Value Creation 4 0 Marketing Products In The 21st Century

Author : Gábor Rekettye
Publisher : Transnational Press London
Page : 260 pages
File Size : 41,7 Mb
Release : 2019-08-15
Category : Business & Economics
ISBN : 9781912997244

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Value Creation 4.0 - Marketing Products in the 21st Century by Gábor Rekettye Pdf

Value Creation 4.0 is a marketing guide to the age of the fourth industrial revolution (‘Industry 4.0’). This title draws attention to the situation which poses new challenges and risks for the whole of humanity. The book takes an essentially practice-oriented approach. The book intends to highlight the importance of the topic, define its conceptual framework and present its practical applications. The book is therefore primarily recommended for practitioners. The topics of the book together with the supporting exhibits and cases – which also include international dimensions – provide information for them that can help increase their competitiveness. The book can also be very handy in higher education. Whole courses can be built on it, as the book comprises 4 parts and 14 chapters which can provide the basis for lectures. Each part is illustrated with cases, and some of the more than 30 exhibits could be used for the efficient processing of the material and for further reflection.

Author : Alain Jolibert,Hans Mühlbacher,Laurent Flores,Pierre-Louis Dubois
Publisher : Bloomsbury Publishing
Page : 464 pages
File Size : 42,9 Mb
Release : 2017-09-16
Category : Business & Economics
ISBN : 9780230363670

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Marketing Management by Alain Jolibert,Hans Mühlbacher,Laurent Flores,Pierre-Louis Dubois Pdf

Marketing Management challenges the traditional view of marketing as a function, considering it instead as a series of processes pervading the entire organization and involving most personnel as part-time marketers. The authors argue that every company or institution must manage four main processes: strategic positioning, market intelligence, value creation and value generation. Adopting a global approach, the book focuses on value creation and introduces students to the tools of the marketing mix in a process oriented manner. New to this edition: - New coverage of technology applications and developments and B2B marketing - Consistent focus on value creation throughout - More examples to illustrate theory - Enhanced pedagogy including long case studies and exercises in every chapter With its unique approach and international coverage, this book is essential reading for advanced undergraduate and postgraduate students of Marketing Management and will also appeal to MBA and other post-experience students.

Author : Kai Yang
Publisher : John Wiley & Sons
Page : 356 pages
File Size : 50,9 Mb
Release : 2024-01-24
Category : Technology & Engineering
ISBN : 9781119932444

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Quality in the Era of Industry 4.0 by Kai Yang Pdf

Enables readers to use real-world data from connected devices to improve product performance, detect design vulnerabilities, and design better solutions Quality in the Era of Industry 4.0 provides an insightful guide in harnessing user performance and behavior data through AI and other Industry 4.0 technologies. This transformative approach enables companies not only to optimize products and services in real-time, but also to anticipate and mitigate likely failures proactively. In a succinct and lucid style, the book presents a pioneering framework for a new paradigm of quality management in the Industry 4.0 landscape. It introduces groundbreaking techniques such as utilizing real-world data to tailor products for superior fit and performance, leveraging connectivity to adapt products to evolving needs and use-cases, and employing cutting-edge manufacturing methods to create bespoke, cost-effective solutions with greater efficiency. Case examples featuring applications from the automotive, mobile device, home appliance, and healthcare industries are used to illustrate how these new quality approaches can be used to benchmark the product’s performance and durability, maintain smart manufacturing, and detect design vulnerabilities. Written by a seasoned expert with experience teaching quality management in both corporate and academic settings, Quality in the Era of Industry 4.0 covers sample topics such as: Evolution of quality through industrial revolutions, from ancient times to the first and second industrial revolutions Quality by customer value creation, explaining differences in producers, stakeholders, and customers in the new digital age, along with new realities brought by Industry 4.0 Data quality dimensions and strategy, data governance, and new talents and skill sets for quality professionals in Industry 4.0 Automated product lifecycle management, predictive quality control, and defect prevention using technologies like smart factories, IoT, and sensors Quality in the Era of Industry 4.0 is a highly valuable resource for product engineers, quality managers, quality engineers and quality consultants, industrial engineers, and systems engineers who wish to make a participatory approach towards data-driven design, economical mass-customization, and late differentiation.

