Advertising Consumer Culture And Canadian Society

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Advertising, Consumer Culture, and Canadian Society

Kyle Asquith
Advertising Consumer Culture and Canadian Society Book PDF

Author : Kyle Asquith
Publisher : Unknown
Page : 304 pages
File Size : 45,6 Mb
Release : 2018-08-27
Category : Electronic
ISBN : 0199026327

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Advertising, Consumer Culture, and Canadian Society by Kyle Asquith Pdf

The only comprehensive, critical overview that places Canadian advertising and consumer culture in historical, social, and cultural context for studentsWith over 15 classic and contributed selections, this reader offers a comprehensive overview of the historical, social, and cultural dimensions of advertising and consumer culture in Canadian society. Taking a critical approach, this collection encourages students to deconstruct their dailyinteractions with advertising, branding, and consumer culture.

Advertising, Society, and Consumer Culture

Roxanne Hovland,Joyce M. Wolburg
Advertising Society and Consumer Culture Book PDF

Author : Roxanne Hovland,Joyce M. Wolburg
Publisher : Routledge
Page : 224 pages
File Size : 45,9 Mb
Release : 2014-12-18
Category : Business & Economics
ISBN : 9781317477532

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Advertising, Society, and Consumer Culture by Roxanne Hovland,Joyce M. Wolburg Pdf

Designed as a core textbook for courses in Advertising and Society, "Advertising, Society, and Consumer Culture" develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications. Chapter contents cover the entire range of social, political, cultural, regulatory, and economic issues that surround advertising and its role in modern society. The many social issues addressed include advertising and gender stereotyping, advertising to vulnerable audiences, and the distribution of wealth in consumer society. "Advertising, Society, and Consumer Culture" intertwines the development of the consumer culture with its coverage of the historical, political, regulatory, and ethical issues of advertising. It includes clear, comprehensive tables that chronicle historical developments and key legal cases. The text is readable for undergraduates but provides enough depth to serve as a graduate-level text. Including extensive notes and a bibliography, it can be adopted independently, or alongside its companion volume, "Readings in Advertising, Society, and Consumer Culture".

The Advertising and Consumer Culture Reader

Joseph Turow,Matthew P. McAllister
The Advertising and Consumer Culture Reader Book PDF

Author : Joseph Turow,Matthew P. McAllister
Publisher : Unknown
Page : 460 pages
File Size : 43,8 Mb
Release : 2009
Category : Advertising
ISBN : UOM:39076002899958

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The Advertising and Consumer Culture Reader by Joseph Turow,Matthew P. McAllister Pdf

Assembles the important writings on advertising and society. This title includes 27 essays which provide readers with the some of the best-known writings on the nature, process, and social implications of advertising and consumer culture for society

Ads, Fads, and Consumer Culture

Arthur Asa Berger
Ads Fads and Consumer Culture Book PDF

Author : Arthur Asa Berger
Publisher : Rowman & Littlefield
Page : 277 pages
File Size : 47,9 Mb
Release : 2015-01-22
Category : Social Science
ISBN : 9781442241268

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Ads, Fads, and Consumer Culture by Arthur Asa Berger Pdf

The fifth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising’s effects on American character and culture. Berger explains how advertising works by employing a psycho-cultural approach, encouraging readers to think about advertisements and commercials in more analytical and profound ways. Among the topics he addresses are the role of brands, the problem of self-alienation, and how both relate to consumption. Berger also considers the Values and Lifestyle (VALS) and Claritas typologies in marketing. Distinctive chapters examine specific advertisements and commercials from multiple perspectives, including semiotic, psychoanalytic, sociological, Marxist, mythic, and feminist analysis. Ads, Fads, and Consumer Culture provides an accessible overview of advertising in the United States, spanning issues as diverse as sexuality, politics, market research, consumer culture, and more; helping readers understand the role that advertising has played, and continues to play, in all our lives.

