Essentials Of Consumer Behavior

Author : Debra L. Stephens
Publisher : Taylor & Francis
Page : 220 pages
File Size : 49,7 Mb
Release : 2016-10-26
Category : Business & Economics
ISBN : 9781317648857

Get Book

Essentials of Consumer Behavior by Debra L. Stephens Pdf

Essentials of Consumer Behavior offers an alternative to traditional textbooks for graduate students. Shorter than competing books, but no less rigorous, it includes unique material on vulnerable consumers and ethics. Balancing a strong academic foundation with a practical approach, Stephens emphasizes that consumer behavior does not simply equate to buyer behavior. She examines the thoughts, feelings, and behaviors that shape consumers’ attitudes and motivations in relation to brands, products, and marketing messages. Providing a concise guide to the discipline, the author covers key themes such as vulnerable consumers, new technologies, and collaborative consumption. The book is supported by a rich companion website offering links to videos and podcasts, surveys, quizzes, further readings, and more. It will be a valuable text for any graduate student of consumer behavior or marketing, as well as any interested consumers.

Author : Raju M.S. & Dominique Xardel
Publisher : Vikas Publishing House
Page : 367 pages
File Size : 55,5 Mb
Release : 2004
Category : Antiques & Collectibles
ISBN : 9788125915324

Get Book

Consumer Behavior by Raju M.S. & Dominique Xardel Pdf

This Book Adopts A Basic Approach Building Up From Consumer Behavior Fundamentals In A Logical Sequence To Enable The Reader To Understand And Utilize The Sciences Of Consumer Behavior. A Novel Feature Incorporated Is The Inclusion Of A Section At The End

Author : Carl E. Block,Kenneth J. Roering
Publisher : Unknown
Page : 676 pages
File Size : 45,7 Mb
Release : 1979
Category : Business & Economics
ISBN : 0030419611

Get Book

Essentials of Consumer Behavior by Carl E. Block,Kenneth J. Roering Pdf

Author : Debra L. Stephens
Publisher : Taylor & Francis
Page : 208 pages
File Size : 47,6 Mb
Release : 2023-03-01
Category : Business & Economics
ISBN : 9781000843880

Get Book

Essentials of Consumer Behavior by Debra L. Stephens Pdf

This thoroughly updated second edition of Essentials of Consumer Behavior offers a concise alternative to traditional textbooks with a practice-based approach. Stephens emphasizes that consumer behavior does not simply equate to buyer behavior. She examines the thoughts, feelings, and behaviors that shape consumers’ attitudes and motivations in relation to brands, products, and marketing messages. The new edition of this concise guide to the discipline offers comprehensive coverage of issues including: Technology now integrated into all chapters Consumer vulnerability, expanded beyond young consumers and persons with disabilities to include the economically disadvantaged and those marginalized because of ethnicity and gender Consumers’ roles in the lives of nonhuman animals, with extensive discussion of the consumer journey toward acquiring an animal companion and the impact of pet ownership on consumers’ non-pet-related purchases Suitable for marketing and consumer behavior students at advanced undergraduate and postgraduate levels, this clearly written and thorough textbook will keep students engaged and help them to become savvier marketers. Online resources include links to videos and podcasts, further reading, questions, and exercises. Instructor supplements include PowerPoint slides and chapter quizzes.

Author : Michael R. Solomon,Tina M. Lowrey
Publisher : Routledge
Page : 751 pages
File Size : 41,5 Mb
Release : 2017-09-22
Category : Business & Economics
ISBN : 9781315526911

Get Book

The Routledge Companion to Consumer Behavior by Michael R. Solomon,Tina M. Lowrey Pdf

The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an international set of scholars, many of whom are "household names", to examine the diverse approaches to consumer behavior topics. The editors employ a micro to macro structure, dividing each topic into three parts: one reflecting foundational work, one focused on emerging trends, and one covering practical applications. Each part examines the relationship between consumer behaviour and motivation, including well-being, gender, social class, and more, and concludes with practitioner perspectives on the challenges and opportunities that come with understanding customers. Readers will gain insight into how drives that are constantly in flux relate to other aspects of human cognition and behavior, allowing them to reach customers successfully, and to meet their needs. With contributions from leading scholars, including Sidney Levy and Jagdish Sheth, this volume sets the standard as the most comprehensive, cutting-edge resource on the subject of consumer behavior. Students of consumer behaviour and marketing will find this a useful exploration of a fast-moving field, fundamental to the welfare of companies, government, non-profits, and consumers. It will also benefit new and established academic researchers as well as practitioners who want to stay on top of current knowledge.