Author : Luis M. Camarinha-Matos,Alexandra Pereira-Klen,Hamideh Afsarmanesh
Publisher : Springer
Page : 565 pages
File Size : 55,8 Mb
Release : 2011-10-20
Category : Business & Economics
ISBN : 9783642233302

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Adaptation and Value Creating Collaborative Networks by Luis M. Camarinha-Matos,Alexandra Pereira-Klen,Hamideh Afsarmanesh Pdf

This book constitutes the refereed proceedings of the 12th IFIP WG 5.5 Working Conference on Virtual Enterprises, PRO-VE 2011, held in Sao Paulo, Brazil, in October 2011. The 61 revised papers presented were carefully selected from numerous submissions. They provide a comprehensive overview of recent advances in various collaborative network (CN) domains and their applications with a particular focus on adaptation of the networks and their value creation, specifically emphasizing topics related to evolution from social networking to collaborative networks; social capital; value chains; co-creation of complex products; performance management; behavioral aspects in collaborative networks; collaborative networks planning and modeling; benefit analysis and sustainability issues, as well as including important technical and scientific challenges in applying CNs to areas such as advanced logistics networks, business process modeling, service orientation, and other emerging application domains such as ageing, tourism, crisis, and emergency scenarios.

Author : Kamath, Narasimha
Publisher : IGI Global
Page : 429 pages
File Size : 49,6 Mb
Release : 2016-02-09
Category : Business & Economics
ISBN : 9781466698956

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Handbook of Research on Strategic Supply Chain Management in the Retail Industry by Kamath, Narasimha Pdf

Customer satisfaction is a pivotal component to any business that provides goods or services to the public. By effectively managing the flow of products, business can adapt to the growing demands of consumers and deliver successful customer service. The Handbook of Research on Strategic Supply Chain Management in the Retail Industry is an authoritative reference source for the latest scholarly research on properly managing business processes in order to satisfy end-user requirements and increase competitive advantage in the retail marketplace. Highlighting concepts relating to field applications, customer relationships, and current trends in logistics management, this book is ideally designed for business professionals, managers, upper-level students, and researchers interested in innovative strategies and best practices in modern supply chains.

Author : Philip Kotler,Hermawan Kartajaya,Iwan Setiawan
Publisher : John Wiley & Sons
Page : 212 pages
File Size : 41,5 Mb
Release : 2010-05-03
Category : Business & Economics
ISBN : 9780470598825

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Marketing 3.0 by Philip Kotler,Hermawan Kartajaya,Iwan Setiawan Pdf

Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. Explains the future of marketing, along with why most marketers are stuck in the past Examines companies that are ahead of the curve, such as S. C. Johnson Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.

Author : Elena G. Popkova,Bruno S. Sergi
Publisher : Springer Nature
Page : 696 pages
File Size : 42,5 Mb
Release : 2019-11-02
Category : Technology & Engineering
ISBN : 9783030320157

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The 21st Century from the Positions of Modern Science: Intellectual, Digital and Innovative Aspects by Elena G. Popkova,Bruno S. Sergi Pdf

These proceedings gather the best papers presented at the “10th International Scientific and Practical Conference – the 21st Century from the Positions of Modern Science: Intellectual, Digital and Innovative Aspects,” which was organized by the non-profit organization “Institute of Scientific Communications.” The conference took place on May 23–24 in Nizhny Novgorod, Russia, with support from Minin Nizhny Novgorod State Pedagogical University. The chief advantage of these proceedings are their multidisciplinary character – they include articles and empirical studies addressing various fields, including economics, the social sciences, and law. Accordingly, the target audience is broad, covering scholars, researchers, independent experts, entrepreneurs, and government workers, who are interested in issues concerning: measuring and accelerating socio-economic development; the formation and evolution of the digital society and digital economy; the role of economic systems and economic subjects in the 21st-century technological revolution (the fourth industrial revolution); development and implementation of AI; development and application of intellectual resources in economic activities; and innovations in the economy.