Readings in Advertising, Society, and Consumer Culture

Roxanne Hovland,Joyce M. Wolburg,Eric E. Haley
Readings in Advertising Society and Consumer Culture Book PDF

Author : Roxanne Hovland,Joyce M. Wolburg,Eric E. Haley
Publisher : Routledge
Page : 440 pages
File Size : 53,7 Mb
Release : 2014-12-18
Category : Business & Economics
ISBN : 9781317461364

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Readings in Advertising, Society, and Consumer Culture by Roxanne Hovland,Joyce M. Wolburg,Eric E. Haley Pdf

This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. It begins with articles that take an institutional and historical perspective to provide background for approaching the social and ethical concerns that evolve around advertising. Subsequent sections then address the legal and economic consequences of life in a material culture; the regulation of advertising in a culture that weighs free speech against the needs of society; and the ethics of promoting materialism to consumers. The concluding section includes links to a variety of resources such as trade association codes of ethics, standards and guidelines for particular types of advertising, and information about self-regulatory organizations.

A Small Price to Pay

Graham Broad
A Small Price to Pay Book PDF

Author : Graham Broad
Publisher : UBC Press
Page : 302 pages
File Size : 51,7 Mb
Release : 2013-10-21
Category : History
ISBN : 9780774823654

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A Small Price to Pay by Graham Broad Pdf

We often picture life on the Canadian home front as a time of austerity, as a time when women went to work and men went to war. Graham Broad explodes this myth of home front sacrifice by bringing to light the contradictions of consumer society in wartime. Governments pressured Depression-weary citizens to save for the sake of the nation, but Canadians had money in their pockets, and advertisers tempted them with fresh groceries, glamorous movies, and new cars and appliances. Broad reveals that our "greatest generation" was not impervious to temptation but rather embarked on one of the biggest spending booms in our nation's history.

Social Communication in Advertising

William Leiss,Stephen Kline,Sut Jhally
Social Communication in Advertising Book PDF

Author : William Leiss,Stephen Kline,Sut Jhally
Publisher : Psychology Press
Page : 442 pages
File Size : 51,6 Mb
Release : 1990
Category : Business & Economics
ISBN : 0415903548

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Social Communication in Advertising by William Leiss,Stephen Kline,Sut Jhally Pdf

Now available in a significantly updated second edition featuring two new chapters, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry; popular culture; and the mass media which manages the constellation of images that unifies all three.

Ebk Advertising, Society, and Consumer

Hovland
Ebk Advertising Society and Consumer Book PDF

Author : Hovland
Publisher : M.E. Sharpe
Page : 128 pages
File Size : 42,7 Mb
Release : 2024-05-28
Category : Electronic
ISBN : 0765628686

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Ebk Advertising, Society, and Consumer by Hovland Pdf

Designed as a core textbook for courses in Advertising and Society, "Advertising, Society, and Consumer Culture" develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications. Chapter contents cover the entire range of social, political, cultural, regulatory, and economic issues that surround advertising and its role in modern society. The many social issues addressed include advertising and gender stereotyping, advertising to vulnerable audiences, and the distribution of wealth in consumer society. "Advertising, Society, and Consumer Culture" intertwines the development of the consumer culture with its coverage of the historical, political, regulatory, and ethical issues of advertising. It includes clear, comprehensive tables that chronicle historical developments and key legal cases. The text is readable for undergraduates but provides enough depth to serve as a graduate-level text. Including extensive notes and a bibliography, it can be adopted independently, or alongside its companion volume, "Readings in Advertising, Society, and Consumer Culture".

Purchasing Power

Donica Belisle
Purchasing Power Book PDF

Author : Donica Belisle
Publisher : University of Toronto Press
Page : 278 pages
File Size : 54,5 Mb
Release : 2020-04-02
Category : History
ISBN : 9781442625877

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Purchasing Power by Donica Belisle Pdf

Exploring the roots of Canadian consumer culture between the 1890s and the Second World War, Purchasing Power uncovers the meanings that Canadians have attached to consumer goods. Offering a new perspective on the temperance, conservation, home economics, feminist, and co-operative movements of this period, this book brings women’s consumer interests to the fore. Due to their exclusion from formal politics and most paid employment, many Canadian women leveraged their consumer roles into personal and social opportunities. In the consumer sphere, they sought solutions for their isolation, their desire for upward mobility and personal expression, and their families’ survival. Through their purchasing power, Canadian women transformed consumer culture into an arena of political engagement.

