Advances In Advertising Research Vol Vi

Author : Peeter Verlegh,Hilde Voorveld,Martin Eisend
Publisher : Springer
Page : 406 pages
File Size : 54,5 Mb
Release : 2015-09-07
Category : Business & Economics
ISBN : 9783658105587

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Advances in Advertising Research (Vol. VI) by Peeter Verlegh,Hilde Voorveld,Martin Eisend Pdf

This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle, and alternative advertising formats, renowned scholars from around the globe contribute state-of-the-art research on these issues in 30 chapters. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 13th International Conference in Advertising (ICORIA), which was held in Amsterdam (The Netherlands) in June 2014. The conference gathered around 150 participants from diverse countries from Europe, North-America, Asia, and Australia.

Author : George Christodoulides,Anastasia Stathopoulou,Martin Eisend
Publisher : Springer
Page : 315 pages
File Size : 40,7 Mb
Release : 2016-08-24
Category : Business & Economics
ISBN : 9783658152208

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Advances in Advertising Research (Vol. VII) by George Christodoulides,Anastasia Stathopoulou,Martin Eisend Pdf

Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and increasingly complex advertising landscape that raises a number of challenges for advertisers. Further research is needed to guide choices regarding ad content and execution, media placement, social networks, and campaign effectiveness. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 14th International Conference in Advertising (ICORIA), which was held in London (UK) in July 2015. The conference gathered more than 150 participants from various countries from nearly all continents, including Europe, North and South America, Asia, and Australia.

Author : Sara Rosengren,Micael Dahlén,Shintaro Okazaki
Publisher : Springer Science & Business Media
Page : 407 pages
File Size : 43,7 Mb
Release : 2013-05-30
Category : Business & Economics
ISBN : 9783658023652

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Advances in Advertising Research (Vol. IV) by Sara Rosengren,Micael Dahlén,Shintaro Okazaki Pdf

​Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme “The changing roles of advertising”. The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.

Author : Tobias Langner,Shintaro Okazaki,Martin Eisend
Publisher : Springer Science & Business Media
Page : 419 pages
File Size : 54,6 Mb
Release : 2012-08-23
Category : Business & Economics
ISBN : 9783834942913

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Advances in Advertising Research (Vol. III) by Tobias Langner,Shintaro Okazaki,Martin Eisend Pdf

​Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, as well as an increasingly cluttered media environment, advertising research is confronted with multiple challenges. Against this background, Advances in Advertising Research (Vol. 3) is gaining significance in advancing, promoting, disseminating, and stimulating high quality advertising research. This book provides state-of-the-art research in international advertising with twenty-nine articles by renowned advertising and communication scholars from the worldwide ICORIA network.

Author : Martin K.J. Waiguny,Sara Rosengren
Publisher : Springer Gabler
Page : 355 pages
File Size : 43,9 Mb
Release : 2021-09-19
Category : Business & Economics
ISBN : 3658322004

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Advances in Advertising Research (Vol. XI) by Martin K.J. Waiguny,Sara Rosengren Pdf

This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle and alternative advertising formats, renowned scholars from around the globe contribute state-of the-art research on these issues in 23 chapters. Advances in Advertising Research are published by European Advertising Academy (EAA). This volume is a compilation of research presented at the 18th International Conference in Advertising (ICORIA), which was held in Krems (Austria) in June 2019. The conference gathered around 150 participants from all over the world. ​

Author : Ivana Bušljeta Banks,Patrick De Pelsmacker,Shintaro Okazaki
Publisher : Springer
Page : 330 pages
File Size : 49,5 Mb
Release : 2014-11-25
Category : Business & Economics
ISBN : 9783658081324

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Advances in Advertising Research (Vol. V) by Ivana Bušljeta Banks,Patrick De Pelsmacker,Shintaro Okazaki Pdf

Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. The conference gathered 105 leading researchers from 23 countries under the conference theme “To Boldly Go... Extending the Boundaries of Advertising”. The book provides international state-of-the-art research with 23 articles by renowned scholars from the worldwide ICORIA network.

Author : Vesna Zabkar,Martin Eisend
Publisher : Springer
Page : 293 pages
File Size : 47,8 Mb
Release : 2017-06-15
Category : Business & Economics
ISBN : 9783658187316

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Advances in Advertising Research VIII by Vesna Zabkar,Martin Eisend Pdf

This book addresses challenges in research and management pertaining to the media, contents, and audiences in our current era of (dis)engagement. These challenges relate to the evidence pointing to increasing/decreasing interactions between actors in social, cultural, and economic systems. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 15th International Conference in Advertising (ICORIA) which was held in Ljubljana (Slovenia) in July 2016. The conference gathered more than 130 participants from various countries from nearly all continents.

