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Author : David L. Hancock
Publisher : Morgan James Publishing
Page : 248 pages
File Size : 44,6 Mb
Release : 2003
Category : Business & Economics
ISBN : 0974613304
This book is packed full of powerful marketing secrets that will help readers enhance their companies' images and increase their business.
Author : Dick Martin
Publisher : Amacom Books
Page : 265 pages
File Size : 42,8 Mb
Release : 2009
Category : Business & Economics
ISBN : 0814409431
Top experts reveal how to shine in even the most competitive marketplace.
Author : Dick MARTIN
Publisher : AMACOM Div American Mgmt Assn
Page : 289 pages
File Size : 43,6 Mb
Release : 2009-05-15
Category : Business & Economics
ISBN : 9780814410226
All the old rules of marketing are up for grabs. Markets are fragmenting and globalizing; consumers have greater control over when and what media they use; and digital technologies have changed how people shop, work, and relax. But a small number of senior marketing leaders know how to engage consumers and keep them coming back. This book reveals the secrets to their success. Featuring exclusive interviews with top consumer and business-to-business marketers at companies like P&G, Unilever, GE, Nortel and American Express, Secrets of the Marketing Masters offers insight and practical advice, from how to gain the confidence of your colleagues on the senior team to how win your customers’ trust. Marketers will discover how to: • build a marketing culture • share results that matter–good and bad • connect with customers on an emotional level • find ways to amplify the customer voice within their company • run marketing like a professional service • cultivate positive word of mouth both on and offline • build customer listening posts • develop forward sensing mechanisms to spot new trends With this real-world, insider advice, readers can discover the techniques that will set them apart from the crowd and create lasting customer loyalty.
Author : Guy R. Powell
Publisher : Lulu.com
Page : 228 pages
File Size : 48,9 Mb
Release : 2018-09-10
Category : Business & Economics
ISBN : 9781483489216
Marketing should be as simple as putting money into the marketing side of the machine and watching revenue spurt out the other side. But if your brand isn't what you'd like it to be, if your consumer's purchase cycle is complex or long lasting, or if your products and services don't lend themselves to being purchased online, you already know it's not that easy. Guy R. Powell, founder and president of ProRelevant, explores four critical dimensions that businesses must master to become best in class and stay best in class: - needs to be a machine. - needs to be agile. - needs to be prepared for the future. - must own the future. As marketing expands in complexity with more and more online and offline media choices, marketers must still deliver the highest revenue for the least cost with the highest level of certainty. Build the right measurement infrastructure and leverage the best information possible to profitably grow your business with Marketing Machine.
Author : Gene Walden,Ed Lawler
Publisher : HarperCollins
Page : 224 pages
File Size : 52,7 Mb
Release : 1994-04-01
Category : Marketing
ISBN : 088730690X
From the author of the 100,000-copy bestseller The 100 Best Stocks to Own in America comes the fast growth strategies of Rubbermaid, McDonald's, Medtronic, and more than three dozen top companies. "Solid, impressive".--Publishers Weekly. Photos.
Author : David Cowper,Andrew Haynes,Donald Cowper
Publisher : John Wiley and Sons
Page : 212 pages
File Size : 44,6 Mb
Release : 2009-01-09
Category : Business & Economics
ISBN : 9780470739266
"No matter what your industry, no matter what your product, if you want to sell in the big leagues, this book is a revelation." -Steve Carlson, Publisher and Editor, Marketing Options "David Cowper is not just one of the world's most successful life insurance salespeople, he is one of the cleverest. He thinks his way into giant cases and so can we, if we follow his strategies." -Tony Gordon, Past Chairman, Top of the Table, Bristol, England "David Cowper's book is, by far, the best I have ever read on the art of selling life insurance. Through fascinating storytelling, David reveals the extraordinary scale of thought and passion devoted to his selling opportunities. His book will inspire every reader to add zeros to their sales numbers." -Leon Lewis, Planning Consultant "David Cowper demonstrates how to achieve sales excellence through creativity, intelligence, and the power of stories. This book is required reading for all sales professionals." -Norm L. Trainor, President, The Covenant Group, and Author of The 8 Best Practices of High-Performing Salespeople When David Cowper began his insurance career, he was alone in a new country with no contacts and only forty dollars in his pocket. Three months after entering the business, he still hadn't sold a single policy. But David stuck with it to routinely make million-dollar sales and become one of the top insurance salespeople in the world. More than a rags-to-riches story, Mega-Selling is a first-hand account of the unique strategies David developed to penetrate new markets and close multi-million-dollar sales. With Mega-Selling, any salesperson can learn from the best and become a top performer.
Author : Dr. Jagdish Pareek
Publisher : Rudra Publications
Page : 162 pages
File Size : 47,9 Mb
Release : 2024-05-09
Category : Business & Economics
ISBN : 9788196046958
A great deal of economic uncertainty and a lack of job security have urged people to understand the business environment better. It is easy to blame governments and lawmakers, but Dr. Jagdish Pareek in his book, The Secret of network marketing, asks people to change the state of affairs themselves. With network-marketing, one can establish a business network with other, similar-minded entrepreneurs. idea of network-marketing as a great way of creating alternate streams of passive income. Passive income, he says, is the income that keeps flowing in even when you're not working. He urges people to set up ventures that would allow them to avail the benefits of passive income. He says that this is possible with a good business model and dedicating enough effort in the early stages of the venture.
