Advanced Digital Marketing Strategies In A Data Driven Era

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Advanced Digital Marketing Strategies in a Data-Driven Era

Saura, Jose Ramon
Advanced Digital Marketing Strategies in a Data Driven Era Book PDF

Author : Saura, Jose Ramon
Publisher : IGI Global
Page : 342 pages
File Size : 49,9 Mb
Release : 2021-06-25
Category : Business & Economics
ISBN : 9781799880059

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Advanced Digital Marketing Strategies in a Data-Driven Era by Saura, Jose Ramon Pdf

In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the internet has given rise to new business models based on the bidirectionality of communication between companies and internet users. Digital marketing, new business models, data-driven approaches, online advertising campaigns, and other digital strategies have gathered user opinions and comments through this new online channel. In this way, companies are beginning to see the digital ecosystem as not only the present but also the future. However, despite these advances, relevant evidence on the measures to improve the management of data sciences in digital marketing remains scarce. Advanced Digital Marketing Strategies in a Data-Driven Era contains high-quality research that presents a holistic overview of the main applications of data sciences to digital marketing and generates insights related to the creation of innovative data mining and knowledge discovery techniques applied to traditional and digital marketing strategies. The book analyzes how companies are adopting these new data-driven methods and how these strategies influence digital marketing. Discussing topics such as digital strategies, social media marketing, big data, marketing analytics, and data sciences, this book is essential for marketers, digital marketers, advertisers, brand managers, managers, executives, social media analysts, IT specialists, data scientists, students, researchers, and academicians in the field.

Contemporary Trends in Innovative Marketing Strategies

Barbosa, Belem
Contemporary Trends in Innovative Marketing Strategies Book PDF

Author : Barbosa, Belem
Publisher : IGI Global
Page : 413 pages
File Size : 43,9 Mb
Release : 2024-02-19
Category : Business & Economics
ISBN : 9798369312322

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Contemporary Trends in Innovative Marketing Strategies by Barbosa, Belem Pdf

In global commerce, marked by the relentless advance of digital technology, businesses find themselves constantly challenged to devise innovative and disruptive marketing strategies. Adapting to these changes is no longer a choice but a necessity. To thrive, companies must remain vigilant, updating their resources and adopting emerging trends with unwavering agility. Contemporary Trends in Innovative Marketing Strategies explores the demands and dynamics of modern marketing. This book is tailored to meet the needs of students, educators, and managers seeking a profound understanding of today's marketing trends. Firstly, the book delves deep into the current trends steering marketing innovation. It dissects the latest developments that are reshaping the marketing landscape, identifies pivotal trends, and elucidates their ramifications for businesses. Secondly, the book embarks on a journey to explore innovative marketing strategies engineered to confront contemporary business challenges and seize emerging opportunities. It unlocks novel approaches that adeptly cater to the market, providing insights into strategic frameworks, methodologies, and practices. Lastly, the book illustrates these concepts with real-world case studies, offering proof of innovative marketing's successful applications across diverse business sectors. These cases serve to inspire and demonstrate how innovative marketing strategies can be put into action, resulting in tangible outcomes. This book is designed for a diverse audience, including academics and students keen on exploring the latest trends in innovative marketing, educators searching for compelling case studies to enhance their teaching materials, and practitioners eager to bridge the gap between research and practical application in innovative marketing.

Marketing Innovation Strategies and Consumer Behavior

Barbosa, Belem
Marketing Innovation Strategies and Consumer Behavior Book PDF

Author : Barbosa, Belem
Publisher : IGI Global
Page : 490 pages
File Size : 42,7 Mb
Release : 2024-04-09
Category : Business & Economics
ISBN : 9798369341964

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Marketing Innovation Strategies and Consumer Behavior by Barbosa, Belem Pdf

