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Author : Zhengping Li
Publisher : Cambridge University Press
Page : 147 pages
File Size : 55,9 Mb
Release : 2011-03-03
Category : Cooking
ISBN : 9780521186506
Chinese Wine explores the history and traditions of wine production and consumption in China, and its place in China today.
Author : Janet Z. Wang
Publisher : Random House
Page : 277 pages
File Size : 40,9 Mb
Release : 2019-01-24
Category : Cooking
ISBN : 9781473566033
The story of wine's ancient beginnings, with a foreword by Oz Clarke. The Chinese have been making wine since the days of the Silk Road and they have a rich, yet little known wine culture. Their now thriving wine market is entwined with thousands of years of fashion, poetry, and art, and offers a window into the country's vibrant history and legendary tales. This well-researched book offers a taste of China through a wine journey, setting the rise of grape wine against the fascinating backdrop of Chinese culture. In an accessible and comprehensive tone, this guide covers the relationship between Chinese philosophy and wine, the renaissance of grape wine in modern China, the different varieties of Chinese wines, how to pair them with Chinese food and explores wine etiquette and customs. As wines from China are spreading to our shores and our tables, this book is an essential companion for all wine lovers interested in exploring new flavours while expanding their cultural horizons.
Author : Roberta Capitello
Publisher : Chandos Publishing
Page : 330 pages
File Size : 45,6 Mb
Release : 2016-11-21
Category : Business & Economics
ISBN : 9780081007600
The Wine Value Chain in China: Global Dynamics, Marketing and Communication in the Contemporary Chinese Wine Market presents information on China and its role as a relevant player in the international wine industry, both as supplier and consumer. The book provides new insights into the global dynamics of the wine industry, expanding the knowledge of academics, practitioners, and students on the growing demand for wine in China. Special attention is paid to the supply and demand changes, their impacts on Western wine supply chains, and new market opportunities. The book contributes the latest research findings to increase the understanding of the context of wine consumption in China and the most suitable marketing and communication approaches. The book aims to provide academics with the most adequate methodological tools to study a novice market, with both conceptual and empirical chapters included. The book covers a range of topics, including the behavior of Chinese consumers and their attitudes towards wine, the cultural context of wine in China, the characteristics of the wine supply chain in China and its development, the impact of China on Western wine supply chains, wine marketing and communication in China, wine branding in China, including counterfeiting, wine education in China, the links between wine, food, luxury, and Western products in China, and wine tourism. Collects and collates research on wine consumer behavior in China Presents an outstanding scholarly look at wine marketing studies Offers a whole market perspective that focuses on demand Provide academics, practitioners, and students with new investigation tools in marketing and communication that are in-line with the characteristics of this market Draw conclusions relevant to other emerging markets, detailing why China is different from other such markets
Author : Cynthia Howson,Pierre Ly
Publisher : Rowman & Littlefield
Page : 211 pages
File Size : 48,6 Mb
Release : 2020-02-15
Category : Travel
ISBN : 9781538133538
Could China take over the wine world? Cynthia Howson and Pierre Ly explore how Chinese wine went from being ignored and ridiculed to earning gold medals and praise by famous critics in less than a decade. Wine made in… China? Until recently, for most people, at best, it didn’t exist. Or at worst, as one colorful tasting note described, it evoked: “ash tray, coffee grounds, and urinal crust.” Then, a 2009 Chinese red shocked the world when it won Best Bordeaux Blend at the Decanter World Wine Awards. Could China take over the wine world? Cynthia Howson and Pierre Ly provide a knowledgeable and exuberant exploration of how Chinese wine went from being ignored and ridiculed to earning gold medals and praise by famous critics in less than a decade. They take the reader along on their adventure on the China wine trail to meet the farmers, entrepreneurs, and teachers who are shaping this new industry. They travel to Chinese wine tourism hotspots, talk to winemakers who struggle to find good wine grapes, and visit lush mountaintops and arid deserts to see what French multinational corporations have in common with small family farms. Then, they visit a Chinese wine school to meet professors and their students eager to join the wine work force. They reveal where they bought the best local wines as they give travelers new insights on China and ideas for Chinese wine tourism. Readers interested in current affairs, economic development, and business in China will find that wine offers a clear lens for understanding the larger issues facing the country.
