Advances In Advertising Research Vol Xi

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Advances in Advertising Research (Vol. XI)

Martin K.J. Waiguny,Sara Rosengren
Advances in Advertising Research Vol XI Book PDF

Author : Martin K.J. Waiguny,Sara Rosengren
Publisher : Springer Gabler
Page : 355 pages
File Size : 47,6 Mb
Release : 2021-09-19
Category : Business & Economics
ISBN : 3658322004

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Advances in Advertising Research (Vol. XI) by Martin K.J. Waiguny,Sara Rosengren Pdf

This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle and alternative advertising formats, renowned scholars from around the globe contribute state-of the-art research on these issues in 23 chapters. Advances in Advertising Research are published by European Advertising Academy (EAA). This volume is a compilation of research presented at the 18th International Conference in Advertising (ICORIA), which was held in Krems (Austria) in June 2019. The conference gathered around 150 participants from all over the world. ​

Advances in Advertising Research (Vol. XI)

Martin K.J. Waiguny,Sara Rosengren
Advances in Advertising Research Vol XI Book PDF

Author : Martin K.J. Waiguny,Sara Rosengren
Publisher : Springer Nature
Page : 349 pages
File Size : 51,9 Mb
Release : 2021-09-01
Category : Business & Economics
ISBN : 9783658322014

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Advances in Advertising Research (Vol. XI) by Martin K.J. Waiguny,Sara Rosengren Pdf

This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle and alternative advertising formats, renowned scholars from around the globe contribute state-of the-art research on these issues in 23 chapters. Advances in Advertising Research are published by European Advertising Academy (EAA). This volume is a compilation of research presented at the 18th International Conference in Advertising (ICORIA), which was held in Krems (Austria) in June 2019. The conference gathered around 150 participants from all over the world. ​

Advances in Advertising Research (Vol. VI)

Peeter Verlegh,Hilde Voorveld,Martin Eisend
Advances in Advertising Research Vol VI Book PDF

Author : Peeter Verlegh,Hilde Voorveld,Martin Eisend
Publisher : Springer
Page : 406 pages
File Size : 50,7 Mb
Release : 2015-09-07
Category : Business & Economics
ISBN : 9783658105587

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Advances in Advertising Research (Vol. VI) by Peeter Verlegh,Hilde Voorveld,Martin Eisend Pdf

This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle, and alternative advertising formats, renowned scholars from around the globe contribute state-of-the-art research on these issues in 30 chapters. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 13th International Conference in Advertising (ICORIA), which was held in Amsterdam (The Netherlands) in June 2014. The conference gathered around 150 participants from diverse countries from Europe, North-America, Asia, and Australia.

Advances in Advertising Research (Vol. IV)

Sara Rosengren,Micael Dahlén,Shintaro Okazaki
Advances in Advertising Research Vol IV Book PDF

Author : Sara Rosengren,Micael Dahlén,Shintaro Okazaki
Publisher : Springer Science & Business Media
Page : 407 pages
File Size : 45,9 Mb
Release : 2013-05-30
Category : Business & Economics
ISBN : 9783658023652

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Advances in Advertising Research (Vol. IV) by Sara Rosengren,Micael Dahlén,Shintaro Okazaki Pdf

​Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme “The changing roles of advertising”. The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.

Advances in Advertising Research (Vol. 2)

Shintaro Okazaki
Advances in Advertising Research Vol 2 Book PDF

Author : Shintaro Okazaki
Publisher : Springer Science & Business Media
Page : 490 pages
File Size : 44,6 Mb
Release : 2011-06-21
Category : Business & Economics
ISBN : 9783834968548

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Advances in Advertising Research (Vol. 2) by Shintaro Okazaki Pdf

This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autónoma de Madrid, Spain, on June 24-26, 2010. The conference involved advertising, communication, and marketing scholars located all over the world, thereby setting an example of diversity and plurality in our ICORIA community.

Advances in Advertising Research (Vol. III)

Tobias Langner,Shintaro Okazaki,Martin Eisend
Advances in Advertising Research Vol III Book PDF

Author : Tobias Langner,Shintaro Okazaki,Martin Eisend
Publisher : Springer Science & Business Media
Page : 419 pages
File Size : 41,9 Mb
Release : 2012-08-23
Category : Business & Economics
ISBN : 9783834942913

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Advances in Advertising Research (Vol. III) by Tobias Langner,Shintaro Okazaki,Martin Eisend Pdf

​Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, as well as an increasingly cluttered media environment, advertising research is confronted with multiple challenges. Against this background, Advances in Advertising Research (Vol. 3) is gaining significance in advancing, promoting, disseminating, and stimulating high quality advertising research. This book provides state-of-the-art research in international advertising with twenty-nine articles by renowned advertising and communication scholars from the worldwide ICORIA network.