In today's fast-paced global marketplace, businesses grapple with the relentless demand for innovation in marketing strategies. The landscape is ever-evolving, driven by digital advancements and shifting consumer behaviors, leaving companies scrambling to stay relevant. Academic scholars, educators, and managers face a formidable challenge: deciphering the complex web of trends and technologies shaping modern marketing while equipping themselves with actionable strategies to thrive in this dynamic environment. By delving into topics ranging from digital marketing and sustainability initiatives to data analytics and emerging technologies, Marketing Innovation Strategies and Consumer Behavior equips readers with the tools they need to survive and thrive in the modern marketplace. Its emphasis on real-world case studies ensures practical relevance, while its theoretical underpinnings offer a solid foundation for academic inquiry. This book is an indispensable resource for scholars seeking to deepen their understanding of marketing innovation, providing actionable insights and strategic frameworks to navigate the complexities of the digital age with confidence and agility.

Digital Marketing

Paulo Botelho Pires,José Duarte Santos,Inês Veiga Pereira
Digital Marketing Book PDF

Author : Paulo Botelho Pires,José Duarte Santos,Inês Veiga Pereira
Publisher : CRC Press
Page : 334 pages
File Size : 52,9 Mb
Release : 2024-07-12
Category : Business & Economics
ISBN : 9781040052082

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Digital Marketing by Paulo Botelho Pires,José Duarte Santos,Inês Veiga Pereira Pdf

Digital marketing is not a new concept, it is not a trend, and it is not a fad either. Digital marketing has existed for over twenty years and is currently applied in all areas and marketing activities. For this reason, it is necessary to know the changes it has brought about, both in the theoretical framework, so that it can be taught, and from an empirical perspective, so that it can be applied in real contexts. The changes have been profound and far-reaching. This work addresses this theme, aiming to analyse the transversal impact of the digital in the different marketing sectors, describing the profound changes that the digital has provoked in the main marketing activities and their sectors, also referring to the current practices in use in each included topic. It begins by looking at the classic marketing topics, opening with an analysis of the impact that digital has had and is having on the marketing strategy of organisations, moving on to the study of consumer behaviour in an era of continuous use of electronic devices. This is followed by a new topic which is marketing research and data analysis, in a context where managers now have, more data, information and knowledge about the organisation, competitors, consumers and the wider environment than ever before. Marketing themes were also identified that have been significantly changed with digital. Communication is another of the themes of reference, with profound changes in recent times, followed by management of sales teams, supply chain management, relationship marketing, and internal marketing. The last chapters are also relevant contributions, being dedicated to marketing sectors: services, B2B marketing, internationalisation, politics, tourism, and NGOs.

New Approaches to Data Analytics and Internet of Things Through Digital Twin

Karthikeyan, P.,Katina, Polinpapilinho F.,Anandaraj, S.P.
New Approaches to Data Analytics and Internet of Things Through Digital Twin Book PDF

Author : Karthikeyan, P.,Katina, Polinpapilinho F.,Anandaraj, S.P.
Publisher : IGI Global
Page : 326 pages
File Size : 41,9 Mb
Release : 2022-09-30
Category : Computers
ISBN : 9781668457245

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New Approaches to Data Analytics and Internet of Things Through Digital Twin by Karthikeyan, P.,Katina, Polinpapilinho F.,Anandaraj, S.P. Pdf

Even though many data analytics tools have been developed in the past years, their usage in the field of cyber twin warrants new approaches that consider various aspects including unified data representation, zero-day attack detection, data sharing across threat detection systems, real-time analysis, sampling, dimensionality reduction, resource-constrained data processing, and time series analysis for anomaly detection. Further study is required to fully understand the opportunities, benefits, and difficulties of data analytics and the internet of things in today’s modern world. New Approaches to Data Analytics and Internet of Things Through Digital Twin considers how data analytics and the internet of things can be used successfully within the field of digital twin as well as the potential future directions of these technologies. Covering key topics such as edge networks, deep learning, intelligent data analytics, and knowledge discovery, this reference work is ideal for computer scientists, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.