Author : Christof Pforr,Ian Phau
Publisher : Routledge
Page : 302 pages
File Size : 43,5 Mb
Release : 2018-05-15
Category : Travel
ISBN : 9781351742726
The growth of the Chinese economy and the emergence of the Chinese middle class have fuelled the rapid expansion of China’s outbound tourism market, with many destinations around the world trying to capitalise on the opportunities created by the growing number of Chinese visitors. This book specifically focuses on the demand for food and wine tourism experiences by Chinese tourists, which in recent years has become an important constituent of destination competitiveness. Looking at the different ways in which individual destinations have responded to this increasing demand, this book provides a better understanding of the preferences, motivations and perceptions that underlie food and wine consumption by Chinese tourists. It also illustrates how food and wine tourism experiences have been used in a range of international destinations to specifically attract visitors from China. Including a range of case examples from the Asia-Pacific region and Europe, this book ultimately investigates the strategic directions adopted to guide destination development and marketing initiatives. Such a perspective provides a novel contribution to the still limited body of knowledge on China outbound tourism and will be of interest to upper level students, researchers and academics in Tourism and Hospitality.
Author : Melanie Bobik
Publisher : Anchor Academic Publishing (aap_verlag)
Page : 65 pages
File Size : 42,9 Mb
Release : 2014-04-24
Category : Business & Economics
ISBN : 9783954892716
China is turning into one of the world's largest, most lucrative food and beverage markets. Especially wine is in demand and has become fashionable as a symbol of social status. This trend is very likely to continue as wine consumption is closely related to income and China's emerging middle class offers tremendous potential. The market's healthy value growth will further encourage newcomers from outside China. But how can a market entrance be successfully managed and what are the main challenges when bringing wine to China? This book is an insiders' guide to efficiently planning a market entry by taking a thorough look at the wine market of China. It surveys the typical behavior of the Chinese wine consumer and examines the relevant factors for a successful market entry. Distribution channels (off- and online), pricing models and marketing activities are scrutinized. Further, the reader gets insights into the challenges of this dynamic market, such as fierce domestic and foreign competition, policies and regulations as well as entry barriers. The thirst for wine prevails, and this book will leverage your momentum.
Author : Bob Flaws
Publisher : Blue Poppy Enterprises, Inc.
Page : 258 pages
File Size : 48,9 Mb
Release : 1994
Category : Cooking
ISBN : 0936185589
"Presents the ingredients, method of preparation and administration, indications, and contradictions of over 200 authentic Chinese medicinal wines. These medicinal wines are especially useful for the treatment of traumatic injuries, bi syndromes, and debility in the aged"--Provided by publisher.
Author : Suzanne Mustacich
Publisher : Macmillan + ORM
Page : 362 pages
File Size : 40,5 Mb
Release : 2015-11-10
Category : Business & Economics
ISBN : 9781627790888
An inside view of China's quest to become a global wine power and Bordeaux's attempt to master the thirsty dragon it helped create The wine merchants of Bordeaux and the rising entrepreneurs of China would seem to have little in common—old world versus new, tradition versus disruption, loyalty versus efficiency. And yet these two communities have found their destinies intertwined in the conquest of new markets, as Suzanne Mustacich shows in this provocative account of how China is reshaping the French wine business and how Bordeaux is making its mark on China. Thirsty Dragon lays bare the untold story of how an influx of Chinese money rescued France's most venerable wine region from economic collapse, and how the result was a series of misunderstandings and crises that threatened the delicate infrastructure of Bordeaux's insular wine trade. The Bordelais and the Chinese do business according to different and often incompatible sets of rules, and Mustacich uncovers the competing agendas and little-known actors who are transforming the economics and culture of Bordeaux, even as its wines are finding new markets—and ever higher prices—in Shanghai, Beijing, and Hong Kong, with Hong Kong and London traders playing a pivotal role. At once a tale of business skullduggery and fierce cultural clashes, adventure, and ambition, Thirsty Dragon offers a behind-the-scenes look at the challenges facing the world's most famous and prestigious wines.
Author : Ian D'Agata
Publisher : University of California Press
Page : 388 pages
File Size : 42,8 Mb
Release : 2019-08-27
Category : Cooking
ISBN : 9780520290754
Italy’s Native Wine Grape Terroirs is the definitive reference book on the myriad crus and the grand cru wine production areas of Italy’s native wine grapes. Ian D’Agata’s approach to discussing wine, both scientific and discursive, provides an easy-to-read, enjoyable guide to Italy’s best terroirs. Descriptions are enriched with geologic data, biotype and clonal information, producer anecdotes and interviews, and facts and figures compiled over fifteen years of research devoted to wine terroirs. In-depth analysis is provided for the terroirs that produce both the well-known wines (Barolo, Chianti Classico, Brunello di Montalcino) and those not as well-known (Grignolino d’Asti, Friuli Colli Orientali Picolit, Ischia). Everyday wine lovers, beginners, and professionals alike will find this new book to be the perfect complement to D’Agata’s previous award-winning Native Wine Grapes of Italy.