Author : Jagdish Sheth,Rajendra Sisodia
Publisher : Routledge
Page : 225 pages
File Size : 46,5 Mb
Release : 2012-04-23
Category : Business & Economics
ISBN : 9781136624919

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The 4 A's of Marketing by Jagdish Sheth,Rajendra Sisodia Pdf

The authors present a powerful and tested approach that helps managers see a business’s every action through the eyes of its customers. This approach is organized around the values that matter most to customers: Acceptability, Affordability, Accessibility and Awareness. Taken together, these attributes are called the "4A’s." The 4A framework derives from a customer-value perspective based on the four distinct roles that customers play in the market: seekers, selectors, payers and users. For a marketing campaign to succeed, it must achieve high marks on all four A’s, using a blend of marketing and non-marketing resources. The 4A framework helps companies create value for customers by identifying exactly what they want and need, as well as by uncovering new wants and needs. (For example, none of us knew we "needed" an iPad until Apple created it.) That means not only ensuring that customers are aware of the product, but also ensuring that the product is affordable, accessible and acceptable to them. Throughout this book, the authors demonstrate how looking at the world through the 4A lens helps companies avoid marketing myopia (an excessive focus on the product) as well as managerial myopia (an excessive focus on process). In fact, it is a powerful way to operationalize the marketing concept; it enables managers to look at the world through the customer’s eyes. This ability has become an absolute necessity for success in today’s hyper-competitive marketplace.

Author : Bruce D. Keillor
Publisher : Bloomsbury Publishing USA
Page : 276 pages
File Size : 40,7 Mb
Release : 2012-11-12
Category : Business & Economics
ISBN : 9781440828539

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Marketing in the 21st Century and Beyond by Bruce D. Keillor Pdf

This book comprehensively addresses the key facets of marketing strategy and provides cutting-edge direction for organizational success—all in a single volume. Marketing in the 21st Century and Beyond: Timeless Strategies for Success contains invaluable information written by leading business experts, successful entrepreneurs, and recognized scholars. The book is organized around four key areas of marketing: company and customer relations, integrated marketing communications, interactive and multi-channel marketing, and global marketing. Each of these broad categories is addressed in a manner that allows the reader to thoroughly explore the subject or hone in on a specific topic covered in the individual chapters. The work is particularly unique in its treatment of interactive marketing and social media. A valuable resource in its entirety or as a topical academic reference, this book is invaluable to business professionals of all levels and appropriate for an MBA-level course text.

Author : J. DeBonis,Eric Balinski,Phil Allen
Publisher : McGraw-Hill
Page : 245 pages
File Size : 54,7 Mb
Release : 2002-12-12
Category : Business & Economics
ISBN : 007139656X

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Value-Based Marketing for Bottom-Line success by J. DeBonis,Eric Balinski,Phil Allen Pdf

To be successful in today’s marketplace, a company must integrate its traditional business functions to provide superior value to targeted customers. This means creating an offering that echoes in the customers’ consciousness as a great deal for them. Why? Because the value provided serves customers best interests. In so doing, a business succeeds, attracts new customers, and is able to continually improve the value offered to existing customers. Value Based Marketing for Bottom Line Success provides a 5-step model and critical tools necessary for creating and managing a successful Value Delivery marketing strategy. Customers buy value, not product or features. They buy from the company that provides the most value. And they buy what’s in their best interest. Consequently, the secret to customer retention and growing value relationships with customers is to always make it in their best interest to do business with you by providing the best value in the marketplace. Value Based Marketing for Bottom Line Success: 5 Steps to Creating Competitive Value offers a Value Creation and Delivery process which will help a company to compete profitably in its marketplace by: 1) identifying the value expectations of target customers; 2) selecting the values on which it wants to compete; 3) analyzing the ability within the organization to deliver that value; 4) communicating the value & selling the value message; 5) delivering the value promised & improving the company’s value model. A value-focused strategy, by definition, isn’t a mass marketing strategy; it’s a targeted laser strategy directed at chosen value segments that are profitable for the supplier. This text offers a customer value creation model, which shows how to create and sustain competitive advantage while delivering customer value and offers a method for quantifying customer lifetime value (CLV), which enables a company to identify which customer value segments it should target.