Advances in Advertising Research (Vol. VII)

George Christodoulides,Anastasia Stathopoulou,Martin Eisend
Advances in Advertising Research Vol VII Book PDF

Author : George Christodoulides,Anastasia Stathopoulou,Martin Eisend
Publisher : Springer
Page : 315 pages
File Size : 52,5 Mb
Release : 2016-08-24
Category : Business & Economics
ISBN : 9783658152208

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Advances in Advertising Research (Vol. VII) by George Christodoulides,Anastasia Stathopoulou,Martin Eisend Pdf

Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and increasingly complex advertising landscape that raises a number of challenges for advertisers. Further research is needed to guide choices regarding ad content and execution, media placement, social networks, and campaign effectiveness. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 14th International Conference in Advertising (ICORIA), which was held in London (UK) in July 2015. The conference gathered more than 150 participants from various countries from nearly all continents, including Europe, North and South America, Asia, and Australia.

Advances in Advertising Research (Vol. III)

Tobias Langner,Shintaro Okazaki,Martin Eisend
Advances in Advertising Research Vol III Book PDF

Author : Tobias Langner,Shintaro Okazaki,Martin Eisend
Publisher : Gabler Verlag
Page : 0 pages
File Size : 54,6 Mb
Release : 2012-06-21
Category : Business & Economics
ISBN : 3834942901

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Advances in Advertising Research (Vol. III) by Tobias Langner,Shintaro Okazaki,Martin Eisend Pdf

​Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, as well as an increasingly cluttered media environment, advertising research is confronted with multiple challenges. Against this background, Advances in Advertising Research (Vol. 3) is gaining significance in advancing, promoting, disseminating, and stimulating high quality advertising research. This book provides state-of-the-art research in international advertising with twenty-nine articles by renowned advertising and communication scholars from the worldwide ICORIA network.

Advances in Advertising Research (Vol. V)

Ivana Bušljeta Banks,Patrick De Pelsmacker,Shintaro Okazaki
Advances in Advertising Research Vol V Book PDF

Author : Ivana Bušljeta Banks,Patrick De Pelsmacker,Shintaro Okazaki
Publisher : Springer
Page : 330 pages
File Size : 45,7 Mb
Release : 2014-11-25
Category : Business & Economics
ISBN : 9783658081324

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Advances in Advertising Research (Vol. V) by Ivana Bušljeta Banks,Patrick De Pelsmacker,Shintaro Okazaki Pdf

Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. The conference gathered 105 leading researchers from 23 countries under the conference theme “To Boldly Go... Extending the Boundaries of Advertising”. The book provides international state-of-the-art research with 23 articles by renowned scholars from the worldwide ICORIA network.

Advances in Advertising Research IX

Verolien Cauberghe,Liselot Hudders,Martin Eisend
Advances in Advertising Research IX Book PDF

Author : Verolien Cauberghe,Liselot Hudders,Martin Eisend
Publisher : Springer
Page : 353 pages
File Size : 41,9 Mb
Release : 2018-07-04
Category : Business & Economics
ISBN : 9783658226817

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Advances in Advertising Research IX by Verolien Cauberghe,Liselot Hudders,Martin Eisend Pdf

This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. It specifically relates to the increasing power of consumers in the (digital) marketing process and discusses the challenges this may bring to advertisers. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 16th International Conference in Advertising (ICORIA) which was held in Ghent (Belgium) in June 2017. The conference gathered more than 160 participants from over 30 countries all over the world.

Introduction to Advertising

Emmanuel Mogaji
Introduction to Advertising Book PDF

Author : Emmanuel Mogaji
Publisher : Routledge
Page : 341 pages
File Size : 55,8 Mb
Release : 2021-05-30
Category : Business & Economics
ISBN : 9781000384741

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Introduction to Advertising by Emmanuel Mogaji Pdf

This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers. The book provides an understanding of the benefits of advertising, its role in the economy and, even more so, acknowledges that advertisements are not only about selling but also about effectively communicating a message. The creative and conceptual approach towards the communication process is discussed, and insight is presented into the dynamics within the industry and the different stakeholders involved, while recognising how different creative elements in advertisements are consciously selected to make them appealing. Finally, it considers how to analyse and measure an advert’s effectiveness and looks ahead to future ideas and technologies arising in advertising. Effectively combining theory with practical insight, each chapter begins with learning objectives and ends with key learnings. International case studies feature throughout, including insights from British Gas, WPP, Audi and KFC, as well as other examples from smaller organisations and the non-profit sector. Taking students step by step through the advertising process, it is important reading for undergraduate and postgraduate students studying Advertising, Brand Management, Marketing Communications and Media Planning.