Ads, Fads, and Consumer Culture

Arthur Asa Berger
Ads Fads and Consumer Culture Book PDF

Author : Arthur Asa Berger
Publisher : Rowman & Littlefield Publishers
Page : 200 pages
File Size : 49,6 Mb
Release : 2000
Category : Business & Economics
ISBN : STANFORD:36105028514243

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Ads, Fads, and Consumer Culture by Arthur Asa Berger Pdf

This is a cultural studies critique of advertizing and its impacts on American Society. It looks at various marketing strategies, sex and advertizing, consumer culture, political advertizing, and communication theory and process to give an overall view of the advertizing industry in America.

Social Communication in Advertising

William Leiss,Stephen Kline,Sut Jhally,Jackie Botterill,Kyle Asquith
Social Communication in Advertising Book PDF

Author : William Leiss,Stephen Kline,Sut Jhally,Jackie Botterill,Kyle Asquith
Publisher : Routledge
Page : 502 pages
File Size : 43,7 Mb
Release : 2018-06-14
Category : Social Science
ISBN : 9781351602907

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Social Communication in Advertising by William Leiss,Stephen Kline,Sut Jhally,Jackie Botterill,Kyle Asquith Pdf

Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising's influence throughout different media and cultural periods, from early magazines through to social media. With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new insights into the role of Google, Facebook, Snapchat, and YouTube as both media and advertising companies, as well as examining the role of brand culture in the 21st century.

Captains Of Consciousness Advertising And The Social Roots Of The Consumer Culture

Stuart Ewen
Captains Of Consciousness Advertising And The Social Roots Of The Consumer Culture Book PDF

Author : Stuart Ewen
Publisher : Basic Books
Page : 416 pages
File Size : 41,9 Mb
Release : 2008-08-01
Category : Social Science
ISBN : 9780786722877

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Captains Of Consciousness Advertising And The Social Roots Of The Consumer Culture by Stuart Ewen Pdf

Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture.

Selling Themselves

Russell Johnston
Selling Themselves Book PDF

Author : Russell Johnston
Publisher : University of Toronto Press
Page : 364 pages
File Size : 47,5 Mb
Release : 2012-02-01
Category : History
ISBN : 9781442613072

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Selling Themselves by Russell Johnston Pdf

From its origins in the Victorian era as a marginal and somewhat shady enterprise, the advertising trade in Canada changed radically after the turn of the century - rising quickly to a position of influence and respectability. In this book, Russell Johnston tells the story of the people who made it so. Johnston's setting is the dynamic intersection of business and culture during the early decades of the twentieth century. During this period, he argues, magazines and newspapers grew increasingly dependent on sales of advertising space, and this precipitated a widespread restructuring of the publishing industry. Ultimately, this affected the range and content of Canadian periodicals, setting the parameters for a newly invigorated, though still fragile, Canadian magazine industry. Johnston charts this process by exploring the lives, goals and ideas of a new breed of solicitor, the ad agent, and shows how agencies began to draw on the disciplines of psychology and economics to promote their products, thus initiating the modern market research industry. The only thorough analysis of the forces shaping advertising in Canada prior to 1930, this study documents the emergence in Canada of a key component of the modern culture of consumption.

Marketing and American Consumer Culture

Arthur Asa Berger
Marketing and American Consumer Culture Book PDF

Author : Arthur Asa Berger
Publisher : Springer
Page : 164 pages
File Size : 41,6 Mb
Release : 2016-12-15
Category : Social Science
ISBN : 9783319473284

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Marketing and American Consumer Culture by Arthur Asa Berger Pdf

This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing’s role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest.

Advertising as Communication

Gillian Dyer
Advertising as Communication Book PDF

Author : Gillian Dyer
Publisher : Routledge
Page : 250 pages
File Size : 50,9 Mb
Release : 2008-03-07
Category : Social Science
ISBN : 9781134972333

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Advertising as Communication by Gillian Dyer Pdf

Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.