Author : Douglas W. Mellott
Publisher : Unknown
Page : 828 pages
File Size : 50,8 Mb
Release : 1983-01-01
Category : Consumer behavior
ISBN : 0878142290

Get Book

Fundamentals of Consumer Behavior by Douglas W. Mellott Pdf

Author : Laura Lake
Publisher : John Wiley & Sons
Page : 386 pages
File Size : 44,5 Mb
Release : 2009-05-11
Category : Business & Economics
ISBN : 9780470449837

Get Book

Consumer Behavior For Dummies by Laura Lake Pdf

Consumer behaviour.

Author : Anthony G. Bennett
Publisher : McGraw Hill Professional
Page : 481 pages
File Size : 54,6 Mb
Release : 2009-06-19
Category : Business & Economics
ISBN : 9780071626156

Get Book

The Big Book of Marketing by Anthony G. Bennett Pdf

"A real world tool for helping develop effective marketing strategies and plans." -- Dennis Dunlap, Chief Executive Officer, American Marketing Association "For beginners and professionals in search of answers." -- Stephen Joel Trachtenberg, President Emeritus and University Professor of Public Service, The George Washington University "A 'must read' for every business major and corporate executive." -- Clarence Brown, former Acting Secretary, U.S. Department of Commerce The Biggest Companies. The Boldest Campaigns. THE BEST INSIDER'S GUIDE ON THE MARKET. The most comprehensive book of its kind, The Big Book of Marketing is the definitive resource for marketing your business in the twenty-first century. Each chapter covers a fundamental aspect of the marketing process, broken down and analyzed by the greatest minds in marketing today. For the first time ever, 110 experts from the world's most successful companies reveal their step-by-step strategies, proven marketing tools, and tricks of the trade—fascinating, exclusive, real-world case studies from an all-star roster of companies, including: ACNielsen * Alcoa * American Express * Amtrak * Antimicrobial * Technologies Group * APL Logistics * Arnold * AT&T * Atlas Air * Bloomingdale's * BNSF * Boeing * Bristol-Myers Squibb * Burson-Marsteller * BzzAgent * Caraustar * Cargill * Carnival * Coldwell Banker * Colgate-Palmolive * Colonial Pipeline * Con-way * Costco * Dean Foods * Discovery Communications * Draftfcb * DSC Logistics * DuPont * Edelman * ExxonMobil * Fabri-Kal * FedEx Trade Networks * Fleishman-Hillard * Ford * Frito-Lay * GE * Greyhound * Hair Cuttery * Hilton * HOLT CAT * IBM * Ingram Barge * Ingram Micro * International Paper * John Deere * Kimberly-Clark * Kodak * Kraft * L.L.Bean * Landor * Long Island Rail Road * Lulu.com * Mars * MCC * McCann * McDonald's * McKesson * Nationals * NCR * New York Times * Nordstrom * Ogilvy Action * OHL * 1-800Flowers.com * Overseas Shipholding Group * Owens Illinois * P & G * Papa John's * Paramount Pictures * Patagonia * PepsiCo * Pfizer * Porter Novelli * RAPP * Ritz-Carlton * Safeway * Saks Fifth Avenue * Sara Lee * SC Johnson * Sealed Air * Sears * Silgan * Skyhook * Snap-on Tools * Southwest * Sports and Leisure * ResearchGroup * Staples * Stoner * Supervalu * Synovate * Tanimura & Antle * TBWA * Tenet Healthcare * Texas Instruments * 3M * ToysRUs * Trader Joe's * Tupperware * Under Armour * United Airlines * United Stationers * Verizon * VISA * Weyerhaeuser * Wilson Sporting Goods * Wunderman * Xerox * Y&R * Zappos.com No matter what business you're in--from retail and manufacturing to service and nonprofit--The Big Book of Marketing offers the most practical, hands-on advice you’ll ever find . . . from the best in the business. Anthony G. Bennett taught marketing at Georgetown University. With three decades of experience in the field, he has held a variety of key marketing positions at Fortune 500 companies, including AT&T and others. He resides in McLean, Virginia.

