Author : Ralf Terlutter,Sandra Diehl,Shintaro Okazaki
Publisher : Springer-Verlag
Page : 428 pages
File Size : 49,6 Mb
Release : 2010-06-25
Category : Business & Economics
ISBN : 3834921114
Advances in Advertising Research (Vol. 1) by Ralf Terlutter,Sandra Diehl,Shintaro Okazaki Pdf
The goal of the book is to advance more systematic research in the fields of advertising and communication form an international perspective. Renowned communication researchers from around the globe have contributed to the making of this book.