Advances In Advertising Research Vol Vii

Author : George Christodoulides,Anastasia Stathopoulou,Martin Eisend
Publisher : Springer
Page : 315 pages
File Size : 41,6 Mb
Release : 2016-08-24
Category : Business & Economics
ISBN : 9783658152208

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Advances in Advertising Research (Vol. VII) by George Christodoulides,Anastasia Stathopoulou,Martin Eisend Pdf

Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and increasingly complex advertising landscape that raises a number of challenges for advertisers. Further research is needed to guide choices regarding ad content and execution, media placement, social networks, and campaign effectiveness. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 14th International Conference in Advertising (ICORIA), which was held in London (UK) in July 2015. The conference gathered more than 150 participants from various countries from nearly all continents, including Europe, North and South America, Asia, and Australia.

Author : Peeter Verlegh,Hilde Voorveld,Martin Eisend
Publisher : Springer
Page : 406 pages
File Size : 41,8 Mb
Release : 2015-09-07
Category : Business & Economics
ISBN : 9783658105587

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Advances in Advertising Research (Vol. VI) by Peeter Verlegh,Hilde Voorveld,Martin Eisend Pdf

This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle, and alternative advertising formats, renowned scholars from around the globe contribute state-of-the-art research on these issues in 30 chapters. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 13th International Conference in Advertising (ICORIA), which was held in Amsterdam (The Netherlands) in June 2014. The conference gathered around 150 participants from diverse countries from Europe, North-America, Asia, and Australia.

Author : Sara Rosengren,Micael Dahlén,Shintaro Okazaki
Publisher : Springer Science & Business Media
Page : 407 pages
File Size : 48,5 Mb
Release : 2013-05-30
Category : Business & Economics
ISBN : 9783658023652

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Advances in Advertising Research (Vol. IV) by Sara Rosengren,Micael Dahlén,Shintaro Okazaki Pdf

​Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme “The changing roles of advertising”. The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.

Author : Ivana Bušljeta Banks,Patrick De Pelsmacker,Shintaro Okazaki
Publisher : Springer
Page : 330 pages
File Size : 50,7 Mb
Release : 2014-11-25
Category : Business & Economics
ISBN : 9783658081324

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Advances in Advertising Research (Vol. V) by Ivana Bušljeta Banks,Patrick De Pelsmacker,Shintaro Okazaki Pdf

Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. The conference gathered 105 leading researchers from 23 countries under the conference theme “To Boldly Go... Extending the Boundaries of Advertising”. The book provides international state-of-the-art research with 23 articles by renowned scholars from the worldwide ICORIA network.

Author : Tobias Langner,Shintaro Okazaki,Martin Eisend
Publisher : Springer Science & Business Media
Page : 419 pages
File Size : 46,5 Mb
Release : 2012-08-23
Category : Business & Economics
ISBN : 9783834942913

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Advances in Advertising Research (Vol. III) by Tobias Langner,Shintaro Okazaki,Martin Eisend Pdf

​Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, as well as an increasingly cluttered media environment, advertising research is confronted with multiple challenges. Against this background, Advances in Advertising Research (Vol. 3) is gaining significance in advancing, promoting, disseminating, and stimulating high quality advertising research. This book provides state-of-the-art research in international advertising with twenty-nine articles by renowned advertising and communication scholars from the worldwide ICORIA network.

Author : Martin K.J. Waiguny,Sara Rosengren
Publisher : Springer Nature
Page : 349 pages
File Size : 52,7 Mb
Release : 2021-09-01
Category : Business & Economics
ISBN : 9783658322014

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Advances in Advertising Research (Vol. XI) by Martin K.J. Waiguny,Sara Rosengren Pdf

This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle and alternative advertising formats, renowned scholars from around the globe contribute state-of the-art research on these issues in 23 chapters. Advances in Advertising Research are published by European Advertising Academy (EAA). This volume is a compilation of research presented at the 18th International Conference in Advertising (ICORIA), which was held in Krems (Austria) in June 2019. The conference gathered around 150 participants from all over the world. ​

Author : Vesna Zabkar,Martin Eisend
Publisher : Springer
Page : 293 pages
File Size : 55,8 Mb
Release : 2017-06-15
Category : Business & Economics
ISBN : 9783658187316

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Advances in Advertising Research VIII by Vesna Zabkar,Martin Eisend Pdf

This book addresses challenges in research and management pertaining to the media, contents, and audiences in our current era of (dis)engagement. These challenges relate to the evidence pointing to increasing/decreasing interactions between actors in social, cultural, and economic systems. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 15th International Conference in Advertising (ICORIA) which was held in Ljubljana (Slovenia) in July 2016. The conference gathered more than 130 participants from various countries from nearly all continents.

Author : Tobias Langner,Shintaro Okazaki,Martin Eisend
Publisher : Gabler Verlag
Page : 0 pages
File Size : 47,7 Mb
Release : 2012-06-21
Category : Business & Economics
ISBN : 3834942901

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Advances in Advertising Research (Vol. III) by Tobias Langner,Shintaro Okazaki,Martin Eisend Pdf

​Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, as well as an increasingly cluttered media environment, advertising research is confronted with multiple challenges. Against this background, Advances in Advertising Research (Vol. 3) is gaining significance in advancing, promoting, disseminating, and stimulating high quality advertising research. This book provides state-of-the-art research in international advertising with twenty-nine articles by renowned advertising and communication scholars from the worldwide ICORIA network.