Author : Debra Lucas-Alfieri
Publisher : Chandos Publishing
Page : 126 pages
File Size : 54,6 Mb
Release : 2015-05-14
Category : Language Arts & Disciplines
ISBN : 9781780634548

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Marketing the 21st Century Library by Debra Lucas-Alfieri Pdf

Although the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research assistance, physical and online holdings, and physical space, so they need to understand what the library offers. Marketing the 21st Century Library systematically and concisely teaches students and practitioners how to and why they should market and promote academic libraries. Librarians need to use marketing not only to advertise and promote resources, but also to boost the profession and the role we play. The book introduces key marketing concepts, followed by the history of library marketing. Subsequent chapters guide readers through a series of tools and resources so they can create their own marketing plans, concluding with an exploration of resources, services and further readings. Includes web extras, tables, problem and solution exercises Contains extensive references to real-world examples of good practice Details practical examples and case summaries from leading libraries Explores the importance of marketing and promoting academic libraries Provides resources for readers to help create marketing plans

Author : Thomas W. Malone,Robert Laubacher,Michael S. Scott Morton
Publisher : MIT Press
Page : 452 pages
File Size : 44,6 Mb
Release : 2003
Category : Business & Economics
ISBN : 026263273X

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Inventing the Organizations of the 21st Century by Thomas W. Malone,Robert Laubacher,Michael S. Scott Morton Pdf

How to invent the future of business organization.

Author : Anonim
Publisher : University of Toronto Press
Page : 1610 pages
File Size : 46,9 Mb
Release : 1975
Category : Canada Imprints
ISBN : 00688398

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Canadian Books in Print. Author and Title Index by Anonim Pdf

Author : Chew, Eng K.
Publisher : IGI Global
Page : 620 pages
File Size : 54,5 Mb
Release : 2012-11-30
Category : Business & Economics
ISBN : 9781466625136

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Knowledge Driven Service Innovation and Management: IT Strategies for Business Alignment and Value Creation by Chew, Eng K. Pdf

"This book provides a comprehensive collection of research and analysis on the principles of service, knowledge and organizational capabilities, clarifying IT strategy procedures and management practices and how they are used to shape a firm's knowledge resources"--Provided by publisher.

Author : National Research Council,Division on Earth and Life Studies,Board on Agriculture and Natural Resources,Committee on Twenty-First Century Systems Agriculture
Publisher : National Academies Press
Page : 599 pages
File Size : 53,8 Mb
Release : 2010-06-25
Category : Technology & Engineering
ISBN : 9780309157490

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Toward Sustainable Agricultural Systems in the 21st Century by National Research Council,Division on Earth and Life Studies,Board on Agriculture and Natural Resources,Committee on Twenty-First Century Systems Agriculture Pdf

In the last 20 years, there has been a remarkable emergence of innovations and technological advances that are generating promising changes and opportunities for sustainable agriculture, yet at the same time the agricultural sector worldwide faces numerous daunting challenges. Not only is the agricultural sector expected to produce adequate food, fiber, and feed, and contribute to biofuels to meet the needs of a rising global population, it is expected to do so under increasingly scarce natural resources and climate change. Growing awareness of the unintended impacts associated with some agricultural production practices has led to heightened societal expectations for improved environmental, community, labor, and animal welfare standards in agriculture. Toward Sustainable Agricultural Systems in the 21st Century assesses the scientific evidence for the strengths and weaknesses of different production, marketing, and policy approaches for improving and reducing the costs and unintended consequences of agricultural production. It discusses the principles underlying farming systems and practices that could improve the sustainability. It also explores how those lessons learned could be applied to agriculture in different regional and international settings, with an emphasis on sub-Saharan Africa. By focusing on a systems approach to improving the sustainability of U.S. agriculture, this book can have a profound impact on the development and implementation of sustainable farming systems. Toward Sustainable Agricultural Systems in the 21st Century serves as a valuable resource for policy makers, farmers, experts in food production and agribusiness, and federal regulatory agencies.