Wine Management And Marketing Volume 2

Author : Foued Cheriet,Carole Maurel,Paul Amadieu,Herve Hannin
Publisher : John Wiley & Sons
Page : 372 pages
File Size : 46,5 Mb
Release : 2024-07-18
Category : Business & Economics
ISBN : 9781786308740

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Wine Management and Marketing, Volume 2 by Foued Cheriet,Carole Maurel,Paul Amadieu,Herve Hannin Pdf

With increased competition from new wine-producing countries and substitute products, declining wine consumption, climate change, health crises and geopolitical contexts, the wine industry has been facing serious difficulties in recent years. Paradoxically, however, this recent period also offers new opportunities. Through the presentation of original research results, reading grids, illustrations and case studies, Wine Management and Marketing 2 analyzes the main challenges facing the wine industry and considers new opportunities: a renewed dynamism of technical, organizational and commercial innovations; the adaptability of actors; a greater introduction of new technologies; etc. The multi-faceted approach adopted by the authors and experts offers an enriched reflection, which provides a better understanding of the current state of the wine industry, and presents various levers for adapting to new commercial, societal and environmental expectations.

Author : Foued Cheriet,Carole Maurel,Paul Amadieu,Herve Hannin
Publisher : John Wiley & Sons
Page : 372 pages
File Size : 44,7 Mb
Release : 2024-07-18
Category : Business & Economics
ISBN : 9781786308740

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Wine Management and Marketing, Volume 2 by Foued Cheriet,Carole Maurel,Paul Amadieu,Herve Hannin Pdf

With increased competition from new wine-producing countries and substitute products, declining wine consumption, climate change, health crises and geopolitical contexts, the wine industry has been facing serious difficulties in recent years. Paradoxically, however, this recent period also offers new opportunities. Through the presentation of original research results, reading grids, illustrations and case studies, Wine Management and Marketing 2 analyzes the main challenges facing the wine industry and considers new opportunities: a renewed dynamism of technical, organizational and commercial innovations; the adaptability of actors; a greater introduction of new technologies; etc. The multi-faceted approach adopted by the authors and experts offers an enriched reflection, which provides a better understanding of the current state of the wine industry, and presents various levers for adapting to new commercial, societal and environmental expectations.

Author : Marianna Sigala,Richard N. S. Robinson
Publisher : Springer
Page : 399 pages
File Size : 43,7 Mb
Release : 2018-09-02
Category : Business & Economics
ISBN : 9783319754628

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Management and Marketing of Wine Tourism Business by Marianna Sigala,Richard N. S. Robinson Pdf

This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and technology advances such as; social media, customer empowerment and engagement, co-creation, social / responsible marketing and wine consumption. Each section includes an introductory chapter written by the editors discussing the aims and the chapters of the section. Section chapters provide theoretical and research based insights with practical implications, while every section is also complemented with case studies that further enrich the practice and industry implications of theory. Researchers will find in this book a holistic analysis of research and cases relating to the management and marketing of wine tourism businesses and visitors.

Author : Marianna Sigala,Richard N.S. Robinson
Publisher : Springer
Page : 644 pages
File Size : 43,7 Mb
Release : 2019-06-25
Category : Business & Economics
ISBN : 9783030004378

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Wine Tourism Destination Management and Marketing by Marianna Sigala,Richard N.S. Robinson Pdf

The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destination management. Chapters are contributed by numerous international authors offering an international and multidisciplinary perspective. The book combines fresh research approaches with international industry examples and case studies in the following key topics: understanding demand of wine destinations; New approaches and practices of wine destination marketing; innovation and design of wine destination experiences and wine routes; planning and development of wine destinations. The book analyses wine destination management and marketing issues from the perspectives of the various stakeholders of wine destinations (e.g. tourists, cellar doors, wine tourism firms, destination managers, wine associations and networks). The book is equally valuable to researchers and industry professionals alike.

Author : James Lapsley,Kirby Moulton
Publisher : Springer Science & Business Media
Page : 303 pages
File Size : 44,8 Mb
Release : 2013-11-09
Category : Technology & Engineering
ISBN : 9780387299655

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Successful Wine Marketing by James Lapsley,Kirby Moulton Pdf

This book reflects the work of wine marketing experts as expressed in their presentations to the annual three-week Wine Marketing Short Course at the University of California, Davis. The course was initially organized in collaboration with the international wine management curriculum sponsored by the International Organization for Vines and Wines (OIV). We have been involved in this course since its inception a decade ago. This book is intended for students in wine marketing and management, enology, and viticulture who seek to broaden their understanding of the wine sector. It is also intended for those already working in wine market ing and management who seek new ideas and insights. Finally, this book should be of general interest to others involved directly or indirectly in the grape and wine sector. Each chapter was written from the oral presentations of the authors and reflects the spontaneity and informality of the classroom environment. The writing may lack the "gravitas" of academic material, but it accurately presents the thinking and conclusions of those who make a living by mar keting wine. There is some duplication that serves to emphasize important points, and there are several case studies explaining real-life experiences in the industry. Legal requirements and commercial practices cited by authors may differ between regions and among institutions familiar to readers. However, the underlying principles guiding marketing strategies can be applied in different situations, for example, where supermarket wine sales may be restricted or direct sales prohibited.