Author : Verolien Cauberghe,Liselot Hudders,Martin Eisend
Publisher : Springer
Page : 353 pages
File Size : 51,6 Mb
Release : 2018-07-04
Category : Business & Economics
ISBN : 9783658226817

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Advances in Advertising Research IX by Verolien Cauberghe,Liselot Hudders,Martin Eisend Pdf

This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. It specifically relates to the increasing power of consumers in the (digital) marketing process and discusses the challenges this may bring to advertisers. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 16th International Conference in Advertising (ICORIA) which was held in Ghent (Belgium) in June 2017. The conference gathered more than 160 participants from over 30 countries all over the world.

Author : Shintaro Okazaki
Publisher : Springer Science & Business Media
Page : 490 pages
File Size : 44,7 Mb
Release : 2011-06-21
Category : Business & Economics
ISBN : 9783834968548

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Advances in Advertising Research (Vol. 2) by Shintaro Okazaki Pdf

This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autónoma de Madrid, Spain, on June 24-26, 2010. The conference involved advertising, communication, and marketing scholars located all over the world, thereby setting an example of diversity and plurality in our ICORIA community.

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 2012 pages
File Size : 55,6 Mb
Release : 2022-05-13
Category : Computers
ISBN : 9781668462881

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Research Anthology on Social Media Advertising and Building Consumer Relationships by Management Association, Information Resources Pdf

Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.

Author : Alexandra Vignolles,Martin K. J. Waiguny
Publisher : Springer Nature
Page : 365 pages
File Size : 53,9 Mb
Release : 2023
Category : Advertising
ISBN : 9783658404291

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Advances in Advertising Research (Vol. XII) by Alexandra Vignolles,Martin K. J. Waiguny Pdf

This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art research on advertising research. This volume is intended to academic, professional and student readership. About the Editors Alexandra Vignolles is Associate Professor of Marketing at INSEEC Bordeaux and currently Dean of Academic Affairs at INSEEC MSc & MBA. Her research addresses consumer behavior, nostalgia and retrobranding. She has published in high-ranked journals. Martin K. J. Waiguny is Professor of Consumer Behaviour and Marketing at the IMC University of Applied Sciences Krems and currently the Academic Head of the university. His research addresses mainly our behaviour with new media like games, social media, and other entertainment formats. Furthermore, he researches children's consumer behaviour. The Journal of Advertising, Media psychology, Young Consumers, Australasian Marketing Journal among others are outlets where this research is published.

Author : Shintaro Okazaki
Publisher : Gabler Verlag
Page : 490 pages
File Size : 40,6 Mb
Release : 2011-06-21
Category : Business & Economics
ISBN : 3834931349

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Advances in Advertising Research (Vol. 2) by Shintaro Okazaki Pdf

This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autónoma de Madrid, Spain, on June 24-26, 2010. The conference involved advertising, communication, and marketing scholars located all over the world, thereby setting an example of diversity and plurality in our ICORIA community.

Author : Shaopeng Chen
Publisher : Bloomsbury Publishing
Page : 313 pages
File Size : 54,6 Mb
Release : 2021-09-23
Category : History
ISBN : 9781350118973

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The New Generation in Chinese Animation by Shaopeng Chen Pdf

In 1995 Chinese animated filmmaking ceased to be a state-run enterprise and was plunged into the free market. Using key animated films as his case studies, Shaopeng Chen examines new generation Chinese animation in its aesthetic and industrial contexts. He argues that, unlike its predecessors, this new generation does not have a distinctive national identity, but represents an important stage of diversity and exploration in the history of Chinese animation. Chen identifies distinct characteristics of new generation filmmaking, including an orientation towards young audiences and the recurring figure of the immortal monkey-like Sun Wukong. He explores how films such as Lotus Lantern/Baolian Deng (1999) responded to competition from American imports such as The Lion King (1994), retaining Chinese iconography while at the same time adopting Hollywood aesthetics and techniques. Addressing the series Boonie Bears/Xiong Chumo (2014-5), Chen focuses on the films' adaptation from the original TV series, and how the films were promoted across generations and by means of both online and offline channels. Discussing the series Kuiba/Kui Ba (2011, 2013, 2014), Chen examines Vasoon Animation Studio's ambitious attempt to create the first Chinese-style high fantasy fictional universe, and considers why the first film was a critical success but a failure at the box-office. He also explores the relationship between Japanese anime and new generation Chinese animation. Finally, Chen considers how word-of-mouth social media engagement lay behind the success of Monkey King: Hero is Back (2015).

Author : Ralf Terlutter
Publisher : Unknown
Page : 128 pages
File Size : 41,5 Mb
Release : 2010
Category : Electronic
ISBN : OCLC:731824486

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Advances in Advertising Research by Ralf Terlutter Pdf