Marketing In The Tourism Industry Rle Tourism

Author : Brian Goodall,Gregory Ashworth
Publisher : Routledge
Page : 264 pages
File Size : 51,8 Mb
Release : 2013-04-02
Category : Business & Economics
ISBN : 9781135083397

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Marketing in the Tourism Industry (RLE Tourism) by Brian Goodall,Gregory Ashworth Pdf

This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated.

Author : Gregory Ashworth,Brian Goodall
Publisher : Routledge
Page : 4 pages
File Size : 43,8 Mb
Release : 2013-04-02
Category : Business & Economics
ISBN : 9781135077235

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Marketing Tourism Places (RLE Tourism) by Gregory Ashworth,Brian Goodall Pdf

Tourism is well established as an important part of the new service economy, and the rewards it offers have stimulated intense competition in the tourism industry. Many destinations compete to attract potential tourists, each place having to work hard to distinguish itself from rivals offering similar or alternative attractions. This book, originally published in 1990, explores how destinations invest increasing amounts of time and money into developing and promoting their 'products'. The contributors, from both academic institutes and the tourism industry, provide a multidisciplinary and professional analysis of what can be done to sell tourism places. Using both theoretical and empirical approaches, they give examples from different areas of the industry and evaluate different strategies a destination can adopt for maintaining and increasing its market share. All the contributors emphasize that selling tourism places must be a dynamic activity in which the place products are constantly monitored, so that they can be revitalized, repositioned, or renewed in the market context.

Author : Dennis J. Gayle,Jonathan N. Goodrich
Publisher : Routledge
Page : 303 pages
File Size : 49,6 Mb
Release : 2014-09-15
Category : Business & Economics
ISBN : 9781317663133

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Tourism Marketing and Management in the Caribbean (RLE Marketing) by Dennis J. Gayle,Jonathan N. Goodrich Pdf

The Caribbean now has one of the largest regional tourism industries in the world amongst developing countries. When originally published this volume was the first to provide a comprehensive discussion of tourism in this part of the world. It begins with an overview of the industry and then examines aspect of tourism marketing and management on a region-by-region basis, covering the Bahamas, Jamaica, Barbados, St Lucia, Trinidad and Tobago, Guyana and Cuba. Detailed analysis follows of sectors within the industry, such as heritage and health care, with central issues such as the intense competition between the cruise ship and hotel industries being highlighted. Discussion of the impact of US and EU policies on Caribbean tourism provides an important international perspective. Throughout, the focus is on the contribution of the regional tourism industry to Caribbean economic growth and development.

Author : Gregory John Ashworth,Brian Goodall
Publisher : Unknown
Page : 128 pages
File Size : 51,8 Mb
Release : 1990
Category : Electronic
ISBN : OCLC:603979761

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Marketing Tourism Places by Gregory John Ashworth,Brian Goodall Pdf

Author : Gregory John Ashworth,Brian Goodall
Publisher : Unknown
Page : 284 pages
File Size : 49,8 Mb
Release : 1995
Category : Electronic
ISBN : OCLC:610270066

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Marketing Tourism Places by Gregory John Ashworth,Brian Goodall Pdf

Author : Brian Goodall,Gregory Ashworth
Publisher : Routledge
Page : 266 pages
File Size : 52,7 Mb
Release : 2013-04-02
Category : Business & Economics
ISBN : 9781135083380

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Marketing in the Tourism Industry (RLE Tourism) by Brian Goodall,Gregory Ashworth Pdf

This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated.

Author : Victor T.C. Middleton,Jackie R. Clarke
Publisher : Routledge
Page : 501 pages
File Size : 41,6 Mb
Release : 2012-05-23
Category : Business & Economics
ISBN : 9781136379802

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Marketing in Travel and Tourism by Victor T.C. Middleton,Jackie R. Clarke Pdf

Now in its third edition, the best-selling text, Marketing in Travel and Tourism, explains the principles and practice of marketing as they are increasingly being applied in the global travel and tourism industry. Building on the success of previous editions, the authors have completely revised the text to reflect the changes in the travel and tourism industry in the 21st century. International examples and case studies drawn from recent practice in several countries are used throughout the text. Case studies emphasising the role of ICT include: Microburners, Travel Inn (budget hotels), RCI Europe, the Balearic Islands, and ICT and the role of the Internet in international NTO strategies. With its comprehensive content and user friendly style, Marketing in Travel and Tourism third edition takes the reader from an initial definition of the subject matter through to the application of marketing in the travel and tourism industry, discussing crucial components such as planning strategy and the marketing mix, making it an indispensable text for both students and practitioners alike.