Author : Colin Michael Hall,Richard Mitchell
Publisher : Routledge
Page : 378 pages
File Size : 42,5 Mb
Release : 2008
Category : Business & Economics
ISBN : 9780750654203

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Wine Marketing by Colin Michael Hall,Richard Mitchell Pdf

This is a practical guide to the specific issues that affect the marketing of wine at an international level. The author covers theory and the results of research but the focus is on the nuts and bolts of marketing based on case studies.

Author : Janeen Olsen,Paul Wagner,Liz Thack
Publisher : Board and Bench Publishing
Page : 400 pages
File Size : 54,9 Mb
Release : 2016-02-01
Category : Cooking
ISBN : 9781935879510

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Wine Marketing & Sales, Second edition by Janeen Olsen,Paul Wagner,Liz Thack Pdf

How can a small winery possibly compete with the marketing of massive wine companies? How can it hope to capture the over-stimulated mindshare of the modern consumer? By being strategic. This revised and updated edition to the bestselling book puts the vast bank of wine marketing knowledge within reach of industry novices, and fresh, practical, and powerful strategies into the hands of veteran brand managers and marketing professionals. With 100 pages of new and expanded material, this book addresses such topics as importing and exporting; logistical management; marketing your tasting room and wine region as a prime tourist destination; how to generate greater retail sales; and how to grab the benefits, while avoiding the dangers, of social networking and viral marketing.

Author : C Michael Hall
Publisher : Routledge
Page : 191 pages
File Size : 42,7 Mb
Release : 2013-10-08
Category : Business & Economics
ISBN : 9781135406707

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Wine, Food, and Tourism Marketing by C Michael Hall Pdf

Get the advantage you need to compete in the worldwide food and wine tourism marketplace! Wine, Food, and Tourism Marketing is an overview of contemporary practices and trends in food and wine tourism marketing. International in scope, the book draws on studies from Canada, England, France, New Zealand, South Africa, and Scotland for analyses of contemporary practices and trends that help you develop, implement, and maintain strategic competitive advantages. The book looks at case studies of business operations, seasonality, destination image, and the development of business networks. Equally valuable as a professional resource for practitioners and as a textbook for upper-level and graduate students in tourism, hospitality, and wine and food studies, Wine, Food, and Tourism Marketing examines the importance of food and wine tourism to rural regional development. The book presents destination management planning and marketing initiatives for specific markets that can be easily adapted and applied to a wider range of wine tourism settings. Tourism marketing researchers and academics address vital issues such as the importance of collective marketing strategies, viticulture, design factors for online tourism information, and the use of food images in promotional material and positioning strategies. The book includes: a 2001 research study on French public sector management of wine tourism an examination of the cider industry in Somerset, England a look at the implications of non resident tourist markets on British Columbia’s emerging wine tourism industry an analysis of the types of food images used in French regional tourism brochures a national study of seasonality issues on wine tourism in New Zealand a look at post-apartheid tourism trends on South Africa’s Western Cape a survey of eight wineries on the Niagara Falls wine route with implications for marketing strategies a study of the use of local and regional food for destination marketing of South Africa a look at how food-related tourism in the United Kingdom is being promoted using the World Wide Web Wine, Food, and Tourism Marketing is an essential read for practitioners and educators involved in tourism and hospitality, marketing, food and wine studies, and rural regional development.

Author : Pierre Mora
Publisher : Springer
Page : 225 pages
File Size : 44,9 Mb
Release : 2015-11-27
Category : Business & Economics
ISBN : 9783319244815

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Wine Positioning by Pierre Mora Pdf

This book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30 case studies on brands and wine regions around the world - all based on the same principles - it presents a successful, cutting-edge strategy for the marketing of wine. Rather than focusing on a small group of elitist appellations, the Grand Crus universe and a handful of star brands, the book addresses the real, day-to-day wine world. In light of globalization, it introduces state-of-the-art wine positioning techniques, with an emphasis on the identity, segmentation and positioning of wine appellations and wine brands. In its analysis of wine appellation models, the book examines local parameters like geology, history and wine growing techniques; compares facts, figures and actors; analyzes the signals that are being sent to the market and presents a range of key factors for success. Similarly, the wine brands models are analyzed on the basis of their respective brand identity and apparent marketing policy. In the book’s final part, it summarizes recent developments in wine marketing, including the growing importance of wine brands as new territories in the global vineyard, and the role of appellations as the essence of cultural diversity.

Author : Gergely Sznolnoki,Liz Thach,Dani Kolb
Publisher : Springer
Page : 168 pages
File Size : 52,8 Mb
Release : 2016-04-30
Category : Business & Economics
ISBN : 9781137602985

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Successful Social Media and Ecommerce Strategies in the Wine Industry by Gergely Sznolnoki,Liz Thach,Dani Kolb Pdf

This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms.