Author : Verolien Cauberghe,Liselot Hudders,Martin Eisend
Publisher : Springer
Page : 353 pages
File Size : 44,6 Mb
Release : 2018-07-04
Category : Business & Economics
ISBN : 9783658226817

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Advances in Advertising Research IX by Verolien Cauberghe,Liselot Hudders,Martin Eisend Pdf

This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. It specifically relates to the increasing power of consumers in the (digital) marketing process and discusses the challenges this may bring to advertisers. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 16th International Conference in Advertising (ICORIA) which was held in Ghent (Belgium) in June 2017. The conference gathered more than 160 participants from over 30 countries all over the world.

Author : Shintaro Okazaki
Publisher : Springer Science & Business Media
Page : 490 pages
File Size : 47,8 Mb
Release : 2011-06-21
Category : Business & Economics
ISBN : 9783834968548

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Advances in Advertising Research (Vol. 2) by Shintaro Okazaki Pdf

This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autónoma de Madrid, Spain, on June 24-26, 2010. The conference involved advertising, communication, and marketing scholars located all over the world, thereby setting an example of diversity and plurality in our ICORIA community.

Author : Tobias Langner,Shintaro Okazaki,Martin Eisend
Publisher : Gabler Verlag
Page : 0 pages
File Size : 46,8 Mb
Release : 2012-06-21
Category : Business & Economics
ISBN : 3834942901

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Advances in Advertising Research (Vol. III) by Tobias Langner,Shintaro Okazaki,Martin Eisend Pdf

​Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, as well as an increasingly cluttered media environment, advertising research is confronted with multiple challenges. Against this background, Advances in Advertising Research (Vol. 3) is gaining significance in advancing, promoting, disseminating, and stimulating high quality advertising research. This book provides state-of-the-art research in international advertising with twenty-nine articles by renowned advertising and communication scholars from the worldwide ICORIA network.

Author : Enrique Bigne,Sara Rosengren
Publisher : Springer Nature
Page : 240 pages
File Size : 52,7 Mb
Release : 2019-10-05
Category : Psychology
ISBN : 9783658248789

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Advances in Advertising Research X by Enrique Bigne,Sara Rosengren Pdf

This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in brand communications with multiple touchpoints. It specifically relates to new insights into how profitability and customer engagement are affected by multiple and very diverse consumer touchpoints in an omni-connected world. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 17th International Conference in Advertising (ICORIA), which was held in Valencia (Spain) in June 2018. The conference gathered more than 180 participants from over 27 countries all over the world.

Author : De Pelsmacker, Patrick
Publisher : Edward Elgar Publishing
Page : 192 pages
File Size : 45,6 Mb
Release : 2022-01-21
Category : Business & Economics
ISBN : 9781802200898

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Advanced Introduction to Advertising by De Pelsmacker, Patrick Pdf

This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And what are the implications of the offline–online shift?

Author : Daria Gunina,Martin K.J. Waiguny
Publisher : Springer Gabler
Page : 0 pages
File Size : 44,5 Mb
Release : 2024-07-13
Category : Business & Economics
ISBN : 3658439351

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Advances in Advertising Research XIII by Daria Gunina,Martin K.J. Waiguny Pdf

This book provides insights into modern advertising's evolving landscape, revealing how digital innovation and social media have transformed communication strategies and consumer engagement. It addresses the crucial need to understand advertising's multifaceted nature in an era where digital platforms continually redefine brand-consumer interactions. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 20th International Conference in Advertising (ICORIA), held in Prague (Czech Republic) in June 2022. This insightful collection is designed for academic researchers, instructors, students in advertising, communication, marketing, and media management, and professionals seeking to stay ahead in the ever-evolving world of advertising.

Author : Huda Khan,Richard Lee,Polymeros Chrysochou
Publisher : Taylor & Francis
Page : 141 pages
File Size : 44,6 Mb
Release : 2022-08-18
Category : Design
ISBN : 9781000637687

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Consumer Packaging Strategy by Huda Khan,Richard Lee,Polymeros Chrysochou Pdf

The consumer packaged goods (CPG) industry is dominated by major Western brands. The dominance of such major brands extends to burgeoning Asian markets. These conglomerates often rely on packaging as a strategic tool to entice Asian consumers. This book illustrates how packaging as a marketing tool is more than simply changing the label or translating the brand into vernacular language. It examines how different packaging elements (e.g. information, imagery, packaging type) can help to communicate product values to Asian consumers. Drawing upon rich knowledge of the Asian CPG markets with extensive findings from fieldworks in the key Asian markets, this book explains how Western brands are localising their packaging design in Asian markets. It provides invaluable insight into how major Western CPG brands have relied heavily on their packaging strategies to compete not only against domestic brands but also against other foreign brands. The book includes in-depth interviews with brand managers of several major Western CPG brands and retailers, and sheds light on emerging trends of CPG packaging in Asia.

Author : Anonim
Publisher : Unknown
Page : 0 pages
File Size : 46,6 Mb
Release : 2012
Category : Electronic
ISBN : OCLC:918186432

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Advances in Advertising Research by Anonim Pdf