Author : J. Alf Bennett,Johan Wilhelm Strydom
Publisher : Juta and Company Ltd
Page : 268 pages
File Size : 40,6 Mb
Release : 2001
Category : Business & Economics
ISBN : 0702156361

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Introduction to Travel and Tourism Marketing by J. Alf Bennett,Johan Wilhelm Strydom Pdf

South Africa is well positioned to capture an increasingly large share of the international travel and tourism market. This book provides an introduction to the marketing of travel strategy market segmentation, marketing research and marketing planning.

Author : Stephen F Witt,Michael Z Brooke,Peter J. Buckley
Publisher : Routledge
Page : 220 pages
File Size : 47,7 Mb
Release : 2013-05-20
Category : Business & Economics
ISBN : 9781135083182

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The Management of International Tourism (RLE Tourism) by Stephen F Witt,Michael Z Brooke,Peter J. Buckley Pdf

International tourism is one of today’s major growth industries necessitating increasingly more sophisticated management techniques. In the light of this expansion and growing significant economic importance, this book provides a comprehensive overview of international tourism, placing particular emphasis on the management of tourism. The subject coverage of the book is wide-ranging: the authors examine the following issues: the impact of environmental issues on tourism management tourism demand and forecasting the key methods of operation of companies within the industry the functional areas of marketing, finance, organization and staffing research and innovation corporate strategy. The book will be of value and interest to both students and academics, as well as managers in the fields of tourism, travel, hospitality and consultancy.

Author : J. Christopher Holloway
Publisher : Pearson Higher Ed
Page : 529 pages
File Size : 53,7 Mb
Release : 2004-04-28
Category : Business & Economics
ISBN : 9781405871143

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Marketing for Tourism by J. Christopher Holloway Pdf

The fourth edition of Marketing for Tourism provides an introduction to the general theory of marketing and its application in the various sectors of the travel and tourism industry. This leading text has been fully revised and updated to take account of recent changes within this dynamic and fast-moving sector. A number of in-depth case studies compliment a strong pedagogical structure throughout the book, including learning objectives, illustrations, examples, end-of-chapter questions and issues for discussion. Clearly laid out and accessibly written, the book is ideal for students taking modules on Marketing for Tourism within undergraduate degrees in Tourism, Marketing and Business Studies. It is also suitable for postgraduate, professional and conversion courses in Tourism.

Author : Nilanjan Ray,Dilip Kumar Das,Raj Kumar
Publisher : CRC Press
Page : 330 pages
File Size : 43,7 Mb
Release : 2017-09-01
Category : Business & Economics
ISBN : 9781771884716

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Tourism Marketing by Nilanjan Ray,Dilip Kumar Das,Raj Kumar Pdf

Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are proving themselves effective in tourism marketing. The volume considers overall infrastructure, socioeconomic conditions, and modern tourism business infrastructure in discussing the efficiency of good strategies and practices and their impact on business and economic growth. Tourism is one of the fastest growing industries, and in the next few decades, it will play a role in many fields, such human resources, national economic growth, and more.

Author : Anonim
Publisher : Pearson Education India
Page : 304 pages
File Size : 54,9 Mb
Release : 2011
Category : Hospitality industry
ISBN : 8131731820

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Tourism Marketing by Anonim Pdf

Author : Bonita M. Kolb
Publisher : Routledge
Page : 328 pages
File Size : 42,9 Mb
Release : 2006
Category : Business & Economics
ISBN : 9780750679459

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Tourism Marketing for Cities and Towns by Bonita M. Kolb Pdf

Provides coverage of marketing theory specific to the tourism industry. This work focuses on developing the branded destination with emphasis on promotional planning. It contains international examples, discussion questions, and strategic planning worksheets. Comienzo página.

Author : Rodoula H. Tsiotsou,Ronald E. Goldsmith
Publisher : Emerald Group Publishing
Page : 418 pages
File Size : 48,8 Mb
Release : 2012-05-10
Category : Business & Economics
ISBN : 9781780520704

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Strategic Marketing in Tourism Services by Rodoula H. Tsiotsou,Ronald E. Goldsmith Pdf

Focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. This title presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism.

Author : Roberta Minazzi
Publisher : Springer
Page : 178 pages
File Size : 52,6 Mb
Release : 2014-11-01
Category : Business & Economics
ISBN : 9783319051826

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Social Media Marketing in Tourism and Hospitality by Roberta Minazzi Pdf

This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content, clarifies concepts that are often used in an overlapping way and examines the “digitization of word of mouth” via online networks. The second part analyzes the impacts that social media can have on traveler behavior for each step in the travel process and also on suppliers, highlighting opportunities, threats and strategies. In the third part of the book, future potential trends deriving from the mobile marketing technologies are explored and possible methods for social monitoring by means of key performance indicators are examined. It is considered how engaging customers and prospects by means of social media might increase customer loyalty, foster electronic word-of-mouth communication, and consequently have important effects on corporate sales and revenues. The discussion encompasses methods to measure company performance on each of the social media in order to understand the optimal mix that will support and improve business strategies.