketing and consumer research.

Routledge International Handbook of Consumer Psychology

Cathrine V. Jansson-Boyd,Magdalena J. Zawisza
Routledge International Handbook of Consumer Psychology Book PDF

Author : Cathrine V. Jansson-Boyd,Magdalena J. Zawisza
Publisher : Taylor & Francis
Page : 730 pages
File Size : 44,7 Mb
Release : 2016-11-18
Category : Business & Economics
ISBN : 9781317539940

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Routledge International Handbook of Consumer Psychology by Cathrine V. Jansson-Boyd,Magdalena J. Zawisza Pdf

This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters relate the key consumer concepts to the progressive globalization of markets in which consumers act and consumption takes place. The book is divided into seven sections, offering a truly comprehensive reference work that covers: The historical foundations of the discipline and the rise of globalization The role of cognition and multisensory perception in consumers’ judgements The social self, identity and well-being, including their relation to advertising Social and cultural influences on consumption, including politics and religion Decision making, attitudes and behaviorally based research Sustainable consumption and the role of branding The particularities of online settings in framing and affecting behavior The Routledge International Handbook of Consumer Psychology will be essential reading for anyone interested in how the perceptions, feelings and values of consumers interact with the decisions they make in relation to products and services in a global context. It will also be key reading for students and researchers across psychology and marketing, as well as professionals interested in a deeper understanding of the field.

Advanced Introduction to Consumer Behavior Analysis

Gordon Foxall
Advanced Introduction to Consumer Behavior Analysis Book PDF

Author : Gordon Foxall
Publisher : Edward Elgar Publishing
Page : 160 pages
File Size : 47,9 Mb
Release : 2017-05-26
Category : Electronic
ISBN : 9781784716936

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Advanced Introduction to Consumer Behavior Analysis by Gordon Foxall Pdf

This concise introduction presents a rigorous analysis of consumer choice from the perspective of consumer behavior analysis. Gordon Foxall provides a deeper understanding of what consumers actually buy and the nature of the utility that shapes and maintains patterns of consumption.