Author : Hong Kong
Publisher : Unknown
Page : 198 pages
File Size : 43,7 Mb
Release : 1898
Category : Session laws
ISBN : HARVARD:HL2KV9
Author : Asiapac Editorial
Publisher : Asiapac Books Pte Ltd
Page : 161 pages
File Size : 45,7 Mb
Release : 2018-10-02
Category : Comics & Graphic Novels
ISBN : 9789812299918
Tea and wine have a long history in China. In fact, both have become firmly entrenched in the culture and customs of the Chinese people, featuring prominently in the traditional rites of ancestral worship and in social situations. Discover the origins and varieties of tea and wine, and learn about: * Famous Chinese teas and wines * The etiquette and methods for preparing and serving tea and wine * The health-giving properties of tea and wine * Unique customs practised among the minority peoples in China * Interesting facts and ancient stories relating to tea and wine Not only will this book entertain and inspire, it will enrich your understanding of the Chinese culture!
Author : Yan Mo
Publisher : Arcade Publishing
Page : 380 pages
File Size : 42,6 Mb
Release : 2000
Category : Fiction
ISBN : 1559705310
A novel of epic proportions, gargantuan appetites, & surrealistic fantasies, The Republic of Wine is as daring as it is controversial.
Author : Michael T. Hannan,Giacomo Negro
Publisher : Columbia University Press
Page : 396 pages
File Size : 40,9 Mb
Release : 2022-02-01
Category : Social Science
ISBN : 9780231555197
The world of wine encompasses endless variety. Consumers want to understand what makes one bottle of wine different from another; vintners need to know how to communicate what makes their product distinctive. Drawing on a decade of fieldwork in Italy and France as well as interviews with critics and analysis of market data, Giacomo Negro, Michael T. Hannan, and Susan Olzak provide an unprecedented sociological account of the dynamics of wine markets. They demonstrate how the concepts of genre and collective identity illuminate producers’ choices, whether they are selling traditional or nonconventional wines. Winemakers face a fundamental choice: produce an existing style and develop an identity as a proponent of tradition or embrace foreign, new, or emerging categories and be seen as an innovator. To explain this dilemma, Negro, Hannan, and Olzak develop the notion of wine genres, or shared understandings among producers and the public. Genres emerge through the social structure of production, including factors such as group solidarity, social cohesion, and collective action, and become key reference points for critics and consumers. Wine Markets features case studies of the creation of a modern wine genre and a countermovement against modernism in Piedmont, the failure of producers of Brunello di Montalcino in Tuscany to define a clear collective identity, and the emergence of the biodynamic wine movement in Alsace. This book not only offers keen sociological insight into the wine world but also sheds new light on the logic of markets and organizations more broadly.
Author : Canada. Royal Commission on the Liquor Traffic
Publisher : Unknown
Page : 724 pages
File Size : 49,7 Mb
Release : 1894
Category : Electronic
ISBN : HARVARD:HNF2L4
Author : Melanie Bobik
Publisher : GRIN Verlag
Page : 42 pages
File Size : 47,7 Mb
Release : 2015-04-22
Category : Business & Economics
ISBN : 9783656948902
Akademische Arbeit aus dem Jahr 2010 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Hochschule für Wirtschaft und Recht Berlin, Sprache: Deutsch, Abstract: China is turning into one of the world’s largest, most lucrative food and beverage markets. With a growing middle class, the demand for premium lifestyle products is constantly increasing. A new generation of consumers, typically located in urban areas, is emerging, with more disposable income and a greater awareness and willingness to pay for high quality, often imported products – including wine. Wine has become “fashionable” as a symbol of social status and this trend is likely to continue. Further, the health benefits associated with red wine in particular, have convinced some consumers to switch from traditional Chinese alcoholic beverages to grape wine. Although China traditionally is a rice-wine-consuming country and unlike in many Western countries, grape wine is considered a luxury product, the grape wine market has grown rapidly since its emergence in the mid 1990s, with still wine being the most lucrative. According to a recent survey, in 2009 the Chinese wine market generated total revenues of US$ 7,2 billion which constitutes a compound annual growth rate of 5,3% for the period from 2005 to 2009 . As wine consumption in China is closely related to income, there is no end in sight to this positive trend.