Author : Wayne Semmens
Publisher : Youtribe Limited
Page : 70 pages
File Size : 41,7 Mb
Release : 2022-04-27
Category : Business & Economics
ISBN : 8210379456XXX
Your power packed affiliate marketing guide with proven systems and advice on how to build your hub & tribe on the internet, that will pay you consistently over & over again. Discover the formula that will make your customers drool as you learn the smart way to build your brand & home online. The Wingmans Guide To Affiliate Marketing will reveal the 3 'Setcrets ' of success pg 6. How to choose the correct strategy pg 18. The big commission secret, the value ladder pg 31. How to hit your audience between the eyes with copy that converts pg 42. How to harness the invisible force attracting the right type of people pg 49 & much more. So if you are serious about making money online and are ready to make the change, you MUST read the Wingmans Guide To Affiliate Marketing.
Author : Jay Conrad Levinson,Mitch Meyerson
Publisher : Morgan James Publishing
Page : 441 pages
File Size : 49,9 Mb
Release : 2008-08-01
Category : Business & Economics
ISBN : 9781600375262
Let 35 World Class Guerrilla Marketing Coaches Teach You Their Time-tested Tactics and Strategies for Getting New Customers and Turning Them Into Your Most Enthusiastic Fans! Here is a taste of what you're going to learn in Guerrilla Marketing on the Front Lines: * Dozens of new high impact strategies for reaching and acquiring new customers...even on a shoestring budget, * Cutting edge online tactics designed to cut through the clutter and dramatically increase your visibility and conversion rates, * The keys to developing high powered Guerrilla partnerships and affiliate programs that will leverage your time and actually make you money while you sleep. Are you ready to turn your own prospects into customers and then into raving fans who will buy from you again, and again, and again? Join us on the Front Lines and get ready to launch your own Guerrilla Marketing Attack!
Author : John Kalench
Publisher : Unknown
Page : 292 pages
File Size : 46,6 Mb
Release : 1994
Category : Entrepreneurship
ISBN : 0962944726
Author : Jay Conrad Levinson,Rick Frishman,Michael Larsen,David Hancock
Publisher : Morgan James Publishing
Page : 307 pages
File Size : 43,8 Mb
Release : 2010-01-01
Category : Language Arts & Disciplines
ISBN : 9781600376603
Because the battle begins before a book even hits the selves, an author needs every weapon to get ahead of the competition. Guerrilla Marketing for Writers is packed with proven insights and advice, it details 100 ÒClassified secretsÓ that will help autho
Author : Marilyn Sullivan
Publisher : Penguin
Page : 420 pages
File Size : 46,8 Mb
Release : 2006
Category : Business & Economics
ISBN : 159257565X
Fully revised and updated--and written by a highly regarded real estate broker, author, and lawyer--this book covers everything from whether or not real estate sales is the right career move to how to master the skills necessary to be successful.
Author : Marilyn Sullivan
Publisher : Penguin
Page : 420 pages
File Size : 51,6 Mb
Release : 2006-12-05
Category : Business & Economics
ISBN : 9781440696893
Getting in—from the ground floor to the attic! The incredible growth of the real estate market over the past few years has more and more people looking to change jobs and get in on the action. Fully revised and updated—and written by a highly regarded real estate broker, author, and lawyer—this book covers everything from whether or not real estate sales is the right career move to how to master the skills necessary to be successful. • Includes a consideration of the pros and cons of a career in real estate sales, as well as hints for taking the exam and getting licensed • Updated information on websites, technology, and newly-popular discounted fee structure • Provides easy-to-follow, customizable business metrics
Author : Cooper Saunders
Publisher : Unknown
Page : 280 pages
File Size : 44,5 Mb
Release : 2020-09-17
Category : Electronic
ISBN : 9798685425003
In Marketing Secrets of the Ultra-Wealthy, you will learn the exact processes and marketing methods that will enable you to get ahead of your competition and grow your business to incredible heights. Companies such as Amazon, Apple, and Starbucks know and use these strategies to dominate their marketplaces. Are you ready to unlock the secrets of their incredible success? This book will show you how to: 1. Influence and persuade your target market 2. Bring on the best and highest paying clients 3. Establish yourself as an industry leader 4. Create and grow a massively loyal following If you are ready to change your business forever, learn the Marketing Secrets of the Ultra-Wealthy. Once you do, life as you know it will never be the same.
Author : Mitch Meyerson
Publisher : Entrepreneur Press
Page : 354 pages
File Size : 43,9 Mb
Release : 2010-08-01
Category : Business & Economics
ISBN : 9781613080085
Online marketing expert Mitch Meyerson presents you with an unmatched advantage into the world of social media – the priceless secrets, strategies, tactics and insights of more than 20 of today’s social media elite. Handpicked to cover almost every aspect of social media marketing, Meyerson and this distinguished team of experts open their playbooks and teach you how to create effective social media campaigns to cut through the clutter, reach out to millions and grow your business. Features: • Proven tips and tactics from 20+ top social media marketers • The biggest mistakes businesses make with social media and how to fix them • Actionable plans for all areas including social networks, blogs, web TV and mobile marketing • Real-world case studies, best practices and proven techniques from the experts • Detailed list of resources