Handbook of Research on Future Policies and Strategies for Nation Branding

Pistikou, Victoria,Masouras, Andreas,Komodromos, Marcos
Handbook of Research on Future Policies and Strategies for Nation Branding Book PDF

Author : Pistikou, Victoria,Masouras, Andreas,Komodromos, Marcos
Publisher : IGI Global
Page : 383 pages
File Size : 50,5 Mb
Release : 2021-06-18
Category : Business & Economics
ISBN : 9781799875352

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Handbook of Research on Future Policies and Strategies for Nation Branding by Pistikou, Victoria,Masouras, Andreas,Komodromos, Marcos Pdf

By taking corporate marketing concepts and applying it to countries, “nation branding” is a way for these regions to enhance their reputations and project a desired image for international recognition. New modes of publicity and marketing geared towards geographic location fall into this category, leading nation branding to have vast benefits for the economics and societies of countries. New marketing strategies have emerged and are being adopted to consequently brand countries with this purpose of economic growth. By studying these emerging strategies and methods, nations can best develop a desired brand and reputation to foster growth and prosperity. The Handbook of Research on Future Policies and Strategies for Nation Branding discusses how exactly nation branding works to benefit the function and mission of these nations along with showing how nation branding can be used as a strategic asset for the redesign of economic, political, and social characteristics of a country. The chapters outline the given situation of nations and the nature and implications of the brand that is required, measure branding inference, and propose future steps for nation branding. This book is a critical reference source for brand managers, tourism professionals, marketers, advertisers, government officials, travel agencies, academicians, researchers, and students working in the fields of international relations, economics, social sciences, business studies, marketing, and entrepreneurship.

Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing

El-Gohary, Hatem,Edwards, David,Ben Mimoun, Mohamed Slim
Handbook of Research on IoT Digital Transformation and the Future of Global Marketing Book PDF

Author : El-Gohary, Hatem,Edwards, David,Ben Mimoun, Mohamed Slim
Publisher : IGI Global
Page : 471 pages
File Size : 40,8 Mb
Release : 2021-06-25
Category : Business & Economics
ISBN : 9781799871941

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Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing by El-Gohary, Hatem,Edwards, David,Ben Mimoun, Mohamed Slim Pdf

The business world today is changing enormously due to many factors that affect every element of the business cycle worldwide. From globalization to recession, in addition to other environmental forces, companies today face numerous challenges that have a great impact on business. Among the factors that are affecting the current way business is conducted are the emergence of marketing tools including the internet, internet of things (IoT), virtual reality, mobile applications, social media, electronic word of mouth (eWoM), artificial intelligence, digital marketing, and more that have a great impact not only on customers but also on companies. It is imperative for businesses to embrace the utilization of these tools in order to expand their customer base and provide unique, successful consumer experiences. The Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing provides comprehensive coverage of current global marketing trends related to the use of technology. The book links the industry with academia by providing useful insights on how to improve businesses’ ability to create and customize customer value and loyalty. Covering topics including e-commerce, mobile marketing, website development, and phygital customer experiences, this book is essential for marketers, brand managers, advertisers, IT consultants and specialists, customer relations officers, managers, practitioners, business owners, marketing and business associations, students, researchers, and academicians interested in incorporating the latest technologies and marketing strategies into their businesses and studies.

Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era

Keikhosrokiani, Pantea
Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio Digital Era Book PDF

Author : Keikhosrokiani, Pantea
Publisher : IGI Global
Page : 484 pages
File Size : 40,5 Mb
Release : 2022-06-24
Category : Business & Economics
ISBN : 9781668441701

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Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era by Keikhosrokiani, Pantea Pdf

The emergence of new technologies within the industrial revolution has transformed businesses to a new socio-digital era. In this new era, businesses are concerned with collecting data on customer needs, behaviors, and preferences for driving effective customer engagement and product development, as well as for crucial decision making. However, the ever-shifting behaviors of consumers provide many challenges for businesses to pinpoint the wants and needs of their audience. The Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era focuses on the concepts, theories, and analytical techniques to track consumer behavior change. It provides multidisciplinary research and practice focusing on social and behavioral analytics to track consumer behavior shifts and improve decision making among businesses. Covering topics such as consumer sentiment analysis, emotional intelligence, and online purchase decision making, this premier reference source is a timely resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, libraries, students and educators of higher education, researchers, and academicians.

Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector

Santos, José Duarte,Pereira, Inês Veiga
Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector Book PDF

Author : Santos, José Duarte,Pereira, Inês Veiga
Publisher : IGI Global
Page : 355 pages
File Size : 49,8 Mb
Release : 2021-06-25
Category : Business & Economics
ISBN : 9781799872641

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Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector by Santos, José Duarte,Pereira, Inês Veiga Pdf

The healthcare sector has never been under as much pressure as it is today. This pressure has motivated organizations to reinvent themselves, forcing management and marketing to take a more active role. Due to this reinvention, organizations must incorporate a stronger culture of management and marketing orientation that allows companies to define their course, optimize their resources, communicate with their stakeholders more efficiently, and encourage customers to become more involved with the company. This need is particularly urgent in the healthcare sector, as its weight in the economy has grown recently and it must prepare for economic recovery. Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector provides knowledge and skills to apply management and marketing on strategic, tactical, and operational aspects with an emphasis on the healthcare industry. Various aspects of management and marketing, such as operations management, quality management, human resources, brand management, and digital marketing, are discussed. The book is ideal for management and marketing academics, their students (undergraduate/graduate programs), researchers, managers, advertisers, healthcare organizations, hospital boards, pharmaceutical representatives, and marketers who need to optimize the potential of management marketing applied in the healthcare industry.

New Perspectives and Paradigms in Applied Economics and Business

William C. Gartner
New Perspectives and Paradigms in Applied Economics and Business Book PDF

Author : William C. Gartner
Publisher : Springer Nature
Page : 459 pages
File Size : 42,5 Mb
Release : 2023-03-20
Category : Business & Economics
ISBN : 9783031238444

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New Perspectives and Paradigms in Applied Economics and Business by William C. Gartner Pdf

This book features a collection of high-quality and peer-reviewed papers from the 2022 6th International Conference on Applied Economics and Business (ICAEB), which was held in Stockholm, Sweden, during August 24-26, 2022. ICAEB serves as a platform for presentation of new advances and research results in the fields of applied economics and business. Applied economics is used to improve the quality of practice in business and public policy by thinking meticulously about new ways to approach old problems. Presentations at the conference include the topical areas of development, ecological, financial, forensic, information, institutional, international, labor, managerial, mathematical, monetary, and other related economic aspects. All these topics relate to an overall theme of sustainable development from an economic perspective. The conference brings together scientists from different fields of applied economic research in order to exchange ideas and experiences leading to improved methods of economic analysis.

Research Anthology on Social Media Advertising and Building Consumer Relationships

Management Association, Information Resources
Research Anthology on Social Media Advertising and Building Consumer Relationships Book PDF

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 2012 pages
File Size : 45,9 Mb
Release : 2022-05-13
Category : Computers
ISBN : 9781668462881

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Research Anthology on Social Media Advertising and Building Consumer Relationships by Management Association, Information Resources Pdf

Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.

Cases on Academic Program Redesign for Greater Racial and Social Justice

Cain-Sanschagrin, Ebony,Filback, Robert A.,Crawford, Jenifer
Cases on Academic Program Redesign for Greater Racial and Social Justice Book PDF

Author : Cain-Sanschagrin, Ebony,Filback, Robert A.,Crawford, Jenifer
Publisher : IGI Global
Page : 383 pages
File Size : 55,7 Mb
Release : 2021-11-19
Category : Education
ISBN : 9781799884651

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Cases on Academic Program Redesign for Greater Racial and Social Justice by Cain-Sanschagrin, Ebony,Filback, Robert A.,Crawford, Jenifer Pdf

Faculty and students confront persistent racial, economic, and social inequities in higher education locally, nationally, and globally. To counter these inequities, there has been a recent focus on universities providing an inclusive curriculum that serves the needs of students from a wide range of backgrounds. Inclusive and equitable courses and instruction are crucial in today’s world as calls for racial and social justice grow, particularly in higher education. Universities and instructors must take action and make changes to best serve their students. Cases on Academic Program Redesign for Greater Racial and Social Justice provides an equity-oriented practical guide for those in higher education who are engaged in the work of curricular reform or program development. It also explores practices and approaches to curriculum development that consider program quality and equitable outcomes as mutually beneficial and necessary outcomes. Covering a range of topics such as antiracism and mindful hiring, it is ideal for teachers, instructional designers, curricula developers, administrators, academics, professors, educators, researchers, those working in higher education, and students.