Author : Daniel J. Flint,Susan L. Golicic,Paola Signori
Publisher : Springer
Page : 245 pages
File Size : 45,8 Mb
Release : 2016-04-29
Category : Business & Economics
ISBN : 9781137492432

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Contemporary Wine Marketing and Supply Chain Management by Daniel J. Flint,Susan L. Golicic,Paola Signori Pdf

Contemporary wine marketing practice is changing rapidly due to the intensity of industry competition, the emergence of numerous media options, and the dynamics of market segments. As new wineries emerge onto the global stage, both they and the entrenched firms must remain well-informed and leverage the latest marketing and sales approaches in order to succeed. Contemporary Wine Marketing and Supply Chain Management intricately weaves academic knowledge, practical insights, and firsthand wisdom from wine executives around the world. Drawing on over 200 interviews and visits with winery owners, executives and managers in five countries, industry experts across marketing and supply chain management examine successful marketing frameworks as they apply to growers, wineries, distributors, and retailers. Combined with contemporary expertise in brand management, sales, research, social media, this book explores exciting and effective business practices and offers contemporary marketing ideas that will help wineries thrive.

Author : Mojca Ramšak
Publisher : Springer Nature
Page : 123 pages
File Size : 50,7 Mb
Release : 2022-01-24
Category : Business & Economics
ISBN : 9783030892241

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Social Impact of Wine Marketing by Mojca Ramšak Pdf

This book is inspired by the term “digiwine,” a neologism referring to the production and/or marketing of wine through the use of new technologies and robotics such as vineyard information systems, sensor units, weather stations, drones, robotic harvesters, social media videos, digital labels, and wine apps. The alcohol industry is using these technologies to develop digital strategies and online tools for more efficient sales of wine. This book analyzes the use of digital alcohol marketing, the reasons for it, the role of regulation, and its social impact. In particular, malignant forms of alcohol marketing to youth are precisely described through exact case descriptions from the global milieu. The author questions whether the loopholes in the legislation or inefficiency of self-regulation have negative consequences that can no longer be prevented by public health care programs. When and how did the alcohol industry become so deeply interwoven in our lives that we mindlessly advertise and parade in its shadow on social media and that we increasingly buy alcohol digitally for fun, in innovative packaging, and with strange ingredients combinations? Dr. Mojca Ramšak’s book peels back the layers of the alcohol industry’s most obvious yet overlooked marketing tactics. It also reveals the sluggishness of preventive and curative efforts, as well as legal or self-regulatory measures, at keeping up with the alcohol industry’s use of technology. - Nadja Furlan Štante, Principal Research Associate and Professor of Religious Studies, Science and Research Centre of Koper, Slovenia.

Author : Andrew G. Reynolds
Publisher : Woodhead Publishing
Page : 890 pages
File Size : 46,8 Mb
Release : 2021-12-03
Category : Technology & Engineering
ISBN : 9780081020661

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Managing Wine Quality by Andrew G. Reynolds Pdf

Managing Wine Quality, Volume 2: Oenology and Wine Quality, Second Edition, brings together authoritative contributions from experts across the world’s winemaking regions who cover yeasts, fermentation, enzymes, and stabilization, amongst other topics. A new chapter covers, in detail, extraction technologies and wine quality. Other sections cover the management of wine sensory quality, with new chapters covering the management of fortified wines, of Botrytized wines, and of wines produced from dried grapes. In addition, an updated section on insect taints in wine has been widened to cover all insects. With a focus on recent studies, advanced methods, and a look to future technologies, this fully updated edition is an essential reference for anyone involved in viticulture and oenology who wants to explore new methods, understand different approaches, and refine existing practices. Reviews our current understanding of yeast and fermentation management, as well as the effects of aging on wine quality Details alternatives to cork in bottle closing and the latest developments in the stabilization and clarification of wines Includes new chapters covering extraction technologies for wine quality and on managing the quality of a wide range of wine types, including fortified and Botryized wines Provides extensively expanded coverage of insect taints and their effects on wine quality

Author : Liz Thach
Publisher : Board and Bench Publishing
Page : 428 pages
File Size : 48,9 Mb
Release : 2012-10-01
Category : Cooking
ISBN : 9781935879138

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Wine Marketing & Sales, Second edition by Liz Thach Pdf

How can a small winery possibly compete with the marketing of massive wine companies? How can it hope to capture the over-stimulated mindshare of the modern consumer? By being strategic. This revised and updated edition to the bestselling book puts the vast bank of wine marketing knowledge within reach of industry novices, and fresh, practical, and powerful strategies into the hands of veteran brand managers and marketing professionals. With 100 pages of new and expanded material, this book addresses such topics as importing and exporting; logistical management; marketing your tasting room and wine region as a prime tourist destination; how to generate greater retail sales; and how to grab the benefits, while avoiding the dangers, of social networking and viral marketing.

Author : Liz Thach,Tim Matz
Publisher : Unknown
Page : 0 pages
File Size : 46,8 Mb
Release : 2008
Category : Globalization
ISBN : 0971587035

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Wine by Liz Thach,Tim Matz Pdf