The Routledge International Handbook of Children, Adolescents, and Media

Dafna Lemish
The Routledge International Handbook of Children Adolescents and Media Book PDF

Author : Dafna Lemish
Publisher : Taylor & Francis
Page : 606 pages
File Size : 47,7 Mb
Release : 2022-05-30
Category : Social Science
ISBN : 9781000574944

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The Routledge International Handbook of Children, Adolescents, and Media by Dafna Lemish Pdf

This second, thoroughly updated edition of The Routledge International Handbook of Children, Adolescents, and Media analyzes a broad range of complementary areas of study, including children as media consumers, children as active participants in media making, and representations of children in the media. The roles that media play in the lives of children and adolescents, as well as their potential implications for their cognitive, emotional, social, and behavioral development, have attracted growing research attention in a variety of disciplines. This handbook presents a collection that spans a variety of disciplines including developmental psychology, media studies, public health, education, feminist studies, and the sociology of childhood. Chapters provide a unique intellectual mapping of current knowledge, exploring the relationship between children and media in local, national, and global contexts. Divided into five parts, each with an introduction explaining the themes and topics covered, the Handbook features over 50 contributions from leading and upcoming academics from around the globe. The revised and new chapters consider vital questions by analyzing texts, audience, and institutions, including: media and its effects on children’s mental health children and the internet of toys media and digital inequalities news and citizenship in the aftermath of COVID-19 The Handbook’s interdisciplinary approach and comprehensive, current, and international scope make it an authoritative, state-of-the-art guide to the field of children’s media studies. It will be indispensable for media scholars and professionals, policy makers, educators, and parents.

Psychological Processes and Advertising Effects

Linda F. Alwitt,Andrew A. Mitchell
Psychological Processes and Advertising Effects Book PDF

Author : Linda F. Alwitt,Andrew A. Mitchell
Publisher : Routledge
Page : 300 pages
File Size : 48,9 Mb
Release : 2022-02-16
Category : Psychology
ISBN : 9781000549157

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Psychological Processes and Advertising Effects by Linda F. Alwitt,Andrew A. Mitchell Pdf

In the 1980s our understanding of how advertising affects consumer behavior was undergoing a dramatic transformation. Recent theoretical and methodological advances in cognitive psychology, social cognition, and artificial intelligence were largely responsible for this transformation. These advances provided a better understanding of the information acquisition process and how information is stored in memory. Consequently, we have been able to incorporate memory, the processing of visual information and affect into our models of advertising effects. However, there were still many unanswered questions. Among these are: (1) Exactly what is the relationship between the different mediators of persuasion? (2) How is memory for advertising related to persuasion? (3) What are the theoretical underpinnings of attitude toward the advertisement? (4) What determines the effect of persuasion over time? (5) What factors affect attention to advertising? (6) What psychological processes occur during the watching of a television commercial? and (7) What factors affect individual differences in the processing of advertising messages? Originally published in 1985, the chapters in this volume provide insights into these questions. They are organized in terms of four psychological processes which contribute to our understanding of how advertising works. These are affective reactions to advertisements, persuasion, psychological processes during television viewing, and involvement.

Recent Developments in Mobile Communications

Juan P. Maícas
Recent Developments in Mobile Communications Book PDF

Author : Juan P. Maícas
Publisher : BoD – Books on Demand
Page : 288 pages
File Size : 41,8 Mb
Release : 2011-12-16
Category : Technology & Engineering
ISBN : 9789533079103

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Recent Developments in Mobile Communications by Juan P. Maícas Pdf

Recent Developments in Mobile Communications - A Multidisciplinary Approach offers a multidisciplinary perspective on the mobile telecommunications industry. The aim of the chapters is to offer both comprehensive and up-to-date surveys of recent developments and the state-of-the-art of various economical and technical aspects of mobile telecommunications markets. The economy-oriented section offers a variety of chapters dealing with different topics within the field. An overview is given on the effects of privatization on mobile service providers' performance; application of the LAM model to market segmentation; the details of WAC; the current state of the telecommunication market; a potential framework for the analysis of the composition of both ecosystems and value networks using tussles and control points; the return of quality investments applied to the mobile telecommunications industry; the current state in the networks effects literature. The other section of the book approaches the field from the technical side. Some of the topics dealt with are antenna parameters for mobile communication systems; emerging wireless technologies that can be employed in RVC communication; ad hoc networks in mobile communications; DoA-based Switching (DoAS); Coordinated MultiPoint transmission and reception (CoMP); conventional and unconventional CACs; and water quality dynamic monitoring systems based on web-server-embedded technology.

Progress in Economics Research, Volume 11

Albert Tavidze
Progress in Economics Research Volume 11 Book PDF

Author : Albert Tavidze
Publisher : Nova Publishers
Page : 262 pages
File Size : 41,6 Mb
Release : 2007
Category : Business & Economics
ISBN : 1600217397

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Progress in Economics Research, Volume 11 by Albert Tavidze Pdf

This series spans the globe presenting leading research in economics. It is perhaps a sign of the times that economic weapons seem to be as powerful as or more so than tanks. International applications and examples of economic progress are invaluable in the world of the 21st century.