Adoption and Implementation of AI in Customer Relationship Management

Singh, Surabhi
Adoption and Implementation of AI in Customer Relationship Management Book PDF

Author : Singh, Surabhi
Publisher : IGI Global
Page : 289 pages
File Size : 45,9 Mb
Release : 2021-10-15
Category : Business & Economics
ISBN : 9781799879619

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Adoption and Implementation of AI in Customer Relationship Management by Singh, Surabhi Pdf

Integration of artificial intelligence (AI) into customer relationship management (CRM) automates the sales, marketing, and services in organizations. An AI-powered CRM is capable of learning from past decisions and historical patterns to score the best leads for sales. AI will also be able to predict future customer behavior. These tactics lead to better and more effective marketing strategies and increases the scope of customer services, which allow businesses to build healthier relationships with their consumer base. Adoption and Implementation of AI in Customer Relationship Management is a critical reference source that informs readers about the transformations that AI-powered CRM can bring to organizations in order to build better services that create more productive relationships. This book uses the experience of past decisions and historical patterns to discuss the ways in which AI and CRM lead to better analytics and better decisions. Discussing topics such as personalization, quality of services, and CRM in the context of diverse industries, this book is an important resource for marketers, brand managers, IT specialists, sales specialists, managers, students, researchers, professors, academicians, and stakeholders.

Strengthening SME Performance Through Social Media Adoption and Usage

Qalati, Sikandar Ali,Ostic, Dragana,Bansal, Rohit
Strengthening SME Performance Through Social Media Adoption and Usage Book PDF

Author : Qalati, Sikandar Ali,Ostic, Dragana,Bansal, Rohit
Publisher : IGI Global
Page : 307 pages
File Size : 43,7 Mb
Release : 2023-03-17
Category : Computers
ISBN : 9781668457719

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Strengthening SME Performance Through Social Media Adoption and Usage by Qalati, Sikandar Ali,Ostic, Dragana,Bansal, Rohit Pdf

Small and medium-sized enterprises (SMEs) are recognized as the backbone of today’s world economy. However, SMEs are well known for having limitations and acceptance barriers in adopting new technology even though the internet and communications channel’s revolution has changed the way people conduct business today. Further, the COVID-19 pandemic has disturbed the operations of SMEs and increased the burden on social media application globally. It is essential that SMEs utilize social media to strengthen their performance. Strengthening SME Performance Through Social Media Adoption and Usage explores experiences in different technological, managerial, organizational, and entrepreneurial environmental issues. It focuses on different conceptions of factors and consequences influencing social media usage and SME performance. Covering topics such as corporate social responsibility, marketing frameworks, and social media adoption, this premier reference source is a valuable resource for entrepreneurs, business leaders and managers, human resource managers, marketers, consultants, students and educators of higher education, librarians, researchers, and academicians.

Disruptive Innovation and Emerging Technologies for Business Excellence in the Service Sector

Vipin Nadda,Priyanka Tyagi,Malini Singh
Disruptive Innovation and Emerging Technologies for Business Excellence in the Service Sector Book PDF

Author : Vipin Nadda,Priyanka Tyagi,Malini Singh
Publisher : IGI Global
Page : 304 pages
File Size : 45,7 Mb
Release : 2022-03-11
Category : Business & Economics
ISBN : 9781799891963

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Disruptive Innovation and Emerging Technologies for Business Excellence in the Service Sector by Vipin Nadda,Priyanka Tyagi,Malini Singh Pdf

The book provides an in-depth understanding of various dimensions of scope of disruptive business innovation, to help readers understand the contributions and implications of disruptive technology, and aid in trend forecasting, design thinking and its applications, and the role of data mining & predictive analysis in today's business world.