Author : David W. Stewart
Publisher : Business Expert Press
Page : 140 pages
File Size : 47,8 Mb
Release : 2018-07-17
Category : Business & Economics
ISBN : 9781947441217

Get Book

A Primer on Consumer Behavior by David W. Stewart Pdf

At its most fundamental level, marketing is about influencing the decision making and behavior of customers. Profitable businesses are built on an understanding of their customers and the creation and delivery of products and services that meet the needs of these customers. This book is intended to provide a quick, highly accessible introduction to key issues and concepts necessary for understanding market demand, designing successful products and services, and for creating effective marketing programs. The focus of the book is on information likely to be most useful to a practicing manager rather than the student or scholar who is seeking a deep understanding of consumer behavior. For this reason, the book includes “points to ponder” that link basic concepts to marketing practice. The final chapters of the book also point the reader to a variety of additional resources for learning more about consumer behavior in general and consumers in specific markets.

Author : Brian Mullen,Craig Johnson
Publisher : Psychology Press
Page : 290 pages
File Size : 44,7 Mb
Release : 2013-06-17
Category : Business & Economics
ISBN : 9781134932894

Get Book

The Psychology of Consumer Behavior by Brian Mullen,Craig Johnson Pdf

After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do what they do?" This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior. The authors hypothesize that an improved understanding of consumer behavior could be employed to more successfully influence consumers' use of products, goods, and services. At the same time, an improved understanding of consumer behavior might be used to serve as an advocate for consumers in their interactions in the marketplace.

Author : Terrell G. Williams
Publisher : West Group
Page : 574 pages
File Size : 47,8 Mb
Release : 1981-01-01
Category : Business & Economics
ISBN : 0829904204

Get Book

Consumer Behavior by Terrell G. Williams Pdf

Author : Dr A Madeswaran
Publisher : Archers & Elevators Publishing House
Page : 128 pages
File Size : 42,9 Mb
Release : 2024-06-17
Category : Antiques & Collectibles
ISBN : 9788194706571

Get Book

Consumer - The Boss (Essentials on Consumer Behaviour and marketing Strategies) by Dr A Madeswaran Pdf

Author : Patricia Huddleston
Publisher : Business Expert Press
Page : 125 pages
File Size : 54,8 Mb
Release : 2011-01-20
Category : Business & Economics
ISBN : 1606491687

Get Book

Consumer Behavior by Patricia Huddleston Pdf

Why study women and shopping? Why is it important? Women matter because of their consumer spending power; they are crucial to survival in the competitive retail industry in America. Women matter because they control over $20 trillion in consumer spending. Women are better educated, have more financial power and decision making abilities and mobility than any previous generation. Why Women Shop provides a fascinating insight into women's shopping habits and motivations. This book is of interest to business as they gain a better understanding of the most powerful economic force in the retail industry.

Author : Richard Bagozzi,Zynep Gurhan-Canli,Joseph Priester
Publisher : McGraw-Hill Education (UK)
Page : 238 pages
File Size : 53,5 Mb
Release : 2002-08-16
Category : Psychology
ISBN : 9780335230563

Get Book

The Social Psychology of Consumer Behaviour by Richard Bagozzi,Zynep Gurhan-Canli,Joseph Priester Pdf

How do consumers process information? How do they make choices and decisions? How are decisions translated into actions of consumption? How can marketing influence and respond to consumers? The Social Psychology of Consumer Behaviour illuminates an area of intense academic and wider interest, bringing together research and practical insights into how theories in social psychology can be applied to consumer behaviour. Core themes include information processing and social cognition, communication processes, attitude models, emotion, social identity theory, and action theory. Within each of the major areas of social psychology, a historical perspective is provided, current knowledge reviewed, theories and findings critiqued, and directions for future research appraised. The Social Psychology of Consumer Behaviour provides a deeper perspective than standard texts which tend to be either atheoretical, overly encyclopedic, or outdated. It considers why consumers buy what they do, and how they go about making individual and group decisions concerning consumption. The result is essential reading for students, researchers and practitioners in psychology and marketing, as well as for those in related fields such as public policy, public health, health psychology, political science and sociology.

Author : Delbert I. Hawkins,Roger J. Best,Kenneth A. Coney
Publisher : McGraw-Hill/Irwin
Page : 0 pages
File Size : 48,8 Mb
Release : 2003-03
Category : Consumer Behavior
ISBN : 0072865490

Get Book

Consumer Behavior by Delbert I. Hawkins,Roger J. Best,Kenneth A. Coney Pdf

Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.